Episode Transcript
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Speaker 1 (00:00):
This is the Good
Neighbor Podcast, north Atlanta,
where local businesses andneighbors come together.
Here's your host.
Speaker 2 (00:08):
Stacey Risley.
Hello friends and neighbors,Welcome to North Atlanta's Good
Neighbor Podcast.
Today we're here with JanWalbrecht with IncognitoWare.
Hi, Jan, Welcome to the show.
Speaker 3 (00:20):
Hello, hello.
Thank you so much for having me.
I really appreciate it, Stacey.
Speaker 2 (00:24):
Well, I am thrilled
to have you.
We have had nobody from yourindustry, so to speak, or kind
of have an exclusive type ofbusiness, and I can't wait for
you to share more about thatwith our listeners today.
So, incognito Wear and it'sactually Incognito Wear IX, but
tell us about your brand ofclothing.
Speaker 3 (00:48):
So I am in a niche
market of concealed carry
clothing for women.
It is also American made, andmy whole theory on this is to
keep you armed, fashionable andincognito, of course, so that
you'll never be a victim becauseof style.
Speaker 2 (01:07):
Well, I'm so glad to
have you on today because it is
you're right.
It's easier for men, I believe,to conceal that they're
carrying a firearm, but forwomen it is difficult.
You know, I have a hard enoughtime putting my cell phone in my
pocket, much less carrying afirearm.
So tell us a little bit aboutyour journey into this.
Speaker 3 (01:30):
So I actually didn't
start out to do a business, but
this is what happened along myconcealed carry journey.
It's also a spiritual journey,but it kind of is a perfect
storm.
I had several things that kindof came together within about a
six-month period.
I had a family member and aneighbor become victims.
(01:52):
I moved locations as far as myworkplace, knew that coyotes
were going to be in the area andI worked early hours and what
happens those early hours?
Coyotes are there.
So we were warned and all ofthat kind of came together and
my husband was saying you needto carry a gun, you need to be
(02:14):
able to protect yourself.
And I prayed about it and didn'tknow what to do.
I'm like.
Then I got frustrated.
I well, let, well, let me backup.
So I got educated.
I went to my local range.
I found out that they had awomen's group, so I began
training, learned firearm safety, learned about concealed carry,
(02:38):
because I didn't even knowabout that.
And that exploration led me toextreme frustration, trying to
dress around my firearm.
So that was really the pivotalmoment of the frustration,
literally not having anything towear in my closet.
And I thought, well, if I'mhaving that issue, everybody
(03:03):
else must have that issue.
There's a hurdle of getting tothe place where you're
comfortable carrying aself-protection device, and so
that was kind of how my journeystarted and I wanted to help
other women.
So I have interior designbackground and my creativity
(03:26):
started bubbling up to the topabout making clothes that
minimize the printing.
Because when you carry afirearm you feel like
everybody's staring at you, youfeel like everybody can tell,
and I thought if I can designclothes that takes that worry
away, then women, hopefully,will be more likely to carry on
(03:50):
body and not be a victim.
Speaker 2 (03:53):
Yeah, and because
that would be just a.
You said that it was a perfectstorm.
You know that brought you tothis place and the, you know,
victims of crime is one thing,but also, like you said, the
coyotes or other.
You know, depending on whereyou live, we don't have too many
, right?
(04:18):
You know, here in Atlanta, Idon't believe, but crime is a
real concern.
And for women to not feelcomfortable carrying and I'm
glad that you have heard thatyou went through the firearms
training and the safety andbefore you're even comfortable
carrying a firearm, much less doyou want them to be, you know,
for it to be a prohibitingfactor is the fashion, a piece
(04:40):
of it and, like you said, foreveryone to know that you're
carrying and it's just, it's notanyone's business and but it's
there if you're, it can you canbe incognito and keep that to
yourself.
I mean, it's not like you don'twant to walk in and have
everyone staring at you andasking you if you're a police
officer or whatever else,because it is our right to carry
(05:01):
, you know.
And if it's not for everybody,but if it is something that you
want to do, I'm so glad that youhave created clothing to make
that easier.
So I know that this nextquestion with your industry.
I can only imagine how many,but are there any myths or
misconceptions that you wouldlike to clear up with our
(05:23):
listeners today about your lineof work?
Speaker 3 (05:25):
Wow, that is a loaded
question.
I would have to say.
Probably at the top is themisconceptions that people think
it's not going to happen to me.
Oh, that's in such and suchneighborhood, that's you know,
(05:48):
over here they were, you know,asking for it, right?
Whatever excuse you want tocome up with, people just don't
really think that it's going tohappen to them.
I'm in Roswell andunfortunately a police officer
was killed in the line of duty.
Well, roswell is supposed to besafe, but it can happen
(06:11):
anywhere.
