Episode Transcript
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Speaker 1 (00:00):
This is the Good
Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Nick George.
Speaker 2 (00:11):
Welcome to the Good
Neighbor Podcast.
Are you in need of a paintingcompany that covers everything
from fence painting and fencestaining to interiors and
exteriors and cabinets?
One might be closer than youthink A very reputable company,
in fact.
Today I have the pleasure ofintroducing your good neighbor,
austin Edgar, with LegacyPainting Austin.
How's it going?
Speaker 3 (00:31):
Hey, nick, I'm doing
well.
Thanks for having me on here.
Speaker 2 (00:34):
We're very excited to
have you and to learn all about
your business.
Tell us about your company.
Speaker 3 (00:39):
Yeah, well, we're a
residential painting company.
We do all things paint andstain residential.
That could be single-familyhomes and that can be large
multi-family homes, dwellings,condos, apartments, that kind of
thing.
We paint exteriors, interiors,we do cabinets, fences, decks,
(01:00):
pergolas, really anything paintand stain that has to do with a
home or place where people live.
Been doing it for about 10years and it's a job that I love
.
It's no longer really a job,it's just something that I do
and something that, yeah, I loveto be a part of and serve
(01:20):
people.
Have you always been paintingsince you were little, or how
did you get into the business?
Yeah, I didn't start until Iwas in college.
It was one of those thingswhere I picked it up painting to
make a little extra side cash.
Back in those college days Iwas working for a real estate
agent, doing random hourly workfor him, and I was up on the
(01:43):
side of a house one day paintingsome fascia, hanging over the
edge, and I thought to myselfyou know, I could probably do
this.
It's not that hard and probablymake a lot more money than what
I'm doing right now with thisguy.
So I decided me and one of mycollege roommates decided to
start painting houses and so wetalked to everyone we knew and
(02:04):
threw it out there and said, hey, we're painting now, and that's
kind of how it got started.
Speaker 2 (02:08):
What are some myths
or misconceptions in your
industry?
Speaker 3 (02:13):
Yeah, I would say the
main thing is that most people
think about paint and they thinkit's not that hard.
I can do it myself, and whilethat's true to a degree, you
know, anyone can put some paintin a tray and roll it onto a
wall.
In order to do it well, inorder to get a beautiful product
(02:37):
at the end of the day, thereare some serious skills and
details and nuance to paintingthat, depending on your project,
depending on what you're doing,it's not a simple thing that
anyone can do, and so it really.
It takes many, many years ofgood practice to understand how
(02:58):
to make something look right,how to do the right and proper
prep work, how to even apply anduse certain techniques with
rollers and brushes and sprayersto give you the best product.
And when you're just ahomeowner doing it yourself and
I've done this a million times,even before I was a professional
you don't always know and theproduct you get is not to the
(03:22):
standard that we like to dothings.
Speaker 2 (03:25):
A lot of trial and
error that you don't want to do
on your own property.
I guess, exactly, experiencematters.
So who are your targetcustomers?
Often businesses tell me thatyou know our target customer
doesn't even know that they'reour target customer because they
don't know they need theservice until we talk to them.
So this is a good opportunityfor you to reach those people.
(03:46):
But who are they and how areyou currently attracting your
target customer?
Speaker 3 (03:51):
Yeah.
So our target customer, really,I would say, is the homeowner
and or HOA property manager thatis looking for a quality paint
job and is interested and valuessomething that's a bit better
(04:12):
than just getting the job done.
You know, our number one focusactually other than providing a
great quality product.
You need to do that, but reallymy number one goal is to
provide the best service of anypainting company in Northern
Colorado, and so the systemsthat we have built in running
(04:35):
Legacy Painting, the way that we, from start to finish, the way
that we do things with theinitial estimate, all the work
leading up to the project, theactual work itself, the
follow-up at the end we havedesigned things to really be an
exceptional experience throughand through for our customers
(04:55):
and we don't just show up andget the place painted and take
off and leave and you never hearfrom us again.
We take a lot of measures toprovide exceptional service and
take great care of our customers, and so our ideal customer, our
ideal people to work with, arepeople who are going to value
the service, who are going tovalue not just getting the work
(05:17):
done, but they're going to valuethe people and they're going to
value the relational componentto the, to the business.
A lot of a lot of companies I'veexperienced and work with do
things very transactionally.
You know they're there to do ajob, get it done and move on to
the next.
And while practically inbusiness, that is obviously
(05:40):
important we take it a leveldeeper and we make it very
relational important.
We take it a level deeper andwe make it very relational.
So ideal people are people whocare about great quality work
but also care about being takencare of throughout the project
and, with all that being said,the value that we bring is very
high.
And so I know and I'm happy toput this out there that we're
(06:03):
not the cheapest company in FortCollins or in northern Colorado
.
And so, to answer your questionmaybe a bit more directly, you
know we're looking for higherend homes, we're looking for
nice homes, exterior interiorprojects that are very nice.
We love to do great qualitywork and then again provide that
exceptional service.
Speaker 2 (06:24):
You came highly
recommended by Noah Hutchinson,
so that's how we found youoriginally.
