Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the Good
Neighbor Podcast, North Atlanta,
where local businesses andneighbors come together.
Here's your host, Stacey Risley.
Hello friends and neighbors,Welcome to North Atlanta's Good
Neighbor Podcast.
Today we're here with HeatherRemick, with Salesong Studio
Digital Marketing Agency.
Hi, Heather, how are you?
(00:21):
Hi Stacey, I'm doing well today.
How are you?
I'm doing great.
I'm so glad to have you on theshow.
We connected originally throughLinkedIn, and so I've been
eager to hear more about yourbusiness, and I'm so glad to
have you here today.
Well, thank you for theinvitation.
Well, so first let's just jumpin and go ahead and tell our
listeners about your business.
(00:42):
Tell us about Salesong Studio.
Speaker 2 (00:44):
Yes, so I started in
the online space of marketing
about 10 years ago and I foundedSalesong Studio, which is
designed to help service-basedbusinesses grow, and in digital
marketing, we're doing thatthrough an online presence.
So we're running advertising,we're building out lead magnets,
ways for people to connectwebsites, and then building
social media platforms as well.
Speaker 1 (01:07):
Wonderful.
Well, tell our listeners aboutyour journey into this business.
Speaker 2 (01:13):
Yes, so I actually.
This is a long story, but Ilanded a job at a Fortune 500 in
marketing at 16 years old.
So I started in marketingreally early on and I was there
for several years and you know,I felt a need to make a bigger
impact.
That's kind of the person thatI am.
(01:33):
So I actually resigned fromthat position and everybody
thought I was crazy, becausethat was kind of a dream job,
right, and I earned degrees inpsychology and biology and I was
a medical counselor for yearsand then in 2014, I stepped back
into marketing again and whatthat did is it allowed me.
(01:56):
It was a great process that Ididn't realize would add such
benefit, because not only did Ihave the background in marketing
, but I really had theopportunity to understand the
way that people thought at avery, very foundational level.
So, knowing that, on top of mymarketing acumen from the past,
I was really able to dive in andcreate some phenomenal
campaigns and really touch basewith the way that people think,
because we'll build some biggeronline launches.
(02:18):
So oftentimes we're asking fora higher ticket you know
purchase price from people thatthe business owner never meets.
So it has to feel veryconnected and myself and the
agency is really good atcreating those connection points
.
Speaker 1 (02:33):
Wow, okay.
So Fortune 500 at 16, that is,I would think, a dream job, and
then I love that.
You, you know, stepped backfrom that, I also have a dual
degree in psychology, and so Ihear you on that, and that does
(02:54):
bring a whole new level of itlevels you up as far as the
business goes.
I liked what you said about youunderstand how the way people
think and and what they need andand are able to meet those
needs.
So hats off to you, congrats.
Speaker 2 (03:12):
It's a windy little
journey sometimes that we take
in order to get to where we'remeant to be.
And I don't know I've seenoftentimes it is it's different
aspects of the people that we'vebecome over time that we can
pour into the thing that we'resupposed to do in the future.
So I was lucky enough to seethat.
Speaker 1 (03:27):
Yeah, at a young age
too, you know to be able to is.
I think a lot of people at thatage are going to be intoxicated
by the money aspect.
You know and the already havingor what a lot of people may
think that that is the end goalis about the money that you're
bringing in, you know initially,and so that's very I love you,
(03:52):
heather.
I love female entrepreneurs.
Kind of stick together as women.
Speaker 2 (04:02):
It's a beautiful
series.
Speaker 1 (04:03):
Fantastic.
Well, so can you go ahead andclear up.
Are there any myths ormisconceptions about your
industry that you would want toclear up with our listeners
today?
Speaker 2 (04:13):
Yeah, well, the
industry in general.
Some of the businesses that Iwork with are local businesses
who offer services and things ofthat sort, and I work online
with a lot of businesses thatsell information as well.
So there's a lot of myth in theonline space around the quality
of the products that people areinvesting in, and I only work
(04:36):
with people who are true expertsin their space.
So I cherry pick theentrepreneurs that I work with
from the online space to be surethat their fulfillment is as
good as their marketing andsales.
