April 18, 2025 • 22 mins
Meet Eleanor Hallewell, a realtor who brings an unconventional background and fresh perspective to Atlanta's real estate market. From her early career in Manhattan's advertising world to backpacking through Southeast Asia and running photography businesses on Nantucket Island, Eleanor's diverse experiences have shaped her unique approach to helping clients find their perfect homes.
What sets Eleanor apart isn't just her professional photography skills or master's degree in strategic communication—though these certainly enhance her ability to market properties effectively. It's her philosophy of "relationship-based real estate" that truly makes the difference. "At the end of the day, yes, we're dealing with houses and listings and numbers, but really we're dealing with people," she explains. This people-first mindset guides every aspect of her work as she helps clients navigate what she considers "one of the biggest decisions not just financially but emotionally of their lives."
Eleanor's negotiation skills are legendary—so impressive that she once haggled so successfully when buying a vehicle that the dealership offered her a job on the spot! Now she applies those same skills to help clients navigate today's evolving market conditions. Rather than waiting for the mythical "perfect time" to buy or sell, she helps clients identify opportunities within current market dynamics. With a staggering 74% of realtors selling nothing last year, Eleanor's success stems from her commitment to doing the work, showing up for clients, and operating with "heart, hard work, and integrity." Ready to experience a different kind of real estate service? Connect with Eleanor through Facebook, Instagram (@ElleSellsHouses), or by calling 770-881-4566.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, StaceyPoehler.
Speaker 2 (00:14):
Hey everybody.
I'm excited today to bechatting with Eleanor Halliwell.
She is a local realtor withElle's Sales Houses.
Welcome, Eleanor.
Thank you, Stacey.
Yeah, we're excited to chat, sowhy don't you start off by
giving us a little backgroundand talking about how you got
started in the real estatebusiness?
Sure?
Speaker 3 (00:33):
So I have taken.
I've lived a prettyunconventional life and I've
taken a roundabout way ofgetting here.
But I was born in England and Igrew up in Snellville and then
I left Georgia for a really longtime.
I spent five years in Manhattanin the advertising industry and
about the time that most of myfriends were settling down and
(00:56):
buying houses and having kids, Idecided that I wanted to go and
travel the world.
So I took a year and I wentbackpack through Southeast Asia
and then I ended up on NantucketIsland in Massachusetts.
So I went to college with agirl who had grown up there and
she planted the seed aboutseasonal work.
(01:17):
So I ended up working thesummers there and traveling in
the off seasons, and initiallyit was just bar and restaurant
work.
But then I ended up running twosmall photography businesses on
the island and at the end of mytime there I was getting into
real estate more from aphotography standpoint, but the
(01:39):
idea of becoming an agent wasdefinitely in the back of my
head.
And then, when I found myselfback in Georgia in 2021, that's
when I got licensed and startedworking as a local agent.
Speaker 2 (01:51):
Sure, and can you tell us a little bit about your
business today, what areas ofAtlanta you like to focus on,
and what are some of the thingsthat you bring to the table that
other realtors may not have?
Speaker 3 (02:05):
that you bring to the table that other realtors may
not have, sure, so I call what Ido relationship-based real
estate.
So I have a background inmarketing and strategic
communication, but my mission isto make the home buying and
selling process as stress-freeas possible for the clients that
I'm working with.
I do work primarily in NorthGeorgia and the metro Atlanta
(02:27):
areas, and I will say it's atrue honor to work with clients
and help them navigate what is,in my opinion, one of the
biggest decisions not justfinancially but emotionally of
their lives.
So I would say that what setsme apart is my background.
So, before real estate, I spentover a decade of doing the
(02:48):
professional photography, so Iknow how to make a listing stand
out.
I also, like I mentioned, havea master's degree in strategic
communication, so I also knowhow to market homes effectively
and I can negotiate dealsconfidently.
One of my bragging rights is thelast time I bought a used
vehicle.
This goes back like to 2014 or15.
(03:10):
But I haggled so much with theguy at the dealership that he
actually offered me a job.
When people ask me how I feelabout negotiating, I'm like
don't worry there.
Beyond all of that, though,what I feel is the most
important thing is I operate onheart, hard work and integrity
(03:30):
and I say this to all my peoplethat I will always look out for
you that's great.
Speaker 2 (03:36):
And are you still doing any photography?
Is that something that you'reweaving into your business?
Yes, so.
Speaker 3 (03:43):
I do all listings.
I do other shoots for otherrealtors, for investors or
flippers.
