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September 11, 2024 17 mins

Unlock the secrets to enhancing your golf game and overall fitness with our guest, Ben Wooley from Corrective Exercise Solutions. Ben takes us through his inspiring journey from Ohio to Atlanta, where he discovered the power of stretch therapy and built a thriving business catering especially to golfers. Learn how strategic stretching can improve your performance on the green and alleviate chronic pain. Ben also shares the broader benefits of stretch therapy for endurance athletes and individuals recovering from joint replacements, dispelling common myths along the way. And if you've ever wondered about golf safaris, Ben’s got some fascinating insights that might just spark your next adventure.

Beyond the world of stretch therapy, Ben opens up about his personal life and his unwavering passion for fitness. From early morning workouts to hot yoga and cold plunges, discover how Ben maintains his physical and mental well-being. We also dive into the challenges he faced during the COVID-19 pandemic, which severely impacted his business. Hear how resilience, strategic networking on LinkedIn, and sheer determination helped Ben turn adversity into opportunity, transforming him into a stronger business owner. This episode is a compelling blend of professional insights and personal stories that highlight the importance of perseverance and adaptability in both life and business. Don't miss this enriching conversation with Ben Wooley.

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Episode Transcript

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Speaker 1 (00:00):
This is the Good Neighbor Podcast, north Atlanta,
where local businesses andneighbors come together.
Here's your host.

Speaker 2 (00:08):
Stacey Risley.
Hello friends and neighbors,welcome to North Atlanta's Good
Neighbor Podcast.
Today we're here with BenWoolley with Corrective Exercise
Solutions.
Hi Ben, how are you?

Speaker 1 (00:20):
Hey, stacey, thanks for having me.
I'm glad to be here are you,hey Stacey?

Speaker 2 (00:25):
Thanks for having me.
I'm glad to be here.
Well, I'm excited to have youon, and, like me, you are a
fellow Dunwoodyan and I knowthat your business is also here
in Dunwoody, so I'm lookingforward to hearing a little bit
more about that.
And with that, let's go aheadand get started by telling our
listeners about CorrectiveExercise Solutions.

Speaker 1 (00:42):
So Corrective Exercise Solutions is my small
business, my company I provide.
I'm a licensed massagetherapist but as a practitioner
all I do is stretch therapy.
So Corrective ExerciseSolutions, my primary target
market is the golf communityhere in Atlanta and I service

(01:03):
that community through myclinical practice and I also
have onsite contracts with theCapital City Club and the
Cherokee Town and Country Club.

Speaker 2 (01:13):
Do I see non-golfers?

Speaker 1 (01:15):
Yes, at my clinical practice those would be
endurance athletes, fitnessenthusiasts, people coming pre
or post, joint replacement,things like that.

Speaker 2 (01:27):
Okay, so I just do a little bit for everyone, for
sure.
Yeah Well, this is a newindustry for me.
I know you said you're alicensed massage therapy but
that you really hone in andfocus on stretch therapy, and so
I mean, of course I knowstretching is important and all
of that, but I didn't realizethere was a whole therapy for it
.

Speaker 1 (01:46):
Yeah, definitely.
I mean, I was actually apracticing stretch therapist
when I went to massage therapyschool.
So for me massage therapyschool, I just thought it was
important to have the statelicense, you know, lets
everybody know that I'm alicensed therapist.

Speaker 2 (02:02):
You're legit yeah definitely legit.

Speaker 1 (02:04):
Opens up more doors, that sort of thing.

Speaker 2 (02:07):
Absolutely.
People do like to know you'relicensed if you're working on
their body in any sort of way.
I imagine, yes, definitely that.
Well, tell our listeners, ben.
Tell us about Ohio and 2009,.

Speaker 1 (02:17):
I moved down here to Atlanta and was working at their
Alpharetta location strictly asa personal trainer.
But at that location they had aguy on staff, on their personal

(02:40):
training staff, who all he didwas stretch therapy, but he was
also an instructor.
So I kind of I don't knowunofficially like apprenticed
under him.
I don't know how you want todescribe that, but I just
learned from him, pick things upfrom him, and because he was an
instructor, he's at one pointhe just said well, it was time

(03:00):
for me to start going to hisseminars.
And so I went to his seminarsand then, you know, the
following week my table wasright next to his.
So that was a very goodlearning experience.
I did spend some time travelingto the different lifetime
locations as a stretch therapisthere in Atlanta Sandy Springs

(03:23):
and their tennis facility overin Peachtree Corners and then I
struck out on my own, started myown business, corrective
Exercise Solutions in the fallof 2015.

