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May 28, 2025 16 mins

What makes Heidi Plant and Kelly Detample with Recline and Unwind Social Spa a good neighbor?

Ever wondered what would happen if two veteran massage therapists with decades of luxury spa experience decided to completely reimagine the massage experience? Heidi Plant and Kelly DeTample did exactly that when they created Recline and Unwind Social Spa in Asheville, North Carolina – proudly declaring it "the world's first social spa."

What makes this concept revolutionary is how it strips away everything intimidating about traditional spa experiences while keeping the quality and adding social connection. Picture this: you walk into a welcoming space where you remain fully clothed, settle into a zero-gravity recliner (the same position NASA uses during liftoff to reduce spinal pressure), and receive targeted massage therapy focusing on head/neck/shoulders, feet/legs, hands/forearms, or a soothing gemstone face massage. All this happens in an open concept room where you can chat with friends or family who are experiencing their own services. Add both alcoholic and non-alcoholic beverage options, and you've got something entirely new in the wellness world.

The founders' journey is equally compelling – from working in high-end resort spas where even they couldn't afford the services they provided, to launching their accessible concept, to pivoting during Hurricane Helene's aftermath to provide hundreds of free massages to first responders. Their resilience led them to begin franchising their model in 2024, with plans to bring the social spa experience to communities nationwide. They've even created a children's care menu for ages 5-11, introducing self-care concepts early. Whether you're seeking affordable massage therapy, a unique social experience, or both, this innovative approach challenges everything we thought we knew about relaxation and wellness. Visit their website at rusocialspa.com to experience this game-changing concept for yourself or learn about bringing it to your community.

To learn more about Recline and Unwind Social Spa go to:

https://www.rusocialspa.com/

Recline and Unwind Social Spa

(828) 348-7650



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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Skip Monty.

Speaker 2 (00:11):
Hello everyone and welcome to the Good Neighbor
Podcast.
So I am very excited thismorning to have two very special
guests in our studio and I amsuper excited to learn all about
them and their business,because today I have the
pleasure of introducing yourgood neighbors, miss Heidi Plant

(00:32):
and Kelly DeTemple, who are theco-owners of Recline and Unwind
Social Spa.
Ladies, welcome to the show.

Speaker 3 (00:40):
Thanks, Skip.
We're excited to be here.

Speaker 2 (00:43):
Well, we're thrilled to have you.
Like I said, your name is veryinteresting and catches my
attention because my back hurtsreally bad right now Recline and
Unwind Social Spa.
So, like I said, we're superexcited to learn all about what
you guys do.
So, if you don't mind, whydon't you kick us off by telling
us about your business?

Speaker 4 (01:01):
We are a new concept spa that combines social
wellness with self-care.
Imagine a coffee shop five.
You can walk in order exactlywhat you want.
Everybody remains fully clothed.
We put you in a zero gravityrecliner and one open concept
room.

(01:22):
We play non-traditional spamusic and we focus on head, neck
and shoulders, foot and lowerleg, hand and forearm.

Speaker 1 (01:31):
We have a gemstone face massage.

Speaker 4 (01:33):
That's really relaxing.
And then we also offer somefoot soaks and both alcoholic
and non-alcoholic beverages.
So it's a great place to comewith friends and family and get
a little bit of massage and spatime and just spend time with
each other.

Speaker 2 (01:51):
And chill out.
It sounds like.

Speaker 4 (01:53):
Yes.

Speaker 2 (01:54):
Wow, so zero gravity chair.
What is that exactly?

Speaker 4 (02:01):
It kicks you back further than a typical recliner.
It's the position that NASAuses for liftoff, because it
takes all the pressure off thelow spine so you almost feel
fully supported to a floatingposition If you're really
relaxed.
Um, it's great for circulation,it lowers your blood pressure.

(02:22):
It's just a really comfortableposition to get a massage in.

Speaker 2 (02:26):
Wow, Wow.
It sounds wonderful actually.
Well, how did you ladies getinto this business?