Speaker 3 (06:30):
Yeah.
Speaker 2 (06:31):
We know that
marketing is the heart of every
business, other than word ofmouth.
From the great work you justsaid you did, have you ever
thought about doing somethinglike a podcast to try to reach
people?
Speaker 3 (06:40):
No, yeah, I mean,
I've never really thought about
doing one for ourselves.
You know, I've consideredthings like YouTube videos where
we showcase certain projectsand how to do certain paint
things, you know, just to helpthe DIYer out, provide a little
info and expertise.
I haven't really thought toomuch about a podcast, to be
(07:01):
honest with you.
Speaker 2 (07:03):
That's generous of
you to teach people your skill,
but go ahead, keep going.
Speaker 3 (07:07):
Yeah, well, I just
you know most people well.
Who knows?
I guess I don't know.
I would suspect most people whoare looking to get info and
entertained probably don't wantto listen to stuff a whole lot
about painting, but there's alot to say in a podcast.
So one of the ways we findpeople, if I can answer that,
(07:30):
unless you wanted to keep going,no, I wanted to hear how you're
marketing.
Now Go ahead, yeah, so could wedo a couple of things?
So the first one is, of course,anytime we're on a job, we're
going to put out yard signs,we're going to knock on doors
around the home, let people knowthat, hey, we're doing some
work.
Feel free to check it out overthe course of the project and if
you need any work, let us knowand we'll come give you an
(07:53):
estimate for free.
That's one kind of boots on theground way that we do it.
Another boots on the ground wayto do it is actually that we've
done a lot of door to door.
A lot of companies, I thinkthese days don't.
I don't know, maybe they justfeel like they're above it, or
at least just certain businesses.
It doesn't make sense, but forhome service businesses like
(08:14):
painting.
It's a fantastic way to get yourname out there and I've found
now I've been doing this forsuch a long time when you're
able to get face-to-face withsomebody, even if it's just
knocking on their door, youalready have a leg up and, like
I mentioned before thatrelational piece, you're already
starting something.
(08:35):
You're already starting with arelationship.
Because you're face-to-face,you could actually talk to
someone, you actually get atouch there that's a funny way
to put it.
You get to shake hands and makea human connection, and so we
do a lot of door to door.
I'm not above door to door.
I own the business and I godoor to door, door to door
nearly weekly still, so that'ssomething that we do.
(08:58):
And then we work with a greatmarketing company here in town,
and if you haven't got them onthis podcast, I'd highly
recommend the owner there.
He's a great friend of mine anda brilliant business guy.
His name is Hunter, but we workwith them and they've been
running ads with us now.
We've been running ads withthem rather now for a little
(09:20):
while and we've seen a lot ofleads come in from that, and so
go ahead.
Speaker 2 (09:26):
Outside of work.
What do you do for fun?
Speaker 3 (09:31):
So yeah, that's a
good question.
So I do a lot of things.
Well, I've got a couple ofsmall kids.
I've got two young kids underfour and a third on the way, so
a lot of my time outside of workis spent with my family and my
children.
I'm just getting good qualitytime with them.
They're a whole lot of fun.
(09:52):
I like to play sports, and somain one I do is volleyball.
I have a lot of fun playingvolleyball on a weekly basis.
Can't really tell over the callhere, but I'm 6'4" so I'm a
tall guy and so I love sports.
Volleyball is a good one ofmine.
I hunt in the fall kind ofwintertime and then I just try
(10:14):
to get good time with my friends.
When I can, we play golf, we'llhang out, smoke cigars, drink
bourbon here and there NiceStuff like that.
It's fun.
Speaker 2 (10:26):
Let's switch gears.
Can you describe a hardship ora life challenge that you
overcame and how it made youstronger?
What comes to mind?
Speaker 3 (10:32):
Yes, making me think
deeply here for a moment.
You know I would say I amblessed in my life, have been
blessed in my life andthankfully I have not really had
any major, massive things.
Hardships happen to me, kind ofin the traditional sense of
(10:54):
someone really close to mepassing away or some major thing
.
I've been very blessed to nothave to experience a lot of that
up until this point in my life.
I would say they're for surehard things that I've
experienced, but some of itfeels trivial compared to what I
know can be experienced out inthe world.
(11:14):
And so first I just am thankfulfor that.
But also, if I were to answeryour question, I would probably
say about three years ago, oneof my best friends, uh, some
people who I've known and walkedwith very closely for the last
decade of my life, um, when Istarted, when I was about 18
(11:35):
years old, through 28 ish, giveor take, um, you know, very
formative years of my life.
Basically, a friend who was justbecame a mentor of mine, great,
great friend of mine, mentor, aperson I looked up to, probably
the closest person to me in mylife outside of my spouse.
They moved across the countryand I, you know, we just kind of
(11:58):
our relationship dynamicchanged and so in the last three
years we've had a lot of lifetransition.
We had our daughter, you know,we started, I started kind of a
different job at that point andthese people moved and left, so
I just had a whole lot of changehappen at one time.