Speaker 2 (03:30):
Nice, so you've been at this a good while now.

Speaker 1 (03:34):
Yeah, definitely there was a time back at
Lifetime where I was doing bothfitness and stretch therapy, but
I've been, you know, adedicated stretch therapist for
well over 10 years now.

Speaker 2 (03:48):
Well, I imagine for you to dedicate this, the vast
majority of your career towardsthis, that clients must get a
lot out of it or they wouldn'tkeep coming back.

Speaker 1 (03:59):
Yeah, definitely, and that's kind of why I really
focused on the golf community.
You know, it's a little older,so they maybe have more of an
appreciation for what I do, um,uh, but they can really see the
benefits, not just in theirdaily lives and so forth uh,
pain reduction, performanceenhancement, but yeah, um, you
know, golf is kind of like acult down here.

(04:21):
So if you can, you know, maybehit a little further, but also a
lot of them they just want toplay, you know, 18 holes without
feeling destroyed for the nextthree days.
So, I can definitely help withthat.
One of the big goals I work onwith a lot of my players is they
go on these you know golfsafaris out to Ireland or South

(04:41):
Africa or California, wherever,and they'll play, like you know,
six rounds in four days, whichis a ton of golf and like the
goal is to get them feeling justas good on the flight home as
they are on the flight out there, like you know, really get
their mobility and their posturealignment good enough that they
can withstand, you know, thatintense amount of golf.

Speaker 2 (05:03):
Yeah, that is a lot of golf.
I'd never have heard of a golfsafari.
I think of safaris, as you know, chasing animals in Africa.

Speaker 1 (05:09):
So like yeah, I know yeah, Like I said, some have
gone to South Africa.

Speaker 2 (05:16):
Scotland.

Speaker 1 (05:16):
Ireland all over the place for sure.

Speaker 2 (05:18):
That's amazing, I know.
Imagine that there's not.
They're not puttingrhinoceroses or giraffes on the
golf courses for these safaris.
You need to target PeachtreeCity.
I grew up in Peachtree City andthere everyone, we all had golf
carts growing up and everything, oh yeah, horses all over,

(05:40):
that's right.
Get down on the south side too.
I guess you wouldn't be greaton the North Atlanta podcast,
but still, Maybe you can hook megreat on the North Atlanta
podcast but still, maybe you canhook me up with a South Atlanta
person.
That's right, oh, my goodness.
Well, let's talk about this,and I'm sure there are quite a
few, but are there any myths ormisconceptions about your

(06:00):
industry, about your business inparticular, that you would like
to clear up with our listenerstoday?
Definitely, that you would liketo clear up with our listeners
today.

Speaker 1 (06:06):
Definitely, probably the biggest misconception that I
consistently encounter is thatpeople feel that if they were to
schedule a session with me,that I would just be showing
them stretches to do at home.
Now, granted, giving all myclients, you know, homework, so
to speak, is definitely part ofwhat I do, but I spend a very

(06:27):
little bit, spend a very littletime doing that, and actually I
have a YouTube page of videosinstructional videos and so
forth and I actually I just sendthem the link to that YouTube
page.
What I do is like table-basedmanual therapy, almost like what
you would expect from aphysical therapist or a regular
massage therapist, where myhands are actually physically on

(06:49):
the client and I'm manipulatingthe client, so on and so forth.
The analogy that I like to useis like going to the dentist.
When I go to the dentist, it'sthe hygienist that helps me, you
know, give me tips on how tobrush better, how to floss
better, and that sort of thing.
When the dentist is seeing me,all he's doing is performing

(07:11):
dentistry on me.
The dentist doesn't spend timetelling me how to floss better.
So what I do when they come tosee me is like the dentist, I'm
just performing stretch therapyon the client and I use the
YouTube page with myinstructional videos to assist
the clients with their you knowtheir homework, their home
stretch program, et cetera, etcetera.

