Paris Campaign and Creative on Elevating Business with Nea Paris

Ever wondered how to maintain a competitive edge in your business amidst challenging times? Join us on the Good Neighbor Podcast as we chat with Nea Paris, the visionary behind Paris Campaign and Creative, a boutique custom media agency in Chattanooga. Nea's journey from her family's business traditions to building her own agency is nothing short of inspiring. We explore the range of services her agency offers, including public relations, graphic design, web development, and corporate training, highlighting the importance of tailored solutions for each unique business.

Discover the indispensable role of videography in modern marketing and training, especially in the wake of the COVID-19 pandemic. Nea shares her expertise on how video content can significantly enhance consumer engagement and employee education. Addressing common marketing misconceptions, Nea emphasizes why slashing marketing budgets can be detrimental, even in tough times, and stresses the need for continuous marketing to remain competitive. Her team’s comprehensive videography services ensure businesses stay ahead in the rapidly evolving digital landscape.

Lastly, we celebrate the essence of supporting local businesses. Nea’s personal passions, from salsa dancing to her schnauzer poodles, Coco and Matrix, add a delightful touch to her professional persona. Her enthusiasm for her work and community is contagious, encouraging listeners to consider Paris Campaign and Creative for their future projects. We wrap up with a heartfelt call to action: let's support the small businesses that form the backbone of the Greater Chattanooga Region. Tune in and get inspired to contribute to our vibrant local economy!

0:01

Local Businesses in Greater Chattanooga Region

11:14

The Importance of Videography for Businesses

16:59

Building Beautiful Businesses

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Speaker 2 (00:11):
Hello, good neighbors , and welcome to the Good
Neighbor Podcast brought to youby the Friends and Neighbors
Group of the Greater ChattanoogaRegion.
Of course, my name is ScottHowell and I'm your host for
today.
We're so glad to have you allon with us.
You know, the purpose of theGood Neighbor podcast is to
bring an awareness to theresidents living in our

(00:32):
community regarding locallyowned and or operated businesses
in maybe your neighborhood,across town or across the whole
region that possibly you'venever heard of before.
You know, local ownedbusinesses are the backbone of
our community.
Can you imagine what yourcommunity would look like if
suddenly tomorrow you woke upand there were no more local

(00:54):
businesses?
It would just be a ghost townand we would have so much less
opportunity at Variety in ourdaily life.
So we want to give these peoplea voice.
Every one of these locallyowned business owners has a
story to tell and at the GoodNeighbor Podcast we want to give
them a place to shout thatstory loud and proud to all you

(01:17):
good neighbors out there.
And speaking of good neighbors,we've got one with us today.
Her name is Nay Paris and sheowns Paris Campaign and Creative
.
And we're going to get Paris onhere and get excuse me, get Nay
on here and tell us all aboutwhat Paris Campaign and Creative
is all about.
But and I'm going to introduceher now Nay, thanks for being on

(01:39):
the program with us.

Speaker 3 (01:40):
Oh, Scott, thanks for having me.
I'm so glad to be on.

Speaker 2 (01:44):
Oh, we're glad to have you and you know I want to
know what all you do and whatit's all about.
But before we jump into talkingabout the business, let's jump
in and just give you a chance totell about yourself and your
family, if you'd like to.

Speaker 3 (01:58):
Yes, so I'm a Chattanooga native.
I was born and raised here.
I visited quite a few differentareas, lived in some different
places, but Chattanooga isreally my home, and so when I
left for college I was exposedto some different areas and
different ways of living.
And then, when I came back toChattanooga, one of the things I

(02:20):
was opened up to was that thisis really an amazing city.
There's just so much going onhere that when maybe you're a
young adult, you aren't reallypaying attention to.
But when you come back and youlook at the city with new eyes,
the area with new eyes becauseI've also lived in Cleveland,
tennessee when you're looking atthe area as a whole, you're
like, oh my goodness, you knowwhy would anybody leave here?

(02:42):
This is just so amazing.
But then also, what I noticedwas monumental growth in this
area, especially we all havenoticed it maybe within the past
, say, three or five years or so.
I mean, this area is boomingand there's so many more fun
opportunities for fun forfamilies, fun for those who are

(03:03):
aging and then all those of uswho may be in between.
There's no better time to be inthis area than now.
I'm very much a business person.
Business is pretty much what Ido day and night.
That's what I pretty much enjoydoing.
Every now and then I go and dosome traveling, go to different
conferences.
Really, as a whole, I'm mostlya business person.

