February 13, 2024 • 23 mins
Ever wondered how a custom suit can transform not just your wardrobe but also your confidence? Join us as we sit down with the charismatic Rameez Budhani from Pierce Bespoke, and we unravel the tale of two brothers whose family tailoring roots propelled them to begin cultivate a franchise that exemplifies both innovation and tradition. As we chat, you'll learn how they've stitched together a business model that promises quality without exorbitant prices, and why investing in a customized suit is more than a purchase—it's a statement of self-worth. Tune in for an engaging conversation that's sure to leave you inspired to make your next fashion choice a bespoke one with Pierce Bespoke.
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Episode Transcript
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Speaker 1 (00:00):
This is the Good Neighbor podcast, the place
where local businesses andneighbors come together.
Here's your host, StaceyGrizzly.
Speaker 2 (00:12):
Hello friends and neighbors, welcome to North
Atlanta's Good Neighbor podcast.
Today we're here with RamizBoudhani, with Pierce v Spoke.
Hi, ramiz, how are you today?
Speaker 3 (00:22):
Hey, stacey, glad to be here.
Good, how are you?
Speaker 2 (00:26):
I'm doing great.
It's nice to have you on.
We've been talking about doingthis one for a little while now,
so glad to get you on the showand let you tell our listeners
about your business.
And with that, we'll start withyou telling our listeners about
our business.
Speaker 3 (00:40):
Yeah awesome Again, really happy we could finally
make this happen.
So the company that we are mybrother and I just started is
called Pierce v Spoke.
We've actually owned thefranchisee for Atlanta here.
So what Pierce v Spoke is whatwe're doing here is a custom
(01:02):
mobile fashion bar for customsuits.
So Pierce is actually the lastname of the person that created
the idea.
He's based out of Louisiana,and what v Spoke stands for is
pretty much made for you.
So this is very, verycustomizable to your needs and
it's a custom suit that it'slike no other.
(01:23):
So we're not talking aboutgetting something off of the
rack and tailoring it to yourneeds.
We're going to that next level,and a big part of what we also
do is provide customer service,which I feel like it's been a
gap recently.
So we are very customer focused.
We're very customer centric.
We want to get our customerswhat they need and we guarantee
(01:46):
that perfect fit, and that'swhat Pierce v Spoke stands for.
We're going to be there for youfrom start to finish.
This is not a storefront orretail store.
We're coming to you, we'retaking your measurements.
We're going to be there fromstart to finish.
If it's your first suit, firstcustom suit, or your next custom
suit.
We're going to walk you throughour style guides, our liners,
(02:09):
our buttons, our fabrics, and weget you that suit that you're
looking for for your next event.
Speaker 2 (02:15):
That's great and the audience that's listening.
They don't know that we had alittle pre-interview beforehand
and I was Rami's and I were kindof joking back and forth about
you can't go buy a suit off therack and it looked good.
I mean it's not, it looks.
I said it looks like you'rewearing your dad's suit.
You know you're borrowingsomeone's suit.
(02:35):
There is something really niceabout a custom made suit.
You know that's like and I likewhat you said that it's just
that you buying a suit and thenhaving it tailored.
This is very, very different.
This is, I mean.
So I'm assuming that they getto you know, select the fabrics
and, like you said, the buttons,the I mean all the details of
(02:56):
that, of that state to fit theirstyle.
Speaker 3 (02:59):
Yeah, yeah, so we have we.
So our major sellers are oursports jackets and our two piece
and three piece suits.
We do, you know, just pants ordress shirts as well, but our
main focus you know, we don'tlike to open it up to having 40
or 50 different things we'revery strategic in what we sell
(03:21):
and what we provide to ourclients, and we are we've
perfected that right.
So when someone calls us,emails us or finds us online, we
are going to be there for youto make sure you're getting the
perfect fit and the perfect suit, and that's that's our idea,
right?
We want them to feelcomfortable, because it is.
It is an, it is an investmentin themselves to get something
(03:44):
that's not, you know, you're not.
It's not cheap to say right,but it's also.
We're affordable compared toour competitors.
But, either way, we want tomake sure that when someone is
purchasing a Pierce B spoke suit, it is everything that they are
looking for in a suit.
Speaker 2 (04:00):
That's awesome.
Well, tell our listeners aboutyour journey into this.
You said that this is you andyour brother's adventure, that
y'all are doing this together,which I love.
We love to promote family ownedand operated businesses.
I think that is awesome.
So tell us about your journey.
What made y'all decide to godown this path?
Speaker 3 (04:17):
Yes.
So it's actually a little bitfunny and kind of goes life as a
full circle kind of moment here.
But we moved here to the statesfrom India in 2001.
So when we moved here, you know, I did my high school, college,
all that here and so did mybrother, and then we kind of
(04:39):
growing up.
You know, our dad was always anentrepreneur.
How does how does business?
His dad passed away at an earlyage so he had to kind of step
in and play that role as anentrepreneur and as a
businessman.
