Episode Transcript
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Speaker 1 (00:04):
This is the Good
Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Nick George.
Speaker 2 (00:15):
Welcome to the Good
Neighbor Podcast.
Are you in need of a roofingcompany here in Colorado that's
local and comes highly rated?
One might be closer than youthink.
Today I have the great pleasureof introducing your good
neighbor, Brian Barnes, withColorado Family Roofing.
Brian, how's it going?
Speaker 3 (00:32):
I'm doing good.
Thanks for having me on, Nick.
Speaker 2 (00:35):
Awesome.
We're excited to learn allabout you and your roofing
company.
If you would just tell us aboutit.
Speaker 3 (00:41):
Yeah, well, it's
Colorado Family Roofing.
We're a four-year-old companybut we've grown pretty
substantially in those fouryears.
We really focus on the aspectof learning and education more
than anything else, becausethere's a huge gap in the
roofing industry where you get alot of the high-pressure sales
(01:03):
techniques that all these largecompanies are really good at.
They're really good at hiring abunch of door knockers that can
do some high pressure closes,but when you're putting on
something that's supposed tolast 30 to 50 years and cost
tens of thousand dollars, we'rekind of the opinion that you
should you should know whatyou're getting into.
So we do a lot of education upfront.
Now we build a really highquality roof on the back end and
(01:25):
that's kind of our business.
How did you get into thisbusiness?
So I had I actually had a anHVAC company out to my house a
long time ago and our airconditioner wasn't working.
I know it doesn't.
I got to connect the dots here,so stay with me for a sec.
But so the AC wasn't workingand the guy comes out and he's,
(01:47):
he's selling us this.
He's like the the thing is shot.
Um, you got to get a brand newAC unit and I'll leave the
company out of it.
But they were a local company,um, really good sales guy,
really slick, um.
And so he gets us to sign thiscontract for a ridiculously
expensive air conditioner.
(02:08):
We have a pretty big house butis crazy expensive I don't
remember how much, but at thetime, like man, this is like,
this is like five paychecks,like full paycheck is very
expensive.
So we have buyers regret almostimmediately after he leaves
because the guy was slick, likevery good sales guy.
(02:30):
Like man, we should probably geta second opinion before we
commit to this kind of money.
And so we get.
We call our friends up, likeyou should do in the first place
, like hey, does anybody know agood HVAC, a good, honest HVAC
guy.
And one of my cousins said, hey, I got a great guy, not a big
company, but he knows what he'stalking about.
He comes over, looks at it, hereplaces a 12 part and the thing
has been humming ever since.
And so and this was my one of myexperiences with the service
(02:54):
industry and so I'm sittingthere thinking myself like I'm
so freaking frustrated and thisis, I mean, it's everything.
Like our water heater went outsame time, like all these things
are going wrong with our house,with the service industry.
And we get a door knocker comesin, he's a roofer, and he comes
up and he looks at my roof andhe's like, ah, the roof is
completely shot.
And it's like the same storyover and over again.
(03:14):
I'm like there's a large gap inthis in the entire service
industry market.
I happen to know a little bitabout the roofing industry, so
that's the one I jumped into andthat's that's the ever since
the model was like, with thereason why we named it Colorado
family roofing.
Is family actually stands for.
(03:36):
Forget about me.
I love you, just wanted to belike client centric, education
centric, honest.
You know the people that youcould be like we don't.
We a lot of houses.
We go to be like you don't needa roof, but let me all we could
fix this pipe right here realquick for like it's like 10
bucks, like oh my gosh last guyquoted me at 20 000.
Like I know that's why westarted the business.
(03:57):
Well, we do like selling roofsas well.
But uh, we just we more thananything.
We just want folks tounderstand everything about the
process and be honest.
Speaker 2 (04:11):
What are some other
myths?
You dispelled some alreadywhich stole my thunder on my
third question, but what aresome myths and misconceptions in
your industry that you haven'tnamed that maybe people have
anxiety about before they calland you can dispel that?
Speaker 3 (04:26):
Yeah.
Well, a lot of it, especiallyin our area, is storm damage,
right.
So that's where you get allthese door knockers compounding
your door and they're going totell you hey, you got storm
damage on your roof, you need tofile a claim.
And the problem is most ofthese guys and I said a little
bit before, but most of theseguys are kids straight out of
college they get sold on hey,you can make a ton of money over
(04:48):
the summer.
Come knock doors.