(03:26):
I just love business, I lovework.
It's part of me.
My mom was an entrepreneur.
My mother was an entrepreneur,both of them owning businesses
in this area as well, and soI've kind of carried the torch
and that's pretty much who I amtoday.

Speaker 2 (03:41):
Well, that's great.
You know, Nate, I want to hearabout what the Paris Campaign
and Creative does to contributeto the business in the community
and anything else that you do.
Share that with us.

Speaker 3 (03:53):
Yes, so Paris Campaigns and Creative is a
boutique custom media agency andwe're based here in Chattanooga
, tennessee, and this agency isequipped to meet the creative
needs of businesses, large andsmall, and we do so with the
beauty of business in mind.
So we're able to help withvariety of different things.
We do some custom projects, butmostly we focus on public

(04:16):
relations.
Graphic design, web developmentand design event campaigns is
one of our favorite things to dolanding pages for those who
need some lead generation,videography, brand management
and even podcasts.
So we're having a lot of funwith a variety of different
services and offerings, but whatwe're focused on is finding

(04:36):
that custom solution for thatteam.
Right, we even train teams.
We even train corporate teams.
I have a corporate training onFriday that's involved around
WordPress and helping acorporate team get acclimated to
that platform.
So we do training as well.
But the main focus, scott, isthat we want companies to have

(04:56):
that competitive edge usingcreativity and to not think of
things as oh, I need to order awebsite or I need this graphic,
well, maybe you need thatgraphic, but maybe you need
something else, and so ourapproach is very prescriptive.
So we really want to look atthe situation and also the
person we're working with,because businesses are run by

(05:17):
people, right, and so we want tolook at the people the person
and the people we're trying toreach and find that custom,
creative solution that'sattractive to them.

Speaker 2 (05:26):
Absolutely.
That's important, and you weretalking about doing those
corporate trainings.
There's so many things you knowwhen you're running a
day-to-day business.
You're running the business ofit.
You don't have time to learneverything.
You don't have time to learnall the things that are going on
in the background.
You know, if I'm a race cardriver, I probably don't have
time to learn all the ins andouts of how the transmission

(05:48):
works.
I just need somebody to takecare of that transmission so I
can get out there and drive it.
And it's kind of like thatbeing a business owner and
entrepreneur.
Sometimes you don't have timeto learn all the details.
So it's nice to know thatthere's a company like you out
there that can help teach youthe things that you need to know
, that there's a company likeyou out there that can help you
know, teach you the things thatyou need to know, but yet take
care of the things that youdon't have time to take care of.

(06:09):
So kudos to you for being outthere for the business community
.

Speaker 3 (06:13):
Yes, thanks, scott.
You know, one of the thingsthat I try to let my clients
know is that it's not just aboutdelegating and getting it done.
It's also transparency, in thatI want people to know okay,
this is how this is done, thisis the process.
This is the why I know a lot ofentrepreneurs have been talking

(06:43):
learn to do better yourself,whether that's you know learning
how to write better businessemails or learning how to manage
your social media, so that youcan get more done in less time.
But also you can get over someof the frustrations of changing
technology right, becausetechnology is faster than any of
us can keep up with and so it'simportant that we stay abreast

(07:03):
on the latest and greatest whenit comes to managing apps, or
managing desktop applications,whatever that may be.
So it's important and I feel, Iguess, responsible with my
agency, to make sure my clientsare educated in those areas.

Speaker 2 (07:19):
That's great.
Tell me about your journey.
How did you come about to finda passion in what you do and
come about to start the businessthat you started?

Speaker 3 (07:30):
Okay, so I was an eighth grader at Tyner Middle
Academy and I took up this mediaextracurricular class because I
thought it sounded cool, right.
So during the 90s, a lot ofgirls wanted to be, we wanted to
have our own shows.
We wanted to be like Oprah orJenny Jones or something,
someone like that, some TVpersonality.

(07:51):
So that was really attractiveto me.
But really, when I got exposedto the technical side of media,
then that's when my obsessionflourished.
I was learning how to editvideo, edit, audio shooting.
I even was on a team that builta teleprompter.
We built our own teleprompterin the class and it was the
coolest experience.
But it stuck with me to thisday.