If people have a property theywant to put on BRBO or Airbnb, I
can help out with that.
And then I do still love topick up the camera and do a
portrait session here and there,and I actually have a
graduation coming up thisweekend and a maternity shoot,
(04:06):
yeah.
Speaker 2 (04:07):
Fun, fun.
So you're always getting outthere and doing the things you
love.
Speaker 3 (04:12):
What are?
Speaker 2 (04:12):
some other things you do for fun.
Speaker 3 (04:15):
So I'm an avid pickleball player.
I got into that a couple ofyears ago and I have a
tournament coming up at the endof the month, so I'm practicing
for that and I've met awonderful group of people and a
wonderful network through thatsport.
So I'm very thankful for that.
And I also I love live musicand I love to be out in nature,
(04:37):
I love a good hike and I stilllove to travel.
It looks a little differentthese days.
I don't have a backpack on myback and I'm not going for
months at a time, but I love tobook a ticket and get somewhere
and somewhere new, and justexplore.
Speaker 2 (04:50):
Awesome, and what are some of the myths or
misperceptions that are outthere about the real estate
market these days that you'dlike to clear up for us?
Speaker 3 (05:00):
Sure, yeah, great question, I think some of the
biggest.
So you hear a lot of the time.
I think people think that it'seasy, and I'm sure that people
think that because anyone canreally sign up for the course
and study the content and takethe test.
(05:20):
Passing the test is anotherthing.
That's a tough one.
But someone said to me onceit's simple, yet diff, like
difficult, right, a simpleprocess, like every every
transaction is different, butreally there is a set process
and a blueprint and a framework.
But but it's not easy and somepeople think we just open doors
(05:43):
and put a sign in the yard.
But really having the rightagent that will align with you
and be your ally every step ofthe way is going to make a huge
difference in not only the wholeprocess but also where you net
out.
We're having to adjust to a newnormal now with the conditions,
with the economy, with justthings shifting, and I think
(06:08):
people are waiting for theperfect time when, really, if
you're working with the perfectagent or the right agent, we
know how to negotiate underthese conditions, right.
So right now we're seeing likea little bit more inventory,
houses are sitting for a littlebit longer, but as a buyer, you
have to know how to use that toyour advantage, like sellers,
(06:30):
obviously.
Some sellers are stilldesperate to sell their homes
because of relocation or othersituations.
Speaker 2 (06:36):
So it's knowing, it's like honing in on the
opportunities within theexisting market conditions in
the existing market conditionsand can you talk maybe a little
bit about the marketing skillsyou have and how you're using
those to help the sellers thatyou're working with?
Speaker 3 (06:55):
Sure.
So I spent five years workingin advertising for a big agency
in Manhattan, jwt, and I workedon the Diageo account, which, if
you know anything about them,they're all about liquor and
wine.
So Smirnoff was my client andit was my role to basically
adapt all of the above the lineadvertising for all of the
(07:20):
global markets.
Following that, I went back toschool for my master's degree in
strategic communications andthat is all about.
That was all about branding, pr, marketing.
So I'm using all of thoseskills and I'm putting them into
how I market a listing, who Ireach out to, the tone of voice
(07:40):
I use.
I have a network that I'vebuilt a huge number of people
that see the property that I'mlisting before it even goes to
market.
So there's the potential toeven have a ton of interest
before we go live with a listingand potentially have even an
off-market deal.
Speaker 2 (08:00):
That's super cool.
What other things do you feelset you apart from other
realtors out there?
Speaker 3 (08:07):
Yeah, so I want to go back to what I said before
about the integrity and theheart of it.
I think real estate has becometransactional for some and I
think, at the end of the day,yes, we're dealing with houses
and listings and numbers, butreally we're dealing with people
(08:30):
and it's all aboutrelationships and I love helping
people.
I always say if I wasn't inreal estate, I'd probably go
back to school and get a degreefor counseling or because I just
I love helping people, I lovehelping to set other people up
for success and I love seeingpeople accomplish their goals
(08:51):
and and I get to do that I getto do that every day in real
estate.
Speaker 2 (08:56):
And I guess some of those counseling skills come in
handy as you listen to yourclients and maybe deal with some
interpersonal issues betweencouples, that kind of stuff.
Are there any other things thatyou want our listeners to know
about you and your business andyour approach that you haven't
had a chance to say?
Speaker 3 (09:17):
I do want to point out that there's a statistic
going around that said that 74%of realtors last year sold
nothing.