And in India he owned a prettymuch a wholesale tailoring store
so he would provide all thetailoring.
(05:00):
In India, as you may know,tailoring is a big, big thing.
Right, it's much cheaper tomake your own shirt or your own
garment there with the tailorrather than going to the store
and picking anything off therack.
So that was the business modelthere.
And then when we moved here, youknow, after college I went into
my kind of corporate world andI got into business.
(05:23):
First I was in commercialfinance and then I moved into
business development and salesand then my brother kind of
followed the entrepreneurialroute and he opened up a
restaurant actually inAlpharetta, and then, a couple
of years after that, now he'sstarting to purchase subways and
do some other restaurants hereand around Sandy Springs and
(05:45):
Decatur and Marietta.
But recently, within the lastfew years, we started having the
conversation of hey, you know,let's do something together.
Right now it's enough time ispad, for both of us have found
our little expertise to sayright.
So he's very operational mindedand you know he's good with
people, he's good with staff,he's good with, you know,
(06:06):
handling the day to day stuff,whereas my expertise is more in
business development and insales and promotion and
marketing, and that's what Igraduated in marketing.
So we started looking forthings and let's.
We said let's do somethingtogether.
And that's when we found Nathan, who is the owner of Pierce B
(06:26):
spoke.
Nathan Pierce is his last nameso we met him.
My brother actually found him.
We met him here in Atlanta, hada great conversation with him.
He walked us through everything, walked us through what peers
bespoke is and you know what,what he sells and what his idea
and vision is right and reallynice guy, really, you know,
(06:47):
motivated.
And so we sat down, me and mybrother after that and you know
we talked about it.
After looking at a lot ofdifferent options, we ended up
going with peers bespoke becauseit just, you know, jumped out
to us and it just felt like, youknow, we were both passionate
about it and we want to makeit's almost makes a smile every
(07:07):
time we help somebody find thatperfect fit because it just that
confidence pops out of them.
Right, and that's that was mewhen I got my first custom suit
made and I was like this isnight and day difference.
So that's kind of the journey.
And now we've built a team inAtlanta, so our office is based
(07:28):
in Sandy Springs but we'recompletely mobile.
So we built a team of folks,we've started to do events and
we're really off to a greatstart here.
So that's kind of the journeyfrom start to finish.
Speaker 2 (07:39):
I love it and I love that it traces back to your
dad's career and entrepreneurialspirit in India.
That is really really neat.
And then you're bringing thatback here and your brother and
you are carrying on somethingkind of and around about, like
you said, full circle way thatyour dad started.
(08:03):
So he's got to be super proudand that's exciting.
Speaker 3 (08:07):
Absolutely.
He's very proud, that's forsure.
Speaker 2 (08:11):
Yeah, well, so how about myths and misconceptions
about your industry?
Go ahead, and I'm sure thereare plenty that I wouldn't even
know to ask.
So you just take the reins,rameez.
Yeah.
Speaker 3 (08:28):
Well, I think the biggest thing that is a
misconception is kind of thatpeople get turned away when they
hear a custom suit or somethinglike.
That is the price point.
And it's like people say, ok,why would I buy one of these
custom suits where I can getthree or four from a local store
(08:49):
off the rack?
And that, I think, is thebiggest thing, is that a custom
suit is a big investment.
I'm sure men that are listeningto this right now there's going
to be an event this year wherethey're going to be wearing a
suit.
So having that perfect fit foryou when you know you're going
(09:11):
to put this suit on it's goingto fit you the way that it needs
to fit you.
It just adds that confidence.
But it's the price point.
We are very affordable comparedto our competitors where we're
giving them something that isjust for them for a price that's
not too outlandish.
We want to make sure that weare giving especially these
(09:33):
young professionals that aregetting out and trying their
first custom suit on.
We don't want that custom workto draw them away and it's
almost a myth that every customsuit it's going to be $3,000,
$4,000.
That's not what we're lookingto do.
We want to provide ourcustomers with convenience and
confidence, and that's whatwe're doing with Pierce Respawn.
Speaker 2 (09:56):
OK, so I may have just misunderstood this last
part.
You're saying that a customsuit with y'all is not $3,000 or
$4,000?
.
Speaker 3 (10:04):
No, so our range, yeah yeah.
So I'll kind of go through thatI was expecting that.
Speaker 2 (10:10):
When you said it's not $3,000 or $4,000, I was like
, oh well, that's not quite asmuch of an investment as I would
have thought, so you must beafforded yeah.
Speaker 3 (10:22):
Yeah, our price range .
We have four different lines,so our range goes from $900 for
an entry line to $2,000 is ourmost expensive suit, which is
our George Carly collection.
So that's our range, which is,again, compared to our
competitors, very, veryreasonable.
You can spend $700, $800 justgoing to the Peruner Mall and
(10:45):
buying something off the rideand getting a tailor to you.
Rather, you're having somebodycome to you.
