EP 355: Hospitality As A Construction Strategy

What Makes Angie Wall with Southern Style Construction a Good Neighbor?

Tired of contractors who vanish after the first quote? We sit down with Angie Wall of Southern Style Construction to talk about rebuilding trust in an industry where silence and missed expectations are far too common. From their beginnings in landscaping to becoming a true one-stop shop for residential and commercial projects, Angie shares how a family-run team keeps communication clear, budgets honest, and timelines realistic.

Angie explains why “southern style hospitality” is more than branding—it’s a way of managing projects that puts people first. We dig into the practical habits that set a reliable GC apart: fast callbacks, transparent estimates, clear change orders, and on-site walkthroughs that reduce stress at every stage. You’ll hear how Angie’s background in the medical field informs her design eye and empathy, while Josh’s appetite for smart risks fuels growth without sacrificing quality. Together they map the journey from outdoor kitchens to full builds, and how that evolution sharpened their craft and systems.

We also explore marketing that actually works for builders today. Social media, neighborhood mailers, and email campaigns help with visibility, but high-quality referrals remain the engine. Angie shows how asking clients where they search—Google, friends, yard signs—shapes smarter outreach. She opens up about the reputation hurdles GCs face and the simple, consistent actions that win trust back. Plus, we talk legacy, women in construction, and why their DFW roots won’t limit their ambitions as the company scales.

If you care about picking the right general contractor—or running a trade business with integrity—you’ll walk away with a checklist of what good service looks like and how to spot it before you sign. Subscribe, share this with a friend planning a project, and leave a review with your best contractor tip or question. Your feedback helps us bring more candid, useful conversations to your feed.

To learn more about Southern Style Construction, go to
 🔗 https://southernstyleconstruction.net/

Southern Style Construction 

214-753-4518

Episode Transcript

SPEAKER_01 (00:10):
Welcome to the Good Neighbor Podcast.
Are you in need of a fullservice construction company?
Well, one may be closer than youthink.
Today, I have the pleasure ofintroducing your good neighbor,
Angie Wall, with Southern StyleConstruction.
Angie, how's it going today?

SPEAKER_02 (00:26):
I'm good.
Thank you for having us on theshow today.

SPEAKER_01 (00:30):
Yes, it is a pleasure to have you on.
Now, Angie, we are so excited tolearn all about you and Southern
Style Construction.
Can you start off by telling usjust a little bit about your
company?

SPEAKER_02 (00:42):
Sure.
So we are a full serviceconstruction company.
We do both commercial andresidential construction,
anything from new constructionto renovations, additions,
basically a one-stop shop.

SPEAKER_01 (00:58):
Amazing.
Now, Angie, I have to ask, wheredid the style, the name Southern
Style Construction come from?

SPEAKER_02 (01:07):
So that I have to give props to my husband,
Joshua, who started the company.
We actually own a separatecompany as well.
It's Southern Style Landscaping,and he was dead set on using
that Southern Style name.
I wasn't a big fan, but aftergetting used to it, it's it's
it's become um something that wereally both like.

(01:32):
Now, is that because you're bothfrom the South or Yes, born and
raised in Dallas, Texas.

SPEAKER_01 (01:40):
Now, how did you both originally get into a
business like this?

SPEAKER_02 (01:46):
Okay, so um Josh was working for his uncle in a
landscape company, and he haddone that for many, many years.
So even as a kid, as a young,you know, a teenager, he that's
his first job.
And then when I met him over 10years ago, um I encouraged him
to do it on his own.
So that's where Southern Stylelandscaping evolved.

(02:06):
And then it turned into outdoorkitchens and then can full
construction.
So it's just something he has apassion for.
I came from the medical fieldand joined uh the team um
recently and just helped withthe design aspect of things as
well as scheduling andconnecting and building

(02:27):
relationships with ourcustomers.

SPEAKER_01 (02:30):
So, Angie, where's your teammate today?

SPEAKER_02 (02:33):
He's camera shy.
He is actually, we are we haveabout three projects going on at
the moment.
So he's actually working.

SPEAKER_01 (02:45):
Amazing.
Now, Angie, what is the mostcommon myth or misconception you
come across in the constructionindustry?

SPEAKER_02 (02:54):
I feel the number one thing that we hear from our
customers is a lot ofcontractors just do not pick up
the phone.
Um, so we pride ourselves andour customer service and our
team and um really trying to doan excellent job being um
readily available for ourcustomers, whether they're

(03:15):
potential customers, if they'rerepeating customers.
We also feel that uh generalcontractors have a bad
reputation.
A lot of people have given theGCs um a really bad reputation.
So when we show up to a housefor a meeting uh to give a
quote, then um we feel likethere's already a wall there and

(03:36):
and they're a little hesitantbecause maybe they've hired
somebody in the past that didthem wrong, and we have to kind
of work really hard atrebuilding that trust.

SPEAKER_01 (03:47):
So, Angie, what is that first step to building back
that trust?