This isn't I'm not justspeaking for myself, but for the
people that you see that aredoing the work and showing up
and making it to the closingtable and getting the listings
give them a pat on the back,because it's not an easy market
(09:40):
right now, and I think thatstatistic highlights that
perfectly.
Speaker 2 (09:45):
Got it.
Where can folks find you Ifthey want to reach out?
What's the easiest way for themto get in touch?
Speaker 3 (09:51):
So I would love to hear from people either by phone
or text.
My number is 770-881-4566.
And then I'm on Facebook asEleanor Halliwell and on
Instagram as Elle Sells.
Speaker 2 (10:05):
Houses Awesome.
Thank you so much for joiningus today, eleanor.
Thank you.
Speaker 3 (10:11):
Stacey, thanks for having me.
Yeah, it was great.
Speaker 1 (10:15):
Thank you for listening to the Good Neighbor
podcast, milton and More.
To nominate your favorite localbusinesses to be featured on
the show, go to gnpmiltoncom.
That's gnpmiltoncom, or call470-664-4930.
(10:37):
This is the Good NeighborPodcast, the place where local
businesses and neighbors cometogether.
Here's your host, staceyPoehler.
Hey, everybody.
Speaker 2 (11:00):
I'm excited today to be chatting with Eleanor
Halliwell.
She is a local realtor withElle's Sales Houses.
Welcome, eleanor.
Thank you, stacey.
Yeah, we're excited to chat, sowhy don't you start off by
giving us a little backgroundand talking about how you got
started in the real estatebusiness?
Speaker 3 (11:22):
Sure, so I've lived a pretty unconventional life and
I've taken a roundabout way ofgetting here.
But I was born in England and Igrew up in Snellville and then I
left Georgia for a really longtime.
I spent five years in Manhattanin the advertising industry and
about the time that most of myfriends were settling down and
(11:45):
buying houses and having kids, Idecided that I wanted to go and
travel the world.
So I took a year and I wentbackpack through Southeast Asia
and then I ended up on NantucketIsland in Massachusetts.
So I went to college with agirl who had grown up there and
she planted the seed aboutseasonal work.
(12:07):
So I ended up working thesummers there and traveling in
the off seasons, and initiallyit was just bar and restaurant
work.
But then I ended up running twosmall photography businesses on
the island and at the end of mytime there I was getting into
real estate more from aphotography standpoint, but the
(12:30):
idea of becoming an agent wasdefinitely in the back of my
head.
And then, when I found myselfback in Georgia in 2021, that's
when I got licensed and startedworking as a local agent.
Speaker 2 (12:43):
Sure, and can you tell us a little bit about your
business today, what areas ofAtlanta you like to focus on,
and you know what are some ofthe things that you bring to the
table that other realtors maynot have?
Speaker 3 (12:58):
Sure, so I call what I do relationship-based real
estate.
So I have a background inmarketing and strategic
communication, but my mission isto make the home buying and
selling process as stress-freeas possible for the clients that
I'm working with.
I do work primarily in NorthGeorgia and the metro Atlanta
(13:21):
areas, and I will say it's atrue honor to work with clients
and help them navigate what is,in my opinion, one of the
biggest decisions not justfinancially but emotionally of
their lives.
So I would say that what sets meapart is my background.
(13:41):
So, before real estate, I spentover a decade of doing the
professional photography, so Iknow how to make a listing stand
out.
I also, like I mentioned, havea master's degree in strategic
communication, so I also knowhow to market homes effectively
and I can negotiate dealsconfidently.
One of my bragging rights isthe last time I bought a used
(14:07):
vehicle well, this goes backlike to 2014 or 15, but I
haggled so much with the guy atthe dealership that he actually
offered me a job.
When people ask me how I feelabout negotiating, I'm like
don't worry there.
So, beyond all of that, though,what I feel is the most
(14:27):
important thing is I operate onheart, hard work and integrity,
and I say this to all my people,that I will always look out for
you.
Speaker 2 (14:38):
That's great, and are you still doing any photography
?
Is that something that you'reweaving into your business?
Speaker 3 (14:45):
Yes, so I do all my listings.
I do other shoots for otherrealtors, for investors or
flippers.
If people have a property theywant to put on BRBO or Airbnb, I
can help out with that.
And then I do still love topick up the camera and do a
portrait session here and there,and I actually have a
(15:06):
graduation coming up thisweekend and a maternity shoot.
Speaker 2 (15:12):
So yeah, fun, fun weekend and a uh, um, a
maternity shoot.
So, yeah, fun, fun.
So you're always getting outthere and doing the things you
love, um, what are?
Some other things you do forfun.
