Episode Transcript
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Speaker 1 (00:00):
This is the Good
Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Sophia Yvette.
Speaker 2 (00:10):
Welcome to the Good
Neighbor Podcast.
Are you in need of a homedaycare?
Well, one may be closer thanyou think.
Today I have the pleasure ofintroducing your good neighbor,
Mrs Williams, with Mrs WilliamsChild Care.
Mrs Williams, how are you today?
Doing?
Well, Great.
Now we are excited to learn allabout you and your business.
(00:32):
Can you start by telling ourlisteners just a little bit
about your company?
Speaker 3 (00:37):
So I do a home
daycare.
Mine is a little bit unique inthat I offer 24 hour care,
including weekends and holidays.
We had a little bit unique inthat I offer 24-hour care,
including weekends and holidays.
We had a little guy here on 4thof July.
His mom was a nurse and sheneeded childcare that day.
Speaker 2 (00:54):
And how did you
originally get into this
business?
Speaker 3 (00:58):
Originally.
So we've got five children.
They're all adults now, butwhen they were younger we lived
in this wonderful neighborhoodin a tiny house and my husband
was like we need a bigger house.
And I was homeschooling them,so I was home all the time and
so to generate more income toafford a bigger house I thought
(01:22):
I have a house full of five kidsand all their friends.
I, you know, just doing daycarejust seemed like the next
natural step.
Speaker 2 (01:31):
Wow, so many
questions for you, Mrs Williams.
Let's start with this one.
What is the most common myth ormisconception you come across
in your industry?
Speaker 3 (01:41):
Oh, let's let me
think, um.
I think that with um parents,when they drop off their child
and their child cries, it's veryheartbreaking, especially, you
know, their first time indaycare.
But that is actually a veryhealthy thing for the child
because it shows it has bondedwith their parents and usually
(02:05):
by the time you even get to thecar, they have settled down.
So I know it's heartbreakingand it is very, very difficult,
but it actually shows that theyhave bonded.
There was one time when thatdid not happen and I'm like
something is seriously wrong andthere was.
It was.
I won't go into the details.
Something is seriously wrongand there was.
(02:25):
It was.
I won't go into the details,but there was definitely a.
There was no bond between theparent and the child.
So it's actually healthy.
Speaker 2 (02:32):
Is there a certain
time period that that's healthy
for?
Speaker 3 (02:37):
Yeah, they will.
Some.
It varies on, you know, thechild and everything Some
children take.
It just takes longer thanothers.
So they generally will settledown after a while, realize that
this is a fun place to be.
Speaker 2 (02:55):
OK, now switching
gears for a second.
We know marketing is the heartof every business.
How do you currently targetyour clients that you get?
Speaker 3 (03:08):
So for parents,
they're looking for childcare
according to location.
They need it to be betweenhouse and work generally, and so
putting so for me I do likeGoogle Maps, Yelp Maps, Apple
Maps.
If you're on that, that's wherethey're going to look for
childcare, not, you know,Facebook pages and everything
(03:29):
that's great, but they're goingto look on the map and find a
daycare between where they workand where they live, and those
are the ones they're going tocontact, not if you're you're.
You know, paying for ads tocome up on the top is location
what about when it comes toreviews?
Speaker 2 (03:47):
are there reviews
where the parents can find you
online as well?
Speaker 3 (03:50):
yeah, we have reviews
.
I would say most.
Most daycares probably do havereviews, unless you're brand new
and you're just getting started, but I would think that most of
them at least have a fewreviews.
Speaker 2 (04:04):
Now, have you ever
thought about having your very
own podcast?
I?
Speaker 3 (04:09):
have not.
Actually, I've had differentpeople say you need to write a
book because when you're raisedby kids and you have been in
this for so long, you pick uplike little tricks that work.
And for new moms that's all newto them, and so I have.
Yeah, I've had people say youshould write a book, but that's
(04:29):
before social media.
Now they're probably going tosay get on TikTok and make these
little things.
Speaker 2 (04:35):
So now outside of
work.
What do you like to do for funwith your family?
Speaker 3 (04:42):
So generally we're
very involved in church.
So that's our community.
But on a daily basis, just forlike right now, it's nap time
for me, obviously otherwise Iwould not be in here doing a
podcast but reading.
I'm always reading a book, abook with paper pages.
It is just so relaxing for meand so that I do on a daily
(05:06):
basis when I've got a fewminutes, and mornings, evenings,
nap time.
Speaker 2 (05:12):
While I feel you
there, what are your favorite
types of books to read?
I like more.
Speaker 3 (05:19):
I know it's crazy.
I like things that reallyhappen.
I like history.
