EP 322: How Karla Limon is helping minorities achieve the American dream

What makes Karla Limon with Mi Casa Hispana a Good Neighbor?

Demystifying the path to entrepreneurship for minority communities takes someone special – meet Karla Limon, founder of Mi Casa Hispana. With 27 years of experience guiding business owners through the complexities of taxes, bookkeeping, and business formation, Karla's story is one of passion, perseverance, and purpose.

Growing up watching her mother and grandmother run successful businesses, Karla developed an early understanding of entrepreneurship's challenges and rewards. From her roots in Honduras to her education in New York and eventual expansion to Florida and Texas, she's built a comprehensive understanding of the diverse hurdles facing minority business owners across America. What makes Mi Casa Hispana truly unique is their commitment to breaking down barriers—tackling the widespread belief that starting a business is too complicated, expensive, or that dealing with the IRS is inherently frightening.

"That you're not able to start your own business and that it's too complicated, that the IRS is too scary, that you can't do it," Karla explains when describing the misconceptions she encounters. Her company provides end-to-end support for entrepreneurs, handling everything from business formation and bookkeeping to payroll and audit assistance. Their dedication goes beyond standard services—Karla regularly attends IRS forums to stay current with regulatory changes, ensuring her clients remain compliant while maximizing their financial potential.

Wondering if entrepreneurship is right for you? Mi Casa Hispana welcomes businesses of all sizes, with particular expertise serving minority communities. Whether you're exploring a business idea or managing an established company, their team offers the guidance needed to navigate financial complexities with confidence.

To learn more about Mi Casa Hispana, go to: 🌐 www.micasahispana.com

Mi Casa Hispana
📞 214-404-6008

Episode Transcript

Speaker 1 (00:00):
This is the Good Neighbor.
Podcast the place where localbusinesses and neighbors come
together.
Here's your host, Sofia Yvette.

Speaker 2 (00:10):
Welcome to the Good Neighbor Podcast.
Are you in need of a taxcompany?
Well, one may be closer thanyou think.
Today I have the pleasure ofintroducing your good neighbor,
Carla Limon, with Mi Casa YEspañola.
Carla, how are you today?

Speaker 3 (00:26):
I'm doing great.
Thank you for having me, Yvette.

Speaker 2 (00:30):
Yes, it is a pleasure to have you on and we're so
excited to learn all about youand your business.
Can you start by telling ourlisteners just a little bit
about your company?

Speaker 3 (00:39):
Oh yes, so we've been in business for 27 years.
We've been serving our Hispanicand all the minority
communities all around the area.
We started in New York, thenFlorida and now we've been here
for many years and it's beengreat.
We've seen how people havebenefited from being us here and

(01:03):
serving the our community thatis amazing.

Speaker 2 (01:09):
Now, how did you originally get into this
business, starting back in newyork?

Speaker 3 (01:16):
well, uh, my mom and my mom, my grandmother were um
entrepreneur and I seen how thecommunity needed the help of the
American dream right of havingyour own business and being your
own boss.
So I needed to work with what Istudy and this had helped me

(01:40):
and help other people benefitfrom teaching the community how
to do it, how to run yourbusiness and how to start a new
company.

Speaker 2 (01:53):
That's amazing, and did your journey start in New
York or are you originally fromMexico?

Speaker 3 (02:00):
I'm originally from Honduras but I grew up in New
York and I went to school in NewYork but then we moved here to
Texas and New York and Floridaas well, but we had always owned
our own business and we've beenhelping the community serving

(02:21):
the tax business is so complexand the congress passed so many
laws every every month and wehad always had to try to stay up
to date with all the changesthat happened and we've been.
We've seen how people benefitfrom having their own company
and running their own businessessmoothly and we had done

(02:47):
helping them with the auditswith the state level and federal
level.
So we have been helping eversince.
Yes, and we do bookkeeping andwe do payroll and everything in
between, everything related tofinance and running your company
.

Speaker 2 (03:08):
And, on that note, what is the most common myth or
misconception you come across inyour industry?