Speaker 2 (07:33):
So do you throw any massage work in there?
If they've got a particular youknow area that is sore or that
they're working on, do you usethat massage license that you
worked hard to achieve?
Massage?

Speaker 1 (07:47):
license that you worked hard to achieve.
Definitely, there are somemassage techniques that kind of
flow into a stretch therapysession.
I will say this all of myclients stay fully clothed
during the sessions, so I don'tdo anything that requires
clients to get undressed anylike they would in a massage

(08:09):
therapy session.
I'm also I practice what'scalled instrument assisted soft
tissue mobilization, which islike massaging with the metal
instruments, so that is more oflike a pressure based system,
which I do a lot on, like tenniselbow, golfer's elbow, plantar
fasciitis, you know things likethat.
So if I do have to go into moreof a pressure-based technique.

(08:33):
I almost always defer to theinstruments.

Speaker 2 (08:36):
Yeah, Nice.
So just this is a kind of amore of a personal question.
But do you have any treatmentfor sciatica?
My sciatic nerve is just just.
It's actually been really goodfor the last six months or so,
but I had a rough end of lastyear and I could have used some

(08:57):
are you a runner therapy.
I believe I'm not a runner, Iyou know, I'm very active, I'm a
hiker, I'm a camper, I like tobe outdoors, but I'm not like an
endurance athlete, I wouldn'tcall myself that.
But um, just like bending, youknow, almost always it's the
bending over motion that thatwill trigger it, and I'll do it

(09:18):
repetitively for whatever youknow the case may be.
And then it, once it's flaresup, it's, it's painful for
months at a time.
It's just yeah.

Speaker 1 (09:32):
So if next time it happens, I can come see you.

Speaker 2 (09:38):
I'll give you my website link.
Sounds good.

Speaker 1 (09:42):
I'll take it.

Speaker 2 (09:42):
I wish I could say it was from golf.
I should make up a better story.
Oh well, so let's shift gears alittle bit, ben, and have you
tell our listeners what are youdoing for fun when you're not
working and helping people withtheir mobility and body?
What are you out doing for fun?

Speaker 1 (10:00):
Yeah, so I mean when I was a personal trainer.
I obviously have a big interestin my own personal fitness so
I'm a very early riser and I'musually working out right here
in Dunwoody at the One Life overthere in Perimeter, usually
right when they open 5 am 5.30am.
I don't do that every day, youknow, you've got to take some

(10:21):
rest days, but I do that mostdays of the week.
You know, as I've gotten older,my recovery program has also
become very important, so I do alot of walking over there in
Blackburn Park.
I do a lot of hot yoga, and I'verecently introduced the cold
plunge.
Have you tried that?

Speaker 2 (10:42):
I have heard about that.
I have not tried it, butbravery yes.

Speaker 1 (10:51):
Over in Sandy Springs .
Uh, in their suites there's, um, uh, an infrared sauna, a
shower and a cold plunge.
So you go back and forthbetween the the heat of the
sauna and the cold of the coldplunge to do what they call
contrast therapy.

Speaker 2 (11:07):
Um, it's definitely challenging when you're in that
cold tub, but you will feelamazing when you get out oh, my
goodness, I I don't want to callyou a liar, but I would feel
amazing after being in an icetub, but I can't say I've never

(11:27):
done it.

Speaker 1 (11:29):
Maybe that's the missing link in your program.

Speaker 2 (11:32):
Maybe that's it.
Maybe that's why my sciatica isan issue sometimes.
I've never braved the coldplunge, but I love Blackburn
Park.
I did the the.
My daughter actually plays on aco-ed adult softball team and
they play out oh yeah, yeah,yeah yeah.

Speaker 1 (11:50):
I see those teams out there, the soccer teams.
I see cricket out there.
They've got a lot going on yeahthey do, they really do All
ages.

Speaker 2 (11:59):
Yeah Well, so now, if we're going to shift gears
again from fun into something alittle more serious, can you
tell our listeners about a timein your life that you've had a
struggle or a challenge, thatyou can say, for having been
through that hardship, thatyou've come out on the other
side of it better and strongerfor having been through it?

Speaker 1 (12:21):
Yeah, I mean I don't want to overuse a cliche here,
but the COVID and the lockdownreally took a toll on my
business.
I mean, if you can imaginebecause I worked so closely, you
know one-on-one contact with myclients that was definitely not
, uh, it definitely wasn't agood time.