(08:13):
It's just like that was thevery thing that just pushed me
forward and said you know what Ireally want?
To get into the behind thescenes of why these shows are
well oiled machines, why theseproductions are so nice and and
people come away feeling goodabout themselves after this
awesome production.
So I wanted to be a part ofsomething like that.
So so I earned my bachelor ofarts in print and web journalism

(08:35):
at Austin Peay State University.
I earned my bachelor of arts inprint and web journalism at
Austin Peay State University,had a great time there working
in the newspaper arena and thenworking on some custom projects
on the side.
Then, from there, after I earnedmy degree, I worked with a few
corporations and then decided Iwas going to just start my solo
journey.
I was on my own, I'm going togo do this, and there were a lot

(09:01):
of little short term projectsalong the way that really helped
enrich the process and helpedme to grow Like.
I worked on projects for somepretty big name companies too,
and I was blessed to be able todo so.
So I worked with companies likeDrive Time You've seen those
commercials and so I did someinternal campaigns with their
team.
While I was working at a localdrive time location, I was

(09:22):
actually able to connect withthe corporate office and they
let me work on a couple ofprojects on the side just for
fun, and they became somenational sensation.
So it was.
It was fun to be a part of thatprocess.
And then later, after I worked acouple of corporate corporate
jobs and had some greatcorporate positions, I took up a
contract with WebMD we'refamiliar with WebMD right and so

(09:44):
I took up a position there inthe brand strategy department as
a contractor and had a greattime.
And then, of course, covidhappened and so a lot of those
responsibilities were let go atthat time, but still have a
great relationship with thatteam there, and then just a lot
of other fun projects along theway.
We had a great time and, youknow, as we started to grow and

(10:05):
I say we because we have nowwe're a team of three, now we
just enjoyed just being able totake what we've learned from
different areas and bring themtogether, because the people
that I work with we have variousexperiences of our own, various
levels of experience, but whenwe put them together, it's just
a magical thing.
So, but as far as my ownjourney, I just wanted to help

(10:28):
many more teams, and so Idecided to launch this company
to be able to do just that.
I wanted to touch morebusinesses, more individuals,
more entrepreneurs who wanted todo just like I'm doing right
now and help them find the toolsnecessary to do that.

Speaker 2 (10:44):
Okay, and you said you mentioned a while ago that
you do videography also.
Is that something that youpersonally do, or is that just
another member of your team, orhow does that work exactly?

Speaker 3 (10:56):
Yes, so we're a duo, so there are two of us that have
photography and videography.
Background Videography issomething that I did many, many
years ago and then we decided toreboot it as another offering.
But one thing that's becomingpopular is corporate video,
because video is really howpeople are reaching people.
Now, whether that's FacebookReels, instagram Reels, tiktok,

(11:22):
whether that's Facebook Reels,instagram Reels, tiktok, and
then also just having a videothat introduces you to the
community, it's just importantto have in general, whether
that's externally, trying toreach consumers, or internally,
to help either train or educate,video is pretty much where it's
at.
So myself, and then I haveanother video contractor who
works with me on a variety ofdifferent projects to help, you

(11:43):
know, create the right solutionfor our clients.

Speaker 2 (11:46):
It's funny.
It took us long enough tofigure that out.
Right, the video is where it'sat.
I mean, how many hours have yousat in those conferences
staring at a steel screen withwords across it and almost going
to sleep?
Right, it took us long enoughto figure out that video is
where it's at.

Speaker 3 (12:05):
Absolutely.
And you know the COVID pandemic.
You know when COVID came, itreally pushed us, it forced a
lot of us really to get out ofour comfort zone and actually
take video seriously.
You know we're doing Zoom calls, right, we're gathering, we're,
we have all.
Everybody pretty much has awebcam.
Now it's become a necessity andso you know there's at this

(12:28):
point is almost no excuse why,why we can't get on camera now.
So you know, and we wanted tomake sure that we helped
companies get there there aremany companies there now who
they still struggling with that,or maybe they need a little bit
of coaching being in front of acamera or they just don't know
what they want to talk about.
And so not only do we do thevideography, the editing and so

(12:50):
on, we also consult.
We do a site visit so we take alook at the set or what the set
could be, and we consult that.
And then after that, then we ofcourse do the production, and
then, while we're doing theproduction, we also offer
coaching.
So we help with okay, dictionand how you're projecting
yourself, or if you're writing ascript, or we need to load a

(13:12):
script on a prompter.
We'll set it up and get thatgoing, but we're pretty much
full service from top to bottomwhen it comes to that.