We're going to bring hundredsof fabrics, we're bringing the
different buttons, we'rebringing the style guide, and
it's not just that hey point atwhat you like, it's explaining
to you.
It's the experience of buyingyour first custom suit, that
(11:08):
what is a notch lapel versus apeak lapel?
What are we talking about?
A ticket pocket versus a slantpocket?
What are these functionalpockets that are on my sleeve?
Understanding that, right,Understanding the true process
of a custom suit and makingsomething bespoke is very
different than getting somethingoff of the rack that just looks
nice to you, right?
(11:29):
So I think that's mostimportant that we see our
clients feel when we go to them.
Is that 30 minutes is almostlife changing for them.
Is that I know this suit now,that I know every inch of this
suit now, right?
And I know that the shouldersneed to drop a certain way.
I know the sleeve needs to be acertain length right, and we
(11:52):
also customize monograms insidethe suits.
Our liners are verycustomizable as well.
Speaker 2 (11:57):
So it's just a very good experience for our
customers.
It sounds it okay and all ofthose things that you mentioned.
I don't know what any of themwere the slant and the lapel so
they're getting educated,especially for their first
experience.
But I had no idea that youcould even get a custom made
(12:19):
suit for $1,000.
And you said ranges from 900 to2,000.
And that's way more affordablethan I thought and from my
perspective.
Gentlemen, if you're listening,the different I mean you can,
when you see someone in a suitthat was literally designed and
(12:40):
tailored and made for them, it'sa game changer, for sure.
And, hey, I hope you get lotsof business because I like to
see all these custom suits andthat really is affordable.
Well, so we're gonna shiftgears for a minute and we'll get
out of talking about business.
(13:02):
But what are you doing, ramiz,for fun when you're not working?
Speaker 3 (13:08):
Yeah, so that's a good question.
I do a lot of things.
So I live in Sandy Springs inDunwoody and we've been here for
about seven years now, me andmy wife, and we really like to
just explore, and food is a bigpart of that, so we definitely
check out the new restaurantsthat are around here.
(13:28):
So we love Supreka, grana,hobnab, that whole area.
We love to go there just tokind of spend the day and just
hang out on the weekend andoutside of that I've started to
run a lot recently.
So I'm actually going to bedoing my first half marathon at
the end of February.
So training for that has been abit extreme.
(13:51):
I'm not gonna lie that.
I always looked at runners andI was like how hard could it?
Speaker 2 (13:58):
be Like really doing.
I'm just kidding, I'll put theword discipline right Like it's
an exciting journey.
Speaker 3 (14:05):
So I'm really enjoying that journey at the
same time, but it's definitelydifficult.
So that's been my weekends, andalso weeknights at some points,
to just kind of get out thereand keep training.
It's really fun.
Speaker 2 (14:19):
There are a couple of different groups in Dunwoody
and I know that you need it.
I'll have to during the postinterview.
I will have to connect you witha couple of really good running
groups and active Dunwoodythere's a group, and there's I
mean running clubs Like there's,and I know the people who run
(14:40):
those.
So I'm definitely gonna have tomake an introduction for you
for that Cause it's Dunwoody isa great place to run it, for
that to be what you enjoy doingoutside, a really good area for
that.
Well, and if you're, a foodie.
Speaker 3 (14:54):
I think, you're a good runner.
Yeah, I'm looking for a newgroup to run with, for sure.
Speaker 2 (14:58):
Wonderful.
I've got a couple for you andreally great folks that are
heading those up.
But and you said that you enjoyfood and that's a big part of
you and your wife's adventuresaround and you live in the right
place for that too.
Yeah, Exactly.
Just so much going in and somany great restaurants.
(15:20):
I enjoy all the ones you justmentioned here in Ashford Lane,
so it's a good spot to be.
Speaker 3 (15:29):
I will plug one more.
So I don't know what theintroduction is with Indian food
and me and I know it's.
I mean I'm from India, I wasborn there but I feel like I've
been pretty American since, butI don't, and I and I feel like
it's just something that takesme back, but they actually
opened up a Indian restaurantcalled Heatherbot House, which
(15:50):
is around the block here.
Speaker 2 (15:52):
Yeah, I can't get enough of it.
Speaker 3 (15:54):
So I had to find one, yeah.
Speaker 2 (15:58):
It's, it's.
I can't.
I'm gonna leave the name again,because I love Indian food.
Speaker 3 (16:01):
Yeah, it's called Hedrabad House.
Okay, so Hedrabad is actuallythe city I was actually born in
as well, so that's funny.
They're quite awesome, yeah, soit's really good it's meant to
be.
Speaker 2 (16:12):
I'm freaking to love that so much.
I will definitely be checkingthat out, so that sounds amazing
.
Well, so we're going to get alittle more serious now.
And is there a?
We all have hardships andchallenges through life, but is
there one in particular that youhave faced in life that you can
(16:33):
say now, for having beenthrough that experience and
lived through that and gonethrough it, that you're stronger
or better for that today?
Is there anything like that youwould like to share?