Speaker 3 (03:16):
That you're not able to start your own business and
that it's too complicated, thatthe IRS is too scary, that you
can't do it.
And we had helped people formtheir companies and move on and
grow.
We just let they leave us toguide them on how to run their

(03:40):
business and help them then getcertifications and getting the
what they need in order to starttheir own business.
And it's very simple.
You know there's the myth of oh, you can do it, it's too
expensive to start your ownbusiness, but in reality it's
not.
When you come to us, we helpyou and we get you started in no

(04:00):
time.
You know and stop all themisconceptions that you're
probably going to get in troublewith the government, but if
you're doing the right thing andkeeping your books in order,
there's no reason why not havingyour own business.

Speaker 2 (04:19):
Now I know we discussed this already a little
bit, but we know marketing isthe heart of every business.
How do you currently marketyour business and who are your
target clients or customers?

Speaker 3 (04:33):
You know, we have large and small companies and so
far it's been word of mouth andwe've been in business for 27
years.
But Facebook can help us aswell, but it's mostly word of

(04:54):
mouth.
But, yes, definitely our marketis anybody that wants to start
their own business in minorities, for sure, because we relate to
them, but but anybody.
We have all kinds of clients,large and small, but definitely
moving forward.
Yes, we would like to do moremarketing because obviously,

(05:15):
like you said, sophia, it'sthat's the heart of the business
.
But, yes, it's always aopportunity to grow and being on
social media for sure well, Ilove your heart for helping
minorities now.

Speaker 2 (05:29):
Have you ever thought of having your own podcast?

Speaker 3 (05:34):
you know I had thought about it, but I'm very
nervous but I should, I, Iactually definitely would love
to, because I have so muchknowledge and that I can provide
that and I never.
This is actually my first timebeing on live and talking in
person.
You know it's been my.
My partner had always been inin shows and talking but, as you

(05:59):
can tell, I'm nervous butdefinitely, I definitely think
that, uh, I can do that.
Maybe start my own podcastwould be a good idea.
Sophia, thank you, would be agood idea.

Speaker 2 (06:11):
Sophia, thank you.
And outside of work, what doyou and your family like to do
for fun?

Speaker 3 (06:18):
Well, we love to travel.
We go to many countries andmany places, but I do biking, so
that's to relax and unwind andstay active, for sure, that's
one of the major things.

Speaker 2 (06:38):
And what is one thing you would like our listeners
today to take away from learningabout mi casa hispana?

Speaker 3 (06:42):
that we're not just any accounting firm or your tax
preparer professional.
We're um, we're dedicated tomake sure that you don't get
audited and we're going to bethere for you.
We're going to be here to helpyou and open your business and
guide you in the right direction, because we stay up to.

(07:04):
Actually.
Next week I'm going toBaltimore for the IRS forums.
We have to stay up to date withthe new regulations.
So, yes, we're always on top ofthat, because that's priority
in order to avoid getting you introuble and I have to ask,

(07:24):
you're good, where did the ideafor your business name come from
?

Speaker 2 (07:30):
Is it like Mi Casa es Su Casa?
Is that kind of the idea Right?

Speaker 3 (07:34):
That's exactly the idea.
That's where it's coming from.
So we have another company.
It's called mc tax as well, butit's just the abbreviation, but
uh, for the anglo of, becausewe're hispanic, but we serve
everybody.

Speaker 2 (07:51):
Yes, we have all the communities and where can our
listeners go to learn more aboutMi Casa Hispana?

Speaker 3 (08:00):
Where the headquarters is in Carrollton.
Should I give you the addressit's at 1235 South Josie Lane in
Carrollton, texas, and you canreach us at 214-404-6008.

Speaker 2 (08:17):
Well, Carla, I really appreciate you being on the
show.
We wish you and your businessthe best moving forward.

Speaker 3 (08:23):
Thank you very much for having me, Sofia.

Speaker 1 (08:27):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to gnpfriscocom.
That's gnpfriscocom, that'sGNPFriscocom, or call
469-221-9345.