SPEAKER_02 (03:53):
I feel like for us, it's seeing that this is a
husband and wife team, it's ourfamily business, um, that we
put, we take pride in our work,um, we do a good job, quality
work, we also will givereferences if the customers ask.
Um, really, it is about treatingthis project if it was our own

(04:16):
project, not necessarily just anumber or another, you know,
next project, next project, andit's just like a um uh just a
vicious cycle.
We really try to add thatpersonal touch and the
experience because it canconstruction can be very, very
stressful.
Anyone that's gone through asmall project on into a big

(04:37):
project, it can affect everyaspect of your life.
And so knowing who your GC is,the kind of background they
have, the type of people theyare, um, and knowing that you're
in good hands, it's it's just avery important decision.

SPEAKER_01 (04:51):
So, Angie, do you see this construction company
and landscaping company stayingin your um family for
generations to come?

SPEAKER_02 (05:00):
That's our hopes and dreams.
Um now we do have two daughtersum and two older sons that are
already in their professions,uh, but our two daughters are
still young enough to where theycould take over the family
business.
Um, so that would be ideal forus.

SPEAKER_01 (05:18):
Um, and you know, there's girls in constructions
these days, so yes, that is soamazing how nowadays we can be
in any industry, right?

SPEAKER_02 (05:31):
Yes, yes, no limits.

SPEAKER_01 (05:34):
Now we know marketing is the heart of every
business.
Who are your target clients oraudience?
And in terms of marketing today,how do you stay front and center
in front of them?

SPEAKER_02 (05:47):
Uh that's a good question.
Um, we feel like we do have agood marketing team.
We strike try to stay relevanton um just you know, on the
internet.
We ask a lot of our pay uh ouruh customers, where where do you
go to when you have the when youhave a project that you need?
Do you go to Google?
Do you go to the internet?
Do you ask friends and family?

(06:09):
Do you um how do you go and findthose?
Is it advertising like you drovedrove by a sign and it just you
when you needed that service,you remembered that vendor?
Um and it's a little bit ofeverything, but we do try to
stay current on social media.
We do um mailers, we do, we havean email campaign that we run.

(06:30):
Um, but mainly I believe I'mkind of old-fashioned in if we
do good work, word of mouth isthe best thing you could give
our business.
Referrals are a very the bestcompliment we could receive.
Um, so I feel like that's kindof our marketing strategy.

SPEAKER_01 (06:48):
So, Angie, in terms of staying um, I would say most
relevant with the newestmarketing strategies, have you
ever thought about having yourown podcast?

SPEAKER_02 (07:01):
I haven't, but this is definitely interesting.
And um, my husband watches a tonof podcasts.
I'm normally running aroundchasing the kiddo and doing all
of the activities and takingcare of the home when I'm not
working, but it is somethingthat I know is here to stay, and
I know a lot of people enjoypodcasts.
Um, so it is something to lookinto.

SPEAKER_01 (07:24):
Well, it is that teamwork that makes the dream
work.
A couple more questions for youtoday, Angie.
Can you please tell ourlisteners one thing they should
remember about southern styleconstruction that they will get
with your guys' company thatthey won't find in another
construction company?

SPEAKER_02 (07:44):
Sure.
I feel like it's just that addedtouch, that southern style
hospitality, which Texas isknown for.
Um, just the connection and thecommunication, the open
communication.
Um, I feel like that just goes along way in construction needs.
Um, like I said, there are a lotof GCs that have given us a bad

(08:09):
name, a bad reputation, and wefight hard every day to
eliminate um that philosophy ofI'm gonna get ghosted or they're
gonna take my money and run.
This is um the heart and soul ofwhat we do every day, even when
we're at home, we're discussingprojects and plans at the dinner
table.
Um, so it is that little extraadded touch that I feel like

(08:31):
sets us apart from ourcompetitors.

SPEAKER_01 (08:34):
Angie, you said you mentioned the Texas touch of the
construction.
For our listeners who may befurther than just Texas, what
does that really mean to you?

SPEAKER_02 (08:47):
Well, our hopes and dreams are to grow this company.
Right now, we basically focus onthe DFW area, but that's Josh's
uh doesn't really put limits onanything.
Um, that's where we've gotten towhere we are today, is he is a
risk taker and he is he's he'snot scared to do things that um

(09:07):
he's never done before, and Iadmire that about him.
Um I'm kind of the oppositewhere um I'm a little bit more
hesitant, but I think that'swhere we work great as a team,
and and I could definitely seehim wanting to be all over the
place.

SPEAKER_01 (09:22):
So, Angie, one final question for you today.
What our listeners really wantto know is where can they go to
learn more about Southern StyleConstruction?

SPEAKER_02 (09:33):
Uh I would say the easiest way to get a hold of us
is to call us.
Uh our phone number is214-701-4740.
And then next is our website,southernstyleconstruction.net.
And um, we also have an emailaddress, which is long
southernstyleconstruction in cat yahoo.com.

SPEAKER_01 (09:58):
Well, Angie, I really appreciate you being on
the show today.
We wish you and your businessthe best moving forward.

SPEAKER_02 (10:06):
Thank you so much, Sophia, and thanks again for
giving us the opportunity.

SPEAKER_00 (10:10):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on the
show, go to gnpfrisco.com.
That's gnpfrisco.com or callfour six nine two two one nine
three four five.