Speaker 3 (15:22):
Um, so I'm an avid pickleball player.
I got into that a couple yearsago and I have a tournament
coming up at the end of themonth, so I'm practicing for
that and I've met a wonderfulgroup of people and a wonderful
network through that sport.
So I'm very thankful for that.
And I also I love live musicand I love to be out in nature.
(15:46):
I love a good hike and I stilllove to travel.
It looks a little differentthese.
I don't have a backpack on myback and I'm not going for
months at a time, but I love tobook a ticket and get somewhere
new and just explore.
Speaker 2 (16:01):
Awesome, and you know what are some of the myths or
misperceptions that are outthere about the real estate
market on these days that you'dlike to clear up for us?
Speaker 3 (16:19):
Sure, yeah, Great question.
I think some of's easy and I'msure that people think that,
because anyone can really signup for the course and study the
content and take the test.
Passing the test is anotherthing.
That's, that's a.
That's a tough one.
But someone said to me once it'ssimple yet difficult, like
(16:42):
difficult.
It's simple yet difficult.
Right, it's a simple process,Like every transaction is
different, but really there is aset process and a blueprint and
a framework.
But it's not easy and somepeople think we just open doors
and put a sign in the yard.
But really having the rightagent that will align with you
(17:07):
and be your ally every step ofthe way is going to make a huge
difference in not only the wholeprocess but also where you net
out.
I also think, too, that we'rehaving to adjust to a new normal
now, with the conditions, withthe economy, with just things,
(17:30):
things shifting, and I thinkpeople are waiting for the
perfect time when, really, ifyou're working with the perfect
agent or the right agent, we weknow how to negotiate, or the
right agent, we know how tonegotiate under these conditions
, right.
So right now we're seeing likea little bit more inventory,
(17:55):
houses are sitting for a littlebit longer, but as a buyer, you
have to know how to use that toyour advantage, Like sellers.
Obviously, some sellers arestill desperate to sell their
homes because of relocation orother situations.
For it to sell their homesbecause of relocation or other
situations.
So it's it's knowing it's?
Speaker 2 (18:14):
it's like honing in on the opportunities within the
existing market conditions, andcan you talk maybe a little bit
about the you know marketingskills you have and how you're
using those?
Speaker 3 (18:26):
to help the sellers that you're working with, sure.
So I spent five years workingin advertising for a big agency
in Manhattan, jwt, and I workedon the Diageo account, which, if
you know anything about them,they're all about liquor and
wine.
So smirnoff was my client andit was my role to basically
(18:55):
adapt all of the above the lineadvertising for all of the
global markets.
So, um, following that, I wentback to school for my master's
degree in strategiccommunications and that is all
about.
That was all about branding, pr, marketing, um.
So I'm using all of thoseskills and I'm putting them into
how I market a listing, who Ireach out to, the tone of voice
(19:18):
I use.
I have a network that I'vebuilt, a a huge number of people
that see the property that I'mlisting before it even goes to
market.
So there's the potential toeven have a ton of interest
before we go live with a listingand potentially have even an
off market deal.
Speaker 2 (19:40):
That's super cool.
What other things do you feelset you apart from other
realtors out there?
Speaker 3 (19:50):
So I want to go back to kind of what I said before
about the integrity and theheart of it.
I think real estate has becometransactional for some and I
think at the end of the day, yes, we're dealing with houses and
listings and numbers, but reallywe're dealing with people and
(20:14):
it's all about relationships andI love helping people.
I always say if I wasn't inreal estate I'd probably go back
to school and get a degree forcounseling or um, because I just
I love helping people, I lovehelping to set other people up
for success and I love seeingpeople accomplish their goals
(20:35):
and I get to do that.
I get to do that every day inreal estate.
Speaker 2 (20:40):
And I guess some of those counseling skills come in
hand handy as you really have tolisten to your clients and
maybe deal with someinterpersonal issues between
couples and that kind of stuffAre there.
You know any other things thatyou want our listeners to know
to say?
Speaker 3 (20:58):
I do wanna point out that there's a statistic going
around that said that 74% ofrealtors last year sold nothing.
So you know, not, this isn'tI'm not just speaking for myself
(21:21):
, but for the people that yousee that are doing the work and
showing up and making it to theclosing table and getting the
listings like um, give them apat on the back because it's uh,
it's not an easy market rightnow, and um, and I think that
that statistic highlights thatperfectly.
Speaker 2 (21:41):
So Got it, got it.
Where can folks find you where,if they want to reach out,
what's the easiest way for themto get in touch?