Speaker 2 (13:19):
That's nice.
Videography is something that,like you said, it's just become
very important, so it was niceto know there's a great team out
there taking care of that forthe community.
So I want to talk to you alittle bit about perception.
You know perception is key,right and anything when it comes
to businesses that maybe thatare new to you, that are just

(13:43):
discovering Paris campaign andcreative.
What are some of the myths andmisconceptions that you run into
that people maybe need to bemade more aware?

Speaker 3 (13:54):
of OK.
So one big one that I run intoquite frequently is that
marketing is something that, oh,I can just do that myself and
we don't need to spend a majoramount of money or we don't need
to sink a lot of dollars in it,especially when times are
getting rough with business.

(14:14):
So we find a lot of times thatcompanies that may be going
through a difficult time theymake a cut, and sometimes that's
necessary.
But one one cut that they tendto make is in the marketing
arena and, you know, becausethat's so predictable, it kind
of leaves the company veryvulnerable, and there are two

(14:35):
reasons why that can be an issue.
And there are two reasons whythat can be an issue.
One so, while the company istaking a break from marketing,
the cost of creative services,like the services that I provide
, continues to increase.
So, say, you take a hiatus,right, and you're like okay,
well, you know, we don't need todo marketing right now, we'll
just pause everything and we'llcome back maybe in a year or two
when our numbers are better.

(14:55):
And of course, you have to dowhat you have to do as a
business, right, you know.
But when you do that, when youcome back to marketing and
advertising and engaging with,say, an advertising agency or a
media agency.
What oftentimes you'll see iswhat they call a sticker shock,
right, where it's like wait aminute, maybe 10 years ago I

(15:17):
could buy a video, for you know,I can get a video done for 300
bucks.
Well, it's not that anymore.
So it's important to maintain arelationship with the trusted
agency and a lot of times, youknow, when you're grandfathered
in, as we grandfather in a lotof our clients, you're getting
the most competitive rate, youknow, from years on out, versus,

(15:38):
you know, stopping all of yourmarketing efforts altogether and
then coming back, you know,into the game.
Another way that that makes youvulnerable is that you become
behind the game when it comes to, say, media.
We're talking about howtechnology, you know, is so, so
it's always growing.
It's a living, breathing thing,right.

(15:59):
So say you take a break andthen maybe two, three years, so
it's always growing.

Speaker 1 (15:59):
It's a living, breathing thing right.

Speaker 3 (16:00):
So, say you take a break, and then maybe two, three
years later, there's a newsocial media platform, there's,
you know, new tools.
There's new equipment.
Your equipment's now outdatedand you need to upgrade.
There's so much that will passyou by if you decide to just,
you know, take this hiatus andstop with your, your marketing
efforts.
So so what we try to do iseducate clients about, you know,

(16:21):
let's just stay the course,because these of these, these
different risks, right?
And then also, when you dopause, don't think that no one
sees you.
Your, your competition is alsoseeing you take this break.
So when you leave this gap inthe community right, your
community building right,Because media is not just about
look at me, look at me, it'salso you're fostering

(16:43):
relationships with those in yourcommunity as a community expert
.
But if you leave that gap inyour community, your competition
is looking to fill it.

Speaker 2 (16:52):
Yes, absolutely Matter of fact.
I'm glad that you said thatbecause it segued exactly into a
point that I was alreadythinking.
I read a report one time thatsaid, before the depression of
the twenties, that there was twomain factors serial companies.
One was Post and the other wasKellogg.
Well, here we are, 100 yearslater.

(17:13):
Guess what?
There's still two main serialcompanies, right, post and
Kellogg.
However, they said before the1920 Depression the Depression
of the 20, that Post was thenumber one serial company,
kellogg was number two andduring the Depression, post
decided there's no need tomarket because people don't have

(17:34):
money and they cut back theirmarketing.
Kellogg's, like you said, sawthat opportunity, kept pressing
forward and after the depression, was the number one cereal
company and never have lost thatfooting in 100 years.
Wow, post is still number two.

