From Prosecutor To Advocate: Keith Fuiselli On Fighting Insurance Bias And Serving Colorado

Think you’re suing a reckless driver? In Colorado, the real opponent is often the insurance company pulling the strings from behind the scenes. We sit down with trial lawyer Keith Fuiselli of Fuiselli and Lee Law to unpack how personal injury cases truly unfold, why juror bias is so stubborn, and how a prosecutor’s mindset can reshape the outcome for injured people.

Keith walks us through his path from Jefferson County prosecutor to plaintiff advocate, sharing how courtroom experience translates into clearer stories, stronger evidence, and smarter strategy against lowball offers. He breaks down common myths—like the idea that most claims are exaggerated—and explains how insurers quietly benefit when juries start skeptical. You’ll hear practical guidance on when to call a lawyer, what early steps protect your claim, and why consistent medical documentation matters as much as any single test.

The conversation turns personal when Keith recounts being struck by a car while jogging and the hospital stay that followed. That perspective fuels his approach to explaining damages, showing how an injury affects sleep, work, relationships, and identity over time. We also touch on the realities of marketing in a crowded field, from SEO to community referrals, and Keith’s own podcast, Colorado Trial Lawyer Connection, where he interviews attorneys about what actually worked at trial.

If you’ve ever wondered why claims stall, how to counter insurer tactics, or whether legal help is worth it, this episode offers a grounded, human take from someone who has lived both sides of the story. Subscribe for more candid conversations with local experts, share this with a friend who might need it, and leave a review with your biggest question about navigating injury claims.

Episode Transcript

SPEAKER_00 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Nick George.

SPEAKER_02 (00:11):
Welcome to the Good Neighbor Podcast.
Today I have the great pleasureof introducing your good
neighbor, Keith Fuselli, withFuselli and Lee Law.
Keith, how's it going today?

SPEAKER_01 (00:23):
It's going great.
Uh beautiful day, and uh thanksfor having me on your show.

SPEAKER_02 (00:27):
Really appreciate it.
We're glad to have you.
Tell us all about uh Fuselli andLee Law, which can be found
online by um is it ColoradoInjury Law right now?
It is.

SPEAKER_01 (00:39):
Yeah, Colorado Injury Law.com is our URL.
Uh you know, our our phonenumbers, I think, the easiest to
remember of any in Coloradobecause we have the fours.
So you dial, you know, any areacode, although we're still
working on Fort Collins, but atleast the main Denver ones,
you've got uh 303-720 and then444-4444.

(00:59):
Um, so we've got the fours andPousselli and Lee, we are an
injury law firm that has been inbusiness for more than 17 years
helping folks in Colorado.

SPEAKER_02 (01:11):
Nice.
How did you get into thebusiness of law?

SPEAKER_01 (01:15):
Uh well, I always knew I wanted to be a trial
lawyer, uh, and almost all ofour partners were former
prosecutors.
So I, you know, went to highschool in Colorado, went to
undergrad at CU and law schoolat CU.
So I've always been kind of aColorado kid.
And then after law school, I wasa prosecutor in Jefferson County
for almost five years, as was mylaw partner, John Lee,

(01:39):
prosecutor in Jefferson County.
And we've got, I think, fiveformer prosecutors from
Jefferson County that all workwith us, basically helping
injure folks in Colorado, youknow, fight insurance companies
and big companies that havewronged them.

SPEAKER_02 (01:55):
What are some myths and misconceptions that you
commonly have to dispel withclients about your specific
niche in law?

SPEAKER_01 (02:03):
Yeah.
I would say one of the one ofthe biggest myths is that uh,
you know, people that areinjured are more often than not
exaggerating their symptoms,making things up, trying to
trying to recover money.
I can just tell you that thathardly ever happens.
I suppose it does happen onoccasion, but there's this kind

(02:26):
of preconceived notion that'sthat's what people do.
And the insurance companies kindof prey upon that bias.
So when we walk into court, if acase is going to trial and we're
representing someone who's beeninjured in, say, a car crash or
something, we actually are likethe least credible people in the
world.
I think people may think morefondly of Congress members than

(02:48):
they do plaintiffs and personalinjury matters.
So once we are able to tell ourclient's story and put the truth
out there, then peopleunderstand that what's really
going on is it's an insurancecompany that's behind the wheel.
And actually, that's the biggestmisconception.
So if you're in a car crash inColorado, let's say John Doe

(03:10):
hits you, you're trying tosettle with John Doe's insurance
company, and they decide solelyhow much to offer, whether to
settle or not.
And if they lowball your claim,you don't get to sue the
insurance company.
You have to sue John Doe.
So when you work walk intocourt, it's my client versus
John Doe.
And sometimes the jurors don'tunderstand that it's really

(03:32):
insurance is at play.
And insurance is the one that's,you know, pulling all the
levers, controlling the puppet,deciding everything.
And the real reason those jurorsare there is because some
insurance company lowballed theclaim or wrongfully denied the
claim.
That's the biggest misconceptionthat I see.

