Episode Transcript
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Speaker 1 (00:00):
This is the Good
Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Lila Carter.
Speaker 2 (00:13):
To the Good Neighbor
Podcast.
Are you in need of a remoteonline notary?
One might be closer than youthink.
Today I have the pleasure ofintroducing your good neighbor,
brian Gingold, with Steel CityNotary.
Brian, how's it going?
Speaker 3 (00:28):
Hi, good morning,
Lila, doing well, how are you?
Speaker 2 (00:31):
I'm excellent.
Thanks so much for being here.
We're excited to learn allabout you and your business.
Tell us about your company.
Speaker 3 (00:38):
Sure.
So Steel City Notary is anotary public.
Our office is in Forest Hillson the east end of Pittsburgh.
We offer, you know, walk-inappointments or you know set
appointments, but sort of whatsets us apart is we're also
mobile notaries so we can cometo you, or, you know, especially
(01:00):
around the time of the pandemic, there were a lot of people in
hospitals that needed us to cometo them.
We go into hospitals, we go intoretirement facilities, but then
, also because of the pandemic,pennsylvania made remote online
notary legal, which is a littlepeculiar for a state like
Pennsylvania, where things are alittle slow to catch up
technology wise.
So Pennsylvania permits remoteonline notary and I am one of
(01:24):
only two percent of allPennsylvania notaries that can
also do remote online notary,which is I can notarize
something remotely over theinternet with somebody who's you
know maybe they're vacationingin Greece and they have a real
estate closing or they need tosign a power of attorney before
they get put on a ventilator andthey're in a hospital and they
(01:45):
can't accept visitors.
Now we could do that via remoteonline notary, as opposed to
having to get a wet signature.
Speaker 2 (01:54):
Excellent.
So how did you get into thisbusiness?
Speaker 3 (01:58):
So I actually used to
run a moving company called
Steel City Movers that I foundedin 2008.
And I ran it right up until2019 when I made the voluntary
decision to close it.
When my daughter was born, Iwanted to be present for her
growth and development and allthat, and the moving company was
taking a lot out of mephysically and emotionally and
(02:20):
spiritually.
But while I was running themoving company, we had to submit
these quarterly reports to thePennsylvania Public Utility
Commission saying here's whatpercentage of moves went
overestimate by more than 10%,here's what percentage of moves
were residential versuscommercial.
And that report had to benotarized.
And I was finding that everyquarter I'd try to go back to
(02:44):
whatever notary I'd gone to theprevious quarter to find that
they were closed or notanswering their phone or the
building had been torn down andno one had told us.
So it was really hard to find anotary that I could
consistently go to every quarter.
And so I asked my businessattorney if you know, even as
the president of the company, ifI became a notary?
(03:05):
And because you're not, anotary is not allowed to
notarize their own signature oranything that directly benefits
them.
But I asked you know if, if myoffice manager fills out the PUC
Public Utilities Commissionreporting form, can I notarize
their signature?
And he said, yes, that wouldnot be a conflict of interest.
So I commissioned myself as anotary and I just sort of
(03:26):
thought to myself you know, I'mnot going to really advertise
for this business, but let mejust do a really low effort.
I got a sign printed that justsaid notary public on Vistaprint
and I hung it perpendicular tomy office.
So if you're walking on thesidewalk past the moving company
, the office was in Wilkinsburg,you'd see it and the notary
(03:47):
business exploded and just tonsand tons of people were walk-in
clients.
I did zero advertising andpeople would say like, oh hey, I
came into your office inWilkinsburg, but are you able to
come to my home?
Or, you know, are you able tocome to UPMC Shadyside or
whatever?
And so from that I sort ofbecame a mobile notary and then
(04:11):
closed.
The moving company continueddoing notary in 2019, when I got
into the industry I'm in now.
In 2019 when I got into theindustry I'm in now which is
multimedia litigation support,with a separate business called
Investigative Photography or IPVLitigation Services.
But I continued doing notary.
And then, when the pandemichappened, just by being part of
(04:33):
a trade organization called thePennsylvania Association of
Notaries, I found out thatremote online notary was being
considered and, being arelatively tech savvy and tech
forward individual, I wasfollowing that news pretty
closely.
And then on I believe it wasMarch 6th of 2020, then Governor
Tom Wolf signed remote onlinenotary into law on a temporary
(04:58):
basis as long as the state ofemergency was declared for the
pandemic.
So remote online notary waslegal, but only until the state
of emergency was lifted.