Speaker 3 (21:49):
So I would love to hear from people either by phone
or text.
My number is 770-881-4566.
And then I'm on Facebook asEleanor Halliwell and on
Instagram as Elle Sells Houses.
Speaker 2 (22:05):
Awesome.
Well, thank you so much forjoining us today, Eleanor.
Speaker 3 (22:08):
Thank you, Stacey.
Thanks for having me.
Yeah, it was great.
Speaker 1 (22:13):
Thank you for listening to the Good Neighbor
Podcast Milton More.
To nominate your favorite localbusinesses to be featured on
the show, go to GNPMiltoncom.
That's GNPMiltoncom, that'sGNPMiltoncom, or call
470-664-4930.
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, StaceyPoehler.
Speaker 2 (00:14):
Hey everybody.
I'm excited today to bechatting with Eleanor Halliwell.
She is a local realtor withElle's Sales Houses.
Welcome, Eleanor.
Thank you, Stacey.
Yeah, we're excited to chat, sowhy don't you start off by
giving us a little backgroundand talking about how you got
started in the real estatebusiness?
Sure?
Speaker 3 (00:33):
So I have taken.
I've lived a prettyunconventional life and I've
taken a roundabout way ofgetting here.
But I was born in England and Igrew up in Snellville and then
I left Georgia for a really longtime.
I spent five years in Manhattanin the advertising industry and
about the time that most of myfriends were settling down and
(00:56):
buying houses and having kids, Idecided that I wanted to go and
travel the world.
So I took a year and I wentbackpack through Southeast Asia
and then I ended up on NantucketIsland in Massachusetts.
So I went to college with agirl who had grown up there and
she planted the seed aboutseasonal work.
(01:17):
So I ended up working thesummers there and traveling in
the off seasons, and initiallyit was just bar and restaurant
work.
But then I ended up running twosmall photography businesses on
the island and at the end of mytime there I was getting into
real estate more from aphotography standpoint, but the
(01:39):
idea of becoming an agent wasdefinitely in the back of my
head.
And then, when I found myselfback in Georgia in 2021, that's
when I got licensed and startedworking as a local agent.
Speaker 2 (01:51):
Sure, and can you tell us a little bit about your
business today, what areas ofAtlanta you like to focus on,
and what are some of the thingsthat you bring to the table that
other realtors may not have?
Speaker 3 (02:05):
that you bring to the table that other realtors may
not have, sure, so I call what Ido relationship-based real
estate.
So I have a background inmarketing and strategic
communication, but my mission isto make the home buying and
selling process as stress-freeas possible for the clients that
I'm working with.
I do work primarily in NorthGeorgia and the metro Atlanta
(02:27):
areas, and I will say it's atrue honor to work with clients
and help them navigate what is,in my opinion, one of the
biggest decisions not justfinancially but emotionally of
their lives.
So I would say that what setsme apart is my background.
So, before real estate, I spentover a decade of doing the
(02:48):
professional photography, so Iknow how to make a listing stand
out.
I also, like I mentioned, havea master's degree in strategic
communication, so I also knowhow to market homes effectively
and I can negotiate dealsconfidently.
One of my bragging rights is thelast time I bought a used
vehicle.
This goes back like to 2014 or15.
(03:10):
But I haggled so much with theguy at the dealership that he
actually offered me a job.
When people ask me how I feelabout negotiating, I'm like
don't worry there.
Beyond all of that, though,what I feel is the most
important thing is I operate onheart, hard work and integrity
(03:30):
and I say this to all my peoplethat I will always look out for
you that's great.
Speaker 2 (03:36):
And are you still doing any photography?
Is that something that you'reweaving into your business?
Yes, so.
Speaker 3 (03:43):
I do all listings.
I do other shoots for otherrealtors, for investors or
flippers.
If people have a property theywant to put on BRBO or Airbnb, I
can help out with that.
And then I do still love topick up the camera and do a
portrait session here and there,and I actually have a
graduation coming up thisweekend and a maternity shoot,
(04:06):
yeah.
Speaker 2 (04:07):
Fun, fun.
So you're always getting outthere and doing the things you
love.
Speaker 3 (04:12):
What are?
Speaker 2 (04:12):
some other things you do for fun.
Speaker 3 (04:15):
So I'm an avid pickleball player.
I got into that a couple ofyears ago and I have a
tournament coming up at the endof the month, so I'm practicing
for that and I've met awonderful group of people and a
wonderful network through thatsport.
So I'm very thankful for that.