Speaker 3 (16:42):
Yeah, so actually there is.
So I was actually diagnosed witha eye condition called
retinitis pigmentosa, which is agenetic eye condition, and
that's really been a big part ofwhat my life has kind of become
recently.
I had to give up drivingrecently because of it, but it's
(17:04):
pretty much deteriorates yourvision as you get older and it
starts with night visionblindness and then it gets into
the daytime as well.
So that's been reallychallenging, to say the least.
But honestly, if it wasn't formy wife and my family and
friends, that's been.
The most important part of thatis just having the people close
(17:29):
to me, just kind of not justhelping me sometimes with the
day to day, but just being thereemotionally, just being able to
talk to them.
And have a cousin that lives inJersey and she's been very,
very supportive of it as well,and just seeing that really
gives me motivation and just tokeep going.
I'm a very motivated guy and Ilove to do things and I'm very
(17:52):
passionate about certain thingsand having this come up has
really taken me away from someof the things that I really used
to love and do, but just havingthose conversations.
Again, there's a chapter inAtlanta that helps with people
that have the same condition,and talking to people there and
just having that support hasreally been life changing.
(18:14):
So it's been tough to startgetting through it.
Speaker 2 (18:19):
That is a tough one for sure, and I am happy to hear
you say that your familysurrounding you.
You're the kind of rise to theoccasion to be there for you, to
help lift you.
When you're the emotionalaspect of that, I can only
imagine how challenging that is,but I'm really happy to hear
(18:42):
that you have a great supportnetwork in place and that you
will get through that and bestronger for it for sure.
So thank you for beingvulnerable and sharing that with
us.
I appreciate it.
Well, we're really about towrap up.
Is there anything else, rami,that you would like our
(19:02):
listeners to know about?
Pierce Beespoke.
Speaker 3 (19:06):
No, nothing else other than what I cover.
But I again really would lovefor folks to check us out, and
we've been doing this for awhile now.
So if somebody's interestedthat's listening to this, if
they have a wedding event ornetworking event or interview or
(19:27):
anything going on, definitelyreach out.
Speaker 2 (19:30):
I just thought of a question.
So you were saying that havinga networking event or a wedding
or something coming up, what isthe turnaround time From the
time that they come to you andthey, how much ahead of the
wedding do they need to come?
Speaker 3 (19:47):
I am so happy you asked me that, because my
brother would have killed methat I didn't cover.
I'm glad you've been doing thisfor a long time and, yeah,
that's a really good question.
So it's a Three week turnaround.
Time is what we have againcompared to our competitors,
(20:07):
which is roughly four to sixweeks.
We have a really goodpartnership with our production
plant and they turn it aroundreally fast.
So it's about three, three,three to four weeks when we have
the final suit to you.
Speaker 2 (20:20):
Okay, so a month just to make it safe, and that's
about how long yeah, so anythat's a.
That was a great.
I like that you just said ifyou have a wedding coming up, if
you have, you know, a specialevent, I know it's, you know,
not very Common.
Well, most, most professionstoday.
I don't require, you know, acustom-made suit, you know, but
(20:41):
events and when you're wantingto, really, you know, look your
best and Get ahead of the game,don't wait till the weekend
before, especially, you know,and I would imagine to you like,
as people's weight fluctuatesand as their body changes, that
they, you know, like it's timeto maybe, maybe, revisit.
(21:02):
Revisit that suit at least amonth before your event.
Make sure it's even still this.
Speaker 3 (21:07):
Yeah, yeah, and we like to set expectations out
front.
Right, we're not.
You know we're not gonna rushsomething.
We know we're.
When we see our clients, we'regonna say, hey, this is gonna
take at least three or fourweeks to get done If an event's
happening next week is just notdoable, right.
So we want to make sure we'resetting those expectations out
(21:28):
front.
We're talking about the pricepoints, we're talking about all
that stuff.
But yeah, you're spot-on, right, you want to.
You want to have thatconversation prior to before the
event.
Speaker 2 (21:38):
So yeah, right, okay, well, remise.
What is the best way for ourlisteners to get in touch with
you if they want to learn more?
Speaker 3 (21:47):
Yeah, so you can find us online at peers bespoke dot
com so you can go there and youknow type in your zip code and
you can find a local clotheernear you.
Or you can Shoot me an email.
I would definitely be able toget you with in contact with one
of our clotheers who can.
Set up an appointment with youto come take your free
(22:09):
measurements and, you know,hopefully get you first in next
Next suit.
So my email is r a m E E Z, myfirst name, and then last
initial be at peers bespoke dotcom.
Speaker 2 (22:21):
So that's how you can reach me.
It has been an absolutepleasure having you on.
I'm so glad we finally got todo this and Uh and hope to see
you real soon.
Speaker 3 (22:34):
Likewise, thank you so much, stacey.
Have a good day.
Speaker 2 (22:37):
You are so well.
That's all for today's episode,atlanta.
I'm stacey risley with the goodneighbor podcast.