The other myth, I'm sorry.
Speaker 2 (06:15):
I was just going to
say, and for the most part,
roswell is safe.
You know, and I live inDunwoody, right down the road
from Roswell.
But just because you are I likewhat you had said they think,
oh, that's not going to happenin my neighborhood.
We live in a nice part ofAtlanta.
These are relatively safe.
But relatively safe thatdoesn't mean that crime doesn't
(06:41):
happen.
It happens everywhere.
So I just wanted to touch onthat.
It's not that you're sayingRoswell's unsafe, but it can
happen anywhere.
Speaker 3 (06:52):
And that's the myth
that people think it's not going
to happen to them.
It's, you know.
A lot of people will use theanalogy of why do you have a
fire extinguisher?
Well, because you may have afire.
Right, get a grease, fire youmay have a griddle fire, but you
have it just in case, and Ilike to bring that up because
(07:13):
carrying a firearm isn't thatI'm looking for a fight, I don't
want to have to use it.
It's there as a last resort.
First off, I want to avoid thesituation.
I want to get out of thesituation.
If I'm forced to, then yes, mylife is valuable and I am worthy
(07:34):
.
But to move on to another myth,especially for women, because I
think it's very intimidatingbecause it is a male dominant
industry is that it's reallyeasy to get into it.
It's very inexpensive.
You can go to your range.
You can rent a gun, you rent orbuy your ammo, but there's
(07:59):
really not any special gear.
You can rent your hearingprotection, you can rent eyewear
, all with the range.
So the ease to entry, I think,is very low for somebody and
there is a great community ofwomen, so it's a lot of fun and
it's a great stress reducer.
(08:21):
So if you have a high stressfuljob, it is a really good way to
um curtail.
Yeah, very empowering and I.
Speaker 2 (08:31):
I will speak to that.
I agree, you know I I don'tcarry um.
I may have to look into it, butI'm very familiar with firearms
and have been to the range andI didn't know there was a
community of women that are init.
Like you said earlier, like youhope to never have to use it
and sometimes you know it, justthe fact that if you're were to,
(08:54):
you know, potentially be avictim of a crime, them seeing
that you have a firearm isenough.
You know, like if you're ableto get that out, you may never
have to use it.
But then you know, if there wassomeone going around starting
forest fires, if someone'sstanding there with a fire hose,
I doubt that they would lightthat tree.
To go back to your earlieranalogy, but just seeing that
(09:20):
you're protected is often thatthat would be enough to you know
, to prohibit or prevent thecrime from happening.
Speaker 3 (09:29):
So well, and you know
, criminals are looking for an
easy target right so somebodywho's on their phone, who's not
paying attention.
You know, if you're carrying afirearm, whether it's on your
body or in the purse, you'rewalking a little bit different.
That empowerment, thatself-confidence is going to make
you less likely to be a victim,to be a target because they
(09:53):
want something easy.
You're not going to be.
Speaker 2 (09:56):
Yeah, I would agree
with that completely.
Well, so we're going to shiftgears a little bit now, jan, if
that's okay, and Fon, that youwhat we talked during our
pre-interview, and you, like me,are a native Atlantan, or
Georgian, at least I know.
You're a Georgia peach, like Iam.
But what do you do around here,for fun?
(10:18):
What are you doing when you'renot working?
Speaker 3 (10:28):
not working.
Well, I have two jobs sothere's a little time, but I do
have some backyard chicken thatI absolutely love my chickens,
so I spend time with them and myhusband, who is actually an
Atlanta native as well.
Speaker 2 (10:38):
Nice.
Speaker 3 (10:40):
Yeah, trying to, you
know, make sure that we have our
date night, and then I havethree grown children that are
all overseas.
So with time changes that canbe a little bit of a challenge.
Speaker 2 (10:51):
Oh, I bet yeah,
they're all overseas Goodness.
Speaker 3 (10:56):
Yeah, so I've got six
hours ahead, six hours behind,
five hours, so that can bechallenging, but my days are
busy because I do work two jobs.
Speaker 2 (11:09):
Yeah, so this is your
.
When did you start incognitowear?
Speaker 3 (11:14):
It's been six years.
It has not been my full-timejob.
Some of the other obstacles orchallenges I guess with going
into a business, especiallyfashion and manufacturing, is
boy is there a lot to learn, andmy clothes are made in America,
(11:37):
so that that's anotherchallenge finding places for
small independent designers ormanufacturing.
Speaker 2 (11:48):
Yeah, I imagine that
is a challenge.
Well, so, as far as a challengenot related to work, you know
we all go through difficultiesin life or challenges, and have
to go through those and come outthe other side.
Is there one that you havefaced that you can say, for
(12:09):
having been through thatexperience, that you are better
and stronger for that today?