And again, I know this is sucha trivial example of hardship,
but but I just had a lot ofchange and one of the main
(12:21):
things I'd say that I had tolearn out of that was just how
to be a bit more self-reliantand dependent on me in my life
and how to be good quote unquotegood with me and not have some
(12:44):
of these comforts that I had.
Speaker 2 (12:46):
Yeah, attachments,
and when you break them it's
like neurological matter ripsliterally inside, and so I know
exactly what you mean.
Speaker 3 (12:53):
Yeah, just a lot of
change.
You know, basically a decade'sworth of rhythms and
relationships that were veryconsistent and secure, all in a
very brief moment, changed veryquickly and while none of that
was really dramatic or harmfulor anything like that, it just
was a hard transition to make.
but the main takeaway from thatover the last three years for me
(13:15):
has been a a press into, uh,really, what makes me be okay
day by day and how to live thelife that I am comfortable with
and thriving in, and a lot ofthat has come down to me being
very authentic to myself and notliving up to certain ideals
(13:39):
that I maybe had before.
Speaker 2 (13:41):
So there's, a lot
there.
Speaker 3 (13:44):
Summary of it would
be just a big change, a lot of
life transition, a lot of lifechange.
Speaker 2 (13:49):
Understood Austin.
Please tell our listeners onething that they should
absolutely remember about legacypainting.
Speaker 3 (13:57):
Yeah, the main one I
would just say really is that
service piece.
A lot of people don't considergreat service when you think
about getting your house painted, but that really matters.
I mean it matters so much morethan people realize.
I can't tell you how manystories you know.
I've worked with a lot of realestate agents.
For example, how many realestate agents I have spoken to
who have had just nightmareexperiences working with
(14:20):
painters or really mostcontractor, most home service
contractors?
You know people get into thetrades, not always because they
want to work with people, if youknow what I mean.
Yeah, we were just talkingabout that.
Speaker 2 (14:34):
We were just talking
about that before we came on
that not a lot of guys in yourindustry even want the people to
see their face.
So this is awesome, go ahead.
Speaker 3 (14:40):
Yeah, exactly,
exactly.
You know, a lot of guys justwant to get in there, do the
work and get out.
They're not the most people.
People One of my customers mostrecently we were talking
actually they said they're likeyeah, we had this other guy come
out.
He was a very crusty guy, thatwas basically the word that he
used to describe and I said,yeah, man, that is the perfect
(15:01):
example.
That is a perfect word to usefor a lot of you know, quote,
unquote trades people, and sothe main thing to remember about
Legacy is that we show upgiving exceptional service,
enjoyable to work with andexcited, engaged to be there.
You know, we're not grumpyabout it.
We're not there to just clockin, clock out.
(15:23):
We want to give our customersan exceptional experience, and a
lot of that has to do with theservice and kind of the people
side of it, more so than it doeseven just providing a great
paint job, which, of course, wecan't give great service for not
doing a good job.
So we obviously have to do both, but that's the main thing that
we do different?
Speaker 2 (15:43):
Yeah, and if you're
targeting high-end clientele,
then you're definitely ahigh-end quality service and
you're confident in that.
Not everybody wants to workwith high-end clientele because
they're worried about theblowback that happens at that
level, but you're not, whichsays a lot about your quality.
How can our listeners learnmore about legacy painting, both
the old fashioned way throughphone number and then all of the
(16:04):
new ways online?
Speaker 3 (16:06):
Yeah.
So yeah, like you said, I mean,you're welcome to reach out.
Anyone's welcome to reach out,ask some questions if they're
interested in getting some paintwork done.
You know, we're on Google.
We've got a great website.
Um, we're on Instagram andFacebook.
I will say I really dislikeusing social media and so, um,
(16:30):
it is a necessary your websiteAwesome, go ahead.
Yeah, appreciate it.
Yeah, I mean I think ourwebsite is great and I'm really
happy with that, but just thesocial media part of it.
We do have an Instagram accountthat is slowly growing.
Speaker 2 (16:43):
Got to do what you
got to do.
Speaker 3 (16:45):
Yes, sir.
And so, yeah, social media,facebook, instagram.
If you want to check some stuffout, check out Instagram.
Our website is awesome.
Check out the website mainly,and then there's some contact
info on there.
Really, you know, there's kindof a theme here, but I care the
most about the people connectionpart, and so so, yeah, if
(17:06):
someone's interested um learningmore or wanting to just talk or
get more info, um yeah, reachout.
We've got a number on there,we've got an email on there and
we'll connect and we'll chat andthat website is
legacypaintingnococom.
Speaker 2 (17:19):
Yep, nococom
legacypaintingNoCocom.
Speaker 3 (17:22):
Yep NoCocom.
Legacypaintingnococom.
Awesome.
Speaker 2 (17:25):
Well, Austin, I
really appreciate you being on
the show.
We wish you and your businessthe very best moving forward.
Speaker 3 (17:31):
All right, appreciate
it.
Thank you so much, nick.
Speaker 1 (17:35):
Thank you for
listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go toGNPFortcollinscom.
That's gnpfortcollinscom, orcall 970-438-0825.