Speaker 3 (02:35):
I think our business journey began long before we
officially opened our doors.
Between the two of us, heidiand I, have been working in the
spa industry for over 35 years.
About 12 years ago, we met at ahigh-end, luxury resort spa
where we were working as massagetherapists.
It was a beautiful setting, onewhere the services, though,

(02:56):
were out of reach, price-wise,for most people, including us,
and that contrast, I think,really stuck in our minds, and
it kind of planted that seed ofdreaming of a spa that was both
high quality but also generallyaccessible, affordable, friendly
and really, most importantly,free of the intimidation that I
think comes with getting a spaservice or massage.

(03:18):
So we just want to create abetter experience for guests and
also for, you know, the peoplethat would be employed by us,
you know, being paid a livingwage and being comfortable and
happy to come to work.
We were planning pre-COVID, Iwould say, and COVID hit, and
instead of, you know, gettingscared by opening a social spa
at that time, we just leanedinto the process and we started

(03:41):
to redefine our idea of thosetargeted services, the zero
gravity, the social setting.
We created a kids care menu sowe could introduce self-care to
kids taking care of themselvesat a young age, and that's
available for five to11-year-olds.
And then, once COVID passed, wecame out in the world, found a
space that worked for us andbrought that vision to life.

Speaker 2 (04:04):
Wow, I am so impressed.
So are there other spas likethis?
It sounds incredibly unique.

Speaker 3 (04:13):
Massage-wise I'd say the open concept, zero gravity,
social setting is all brand new.
When we came up with thatsocial concept there wasn't
anything else out there likethat, so we do self-proclaim
ourselves as the world's firstsocial spa.
There are obviously expressmassage services I'm sure you've

(04:33):
seen at the airport, in themall and there's chair massage
options that are a little bitdifferent.
Where you're face in, you'rekneeling face down into a chair.
Ours is bringing that spaelement and that spa feel, but
to a more affordable I meanprice point really.

Speaker 2 (04:52):
Wow.
Well, this may relate actuallyprovide an answer for the next
question I was going to ask,which is what are some myths or
misconceptions in the socialmassage business?

Speaker 4 (05:04):
I'm sure there are some spa, you're getting a
higher quality of massagetherapist and throughout the
years we found that you can geta great massage in a variety of
places, whether it be a privatepractice or an express massage

(05:26):
service, a walk-in place, aluxury spa.
Massage therapists work wherethey feel comfortable and some
people like that corporate feeland some people like something a
little more free form with somemore flexibility.
So we're all hiring from thesame pool of massage therapists.

(05:46):
They all go to the same schools, come out, get different
training and there's differentlevels of talent and it's a very
personal experience.
My favorite massage might notbe your favorite massage and my
favorite massage therapist mightnot be your favorite massage
therapist.
So getting to try differentmassage therapists and 15 minute

(06:08):
segments to find the one thatsuits you is a great opportunity
for people.

Speaker 2 (06:14):
Wow, well, I would imagine too I mean, y'all
mentioned a couple of timesluxury spas and how expensive
they are.
I'm sure that's a misconceptionas well that in order to get a
really nice massage, you got topay a lot of money to do that,
when apparently you guys areoffering an option that that's
not the case, right?

Speaker 4 (06:31):
Yeah, we just wanted to offer something else that
wasn't out there, so more peoplecould try it.

Speaker 2 (06:38):
That is wonderful.
My wife is a big fan ofmassages and I've never had one
because I just you know, yeah,never.

Speaker 3 (06:46):
We've got to change that.
Skip, Come see us.

Speaker 2 (06:48):
Yes, we do.
Yes, we do this, especially thezero chair thing.
That just sounds amazing.
And cocktails, oh my goodness,that's super nice.
Well, outside of work, ladies,what do you do for fun?

Speaker 4 (07:05):
Well, I love working.
It's my passion.
But when I'm not working I'musually trying to plan a little
getaway with my family.
So long weekend trips todifferent cities and exploring
the country a little bit morerecharges me.
And strangely, now in the lastfew years, when I travel, I'm

(07:26):
always thinking to myself woulda recline and unwind work here?
I think it would.
Or, you know, maybe it's alittle too small right now, um,
but I don't know.
That's for me.
Getting away with my family onthe weekends really refuels me
very good I should say weekdaysmaybe not weekends.