And I also I love live musicand I love to be out in nature,
(04:37):
I love a good hike and I stilllove to travel.
It looks a little differentthese days.
I don't have a backpack on myback and I'm not going for
months at a time, but I love tobook a ticket and get somewhere
and somewhere new, and justexplore.
Speaker 2 (04:50):
Awesome, and what are some of the myths or
misperceptions that are outthere about the real estate
market these days that you'dlike to clear up for us?
Speaker 3 (05:00):
Sure, yeah, great question, I think some of the
biggest.
So you hear a lot of the time.
I think people think that it'seasy, and I'm sure that people
think that because anyone canreally sign up for the course
and study the content and takethe test.
(05:20):
Passing the test is anotherthing.
That's a tough one.
But someone said to me onceit's simple, yet diff, like
difficult, right, a simpleprocess, like every every
transaction is different, butreally there is a set process
and a blueprint and a framework.
But but it's not easy and somepeople think we just open doors
(05:43):
and put a sign in the yard.
But really having the rightagent that will align with you
and be your ally every step ofthe way is going to make a huge
difference in not only the wholeprocess but also where you net
out.
We're having to adjust to a newnormal now with the conditions,
with the economy, with justthings shifting, and I think
(06:08):
people are waiting for theperfect time when, really, if
you're working with the perfectagent or the right agent, we
know how to negotiate underthese conditions, right.
So right now we're seeing likea little bit more inventory,
houses are sitting for a littlebit longer, but as a buyer, you
have to know how to use that toyour advantage, like sellers,
(06:30):
obviously.
Some sellers are stilldesperate to sell their homes
because of relocation or othersituations.
Speaker 2 (06:36):
So it's knowing, it's like honing in on the
opportunities within theexisting market conditions in
the existing market conditionsand can you talk maybe a little
bit about the marketing skillsyou have and how you're using
those to help the sellers thatyou're working with?
Speaker 3 (06:55):
Sure.
So I spent five years workingin advertising for a big agency
in Manhattan, jwt, and I workedon the Diageo account, which, if
you know anything about them,they're all about liquor and
wine.
So Smirnoff was my client andit was my role to basically
adapt all of the above the lineadvertising for all of the
(07:20):
global markets.
Following that, I went back toschool for my master's degree in
strategic communications andthat is all about.
That was all about branding, pr, marketing.
So I'm using all of thoseskills and I'm putting them into
how I market a listing, who Ireach out to, the tone of voice
(07:40):
I use.
I have a network that I'vebuilt a huge number of people
that see the property that I'mlisting before it even goes to
market.
So there's the potential toeven have a ton of interest
before we go live with a listingand potentially have even an
off-market deal.
Speaker 2 (08:00):
That's super cool.
What other things do you feelset you apart from other
realtors out there?
Speaker 3 (08:07):
Yeah, so I want to go back to what I said before
about the integrity and theheart of it.
I think real estate has becometransactional for some and I
think, at the end of the day,yes, we're dealing with houses
and listings and numbers, butreally we're dealing with people
(08:30):
and it's all aboutrelationships and I love helping
people.
I always say if I wasn't inreal estate, I'd probably go
back to school and get a degreefor counseling or because I just
I love helping people, I lovehelping to set other people up
for success and I love seeingpeople accomplish their goals
(08:51):
and and I get to do that I getto do that every day in real
estate.
Speaker 2 (08:56):
And I guess some of those counseling skills come in
handy as you listen to yourclients and maybe deal with some
interpersonal issues betweencouples, that kind of stuff.
Are there any other things thatyou want our listeners to know
about you and your business andyour approach that you haven't
had a chance to say?
Speaker 3 (09:17):
I do want to point out that there's a statistic
going around that said that 74%of realtors last year sold
nothing.
This isn't I'm not justspeaking for myself, but for the
people that you see that aredoing the work and showing up
and making it to the closingtable and getting the listings
give them a pat on the back,because it's not an easy market
(09:40):
right now, and I think thatstatistic highlights that
perfectly.
Speaker 2 (09:45):
Got it.
Where can folks find you Ifthey want to reach out?
What's the easiest way for themto get in touch?
Speaker 3 (09:51):
So I would love to hear from people either by phone
or text.
My number is 770-881-4566.
And then I'm on Facebook asEleanor Halliwell and on
Instagram as Elle Sells.
Speaker 2 (10:05):
Houses Awesome.
Thank you so much for joiningus today, eleanor.
Thank you.
Speaker 3 (10:11):
Stacey, thanks for having me.
Yeah, it was great.