Thanks for listening and forsupporting the local businesses
and nonprofits of our greatcommunity.
Speaker 1 (22:48):
Thanks for listening to the good neighbor podcast
north Atlanta.
To nominate your favorite localbusinesses to be featured on
the show, go to g np northAtlanta dot com.
That's g np north alana dot com, or call 470 946 670.
0 0 7.
This is the Good Neighbor podcast, the place
where local businesses andneighbors come together.
Here's your host, StaceyGrizzly.
Speaker 2 (00:12):
Hello friends and neighbors, welcome to North
Atlanta's Good Neighbor podcast.
Today we're here with RamizBoudhani, with Pierce v Spoke.
Hi, ramiz, how are you today?
Speaker 3 (00:22):
Hey, stacey, glad to be here.
Good, how are you?
Speaker 2 (00:26):
I'm doing great.
It's nice to have you on.
We've been talking about doingthis one for a little while now,
so glad to get you on the showand let you tell our listeners
about your business.
And with that, we'll start withyou telling our listeners about
our business.
Speaker 3 (00:40):
Yeah awesome Again, really happy we could finally
make this happen.
So the company that we are mybrother and I just started is
called Pierce v Spoke.
We've actually owned thefranchisee for Atlanta here.
So what Pierce v Spoke is whatwe're doing here is a custom
(01:02):
mobile fashion bar for customsuits.
So Pierce is actually the lastname of the person that created
the idea.
He's based out of Louisiana,and what v Spoke stands for is
pretty much made for you.
So this is very, verycustomizable to your needs and
it's a custom suit that it'slike no other.
(01:23):
So we're not talking aboutgetting something off of the
rack and tailoring it to yourneeds.
We're going to that next level,and a big part of what we also
do is provide customer service,which I feel like it's been a
gap recently.
So we are very customer focused.
We're very customer centric.
We want to get our customerswhat they need and we guarantee
(01:46):
that perfect fit, and that'swhat Pierce v Spoke stands for.
We're going to be there for youfrom start to finish.
This is not a storefront orretail store.
We're coming to you, we'retaking your measurements.
We're going to be there fromstart to finish.
If it's your first suit, firstcustom suit, or your next custom
suit.
We're going to walk you throughour style guides, our liners,
(02:09):
our buttons, our fabrics, and weget you that suit that you're
looking for for your next event.
Speaker 2 (02:15):
That's great and the audience that's listening.
They don't know that we had alittle pre-interview beforehand
and I was Rami's and I were kindof joking back and forth about
you can't go buy a suit off therack and it looked good.
I mean it's not, it looks.
I said it looks like you'rewearing your dad's suit.
You know you're borrowingsomeone's suit.
(02:35):
There is something really niceabout a custom made suit.
You know that's like and I likewhat you said that it's just
that you buying a suit and thenhaving it tailored.
This is very, very different.
This is, I mean.
So I'm assuming that they getto you know, select the fabrics
and, like you said, the buttons,the I mean all the details of
(02:56):
that, of that state to fit theirstyle.
Speaker 3 (02:59):
Yeah, yeah, so we have we.
So our major sellers are oursports jackets and our two piece
and three piece suits.
We do, you know, just pants ordress shirts as well, but our
main focus you know, we don'tlike to open it up to having 40
or 50 different things we'revery strategic in what we sell
(03:21):
and what we provide to ourclients, and we are we've
perfected that right.
So when someone calls us,emails us or finds us online, we
are going to be there for youto make sure you're getting the
perfect fit and the perfect suit, and that's that's our idea,
right?
We want them to feelcomfortable, because it is.
It is an, it is an investmentin themselves to get something
(03:44):
that's not, you know, you're not.
It's not cheap to say right,but it's also.
We're affordable compared toour competitors.
But, either way, we want tomake sure that when someone is
purchasing a Pierce B spoke suit, it is everything that they are
looking for in a suit.
Speaker 2 (04:00):
That's awesome.
Well, tell our listeners aboutyour journey into this.
You said that this is you andyour brother's adventure, that
y'all are doing this together,which I love.
We love to promote family ownedand operated businesses.
I think that is awesome.
So tell us about your journey.
What made y'all decide to godown this path?
Speaker 3 (04:17):
Yes.
So it's actually a little bitfunny and kind of goes life as a
full circle kind of moment here.
But we moved here to the statesfrom India in 2001.
So when we moved here, you know, I did my high school, college,
all that here and so did mybrother, and then we kind of
(04:39):
growing up.
You know, our dad was always anentrepreneur.
How does how does business?
His dad passed away at an earlyage so he had to kind of step
in and play that role as anentrepreneur and as a
businessman.
And in India he owned a prettymuch a wholesale tailoring store
so he would provide all thetailoring.
(05:00):
In India, as you may know,tailoring is a big, big thing.
Right, it's much cheaper tomake your own shirt or your own
garment there with the tailorrather than going to the store
and picking anything off therack.
So that was the business modelthere.