They're not roofing experts andso they have no idea really
what they're looking for.
They get a quick demo of whathail damage looks like and then
they get a very long how to dohigh pressure sales technique
meeting.
And this is the majority, thevast majority, 95% of the
roofing companies everywherestatewide and Colorado as well
(05:10):
have this business model.
So it's the same thing I raninto with the HVAC guy.
Like, let's find these reallyslick sales guys that know
nothing about HVAC or yoursystem.
We'll give them a little bit ofindustry knowledge and go sell
them as much as possible for asmuch as possible.
So the storm damage is onemajor one that folks really need
to look out for, because theseguys will go up there and,
(05:31):
whether they know it or not,they're going to call every
single defect on your roof or alittle ding hail damage.
And then you go file a claimyou got a ding on your report
for that.
The inspector comes out, saysthis isn't hail damage.
This guy doesn't know what he'stalking about, so that's,
that's one of them.
Speaker 2 (05:51):
I have about 10.
I don't know how long thispodcast is.
What's their other best one, ifthere's anything else you want
to mention that people worryabout in the in the uh roofing
industry that you guys easilyovercome with your first
experience with people.
Speaker 3 (06:01):
Yeah, well, I mean,
our biggest objection is quality
versus cost, right, so we builda very high quality roof, like
I said before, like this thing,this thing is supposed to last
50 years.
So we build a roof that willlast 50 years and if it doesn't,
then we put a warranty on itthat is not going to depreciate
(06:23):
until you're 50.
So a lot of that has to comedown with.
And here's a huge problem inthe roofing industry that still
hasn't been fixed is even thegood roofers and even the good
crews have no idea aboutventilation, and ventilation and
roofing goes hand in hand.
It's a huge, huge deal and 95%of the roofs that we're on are
(06:47):
improperly or inadequatelyventilated, meaning they're
mixing ventilation systems,which cancels the ventilation
system, voids the roof warranty,the roof lifetime gets cut in
half, literally cut in half.
You get a 50-year roof.
It gets cut to probably 10 or15, maybe 20, if you're lucky,
years because the asphalt driesout.
That's the major problem withroofs and getting a new roof is
(07:09):
that asphalt.
When you fit, when you do theventilation correctly, all of a
sudden these roofs can last waylonger.
You know, manufacturer says 50years and the reason why the
manufacturer says that isbecause they know that 95 of
these roofers are screwing up.
I honestly don't think theroofs are going to last 50 years
.
I think they're going to lastabout 30 to 35.
But the manufacturer puts thatstamp on it because they know
(07:32):
most roofers are screwing up theventilation system.
They don't look at it, theydon't fix it.
So when you're 20 or 25, mosttime people move twice so they
don't have to worry about itanyway.
But if that person person's inthe house for 25 years, they're
going to call Owens Corning upand say hey, my roof is degraded
.
You gave me a 50 year warranty.
Owens Corning comes out andsays your roofer screwed up the
(07:52):
ventilation system.
Sorry, this is on you.
That roofer has a workmanshipwarranty the last five years,
maybe 10 at max, and so theseguys are completely out of
pocket on the roof.
That literally should have beenthe last roof in their lifetime,
and so we fix that.
We fix ventilation every singletime.
Almost every single roof wehave to fix it.
Speaker 2 (08:12):
Wow, and do you bring
in subcontractors that are HVAC
to do that, or do you do thatyourself?
Speaker 3 (08:21):
No, it's not an HVAC
deal.
It's just the intake versus theexhaust, which is part of the
roofing system.
You got all the static vents onyour roof, most of them have
half of what they need.
And then if they do have thoseup there, they don't have enough
intake vents underneath.
And if they have thosecorrectly, most people have
(08:43):
those gable roofs which cancelsthe ventilation system.
Or they mix a power attic ventwith one of the static vents
which cancels the ventilationsystem.
So all kinds of weird ways youcan get into it.
And if you literally if you dida 15 minute educational session
on it with like Lamanco, whichis one of the biggest
ventilation providers out there,they'd tell every single one of
your roofers exactly how to doit and then the problem be
solved.
It takes 15 minutes and alittle bit of time on every roof
(09:04):
to do the calculation.
But that's it.
It's not hard, it's notcomplicated, which blows my mind
why we're not getting thisright as an industry.
Speaker 2 (09:11):
And we know that
marketing is the heart of every
business.
Who are your target customerswhen it's not storming?