Speaker 1 (10:15):
Thank you for listening to the Good Neighbor
podcast, milton and More.
To nominate your favorite localbusinesses to be featured on
the show, go to gnpmiltoncom.
That's gnpmiltoncom, or call470-664-4930.
(10:37):
This is the Good NeighborPodcast, the place where local
businesses and neighbors cometogether.
Here's your host, staceyPoehler.
Hey, everybody.
Speaker 2 (11:00):
I'm excited today to be chatting with Eleanor
Halliwell.
She is a local realtor withElle's Sales Houses.
Welcome, eleanor.
Thank you, stacey.
Yeah, we're excited to chat, sowhy don't you start off by
giving us a little backgroundand talking about how you got
started in the real estatebusiness?
Speaker 3 (11:22):
Sure, so I've lived a pretty unconventional life and
I've taken a roundabout way ofgetting here.
But I was born in England and Igrew up in Snellville and then I
left Georgia for a really longtime.
I spent five years in Manhattanin the advertising industry and
about the time that most of myfriends were settling down and
(11:45):
buying houses and having kids, Idecided that I wanted to go and
travel the world.
So I took a year and I wentbackpack through Southeast Asia
and then I ended up on NantucketIsland in Massachusetts.
So I went to college with agirl who had grown up there and
she planted the seed aboutseasonal work.
(12:07):
So I ended up working thesummers there and traveling in
the off seasons, and initiallyit was just bar and restaurant
work.
But then I ended up running twosmall photography businesses on
the island and at the end of mytime there I was getting into
real estate more from aphotography standpoint, but the
(12:30):
idea of becoming an agent wasdefinitely in the back of my
head.
And then, when I found myselfback in Georgia in 2021, that's
when I got licensed and startedworking as a local agent.
Speaker 2 (12:43):
Sure, and can you tell us a little bit about your
business today, what areas ofAtlanta you like to focus on,
and you know what are some ofthe things that you bring to the
table that other realtors maynot have?
Speaker 3 (12:58):
Sure, so I call what I do relationship-based real
estate.
So I have a background inmarketing and strategic
communication, but my mission isto make the home buying and
selling process as stress-freeas possible for the clients that
I'm working with.
I do work primarily in NorthGeorgia and the metro Atlanta
(13:21):
areas, and I will say it's atrue honor to work with clients
and help them navigate what is,in my opinion, one of the
biggest decisions not justfinancially but emotionally of
their lives.
So I would say that what sets meapart is my background.
(13:41):
So, before real estate, I spentover a decade of doing the
professional photography, so Iknow how to make a listing stand
out.
I also, like I mentioned, havea master's degree in strategic
communication, so I also knowhow to market homes effectively
and I can negotiate dealsconfidently.
One of my bragging rights isthe last time I bought a used
(14:07):
vehicle well, this goes backlike to 2014 or 15, but I
haggled so much with the guy atthe dealership that he actually
offered me a job.
When people ask me how I feelabout negotiating, I'm like
don't worry there.
So, beyond all of that, though,what I feel is the most
(14:27):
important thing is I operate onheart, hard work and integrity,
and I say this to all my people,that I will always look out for
you.
Speaker 2 (14:38):
That's great, and are you still doing any photography
?
Is that something that you'reweaving into your business?
Speaker 3 (14:45):
Yes, so I do all my listings.
I do other shoots for otherrealtors, for investors or
flippers.
If people have a property theywant to put on BRBO or Airbnb, I
can help out with that.
And then I do still love topick up the camera and do a
portrait session here and there,and I actually have a
(15:06):
graduation coming up thisweekend and a maternity shoot.
Speaker 2 (15:12):
So yeah, fun, fun weekend and a uh, um, a
maternity shoot.
So, yeah, fun, fun.
So you're always getting outthere and doing the things you
love, um, what are?
Some other things you do forfun.
Speaker 3 (15:22):
Um, so I'm an avid pickleball player.
I got into that a couple yearsago and I have a tournament
coming up at the end of themonth, so I'm practicing for
that and I've met a wonderfulgroup of people and a wonderful
network through that sport.
So I'm very thankful for that.
And I also I love live musicand I love to be out in nature.
(15:46):
I love a good hike and I stilllove to travel.
It looks a little differentthese.
I don't have a backpack on myback and I'm not going for
months at a time, but I love tobook a ticket and get somewhere
new and just explore.
Speaker 2 (16:01):
Awesome, and you know what are some of the myths or
misperceptions that are outthere about the real estate
market on these days that you'dlike to clear up for us?