And then when we moved here, youknow, after college I went into
my kind of corporate world andI got into business.
(05:23):
First I was in commercialfinance and then I moved into
business development and salesand then my brother kind of
followed the entrepreneurialroute and he opened up a
restaurant actually inAlpharetta, and then, a couple
of years after that, now he'sstarting to purchase subways and
do some other restaurants hereand around Sandy Springs and
(05:45):
Decatur and Marietta.
But recently, within the lastfew years, we started having the
conversation of hey, you know,let's do something together.
Right now it's enough time ispad, for both of us have found
our little expertise to sayright.
So he's very operational mindedand you know he's good with
people, he's good with staff,he's good with, you know,
(06:06):
handling the day to day stuff,whereas my expertise is more in
business development and insales and promotion and
marketing, and that's what Igraduated in marketing.
So we started looking forthings and let's.
We said let's do somethingtogether.
And that's when we found Nathan, who is the owner of Pierce B
(06:26):
spoke.
Nathan Pierce is his last nameso we met him.
My brother actually found him.
We met him here in Atlanta, hada great conversation with him.
He walked us through everything, walked us through what peers
bespoke is and you know what,what he sells and what his idea
and vision is right and reallynice guy, really, you know,
(06:47):
motivated.
And so we sat down, me and mybrother after that and you know
we talked about it.
After looking at a lot ofdifferent options, we ended up
going with peers bespoke becauseit just, you know, jumped out
to us and it just felt like, youknow, we were both passionate
about it and we want to makeit's almost makes a smile every
(07:07):
time we help somebody find thatperfect fit because it just that
confidence pops out of them.
Right, and that's that was mewhen I got my first custom suit
made and I was like this isnight and day difference.
So that's kind of the journey.
And now we've built a team inAtlanta, so our office is based
(07:28):
in Sandy Springs but we'recompletely mobile.
So we built a team of folks,we've started to do events and
we're really off to a greatstart here.
So that's kind of the journeyfrom start to finish.
Speaker 2 (07:39):
I love it and I love that it traces back to your
dad's career and entrepreneurialspirit in India.
That is really really neat.
And then you're bringing thatback here and your brother and
you are carrying on somethingkind of and around about, like
you said, full circle way thatyour dad started.
(08:03):
So he's got to be super proudand that's exciting.
Speaker 3 (08:07):
Absolutely.
He's very proud, that's forsure.
Speaker 2 (08:11):
Yeah, well, so how about myths and misconceptions
about your industry?
Go ahead, and I'm sure thereare plenty that I wouldn't even
know to ask.
So you just take the reins,rameez.
Yeah.
Speaker 3 (08:28):
Well, I think the biggest thing that is a
misconception is kind of thatpeople get turned away when they
hear a custom suit or somethinglike.
That is the price point.
And it's like people say, ok,why would I buy one of these
custom suits where I can getthree or four from a local store
(08:49):
off the rack?
And that, I think, is thebiggest thing, is that a custom
suit is a big investment.
I'm sure men that are listeningto this right now there's going
to be an event this year wherethey're going to be wearing a
suit.
So having that perfect fit foryou when you know you're going
(09:11):
to put this suit on it's goingto fit you the way that it needs
to fit you.
It just adds that confidence.
But it's the price point.
We are very affordable comparedto our competitors where we're
giving them something that isjust for them for a price that's
not too outlandish.
We want to make sure that weare giving especially these
(09:33):
young professionals that aregetting out and trying their
first custom suit on.
We don't want that custom workto draw them away and it's
almost a myth that every customsuit it's going to be $3,000,
$4,000.
That's not what we're lookingto do.
We want to provide ourcustomers with convenience and
confidence, and that's whatwe're doing with Pierce Respawn.
Speaker 2 (09:56):
OK, so I may have just misunderstood this last
part.
You're saying that a customsuit with y'all is not $3,000 or
$4,000?
.
Speaker 3 (10:04):
No, so our range, yeah yeah.
So I'll kind of go through thatI was expecting that.
Speaker 2 (10:10):
When you said it's not $3,000 or $4,000, I was like
, oh well, that's not quite asmuch of an investment as I would
have thought, so you must beafforded yeah.
Speaker 3 (10:22):
Yeah, our price range .
We have four different lines,so our range goes from $900 for
an entry line to $2,000 is ourmost expensive suit, which is
our George Carly collection.
So that's our range, which is,again, compared to our
competitors, very, veryreasonable.
You can spend $700, $800 justgoing to the Peruner Mall and
(10:45):
buying something off the rideand getting a tailor to you.
Rather, you're having somebodycome to you.
We're going to bring hundredsof fabrics, we're bringing the
different buttons, we'rebringing the style guide, and
it's not just that hey point atwhat you like, it's explaining
to you.
It's the experience of buyingyour first custom suit, that
(11:08):
what is a notch lapel versus apeak lapel?
What are we talking about?
A ticket pocket versus a slantpocket?
What are these functionalpockets that are on my sleeve?