(17:54):
It has never been able to gaintheir footing.
So that's the exact point you'retalking about Now.
That's on a national, broadscale, but the same things
happen in a local market, in aregional market.
Same things happen.
So a good point that you madethere.
You know, step outside of workfor a moment, just real quickly,

(18:16):
if you're.
What, what, what is?
What does Nay do to have funwhen she's not in there grinding
numbers and helping peopleboost their company.
What does she do for fun?

Speaker 3 (18:26):
Okay.
So you know I'm blessed to bein a field that's a whole lot of
fun, right.
We have lots of variety andsuch, and I built it to be that
way.
But so sometimes it's hard tobreak away, right, you know?
I mean, you'll see me onweekends doing some fun stuff,
or I might be on a podcast, likethis one year, you know.
So I'm just blessed to be ableto be in a field or an industry

(18:49):
where I'm having a lot of fun.
But when I'm not doing this,when I'm not glued to a computer
screen or on a campaign orshooting a film or something
like that I am.
I'm actually out salsa dancing,so that's one of my favorite
things to do.
I've been doing that.
I've been doing salsa dancingfor probably, probably about 12,

(19:10):
13 years or so I not, you knowI've taken some classes in like
knoxville and here locally and Ijust love it.
It's just, you know, I don't doanything professional or
anything.
It's just where I can actuallybe like, okay, I'm, you know,
letting loose and just gettingto, you know, burn some energy
and and meet some awesome peopleand and the salsa scene in this

(19:32):
area has just flourished.
It's just a whole lot of funand so that's what I like to do.
I like that I have to getphysical at some point.
You know when you're sittinghere and you're in a chair and
you're in front of a screen, youknow you start getting a little
bit like antsy right.
So that's one of the things Ireally enjoy doing is salsa
dancing, and I really enjoydoing it's also dancing.

(19:53):
And then also I love a goodroad trip.
So, um, you know, just whereverI can be to kind of enjoy a new
, new surroundings and see somenew things, I like I love hotels
.
It's crazy.
So I'm that person that travelsand just hangs out in the hotel
is.
I know that sounds weird, butI'm always just fascinated by,
okay, this space you know it's adifferent, different room and
all this bathroom, this space,you know it's a different,

(20:13):
different room, and oh, thisbathroom is gorgeous and you
know all the amenities and such.
So so when I'm there, I'mreally, like you know, peeping
out like all the beautifulhotels that I get to get to
experience.
But I get, I get outside alittle bit too, but, but, but,
yeah, that's pretty much thehighlight of it.
And then, of course, you know Ilive with two schnauzer poodles
, coco and Matrix, so I'mcuddling up with them in my time

(20:36):
.
So you know they, they, theykeep me busy and active and I
just love all the pieces there.
They're three and four yearsold and of course, because
they've got the schnauzer inthem, they're very yappy and so
taking them out and about can be, but they're my pride and joy.

Speaker 2 (20:55):
I love.
I love spending time with themand I'm a dog guy too, so I know
exactly what you're talkingabout.
You know, and you you talkingabout the salsa.
I was looking at a dance classthe other day myself.
I was thinking, wow, what ifI'd be any good at that?
Cause, you know, the older youget, you better use it or you'll
lose it, you know what I meanyou got to get up and move
around.

(21:15):
So, that sounds awesome thatyou're already doing that.
I tell you what I want to jumpinto a question that I always
like to ask everybody on thisprogram, and that's this Now,
nate, when it comes to the heartof your business, moving out a
little bit outside of what youdo, but more of why and how you

(21:37):
do when it comes to the heart ofyour business, if there was one
thing that you wish ourlisteners knew about Ney Paris
and Paris Campaign and Creativeand Paris campaign and creative
but they probably wouldn't knowunless you shared it with them
and you'd like to shout it loudand proud here today on the good
neighbor podcast, what wouldthat be?

Speaker 3 (22:00):
Well, I believe that business should be beautiful
inside and out.
You should do things with withpride.
You should do things in a waythat you're, you can look at it
and you know that you did a jobwell done.
I know that, say, in the sphereof creativity and marketing.
I don't believe that anybody isnot creative.

