EP #251: Crafting Elite Outdoor Spaces: The True Star Outdoor Solutions Story

What makes Cameron Whiteman with TrueStar Outdoor Solutions a good neighbor?

Transform your ordinary backyard into an outdoor oasis with Cameron Whiteman and TrueStar Outdoor Solutions. From sprawling paver patios to stunning pool remodels, Cameron's passion for creating beautiful outdoor spaces shines through in every project his company undertakes.

Cameron's journey began between college semesters, spraying grass seed from fire hoses in what's called hydromulching. That experience sparked his love for outdoor work and beautification, eventually leading him to master irrigation and agronomy before launching TrueStar. "I felt like I could treat people better and deliver a better product," Cameron explains, highlighting the values that drive his business today.

With over a decade of experience, Cameron offers valuable wisdom to homeowners considering outdoor renovations. He cautions against the temptation to choose the cheapest bid, having witnessed countless projects fall apart just years after completion. A quality outdoor solutions company will have proper insurance, verifiable reviews, and a professional web presence – elements that may increase the initial investment but prevent costly repairs down the road. TrueStar's "boutique service" approach ensures personalized attention, flexibility throughout the project, and a commitment to client satisfaction that goes beyond the final handshake.

Beyond his professional expertise, Cameron's multi-year mission work in Mexico shaped his worldview and business ethics. This experience taught him gratitude for the comforts we enjoy in communities like Plano and Frisco while equipping him with Spanish language skills that prove invaluable in the industry. His educational rather than sales-driven approach resonates with homeowners looking for honest guidance in creating their dream outdoor spaces.

Ready to elevate your backyard? Connect with Cameron and the TrueStar team through their newly redesigned website at truestaros.com, follow their educational content on Instagram and Facebook @TrueStarOS, or call 469-221-9345 to discuss how they can transform your outdoor living space into something truly extraordinary

To learn more about TrueStar Outdoor Solutions go to: 

https://truestaros.com/

TrueStar Outdoor Solutions 

 469-447-5143

Episode Transcript

Speaker 1 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Sophia Yvette.

Speaker 2 (00:10):
Welcome to the Good Neighbor Podcast.
Are you in need of an outdoorsolutions company?
Well, one may be closer thanyou think.
Today I have the pleasure ofintroducing your good neighbor,
cameron Whiteman, with his hiscompany, truestar Outdoor
Solutions.
Cameron, how are you doingtoday?

Speaker 3 (00:28):
I'm doing.
Great thanks for having me on.
How are you?

Speaker 2 (00:31):
I'm doing great also and it is a pleasure to have you
on today and we are so excitedto learn all about you and your
business.
Can you tell us a bit aboutyour company?

Speaker 3 (00:42):
Yeah, yeah, grateful for the opportunity to be on
here and talk about our company.
As you said, we're True StarOutdoor Solutions.
We design and build elitebackyards.
We can make designs and then weexecute those designs, making
sure that you have the bestbackyard you can from pool
remodels to patio covers, paverpatios, artificial turf we do it

(01:06):
all.
If it's in the yard, we do it.

Speaker 2 (01:08):
And so, Cameron, when it comes to getting involved in
that outdoor world.
How did you get into thisbusiness originally?

Speaker 3 (01:17):
Yeah, so I've been in the business about 10-15 years.
Originally started off inbetween college semesters.
I was actually working on acrew that was doing what's
called hydromulching, which ispretty much spraying grass seed
out of fire hoses.
And from there I kind ofrealized I loved being outside
and I loved making outdoorspaces beautiful.

(01:40):
So from there I started workingfor other companies doing
irrigation, doing agronomy,before I realized, you know, I
can do this on my own.
I feel like I can treat peoplebetter, I feel like I can leave
a better product, and so Icreated TrueStar to make sure
that you know the area and thecommunity that I grew up in

(02:02):
everybody can have their spacethat they can call their home
and enjoy with their families.

Speaker 2 (02:07):
That's amazing.
And so, cameron, what is thebiggest myth or misconception
you come across in your industry?