SPEAKER_02 (03:51):
Who is your target client and how are you marketing
yourself to them now in thedigital world?

SPEAKER_01 (03:57):
Well, that's a great question.
Um, I mean, our target client isreally, it runs the whole gamut
of socio and economic people,really.
It's everyone.
It's anyone that's been injuredthrough the wrongdoing of
someone else.
Um, and obviously, any of yourlisteners know that we are an

(04:19):
inundated industry.
So you cannot drive anywhere andnot see billboards or turn on
your TV.
It is a very, very competitivemarket.
So you do have to stand out.
And fortunately, we've beendoing this long enough that we
have a track record of doing theright thing and uh frankly being
exceptional trial lawyers.

(04:39):
So that really helps us connectwith people in the digital
world.
Um, so we do have a podcast.
I run a podcast called theColorado Trial Lawyer
Connection, which is a podcastwhere I interview Colorado trial
lawyers after they try case,what worked, what didn't work.
So we utilize that avenues, allkinds of search engine

(05:01):
optimization.
Um, I mean, and this in myworld, my business, you can
absolutely never stop marketing,both sort of all the traditional
grassroots stuff to make surewe're getting referrals from
clients to trying to find newpeople.
And then, of course, it reallyis almost a given that you have

(05:22):
to provide exceptional customerservice.
Like that is a given bar, youknow, that's the foundational
piece.
And then from there, we kind ofgo from there.
I don't know.
Does that answer your question?

SPEAKER_02 (05:33):
It does.
That was a great answer.
Very uh thorough.
The uh I've only asked oneperson this question.
He was a dentist, I believe.
Um, that came back with, nope,my life was perfect.
But is there something thathappened in your life that uh
was a struggle, a hardship thatyou overcame that made you the
person that you are today thatyou want to share with us?

SPEAKER_01 (05:55):
Uh for sure, in that I was I was back in 2007, I was
jogging around City Park inDenver, and I was run over by a
car going 45 miles an hour.
I had to be resuscitated at thescene.
Everybody thought I was dead.
I spent two months at CraigHospital.
Uh, so that has had a profoundimpact on me, how I represent

(06:20):
clients, and sort of making meaware of what matters in life
and what what doesn't matter.
So that was a very profound lifeevent, if you will.

SPEAKER_02 (06:32):
Oh my gosh.
Yeah, that's that's like that'sthat's what made you who you are
today, for sure.
Um what is the big takeaway thatyou want for the listener to
take away from our interactiontoday regarding Fuselli and Lee
Law?

SPEAKER_01 (06:47):
You know, I would say, first of all, we are very
proud with how we representpeople, look at the reviews, but
the biggest takeaway isn't somuch hire us.
There is a misconception whensometimes people are involved in
crashes, where there's like afaux pas with hiring a lawyer.
I personally believe and feelstrongly, if you have been

(07:10):
injured in any event that is notyour fault, you would be crazy
to do that without consultingwith and probably hiring a
lawyer.
There are all kinds of studiesout there that show that people
that hire lawyers, they get moremoney and they don't have to
deal with the insurancecompanies.
So whether it's a workplaceinjury, you know, construction,

(07:31):
and and this is probably commonsense, but I'll say it anyway:
the more serious the injury, themore you need lawyers quickly to
preserve evidence.
And you know, the morecomplicated, catastrophic
injuries, which we've handledmany, the earlier we need to be
involved and the longer thosetake.
So, number one thing is ifyou've been hurt, reach out, get

(07:53):
in touch with someone that has agood reputation.
And by all means, check us out,ColoradoInjuryLaw.com, look at
our reviews, give us a call.
Consultations are always free,and we can walk you through the
process and let you know ifyou've got a case or not.

SPEAKER_02 (08:08):
970-444-4444, right?

SPEAKER_01 (08:12):
No, no, sadly, we don't have the 970s, which is
very frustrating for us.
But 303-7204s will get you tous, and I'm gonna work on
getting those 970s.
It's it is maybe your listenersknow it's actually really hard
to get single-digit repeaterphone numbers in Colorado.

SPEAKER_02 (08:32):
Well, you own the two other biggest ones, so
that's pretty cool.
Um Keith, it's been uh amazinginterviewing you.
It's been very educational, andif I ever need somebody like
you, it'll be you that I callfor sure.
We really wish uh we really hopethe boast and the best for
Fuselli and Lee Law movingforward.

SPEAKER_01 (08:51):
I appreciate it, and thank you so much for having me
on.
It's this has been fun.

SPEAKER_00 (08:57):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on the
show, go to gnpfortcollins.com.
That's gmpfortcollins.com orcall nine seven zero four three
eight zero eight two five.