EP 331: Casting Lights: Family-Focused Outdoor Lighting Solutions

What makes Austin Long with Casting Lights a good neighbor?

Light up your life with Austin Long of Casting Lights, your neighborhood expert in all things outdoor illumination! Austin reveals how his company transformed from a strategic seasonal complement to his pest control business into a passion-driven lighting enterprise serving both residential and commercial clients.

Discover the three pillars of Casting Lights' services: professional Christmas light installations that prioritize safety over store-bought alternatives, innovative permanent landscape lighting systems controllable via smartphone, and custom event lighting solutions that create magical atmospheres for special occasions. Austin debunks the common misconception that "all lights are the same," emphasizing how professional-grade products deliver superior safety and longevity.

What truly sets Casting Lights apart is their approachable, family-focused philosophy. Austin and his wife built their business specifically to help families create community spaces and memorable moments through thoughtful lighting design. Their commitment extends to jobs of all sizes—whether you need a complete holiday lighting installation or simply need someone to fix that troublesome garden light you've been struggling with. As Austin puts it, they're your "one-shot need for anything that's outside lighting."

Beyond the business insights, we get a glimpse into Austin's personal life, from his love of fishing and beach trips with family to his consideration of starting a podcast.

To learn more about Casting Lights go to:
 🌐 castinglights.com

Casting Lights
📞 [phone]

Episode Transcript

Speaker 1 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Sophia Yvette.

Speaker 2 (00:10):
Welcome to the Good Neighbor Podcast.
Are you in need of a lightingcompany?
Well, one may be closer thanyou think.
Today I have the pleasure ofintroducing your good neighbor,
austin Long, with Casting Lights.
Austin, how's it been goingtoday?

Speaker 3 (00:26):
It's been going pretty good.
How about yourself?

Speaker 2 (00:29):
Great, it's been going good here too.
Now we're excited to learn allabout you and your business.
Can you start off by tellingour listeners just a little bit
about your company?

Speaker 3 (00:39):
Yeah, so my company is called Casting Lights.
We do Christmas lights permitlighting for commercial and
residential landscape lighting.
That goes with that.
You could control with yourphone, and then also event

(00:59):
lighting.

Speaker 2 (01:02):
Amazing.
And how did you and your wife,since she works with you, to get
into this business?

Speaker 3 (01:09):
so we were.
We had a pest control businessthat we ran, uh, with our sister
company and, uh, we neededsomething that was more off,
often the seasonal point, so wehad to figure something out.

(01:32):
And then we started doing thisand then got really into it,
especially the permanentlighting part, and from there
it's just been ongoing.

Speaker 2 (01:39):
Now, in your industry , what is the most common myth
or misconception you typicallyget?

Speaker 3 (01:49):
Well I'll say with the Christmas lights is that all
lights are the same and it'snot the professional lights do
matter.
They are much safer.
Do matter, they are much safer.
On the permanent light spectrumthere is so many different

(02:13):
things that you can do that issaturated with a lot of
different companies that havedifferent applications.
So the way we feel is that ifyou do the best and use the best
product, you don't have toreally worry about everybody
else.

Speaker 2 (02:32):
Now we know marketing is the heart of every business.
How are you currently marketingyour business and who are your
target clients, customers oraudience, and who are your
target clients, customers oraudience.

Speaker 3 (02:46):
So the way we're marketing is through Google.
We're doing trade shows.
We're doing yard signs, doorhangers, just about anything
that we can Facebook, we'redoing it.
So, as far as target audiencesreally just people with families
that want to enjoy their theirpart in running with lights um,

(03:13):
that's our target audienceAnybody with a family that wants
to just have community withtheir family.

Speaker 2 (03:22):
And have you guys ever thought of having your very
own podcast?

Speaker 3 (03:28):
We have thought about it and I'd say it's a good
opportunity.
I've done something personallyas a podcast, but it is in the
works of thinking about doing apodcast.

Speaker 2 (03:42):
Outside of work.
What do you and your familylike to do for fun?

Speaker 3 (03:48):
So we do a lot of sports fishing I absolutely love
fishing and then go on thebeach when we can that fishing
and then go on the beach when wecan Now please tell our
listeners one thing they shouldremember about casting lights
that we're pretty much that, areyour one shot need for anything

(04:10):
that's kind of outside lighting.
If it's something small, don'tsweat it.
We'll come and try to figureout the best option for you.
Um, it could just be fixing alight that you've been having
troubles with in your garden.
We can do it.
So, uh, that's something youneed to look, look for.

Speaker 2 (04:31):
Well, Austin, I know what our listeners really want
to know today is where can theygo to learn more about casting
lights.

Speaker 3 (04:38):
Yeah, so, uh.
So castinglightscom is a greatplace.
Um, you can always call903-286-7025.
That leads directly to us.
Um, but you can also check usout on Facebook.
Um, we'll have Instagram,YouTube later on, but those are
the best places right now.

Speaker 2 (05:00):
Well, Austin, I really appreciate you being on
the show today.
We wish you and your businessthe best moving forward.

Speaker 3 (05:07):
Thank you so much.

Speaker 1 (05:09):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to gnpfriscocom.
That's gnpfriscocom, or call469-221-9345.