Speaker 3 (09:16):
Yeah, it's really
just homeowners that have a roof
that's 20 to 25 years old.
That vast majority of roofsaren't gonna make it past 25,
especially the ones that wereput on, you know, in the
nineties or what have you.
So that's Stay in theresidential lane.
We do a lot of we do.
We're probably 80% residential,20% commercial.
(09:38):
In the commercial space wereally kind of separate
ourselves because again, thesame HVAC situation that I mean
everything is built off this oneHVAC guy.
So God bless that guy actually,but the same guy.
Most reapers go in and they'regoing to say you need a
completely new flat roof, epdmor TPO roof system and that that
(09:59):
cost is astronomical.
Like those things are expensive.
Huge buildings, um 90 of thoseroofs can get a coating on it.
Just a spray on coating, youclean it off.
You put a coating on, you fix acouple of the things that are
wrong with it and you get a20-year no leak warranty on that
commercial building, whereasthese tpr, epdm roofs are only
lasting 25, 30 years anyways.
So for a fraction of the costyou get a 20 year no leak
warranty on that commercialbuilding, whereas these TPR,
(10:20):
epdm routes are only lasting 25,30 years anyway, so for a
fraction of the cost you get 20years and that coding company's
guarantee is going to last 20years.
Speaker 2 (10:28):
Since you have an
unusual interest in educating
pre-educating customers, haveyou ever thought about doing
your own podcast?
Speaker 3 (10:35):
I thought about it.
Yeah, I started one, so Iactually we do kind of have.
It's not a podcast, but I havea learning library on my website
, coloradofamilyroofingcom.
You click the link, it sayslearning library and I have.
I do a video a day and it's alleducational, just like this,
and there's just gobs and gobsof videos.
I'm a little behind on posts.
I have probably 200 videos thatneed to be on there.
Speaker 2 (10:56):
There's probably 75
on there are you just putting
them on your website or anywhereelse?
Speaker 3 (11:01):
uh, they're on
facebook.
They're on instagram, youtube.
We post them every day um.
So, yeah, follow us on thereand get a lot of tips wow,
that's awesome.
Speaker 2 (11:11):
Um outside of work,
what do you do for fun?
Speaker 3 (11:14):
so I coach my son's
youth football team.
He's in seventh grade, so I gotone more year.
I've been doing it since thirdgrade and that fills up
literally every other hour thatI have available in the fall,
and then we also do spring aswell.
But I love it, man.
I don't know what I'm gonna dowith myself when football's done
and he's in high school.
Speaker 2 (11:34):
Brian, please tell
our listeners one thing that
they should absolutely take awayfrom this podcast about
Colorado family roofing.
Speaker 3 (11:42):
The biggest thing,
and I mean I would love for you
to call us and do an inspection,but the biggest thing that you
got to take away is you got tocall a roofer that knows what
he's talking about.
The door knocker, the doorknocking industry just shut the
door.
If they're out there doorknocking, they're exactly like
the HVAC guy that got me intothis business.
There's actually like all thesedoor knockers I've been talking
(12:03):
about.
Don't trust those guys.
They don't know what they'retalking about.
Get a vetted family or friendto give you a call.
Give us a ring.
We're probably the only rootfor an estate that encourages
three quotes.
Because it's super important,because you have all kinds of
skills and abilities that are.
Come out and take a look atyour roof and you're talking
about a $20,000 to $30,000purchase.
(12:24):
You want to make sure you'revery well informed.
So hop on our website, geteducated.
There's also an ebook on therethat I wrote.
That's got a ton of informationon it.
Do the education if you're inthe market and then call for the
inspections.
Speaker 2 (12:37):
What's the name of
your ebook?
It's roofing secrets revealedby brian barnes roofing industry
secrets revealed by brianbarnes making sure you didn't
have a different pen name yeah,it's also on amazon.
Speaker 3 (12:50):
I sold one.
I think that the minimum youcan sell is $1.99, so I'm a
published author it doesn'tmatter, you're an expert and
you're published now.
Speaker 2 (13:03):
Well, brian, I really
appreciate you being on the
show and we wish you andColorado Family.
Speaker 3 (13:06):
Roofing the very best
moving forward I appreciate you
having me.
Speaker 1 (13:10):
Thanks, sir.
Thank you for listening to theGood Neighbor Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go tognpfortcollinscom.
That's gnpfortcollinscom, orcall 970-438-0825.