So sometimes you'll get thatlow quality, honestly, when it
comes to fulfillment, but trulythere are a lot of really
amazing, amazing entrepreneursthat are doing phenomenal things
(04:57):
.
When I first started in theonline space, the reason I
decided to do service-basedbusinesses is because, when I
was a counselor, I saw so manypeople who needed help that they
couldn't access locally becausethey had a specific niche issue
or niche problem.
So I wanted to be a resolutionaround that and provide the
(05:17):
bridge, more or less, betweenthe people who needed help
wherever they lived and theservice-based businesses that
could offer that help.
So, like I said, localbusinesses are fantastic, as
well as the greater online space, because it gives us an
opportunity to connect withpeople who can really serve us
well in growing our lives andbusinesses.
Speaker 1 (05:38):
And so, when you say
service-based businesses, what
are the primarily?
What types of businesses areyou working with?
Speaker 2 (05:44):
Most of the not all,
but most of the businesses that
I work with sell informationservices.
Sometimes it's consulting,books, coaches, things of that
sort.
So we work with a lot ofbusinesses like that, but they
also offer services.
So I've worked with businesses,even local businesses in
Atlanta, that have maybe a frontend that's tech and that's
(06:05):
online, Maybe it has an app toit and then on the back end they
are home health services orsomething to that effect.
So there's a wide range of waysin which we support
service-based businesses intogetting the right leads for them
and then them fulfill on theback end.
Speaker 1 (06:22):
Perfect.
Well, that clears that up,Thank you.
So let's veer away from workfor just a minute and you can
tell our listeners what are youdoing for fun when you're not
working.
Speaker 2 (06:34):
I love to travel and
I do it pretty often, and I love
music, but, yeah, traveling hasbeen fantastic.
I have three daughters, so Ilove music, but, yeah, traveling
has been fantastic.
I have three daughters, so Ilove experiences, and I've had
the opportunity, through thisjourney and as my business has
grown, to be able to provideexperiences to them as well.
My youngest, 13 year old, isgoing to Mexico.
My oldest is actually in Greeceright now on a student travel
(06:56):
program, so we've reallyintegrated experiences into our
lives in a big way over time andI've had the opportunity to do
the same.
So, outside of travel, like Isaid, I love music and concerts
and fitness.
I love to work out Hiking isreally fun as well, so and just
really good food and theexperiences that Atlanta has to
offer as well.
Speaker 1 (07:16):
It's a beautiful city
that has such amazing, amazing
businesses and I really enjoytesting them out and seeing what
sparks joy, yeah, so that allresonates with me too.
I'm a big one for experiencesover material possessions, I
(07:37):
really and I hike as well.
We have to get together,heather.
I have two daughters, not three, but two.
They're minor empty nestersthough they're.
They're 20, 23 and 21 now, sothey've flown the coop, which is
what we want for our children,right?
(07:57):
Well, so we're going to shiftgears again and get into a
little something a little moreserious, but I ask all my
listeners or all my guests,rather, if they've experienced a
life challenge or a hardship,that they can say, for having
been through that experience andlived through it and come out
on the other side, that they'rebetter for it today.
(08:19):
Do you have something like thatyou would like to share?
Speaker 2 (08:22):
Yes, yeah, I
personally think that we can
look at anything as a struggleor a catalyst.
Right, and my big catalyst inactually starting my business
was my mother's passing.
So she had had terminal cancer,she had had pancreatic cancer,
but we still thought we had somemore time with her and an
(08:46):
incident happened to where, allof a sudden, she more or less
lost access to her airway.
So she was in ICU for about twoweeks and we didn't know
whether or not she wasresponsive or could hear us in
that effect and she ended uppassing, which is a blessing in
the end, because pancreaticcancer is is her having the
opportunity to live her bestweeks with family but not have
to go through the end stages ofthat was a beautiful thing and
(09:08):
it was a blessing in disguise.
And, of course, after herpassing you know, being my
mother, it was a bit of astruggle, but I started to
realize how she was only 55.
And I started to realize howincredibly short life truly is
and how I needed to, or I wanted, I desired to take a look at
the opportunities that liedahead for me.