(12:41):
And but not just that.
I mean I lost clients, I loston-site contracts, a lot of my
business just dried up and, um,even even into 2021, it wasn't
uh, you know it, it was still astruggle.
But you know something that Idid during the lockdown I used

(13:04):
LinkedIn and I only have thefree version of LinkedIn.
I don't have any of the paidsubscriptions.
I just networked like crazy andthe best clients that I have
right now I found throughLinkedIn and I got both of those
on site contracts over at theCapital City Club and I got both
of those on-site contracts overat the Capital City Club and at

(13:25):
the Cherokee Town and CountryClub.
Those conversations started onLinkedIn, yeah, and so what's
their model?
You're closer than you think.
Something like that.

Speaker 2 (13:32):
It is something like that, yeah.

Speaker 1 (13:34):
And that was definitely true for me.
I mean considering that, youknow, the majority of my
business now is, you know,business generated from LinkedIn
or referrals from thoseLinkedIn clients you know that's

(13:54):
amazing.

Speaker 2 (13:54):
Yeah, that really is.
And it I mean COVID was hard ona lot of businesses, you know,
but healthcare in general, Ithink, probably being the most
you know, I was during that timeand I was in medical sales and
like you said we were all tradeshow based.
You know all of our leads weretrade show generated, so it did
it shut down.
You know, for a lot of usthat's a hardship that many

(14:15):
business owners have faced andhopefully have all come out on
it.
I came out on it in a differentcareer, so I'm glad that yours
worked in your benefit.

Speaker 1 (14:26):
What did you?

Speaker 2 (14:26):
sell.
I sold non-essential x-rayequipment.
So it was, you know, digitalx-ray upgrades and we were all
trade show.
We were all over the countryand I mean it.
Just there were no trade showsanymore and doctors weren't
seeing, you know, so theyweren't seeing patients.

(14:47):
Much less Were they able to see, you know, people selling
non-essential capital equipment.

Speaker 1 (14:55):
You know, one of the hardest things for me, you know,
because I struck out on my ownin 2015.
And then, yeah, the lockdownsand everything kind of put me
right back to what it was at thebeginning and it was hard, I
don't want to say to not beangry at that, but there I was,
you know, five years later, andI was kind of back at square one

(15:15):
and it was hard, it was verydifficult to not get upset at
that, but you just had to keepmoving forward and, like I said,
using that LinkedIn reallyhelped out, and it was probably
sometime in 2022 where I hadwhat's the phrase bounced

(15:35):
forward.
I was doing better than I was,you know, in 2019, but it took a
while.

Speaker 2 (15:42):
Yeah, yeah, well, I'm .
I'm happy for you that ithappened, because it didn't
happen for everyone and that isgreat, that you know it's a
testament to.
You know that your relationshipbuilding skills and, and that
you, you know, perseveredthrough that, so uh, probably
has made you a stronger businessowner.
For for the struggle, so gladyou stuck with it.

(16:05):
Well, we're really about tokind of wrap up at this point.
Is there anything else that youwould like our listeners to
know about corrective exercisesolutions?

Speaker 1 (16:18):
Uh, just that.
Again I'm here.
I'm here in Dunwoody, but Iserve the greater Atlanta
community.
I do do some house calls, sothat's always available.
They can find more informationabout me, my YouTube channel,
all my social media, on mywebsite that would be
wwwcorexsolcom.

(16:38):
Just all the information isthere, all the information about
my onsite contracts, my workwith the golf community, my work
with the Universal TennisAcademy, et cetera, et cetera.

Speaker 2 (16:52):
Well, wonderful Ben, it has really been a pleasure.
I've learned a lot in thisepisode, and it's been a
pleasure having you on.

Speaker 1 (17:00):
Definitely.

Speaker 2 (17:01):
That's all for today's episode, Atlanta.
I'm Stacey Risley with the GoodNeighbor podcast.
Thanks for listening and forsupporting the local businesses
and nonprofits of our greatcommunity.

Speaker 1 (17:11):
Thanks for listening to the Good Neighbor podcast
North Atlanta.
To nominate your favorite localbusinesses, visit
gnpnorthatlantacom.
That's gnpnorthatlantacom.
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