But then, on October 29th of2020, he amended it to say
remote online notary is here tostay regardless of the status of
the pandemic.
So I've been a remote onlinenotary ever since.
Speaker 2 (05:18):
Wow, what great
insight.
And the fact that it was alsoborn out of you meeting a need
for these people, fromoriginating from these walk-by
clients, and then you kind ofcreating this offering where you
became a mobile service.
That's awesome.
What are some myths ormisconceptions in your industry?
(05:39):
Okay, what are some myths ormisconceptions?
Speaker 3 (05:40):
in your industry.
Okay, so definitely some mythsor misconceptions.
I don't know about myth, but amisconception is that we are
attorneys and can offer legaladvice.
There are attorneys who arealso notaries, but you do not
need to be an attorney to be anotary and most notaries are not
attorneys and it's actuallypart of our commission that we
(06:01):
are professionally prohibitedfrom offering legal advice.
So clients will frequently askme like, oh, can you draft me a
power of attorney or can youdraft me a quit claim deed?
And I will have to say I cannot.
I could refer you to anattorney who can, or you can
look online and download atemplate, but I can't tell you
(06:22):
if that template satisfies thelegal requirements of the
document or not.
All I can do is verify theidentity of the signer and
witness and notarize theirsignature.
My associate Nick, who's withSteel City Notary and with IPV
Litigation Services, he came upwith a really good way to
explain it.
He said that notaries are likea human CAPTCHA we are just here
(06:44):
to make sure that you are humanand you are who you say you are
.
Another misconception is thatnotaries can certify weddings.
In some states they can, butnot in Pennsylvania.
In some states they can, butnot in Pennsylvania, and the
(07:20):
closest I ever came to doing awedding was I had a client who
was in the military and they hadgotten married to their wife
and they needed a form notarizedso that they could get spousal
benefits from their wife.
Speaker 2 (07:29):
And so I notarized
that form for them and that was
the closest I got to doing awedding, but notaries can't
certify a wedding inPennsylvania Gotcha.
That's great insight.
Speaker 3 (07:37):
So who are your
target customers and how do you
track them?
Yeah, so I mean pretty muchanyone who needs.
So there's two tiers of notaryservice.
There's just kind of thegeneral notary, like oh, I need
a deed notarized, I need a powerof attorney or an affidavit
notarized.
And then there's the vehiclestuff.
Like when people think notary,they think oh, plates and
registration.
(07:57):
Like when people think notary,they think, oh, plates and
registration.
That's actually called a fullagent notary and that is
certified through thePennsylvania Department of Motor
Vehicles or Department ofTransportation, whereas the
notary public stuff theaffidavits and all that that is
regulated and certified byPennsylvania Department of State
.
So I am a regular notary publicso I cannot do plates,
(08:23):
registration, title transfers,collecting taxes on a vehicle
sale on behalf of theCommonwealth.
So I'm working on becoming afull agent notary but I'm not.
So my ideal client would besomebody who doesn't need the
full agent notary services.
We actually have a sign on ourdoor that says we cannot
(08:44):
notarize vehicle titles rightnow but we still.
It does not stop deter peoplefrom coming in and asking if we
can help them with their vehicletransfers.
But my ideal client would beeither, you know, someone who
needs a real estate closing andeither they're traveling and
they can't be there for thein-person closing and their
(09:04):
title company is permitting themto execute the closing
documents via remote onlinenotary.
I've helped a ton of peoplewith that.
And then also folks who needtheir estate documents updated,
like their will their power ofattorney, their healthcare power
of attorney, their durablegeneral power of attorney.
In Pennsylvania.
Those documents usually requiretwo witnesses, so the ROM
(09:29):
session has to be the principalsigner, myself, and then two
witnesses, so four totalparticipants.
And one of the services I offeris, if people can't find
witnesses, I can provide twowitnesses for Ron appointments
or office appointments.
I've had trouble finding peoplewilling to travel with me into
(09:50):
hospitals ever since COVID, so Ican no longer offer witnesses
for mobile appointments, but forRon and office appointments I
can provide two witnesses forfolks.
Speaker 2 (09:59):
Okay, excellent, and
Ron, meaning remote online
notary appointments.
Speaker 3 (10:08):
Remote online notary
correct.
Speaker 2 (10:10):
Yeah, that's the
state official acronym.
Excellent excellent.
Speaker 3 (10:21):
So, as we know that
marketing is kind of the heart
of every business, have you everthought about doing your own
podcast to reach your targetaudience?
