How Expert Brow Care Boosts Confidence For Everyone

Great eyebrows don’t shout; they frame, lift, and quietly change how you carry yourself. That’s the craft Zenobia Rivera has honed as The Eyebrow Lady, a Denver specialist who’s turned precise shaping and thoughtful maintenance into a confidence-building ritual for people of every age and gender.

We explore how a front-desk job at a five-star spa sparked a career, why New York taught the standards but Denver became home, and how a hard early partnership lesson shaped her business philosophy: scary isn’t bad, scary is just scary. Zenobia breaks down the myths—brows are not a frivolous luxury—and shares realistic maintenance cadences: about four to five weeks for full, fast-growing brows, six to eight weeks for slower growth. She explains how to avoid the long shadow of 90s over-tweezing, when to add tinting, and how subtle, expert changes can make your eyes brighter and your morning routine easier.

We also talk inclusivity and real-world results. From teens learning to avoid heavy-handed tweezers to men opting for clean, natural edges, the salon’s approach is custom and judgment-free. With Instagram before-and-afters, clear pricing, and online booking, quality is transparent and accessible. Located in Denver’s Capitol Hill near the Bluebird and Fillmore, The Eyebrow Lady makes it simple to see the work and schedule your visit.

If you’ve wondered whether professional brow care is worth it, this conversation offers proof, perspective, and practical next steps. Subscribe for more neighbor stories, share with someone growing out their brows, and leave a review to help others find the show.

Episode Transcript

SPEAKER_01 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Nick George.

SPEAKER_02 (00:12):
Welcome to the Oh, we didn't go live yet.
Dang it.
Try that again.

SPEAKER_01 (00:30):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Nick George.

SPEAKER_02 (00:41):
Welcome to the Good Neighbor Podcast.
Are you in need of the perfecteyebrows?
Well, one place might be closerthan you think.
Today I have the great pleasureof introducing your good
neighbor, Zenobia Rivera.
The eyebrow lady.
Zenobia, how's it going today?

SPEAKER_00 (00:57):
I'm good, Nick.
How are you?

SPEAKER_02 (00:59):
I'm excellent.
Um, tell us all about theeyebrow lady and uh what you
guys do there.

SPEAKER_00 (01:05):
So the eyebrow lady is essentially a salon for
eyebrows and eyelashes.
Um, we were established back in2011 after dabbling in another
partnership and working forsomebody else.
I realized I know exactly how Iwant to do things.
I know the quality I want toproduce.
And people couldn't remember myname called, you know, Zenobia.

(01:26):
And so they started shouting theeyebrow lady when they would see
me in public.
And so I was like, let's go withthe obvious, the eyebrow lady.

SPEAKER_02 (01:34):
That's awesome.
So, how did you get into thisbusiness?

SPEAKER_00 (01:37):
Um, God, after high school, I realized college and
art school was not the path forme.
I thought that's what I wouldinevitably do, but I did not
want to do that.
So I moved to New York City, gota job at like a high-end
celebrity five-star spa, andstarted just dabbling in.
I was just receptioning there.
But after so much education,just working in that place, I

(02:01):
was like, I actually really,really love this.
And so I also then realized NewYork is not for me, moved back
to Denver and went back tobeauty school and got my
license, worked for other peoplea few years, but I've been doing
this for myself for 15 plusyears now.

SPEAKER_02 (02:18):
For those of you that don't have the ability to
see the video and you're justgetting this through MP3 on uh
through BuzzSprout or one of theother 16 platforms, uh, Zenobia
has gorgeous eyebrows.
You should go to our YouTubelive um and see them.
Anyway, um, Zenobia, tell ussome myths or misconceptions

(02:38):
about taking care of youreyebrows for those that have
never done it or that have.

SPEAKER_00 (02:44):
Uh, I think there's two answers to that.
One is people kind of see it aslike just a luxury, whereas
going to the barber, going tothe salon, getting your hair cut
is kind of a necessity.
I think we learned that afterCOVID lockdown.
Everybody was like, I need myfreaking haircut, I need my
roots touch up.
But um, also the other side ispeople have learned doing it at

(03:05):
home doesn't always turn out theway you think it's going to.
We have the term 90s brows for areason because everybody tweezed
the heck out of their eyebrows.
And, you know, a decade later,they're still hoping for more.
So those are two really solidways.
Do you like this is why maybeyou need to see us?

SPEAKER_02 (03:24):
Um, so for people that don't use Google Maps,
where are you located?

SPEAKER_00 (03:29):
So I am in the heart of Denver's Capitol Hill
neighborhood.
I'm kind of between the like thebluebird and the film or theater
is good landmarks.

SPEAKER_02 (03:38):
What's how often should people come visit you to
maintain perfect eyebrows?