Understanding that, right,Understanding the true process
of a custom suit and makingsomething bespoke is very
different than getting somethingoff of the rack that just looks
nice to you, right?
(11:29):
So I think that's mostimportant that we see our
clients feel when we go to them.
Is that 30 minutes is almostlife changing for them.
Is that I know this suit now,that I know every inch of this
suit now, right?
And I know that the shouldersneed to drop a certain way.
I know the sleeve needs to be acertain length right, and we
(11:52):
also customize monograms insidethe suits.
Our liners are verycustomizable as well.
Speaker 2 (11:57):
So it's just a very good experience for our
customers.
It sounds it okay and all ofthose things that you mentioned.
I don't know what any of themwere the slant and the lapel so
they're getting educated,especially for their first
experience.
But I had no idea that youcould even get a custom made
(12:19):
suit for $1,000.
And you said ranges from 900 to2,000.
And that's way more affordablethan I thought and from my
perspective.
Gentlemen, if you're listening,the different I mean you can,
when you see someone in a suitthat was literally designed and
(12:40):
tailored and made for them, it'sa game changer, for sure.
And, hey, I hope you get lotsof business because I like to
see all these custom suits andthat really is affordable.
Well, so we're gonna shiftgears for a minute and we'll get
out of talking about business.
(13:02):
But what are you doing, ramiz,for fun when you're not working?
Speaker 3 (13:08):
Yeah, so that's a good question.
I do a lot of things.
So I live in Sandy Springs inDunwoody and we've been here for
about seven years now, me andmy wife, and we really like to
just explore, and food is a bigpart of that, so we definitely
check out the new restaurantsthat are around here.
(13:28):
So we love Supreka, grana,hobnab, that whole area.
We love to go there just tokind of spend the day and just
hang out on the weekend andoutside of that I've started to
run a lot recently.
So I'm actually going to bedoing my first half marathon at
the end of February.
So training for that has been abit extreme.
(13:51):
I'm not gonna lie that.
I always looked at runners andI was like how hard could it?
Speaker 2 (13:58):
be Like really doing.
I'm just kidding, I'll put theword discipline right Like it's
an exciting journey.
Speaker 3 (14:05):
So I'm really enjoying that journey at the
same time, but it's definitelydifficult.
So that's been my weekends, andalso weeknights at some points,
to just kind of get out thereand keep training.
It's really fun.
Speaker 2 (14:19):
There are a couple of different groups in Dunwoody
and I know that you need it.
I'll have to during the postinterview.
I will have to connect you witha couple of really good running
groups and active Dunwoodythere's a group, and there's I
mean running clubs Like there's,and I know the people who run
(14:40):
those.
So I'm definitely gonna have tomake an introduction for you
for that Cause it's Dunwoody isa great place to run it, for
that to be what you enjoy doingoutside, a really good area for
that.
Well, and if you're, a foodie.
Speaker 3 (14:54):
I think, you're a good runner.
Yeah, I'm looking for a newgroup to run with, for sure.
Speaker 2 (14:58):
Wonderful.
I've got a couple for you andreally great folks that are
heading those up.
But and you said that you enjoyfood and that's a big part of
you and your wife's adventuresaround and you live in the right
place for that too.
Yeah, Exactly.
Just so much going in and somany great restaurants.
(15:20):
I enjoy all the ones you justmentioned here in Ashford Lane,
so it's a good spot to be.
Speaker 3 (15:29):
I will plug one more.
So I don't know what theintroduction is with Indian food
and me and I know it's.
I mean I'm from India, I wasborn there but I feel like I've
been pretty American since, butI don't, and I and I feel like
it's just something that takesme back, but they actually
opened up a Indian restaurantcalled Heatherbot House, which
(15:50):
is around the block here.
Speaker 2 (15:52):
Yeah, I can't get enough of it.
Speaker 3 (15:54):
So I had to find one, yeah.
Speaker 2 (15:58):
It's, it's.
I can't.
I'm gonna leave the name again,because I love Indian food.
Speaker 3 (16:01):
Yeah, it's called Hedrabad House.
Okay, so Hedrabad is actuallythe city I was actually born in
as well, so that's funny.
They're quite awesome, yeah, soit's really good it's meant to
be.
Speaker 2 (16:12):
I'm freaking to love that so much.
I will definitely be checkingthat out, so that sounds amazing
.
Well, so we're going to get alittle more serious now.
And is there a?
We all have hardships andchallenges through life, but is
there one in particular that youhave faced in life that you can
(16:33):
say now, for having beenthrough that experience and
lived through that and gonethrough it, that you're stronger
or better for that today?
Is there anything like that youwould like to share?
Speaker 3 (16:42):
Yeah, so actually there is.
So I was actually diagnosed witha eye condition called
retinitis pigmentosa, which is agenetic eye condition, and
that's really been a big part ofwhat my life has kind of become
recently.
I had to give up drivingrecently because of it, but it's
(17:04):
pretty much deteriorates yourvision as you get older and it
starts with night visionblindness and then it gets into
the daytime as well.