Speaker 3 (12:15):
I would say the top
is actually taking that first
step to learn about firearms, toget trained, to go to the ring
and be my own first responder,to get over that hurdle, that
fear.
I think fear stops a lot of us.
Yeah, and because of thisindustry.
(12:37):
The other challenge has beendealing with the culture around
firearms, with social media andjust trying to get my word, my
voice, out.
There is a challenge, but itteaches you to be persistent.
Speaker 2 (12:53):
That's right, that's
right, and it's not that it's
controversial per se of an issue.
But people are judgy, you know.
They're just judgmental If youdo carry, if you don't carry, if
you, you know, I think that, inwith with any industry, but
(13:16):
yours in particular, I couldjust see that that there being
more of a judgment piece to itthan than most they are, and I
and I think to uh, to to use anautomobile.
Speaker 3 (13:28):
When you're 16, 15,
you're learning how to drive.
It's intimidating to get in acar and to learn how to drive
and when you start out, allyou're doing is two hands on the
wheels.
You know, as you learn moreabout it, where you're going,
your neighborhood, the roads,experience, of course, and
(13:50):
knowledge.
Then the next thing you'redoing eating while you're
driving.
But a vehicle is a deadlyweapon.
Speaker 2 (13:58):
We just don't think
of it as a deadly weapon.
Speaker 3 (13:59):
We just don't think
of it as a deadly weapon.
It doesn't have that taboo,that stigma attached to it.
I think many people grow upknowing about firearms.
I did not have firearms in thefamily, but I understood the
healthy perspective of firearms.
My husband's a hunter, sothere's just that stigma, like
(14:24):
you said.
Speaker 2 (14:25):
Yeah, well, I'm glad
that you have stuck with it and
overcame that.
The full name of your businessis Incognito Ware IX for the
Roman numeral nine.
Tell us about the origin ofwhere nine came from.
Speaker 3 (14:43):
So I am almost a
senior and got the idea the
frustration of designing clothesto make it easy for women to
carry and protect themselves andcame up with a name, and my
animal totem is the owl.
And so I'm like, ok, what, whatam I going to do?
(15:05):
God answered my prayer aboutwhether or not I was to start
this business by filling me inthe owl, and so I I do have a
Christian business.
I subscribe to Christianprinciples and when I was naming
my company, I wanted to honorthat so many women carry a nine
(15:27):
millimeter, and IX happens to beGreek for Jesus Christ.
So I thought it was veryfitting to marry a spiritual
journey with my personal safetyjourney.
So it's incognitawareixcom ishow you find me.
Speaker 2 (15:46):
I have a question.
You said that you have aclothing line.
Do you have handbags and otherlike accessories as well, or is
it just you know actuallyclothing on your body?
Speaker 3 (15:56):
So I designed some
pieces specifically for
concealed carry.
So it's going to minimize theprinting by the design, the
drape, what have you, and giveyou a discreet access so that
you can draw your firearm if youneed to.
I also have some wholesaleitems that I test and find that
also minimizes printing atdifferent price points because
(16:20):
manufacturing is expensive.
To answer your question, yes, Ido have purses, I do have some
jewelry, I have pepper spray, soanything that is kind of
fashion related and yet safetyminded.
I have RFID wallets becausecredit card skimming is real.
(16:40):
I'm going to go see my daughterin Germany, and so you know
more European countries areknown for pig pocketing and more
skimming.
It doesn't happen quite as muchhere in the States, but it's
something that you need to do tokeep yourself safe.
So anything to you know fashionrelated and accessories so that
(17:02):
we can feel fashionable andfeminine even though we're
period, not tactical.
Speaker 2 (17:09):
Wonderful, I love it.
Speaker 3 (17:10):
Well.
Speaker 2 (17:11):
Jan, thank you so
much for being here.
If our listeners do want toreach out I think you just said
the best way for them to getinto in touch with you is
through your website.
And would you repeat that onemore time for the for them?
Speaker 3 (17:24):
of course, thank you.
It's incognito wear like agarment, ixcom, and if you go to
the contact us there's a formyou can fill out or dm me on
social media incognito wearwonderful.
Speaker 2 (17:39):
Thank you so much,
jan.
It has been a pleasure havingyou on today thank you it it's
been a lot of fun.
Speaker 3 (17:44):
Stacey, Appreciate
what you do for our neighborhood
.
Speaker 2 (17:47):
Wonderful Thanks so
much.
Well, that's all for today'sepisode, Atlanta.
I'm Stacey Risley with the GoodNeighbor Podcast.
Thanks for listening andsupporting the local businesses
and nonprofits of our greatcommunity.
Speaker 1 (17:59):
Thanks for listening
to the Good Neighbor Podcast
North Atlanta.
To nominate your favorite localbusinesses, visit
gnpnorthatlantacom.
That's gnpnorthatlantacom.