Speaker 3 (16:19):
Sure, yeah, Great question.
I think some of's easy and I'msure that people think that,
because anyone can really signup for the course and study the
content and take the test.
Passing the test is anotherthing.
That's, that's a.
That's a tough one.
But someone said to me once it'ssimple yet difficult, like
(16:42):
difficult.
It's simple yet difficult.
Right, it's a simple process,Like every transaction is
different, but really there is aset process and a blueprint and
a framework.
But it's not easy and somepeople think we just open doors
and put a sign in the yard.
But really having the rightagent that will align with you
(17:07):
and be your ally every step ofthe way is going to make a huge
difference in not only the wholeprocess but also where you net
out.
I also think, too, that we'rehaving to adjust to a new normal
now, with the conditions, withthe economy, with just things,
(17:30):
things shifting, and I thinkpeople are waiting for the
perfect time when, really, ifyou're working with the perfect
agent or the right agent, we weknow how to negotiate, or the
right agent, we know how tonegotiate under these conditions
, right.
So right now we're seeing likea little bit more inventory,
(17:55):
houses are sitting for a littlebit longer, but as a buyer, you
have to know how to use that toyour advantage, Like sellers.
Obviously, some sellers arestill desperate to sell their
homes because of relocation orother situations.
For it to sell their homesbecause of relocation or other
situations.
So it's it's knowing it's?
Speaker 2 (18:14):
it's like honing in on the opportunities within the
existing market conditions, andcan you talk maybe a little bit
about the you know marketingskills you have and how you're
using those?
Speaker 3 (18:26):
to help the sellers that you're working with, sure.
So I spent five years workingin advertising for a big agency
in Manhattan, jwt, and I workedon the Diageo account, which, if
you know anything about them,they're all about liquor and
wine.
So smirnoff was my client andit was my role to basically
(18:55):
adapt all of the above the lineadvertising for all of the
global markets.
So, um, following that, I wentback to school for my master's
degree in strategiccommunications and that is all
about.
That was all about branding, pr, marketing, um.
So I'm using all of thoseskills and I'm putting them into
how I market a listing, who Ireach out to, the tone of voice
(19:18):
I use.
I have a network that I'vebuilt, a a huge number of people
that see the property that I'mlisting before it even goes to
market.
So there's the potential toeven have a ton of interest
before we go live with a listingand potentially have even an
off market deal.
Speaker 2 (19:40):
That's super cool.
What other things do you feelset you apart from other
realtors out there?
Speaker 3 (19:50):
So I want to go back to kind of what I said before
about the integrity and theheart of it.
I think real estate has becometransactional for some and I
think at the end of the day, yes, we're dealing with houses and
listings and numbers, but reallywe're dealing with people and
(20:14):
it's all about relationships andI love helping people.
I always say if I wasn't inreal estate I'd probably go back
to school and get a degree forcounseling or um, because I just
I love helping people, I lovehelping to set other people up
for success and I love seeingpeople accomplish their goals
(20:35):
and I get to do that.
I get to do that every day inreal estate.
Speaker 2 (20:40):
And I guess some of those counseling skills come in
hand handy as you really have tolisten to your clients and
maybe deal with someinterpersonal issues between
couples and that kind of stuffAre there.
You know any other things thatyou want our listeners to know
to say?
Speaker 3 (20:58):
I do wanna point out that there's a statistic going
around that said that 74% ofrealtors last year sold nothing.
So you know, not, this isn'tI'm not just speaking for myself
(21:21):
, but for the people that yousee that are doing the work and
showing up and making it to theclosing table and getting the
listings like um, give them apat on the back because it's uh,
it's not an easy market rightnow, and um, and I think that
that statistic highlights thatperfectly.
Speaker 2 (21:41):
So Got it, got it.
Where can folks find you where,if they want to reach out,
what's the easiest way for themto get in touch?
Speaker 3 (21:49):
So I would love to hear from people either by phone
or text.
My number is 770-881-4566.
And then I'm on Facebook asEleanor Halliwell and on
Instagram as Elle Sells Houses.
Speaker 2 (22:05):
Awesome.
Well, thank you so much forjoining us today, Eleanor.
Speaker 3 (22:08):
Thank you, Stacey.
Thanks for having me.
Yeah, it was great.
Speaker 1 (22:13):
Thank you for listening to the Good Neighbor
Podcast Milton More.
To nominate your favorite localbusinesses to be featured on
the show, go to GNPMiltoncom.
That's GNPMiltoncom, that'sGNPMiltoncom, or call
470-664-4930.
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