I had done a couple smaller,little kind of like testing you
(09:30):
know businesses, some smallerthings beforehand, but I really,
really wanted to make a biggerimpact and I decided that that
was the time to do that.
So that following year is whenI launched actually no later
that year my apologies is when Ilaunched my agency and I began
the foundation of, like I said,helping people and bridging that
(09:51):
gap between people who neededhelp and the people who you know
could provide that, and it wasa beautiful thing because she
also was in a space when she wasgoing through her cancer where
she needed help that wasn't inher local area, so it was a
little bit of a nod to that aswell.
But again, I see there are somany things that happen with us
inside of our journey and thetrue entrepreneurial spirit is
(10:13):
taking a look at the value wecan pull from things and really
expand on that and see where wecan provide others with
resolution around maybe some ofthe struggles that we had gone
through in the past.
Speaker 1 (10:25):
Beautiful answer and
that's a very good way of
turning.
I like what you said about.
It can be a struggle or acatalyst, and beautiful story of
turning something difficultinto something that propels you
forward.
So thank you very much.
You are so welcome.
Thank you for sharing.
(10:45):
Well, is there anything elseyou would like our listeners to
know about your business?
Speaker 2 (10:52):
Yes.
So, like I said, we offer, youknow, offers to service-based
businesses and businesses onlineand, honestly, I would say,
when it comes to marketing, alot of people really struggle
with their social media presenceand they think that social
media is kind of the you know,the resolution for everything
that they need, and it isincredibly important.
(11:13):
But I would say, you know,messaging and the way that we're
building a brand and building apersonality behind the brand
really means a lot.
So it's something that weprovide to our clients in the
greater realm of the marketingthat we do.
But as a service to yourlisteners, if they're building
their social media presence, Iwould say to look at the culture
and the movement that they'recreating inside of that and
(11:35):
bring in personality.
Don't be vanilla in social media.
Really bring yourself to thetable and you will grow much
more quickly and you'll attractthe people that you want to
attract.
So, when it comes to providingyour audience with a service, I
would say to do that, and thatalone is a small but solid
(11:55):
catalyst towards their growthwhen it comes to their own
marketing and when it comes towhat we do, if anyone would like
to reach out to us, we offer amagnitude of opportunities
around lead generation socialmedia platforms, landing pages
and websites and things of thatsort.
Most of our clients will startwith us with a project and stay
(12:17):
with us for many years.
We help to scale them and evenhelp them to sell at times.
Speaker 1 (12:22):
Nice.
Well, so, speaking of if anyonewould like to reach out, if
they want to reach out and learnmore, what is the best way,
Heather, for them to get intouch with you?
Speaker 2 (12:32):
Yeah, so my social
media handles generally, it's
Instagram and Facebook are undermy name Heather Remick
R-E-M-E-C.
That's a great way to follow me, engage with content.
We put out a lot of content.
It tends to be really valuableto businesses and if you wanted
to visit my website to schedulea call, it's salessongco.
(12:52):
And those are the two greatways to, like I said, interact,
follow, learn more aboutmarketing and what's actually
working now, and then alsoconnect with us in order to get
access to whatever services yourbusiness may need.
Speaker 1 (13:09):
Great Well, thank you
so much for being here, Heather
.
It has been a pleasure andwe're going to have to connect
after to get together.
I'm really going to love that.
Speaker 2 (13:19):
Thank you as well,
stacey.
I appreciate this.
This has been a greatopportunity and I love the fact
that we connected on LinkedInfor the purpose LinkedIn is made
for, which is to makeconnections through businesses
and, yeah, and providedfriendship on top of that
through businesses and providedfriendship on top of that.
Speaker 1 (13:36):
Absolutely I'm
looking forward to it.
Well, that's all for today'sepisode.
Atlanta.
I'm Stacey Risley with the GoodNeighbor Podcast.
Thanks for listening and forsupporting the local businesses
and nonprofits of our greatcommunity.
Thanks for listening to theGood Neighbor Podcast North
Atlanta.
To nominate your favorite localbusinesses, visit
gnpnorthatlantacom.
That's gnpnorthatlantacom.