Speaker 3 (02:17):
I think one of the biggest myths or misconceptions
is that I would say there's two,one being that it's that people
always go with the cheapest bid.
Unfortunately, I've just seenthat hurt people in the long run
so many times.
You know, I've gotten a lot ofcalls a couple of years out from

(02:40):
someone's original project withanother vendor and they have
problems.
The patio is breaking, thingsare falling apart.
So my warning of advice is makesure that, whatever company you
have, they have a website, theyhave great reviews and they
have insurance, and one thing torealize is that any company

(03:01):
that has those things they'renot going to be the cheapest,
but they are going to get youtaken care of.

Speaker 2 (03:07):
So, cameron, who are your target clients and, in
terms of marketing, how do youattract them?

Speaker 3 (03:14):
Yeah, our target clients is typically anybody
from 30 to 60 years of age,normally families, but sometimes
some couples without kids, andwe seek our clients through a
few different ways LinkedInoutreach, we have Google ads,

(03:36):
meta ads, we have a door hangercampaign and we haven't been
doing this, but really trying tostep up our networking.
So just attending events weplan on attending future home
and garden shows and attendingany other kind of events where
we can network with people andjust let them know how we can
help them.
We really try not to be salesy.

(03:57):
Our approach is moreeducational and more relational
and if somebody feels like wecan help them, then that means
we're a good fit and we'll helpyou out and we'll provide a
service for you.

Speaker 2 (04:10):
Outside of work.
What do you like to do for fun?

Speaker 3 (04:15):
So work is kind of my life, maybe to the dismay of my
wife.
But no, I have a beautiful,lovely wife, she's my best
friend, and I have two kids, athree-year-old boy and a
one-year-old girl, and they area handful and they keep me busy
and I love them dearly.

Speaker 2 (04:33):
That's amazing.
So, cameron, let's go ahead andswitch gears for a second.
Can you describe a hardship orlife challenge you overcame and
how it made you a better andstronger person today?
What comes to mind for you?

Speaker 3 (04:50):
Yeah, I did for a church.
I actually volunteered for amission, a multi-year long
mission down in Mexico.
It was a fabulous time.
I love learning the culture.
Learning Spanish has been ablessing in my life, especially
in the green industry, but therewas definitely some hardships.

(05:10):
I mean, we were in areas thatis not like Plano and Frisco.
They don't have the blessingsthat we have here, and so it
really blessed my life torealize that I should be
grateful for what I have and toreally embrace other people and
other cultures and and learn tolove the differences.

Speaker 2 (05:31):
Wow, well, that's.
That's amazing, that you gotthe experience to go and help
other people.

Speaker 3 (05:39):
Yeah, it's.
It's definitely changed who Iam in a better way and and I'm
forever grateful that I was Ihad that opportunity yeah.

Speaker 2 (05:49):
Yeah, that's really awesome.
So, Cameron, please tell ourlisteners one thing they should
remember about True Star OutdoorSolutions.

Speaker 3 (06:04):
One thing they should remember about True Star is
that we're going to be we're aboutique service.
We're going to be very personal.
We're going to answer the phonewhenever you call or get back
to you as quick as possible.
We're going to be flexible andmaking sure that if there's any
little changes that you needduring the process, that we'll
accommodate that.

(06:24):
We want you to be happy.
Our business needs you to loveus and to refer us and to give
us reviews.
And so that's what we strive outto do, and where can our

(06:45):
listeners go to learn more aboutTrue Star Outdoor Solutions?
Yeah, please visit us.
If you want to learn more aboutus, please visit our Instagram
or Facebook.
True Star OS.
We have a beautiful websitethat was just released a month
ago truestaroscomT-R-U-E-S-T-A-R-O-Scom.
There you can see featuredprojects that we've completed.

(07:07):
On Instagram and Facebook, Ioccasionally have educational
videos where I walk throughprojects and tell homeowners
what are typical things thatthey should see throughout the
process, and we love to see youon there.

Speaker 2 (07:22):
Well, Cameron, it certainly sounds like you're
walking in the calling God hasfor you.
I really appreciate you beingon the show.
We wish you and your businessthe best moving forward.
Thank you so much for your timewish you and your business the
best moving forward.

Speaker 1 (07:36):
Thank you so much for your time, or call 469-221-9345
.