So not as a notary, but when Iwas running the moving company,
I had sort of this fantasy ofdoing a podcast where I would
sit down with people ideally inmy head it was like local, like
Pittsburgh celebrities, likePittsburgh dad and sports folks
and people like that and askthem about their moving
(10:43):
experiences and perhaps theirmoving horror stories and then
talk about what I would havedone differently.
Or you know how Steel CityMovers packs fragile items or
how Steel City Movers movesdressers and mirrors and things
like that.
But obviously that never gotoff the ground and now steel
city movers is defunct.
But that was.
That was sort of the podcast Ihad, you know, in my head but
(11:08):
never really thought aboutapplying it to the notary
business quite yet no, notparticularly gotcha outside of
work.
Speaker 2 (11:15):
What do you do for
fun, brian?
Speaker 3 (11:17):
um, so I now my
daughter is now six.
She she was born in 2019.
She actually just turned six,so spending a lot of time with
her.
I really enjoy Star Wars.
So consuming a lot of Star Warscontent, whether it's the
movies or the shows on DisneyPlus the expanded universe
content.
Reading the books I collectlightsabers that's kind of my
(11:40):
little nerdy, geeky, adultcollectible thing.
And then I enjoy making movies.
Actually, the people who workat IPV litigation services with
me are all.
We all have film backgrounds.
Or, in fact, in the case ofNick who's also with Steel City
Notary, he and I met at filmschool, you know, many, many
(12:03):
years ago.
So we actually over the slowseason in the winter.
Last winter we actually shot ashort film and we're in the
process of editing it now.
So making little narrativeshorts just for fun, playing
with my daughter and consumingStar Wars content.
Also, 3d printing I reallyenjoy 3D printing.
Speaker 2 (12:25):
Oh, very neat.
Yeah, you could film somethingabout you guys fighting with
lightsabers and then edit somespecial effects in there.
Speaker 3 (12:34):
I actually did that
as a high schooler, before I had
lightsabers, when we just hadlittle like bamboo sticks.
We would shoot a video in myparents backyard and then we'd
rotoscope it in like WindowsMovie Maker to have the little
lightsaber effect.
Speaker 2 (12:49):
What a cool memory.
And now, instead of bamboosticks, you can 3D print your
own lightsaber.
Speaker 3 (12:54):
That's true.
Speaker 2 (12:56):
Well, Brian, please
tell our listeners one thing
that they should remember aboutSteel City.
Notary.
Speaker 3 (13:01):
One thing they should
remember about Steel City
Notary is I believe I'm the onlynotary in Pittsburgh who will
meet you in your pajamas, sothat's via remote online notary.
If you need a notary at threeo'clock in the morning, ideally
it'd be better to set theappointment than try to call me
at 3 amam when I'll be sleeping.
(13:22):
But if I managed to wake up andhear the call, I will log into
my computer and we can notarizesomething in our pajamas.
And I actually have a littlecar magnet that says notary in
your PJs.
So, that's my little tagline.
Speaker 2 (13:41):
When money calls,
we're answering right.
Speaker 1 (13:43):
Yeah.
Speaker 2 (13:44):
And how can our
listeners learn more about Steel
City?
Speaker 3 (13:47):
Notary.
So my website iswwwsteelcitynotarycom.
Steel, obviously like the metal, like the Steel City.
And then on the website weactually have a booking form or
an appointment request formwhere people can say you know I
need you on this day, at thistime, and what type of
(14:07):
appointment?
Is it a mobile appointment?
Is it an office appointment?
Is it a RON?
So people can requestappointments directly through
the website and those emails goto both Nick and myself.
Nick's email is notary atsteelcitynotarycom.
My email is brian atsteelcitynotarycom.
Brian with a Y Steel CityNotary can also be found on
(14:29):
Facebook, though admittedly Ihaven't been super active in
keeping the posts up to date,but we are on there and if
people message the Steel CityNotary Facebook page it'll come
as a Facebook message request tome and I'll chat with them.
Speaker 2 (14:46):
Excellent.
Well, Brian, I reallyappreciate your time today and
having you as a guest on theshow.
We wish you and your businessthe best moving forward.
Speaker 3 (14:55):
Awesome.
Thank you very much, Lila.
I really appreciate the inviteand this was a lot of fun.
Speaker 1 (15:01):
Thank you for
listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to GNPPittsburghcom.
That's GNP Pittsburghcom, orcall 412-561-9956.