(22:22):
I believe everybody is creative.
We just have to tap into it.
But also, there's no reason whywe can't look our best while
doing what we enjoy doing.
You know, I grew up in a familywhere your image mattered.
You know, it didn't matter whattype of job you were working,
it didn't matter where you weregoing.
You came out, you stepped outwith a sense of pride, you cared

(22:43):
about how you looked and howyou.
You know you want to look good,you want to smell good, you
want to speak well and you wantto represent like for me in my
case, representing my family.
But you know, when it comes toyour business, it's very much
the same approach.
It doesn't matter what it isyou're creating.
So maybe that's your website,maybe that's your business card,
maybe that is your podcast,maybe that is your whatever

(23:07):
image, presence that you want tocreate.
We want to do that and you wantto do that with style, because
that's very attractive, that'svery when you're thinking about
the consumer and what they needand how, who they're trying to,
who are who they're wanting totrust.
They're going to trust theperson that takes themselves
seriously and in various areasof their life, and especially in

(23:30):
their branded image as well astheir personal image, and so I
want to take that and make anextension of that to that
entrepreneur, to that marketingmanager, to that business owner
who is maybe stuck trying tofigure out what the next step is
, how to elevate themselves, howto really break out and be the

(23:50):
expert in their community.
I just really, really urgeevery business to consider your
image and don't think that noone is looking at you.

Speaker 2 (24:00):
Everyone is looking at you, everyone is looking at
you.
That's exactly right.
Wow, that was very well put.
Very well put Well.
Nate, I want to give you anopportunity right here to share
with us, online or offline, howwe can find out more about you,
how we can contact you, and thatway everybody knows how to find
Nate.
Paris and Paris Campaigns andCreative.

Speaker 3 (24:22):
Yes, so best way to reach me is NatePariscom.
That's N-E-A Paris, paris, asin Paris, france, that is not a
mistake.
That is actually the nameNaypariscom.
Reach out to me there.
Subscribe to my newsletter.
The Passport is full of updates, tips and best practices and
specials.
I even plan to include somecourses that I'm working on as

(24:44):
well, and then you also get somehighlights of my team and get
to meet the people that arebehind this business.
And then also, if you want toreach out, you have questions,
you need to pick my brain.
Whatever that is, reach out tome at hello at naypariscom.
That's hello at naypariscom.
Those are the two best ways toreach out to me.

Speaker 2 (25:02):
Okay, and for all the social media butterflies out,
there are you on social media.

Speaker 3 (25:07):
Yeah, I'm on Facebook and I'm on Instagram.
Instagram it's Nate Paris andthen also on Facebook it's Paris
Campaigns and Creative.
Look it up, you'll find meeasily.

Speaker 2 (25:36):
And not only that, you shared a lot of good insider
information about why theyshould do it and why they should
be listening to you when youspeak.
You're kind of like the oldcommercial said when EF Hutton
speaks, everybody listens.
I kind of feel like that.
When Nate Paris speaks,everybody needs to be listening.

Speaker 3 (25:45):
Oh, you're too sweet, scott, that was awesome.

Speaker 2 (25:48):
I really enjoyed it, and thanks for being with us
today.
Oh, thank you, Scott, for havingme, my pleasure, my pleasure,
and you know, to all the goodneighbors of the greater
Chattanooga region.
You know.
I know that Nay hopes, afteryou know, listening to her speak
about what she does and why shedoes it and why you should too.
I know that she hopes thatyou'll keep her and her staff in

(26:12):
mind the next time that youhave a project that comes up
that fits what she shared withus today, what she does, what
she offers, because it soundslike she has a lot of insight.
She has a newsletter that wecan subscribe to and get
continued information.
So keep her in mind and let hertry her best to earn your
business to talk to you, havethat conversation with you when

(26:33):
you're reaching out and needingto talk to someone about those
things, and to all the listenersout there, thank you so much
for being with us today.
I know you took time out of yourday to be with us here at the
Good Neighbor podcast and, youknow, always remember to support
the locally owned businesses inthe greater Chattanooga region.
You know, from Cleveland toDalton, from Jasper and Trenton

(26:56):
all the way out to Benton,there's so many small businesses
, so many communities that needour support and need our help.
My name is Scott Howell.
Again, I'm with the Friends andNeighbors Group.
Everyone go out and make this aremarkable day.

Speaker 1 (27:11):
Thank you for listening to the Good Neighbor
podcast.
Everyone go out and make this aremarkable day.
One.
Nine, eight, four.