So that's been reallychallenging, to say the least.
But honestly, if it wasn't formy wife and my family and
friends, that's been.
The most important part of thatis just having the people close
(17:29):
to me, just kind of not justhelping me sometimes with the
day to day, but just being thereemotionally, just being able to
talk to them.
And have a cousin that lives inJersey and she's been very,
very supportive of it as well,and just seeing that really
gives me motivation and just tokeep going.
I'm a very motivated guy and Ilove to do things and I'm very
(17:52):
passionate about certain thingsand having this come up has
really taken me away from someof the things that I really used
to love and do, but just havingthose conversations.
Again, there's a chapter inAtlanta that helps with people
that have the same condition,and talking to people there and
just having that support hasreally been life changing.
(18:14):
So it's been tough to startgetting through it.
Speaker 2 (18:19):
That is a tough one for sure, and I am happy to hear
you say that your familysurrounding you.
You're the kind of rise to theoccasion to be there for you, to
help lift you.
When you're the emotionalaspect of that, I can only
imagine how challenging that is,but I'm really happy to hear
(18:42):
that you have a great supportnetwork in place and that you
will get through that and bestronger for it for sure.
So thank you for beingvulnerable and sharing that with
us.
I appreciate it.
Well, we're really about towrap up.
Is there anything else, rami,that you would like our
(19:02):
listeners to know about?
Pierce Beespoke.
Speaker 3 (19:06):
No, nothing else other than what I cover.
But I again really would lovefor folks to check us out, and
we've been doing this for awhile now.
So if somebody's interestedthat's listening to this, if
they have a wedding event ornetworking event or interview or
(19:27):
anything going on, definitelyreach out.
Speaker 2 (19:30):
I just thought of a question.
So you were saying that havinga networking event or a wedding
or something coming up, what isthe turnaround time From the
time that they come to you andthey, how much ahead of the
wedding do they need to come?
Speaker 3 (19:47):
I am so happy you asked me that, because my
brother would have killed methat I didn't cover.
I'm glad you've been doing thisfor a long time and, yeah,
that's a really good question.
So it's a Three week turnaround.
Time is what we have againcompared to our competitors,
(20:07):
which is roughly four to sixweeks.
We have a really goodpartnership with our production
plant and they turn it aroundreally fast.
So it's about three, three,three to four weeks when we have
the final suit to you.
Speaker 2 (20:20):
Okay, so a month just to make it safe, and that's
about how long yeah, so anythat's a.
That was a great.
I like that you just said ifyou have a wedding coming up, if
you have, you know, a specialevent, I know it's, you know,
not very Common.
Well, most, most professionstoday.
I don't require, you know, acustom-made suit, you know, but
(20:41):
events and when you're wantingto, really, you know, look your
best and Get ahead of the game,don't wait till the weekend
before, especially, you know,and I would imagine to you like,
as people's weight fluctuatesand as their body changes, that
they, you know, like it's timeto maybe, maybe, revisit.
(21:02):
Revisit that suit at least amonth before your event.
Make sure it's even still this.
Speaker 3 (21:07):
Yeah, yeah, and we like to set expectations out
front.
Right, we're not.
You know we're not gonna rushsomething.
We know we're.
When we see our clients, we'regonna say, hey, this is gonna
take at least three or fourweeks to get done If an event's
happening next week is just notdoable, right.
So we want to make sure we'resetting those expectations out
(21:28):
front.
We're talking about the pricepoints, we're talking about all
that stuff.
But yeah, you're spot-on, right, you want to.
You want to have thatconversation prior to before the
event.
Speaker 2 (21:38):
So yeah, right, okay, well, remise.
What is the best way for ourlisteners to get in touch with
you if they want to learn more?
Speaker 3 (21:47):
Yeah, so you can find us online at peers bespoke dot
com so you can go there and youknow type in your zip code and
you can find a local clotheernear you.
Or you can Shoot me an email.
I would definitely be able toget you with in contact with one
of our clotheers who can.
Set up an appointment with youto come take your free
(22:09):
measurements and, you know,hopefully get you first in next
Next suit.
So my email is r a m E E Z, myfirst name, and then last
initial be at peers bespoke dotcom.
Speaker 2 (22:21):
So that's how you can reach me.
It has been an absolutepleasure having you on.
I'm so glad we finally got todo this and Uh and hope to see
you real soon.
Speaker 3 (22:34):
Likewise, thank you so much, stacey.
Have a good day.
Speaker 2 (22:37):
You are so well.
That's all for today's episode,atlanta.
I'm stacey risley with the goodneighbor podcast.
Thanks for listening and forsupporting the local businesses
and nonprofits of our greatcommunity.
Speaker 1 (22:48):
Thanks for listening to the good neighbor podcast
north Atlanta.
To nominate your favorite localbusinesses to be featured on
the show, go to g np northAtlanta dot com.
That's g np north alana dot com, or call 470 946 670.
0 0 7.
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