Right now I'm reading aboutQueen Elizabeth's parents and
how they met and how they grewup.
That's what I'm currentlyreading, but I've read different
types of things that reallyhappened when the miners like
the 10 miners that were stuck inthe mine in South America.
(05:39):
I read that one.
That was fascinating.
I like knowing, just you know,historical things, sometimes a
novel, but not often.
Speaker 2 (05:48):
Now please tell our
listeners one thing they should
remember about Mrs Williams'childcare.
Speaker 3 (05:55):
I think the thing to
remember would be that I offer
24 hour childcare, includingweekends, holidays for a lot of,
you know first responder typesthat work those days, so that
would be the thing to remember.
Speaker 2 (06:10):
And Mrs Williams
scenario here.
Let's say you know I was aparent dropping off my child.
What would be the first thingyou would tell me to kind of
reassure me before I drop off mychild?
Speaker 3 (06:24):
Um, so I would, I
would say, depending on the age
of the child.
If it's, you know, an infant,they are just, they're too young
to, they've not entered thatseparation anxiety and some are.
It's more difficult for somethan others and then if, if a
something is happening,happening in their family that's
very disruptive, like aseparation of parents, that's
(06:47):
highly disruptive, then it willall kick in again.
It's just very fearful for thechildren, and so what I say is
that you hold them or keep themuntil they'll.
You know, tell me everything Ineed to know while you are
holding your baby.
And then, at the very lastminute, it's like you know, hand
them over, close the door, youknow, love, kisses, all that.
Before you hand them over, weclose the door and come in,
(07:11):
otherwise they, if parentslinger, the child gets their
hopes up that you know, mom,your day, they're gonna stay,
everything's gonna be okay, andthey, and then it's dashed
because they have to go to work,and so I try to tell them we're
going to do a quick drop off,tell me everything what you're
holding baby, and then it's, youknow, goodbye, we'll see you
(07:33):
later, and then we come in.
It just is easier for them.
Speaker 2 (07:38):
Do you ever allow for
parents to do check-ins for the
first couple days?
Oh yeah, I will send.
Yes.
Speaker 3 (07:44):
I do.
I'll take pictures of them andsay they've already a lot of
times they've settled down, likeI said before you even get to
the car, and then I'm taking apicture, sending it right off.
They're doing fine.
And then throughout the day,when they do cute, funny things,
I'll take pictures, or justreally funny little things that
(08:05):
they said, which is just it'sjust so cute so they can see
through their day that, oh, thisis what they're doing right now
.
And for new ones I'll take apicture.
Ok, they're asleep, they'renapping.
I'll take a picture of them,you know, sleeping.
Speaker 2 (08:28):
Just you know, so
they can see that.
And how would it work forchildren who may be a little bit
more difficult at first, tohave a harder time adjusting?
Do you have methods in place towork with those children?
Speaker 3 (08:34):
Yes, we do have
methods that we use to to help
the children and but there aretimes when it's just not a good
fit.
Not every child fits with everychild care provider and so
there are times when I've toldparents you know what this is
not a good fit.
You know you've got afive-year-old going to start
(08:55):
kindergarten and we've got allthese babies.
He has no one to play with.
So I recommend this other daycare that I've already contacted
and asked do you have space forthis child?
And you know to make sure.
And then I give them thecontact information and they're
always like it's hard becauseyou feel your child has been
kicked out but we're justtransferring them to a better
(09:16):
environment.
And it always works out thatway.
And it's been vice versa.
We had a little guy from youknow tiny.
He was tiny and then they movedaway like 30 minutes.
They were trying all thesedaycares.
It was not working.
They were having issues that wenever had.
(09:37):
So it really depends on the mix.
So I would tell parents, don'tfeel bad if it's not working out
.
You know you want some placethat's going to work out for
your child.
Speaker 2 (09:49):
And what's the
smallest age you allow children
into your home daycare?
Speaker 3 (09:54):
For me I do all ages
into your home daycare.
For me I do all ages.
So like six weeks generally, ifyou've got that short six week
window of maternity leave onthere, so yeah, six weeks is the
youngest we've had.
Speaker 2 (10:08):
And where can our
listeners go to learn more about
Mrs Williams child care?
Speaker 3 (10:13):
My website has all
the information, my policies,
contact information, somepictures on there and that is
all spelled out.
Mrs Williams family childcareweeblycom.
Speaker 2 (10:30):
Well, Mrs Williams, I
really appreciate you being on
the show.
We wish you and your businessthe best moving forward.
Speaker 3 (10:37):
Thank you.
Speaker 1 (10:39):
Thank you for
listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to GNPFriscocom.
That's GNPFriscocom, or call469-221-9345.