SPEAKER_00 (03:42):
For somebody who has ample growth, full eyebrows,
you're coming in about once amonth.
So that to some people imagineis just a little bit sooner than
a haircut, but way less thangetting a manicure.
And for other people, we seethem about every eight weeks.
So every month to two monthswould be ideal.

SPEAKER_02 (04:02):
How do you market yourself now digitally?
And who's your target market?
It's it's probably notconstruction workers.

SPEAKER_00 (04:09):
You know, you would be surprised.
We have a very wide range ofpeople who come to see us, which
is fantastic because we get tomeet new people in different
backgrounds every day.
Um, but I have clients as youngas 12 years old, all the way up
to about 75, I'd say.
If you have hair, you can comesee us essentially.

(04:29):
Um, marketing, I really let myname do the talking for me with
a name like the eyebrow lady.
People can kind of concludeexactly what it is we do.
And what I love about socialmedia is, or even like Google,
you can't hide the quality ofwork that you're producing
anymore.
And people hold you to that.

(04:50):
So when they're paying any moneyfor it, really they do expect an
amazing quality, and it's niceto be able to showcase that.
And so we do a lot of likebefore and afters on Instagram.

SPEAKER_02 (05:01):
Nice.
Have you ever thought aboutdoing your own podcast?

SPEAKER_00 (05:05):
No, I think I'm a little too scattered to add that
into my my routine.

SPEAKER_02 (05:12):
Yeah, that's every business owner.
Um so what do you do for funwhen you're not taking care of
people this way?

SPEAKER_00 (05:19):
Um, my partner and I have like a little mini farm at
our house.
We have just a dog and a cat,but we do a lot of like sitting
for people, like friends,animals, and so we have birds in
our house sometimes.
So love animals.
Um, I am actually a huge podcastand audiobook listener.
Um, love scary movies, so thisis like my favorite time of

(05:40):
year.

SPEAKER_02 (05:41):
Nice.
Yeah.
Um, you know, you don't have toanswer this, but if if you if
you want to, that's fine.
Uh I've asked this to about halfthe business owners that I've
interviewed.
Um, is there something that umin your life that uh maybe
wasn't a perfect event that thatthat or tragedy that made you
stronger and the person that theresilient person that you are

(06:02):
today um that you'd like toshare with us?

SPEAKER_00 (06:05):
Yeah, I've always been a very trusting person, and
that's just always been mynature.
And so when I was 23, 24, I'dbeen an aesthetician for just a
couple of years, and I tried toventure out in a partnership
with my coworker who became agood friend.
And she was about six, sevenyears older than me.
So I thought, I can trust her.

(06:27):
This is fantastic.
Let's just let her lead.
And the partnership definitelyerupted and just did not end
well.
Um, unfortunately lost a friend,but then realized like it's
scary doing it on your own, butthat doesn't deter me from doing
things anymore.
Scary doesn't mean bad.
Scary is just scary.

SPEAKER_02 (06:47):
Yeah.
Yeah.
It's good to it's good to be onyour own for a while and and and
prove that you can do it.
Glad you did.
Yeah.
Um, so what are all the waysthat people can find you again
online?
Well, no, before you tell methat, yeah, what is the big
takeaway that you would like forlisteners and viewers to take
away from this podcast?

SPEAKER_00 (07:05):
Is this kind of service is really for everybody,
regardless of gender identity,sexual orientation, age,
profession, is everybody wantsto look good, everybody wants to
feel good about themselves, lookgroomed, and something as tiny
as eyebrows can really make ahuge impact on how somebody
presents themselves to theworld.

(07:26):
And I realize I have this pinktapestry behind me, but we are
not this girly place, you know,it's we're the little artsy
weird kids that just happen tobe aestheticians now.

SPEAKER_02 (07:38):
That's awesome.

SPEAKER_00 (07:38):
Yeah.

SPEAKER_02 (07:39):
Now, what are all the ways that people can find
you online?
And is there an old is there aphone number?

SPEAKER_00 (07:44):
Yeah, you can reach us at 303-960-5752 2025.
Obviously, we're doingeverything online.
So we have a website,eyebrowladydenver.com.
You can book online with us, seeeverything we do, prices,
descriptions.
And then if you want to see somebefore and afters, you can reach
us at eyebrowlady of Denver atInstagram.

SPEAKER_02 (08:07):
Awesome.
Well, Zenobia, we reallyappreciate you being on the
show, and we wish you and theEyebrow Lady the very best
moving forward.

SPEAKER_00 (08:15):
Thank you, Nick.
Thanks for having me.

SPEAKER_01 (08:18):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on the
show, go to gmpfortcollins.com.
That's gmpfortcollins.com orcall nine seven zero four three
eight zero eight two five.