(07:49):
I work a lot of weekends in thespa industry I'm sure.

Speaker 2 (07:53):
I'm sure, kelly, but what about?

Speaker 3 (07:55):
I mean, I think travel is probably a shared
passion for the two of us, andworking together and having a
business partner makes that verypossible.
So to be a business owner andthen be able to walk away and
shut off completely because youhave complete trust in the other
person makes us both availableto have that shared passion of

(08:16):
both massage and spa, but alsoour personal lives and travel.

Speaker 2 (08:20):
That is super nice.
Actually, a lot of smallbusiness owners actually don't
have that luxury.
That is definitely a luxury.
Well, let's switch gears forjust a second.
Can you describe a hardshipeither one of you a hardship or
a life challenge, eitherprofessionally or personally,
that you've overcome and how itmade you stronger in the end?

(08:41):
Anybody want to take a stab.

Speaker 3 (08:43):
Absolutely.
I think, looking back at thispast year, one of the biggest
challenges that we faced, bothpersonally and professionally,
was the aftermath of HurricaneHelene.
I think until you live througha natural disaster of that scale
, it's really hard to grasp howdifficult and long that road to
recovery can be.

(09:04):
We closed our spa one day forthe storm and assumed that we'd
be open for business as normalthe next day, but we woke up to
just devastation and it wasshocking.
And while our spa and ourlocation did not receive
physical damage, you know manyof our team members, our guests,

(09:24):
our families, neighbors, somany people that we know weren't
as fortunate.
That emotional toll was immenseon us.
We also had to manage our ownpersonal issues, situations
during that time, but also keepin mind that we had a business
to run.
So we pivoted pretty quickly.
I was truly inspired by Heidi,who was dealing with a lot

(09:47):
personally at that time.
She came up with this idea forus to offer free massages to the
first responders and volunteersthat were flooding our area at
that time, and we ran with it.
We reached out to all of ourfriends, former guests, family,
anyone that we could think ofand we asked them to make gift
card donations to us so that wecould provide 100% free massages

(10:12):
to the community, and we didthat for a couple of months.
We provided over a couplehundred massages for free.
We are right next door to thepolice station downtown
Asheville and the firedepartment and we were seeing
first responders from honestlyall over the country and we
would bring them in for that 15minute break so that they could
go back out and help ourcommunity.

(10:33):
So it was incredibly rewardingfor us.
It also helped us to be able tokeep our team working and
making some money so that theyweren't feeling as much hardship
at that time.
But I think, looking back at it, we also had to think about
that next unknown thing thatcould happen and affect us, and

(10:53):
we had been thinking aboutfranchising in the past and we
just grasped that idea of takingour spa model and making it
bigger.
It would be a way to helpsupport our team and our
community here and not to feellike all of our eggs basically
in one basket.
So at the beginning of thisyear we started franchising our
spa model and we're really justat this point excited to see

(11:15):
where and how we Climb.
The Wine is going to grow intodifferent communities across the
United States.

Speaker 2 (11:22):
Wow, that's very exciting actually.
Thank you, and you know and, bythe way, thank you for you know
doing that for first responders.
I'm sure especially local folksthat you worked on during that
time, which was a horrific time,will never forget that.
You know that you guys gavethem free massages.

(11:43):
They'll never forget that atall.
It's been amazing to me how thecommunity in and around
Asheville, western NorthCarolina, marshall, you know Hot
Springs how all the neighborshave come together and helped
each other.
That's just been incredible, Ithink.

Speaker 3 (12:01):
So thank you guys for what you're part of that it was
, it was 100, our pleasure, andit did make us feel like we were
doing something to keep movingforward and to feel like we were
helping our community in someway, and it's been a tough
couple of months.
I mean a couple of months.
It's been eight months now butwe've watched a lot of great
businesses, um, that were notdirectly affected by the storm

(12:22):
go under, and you know, that'spart of why we are franchising
is because we didn't want to bea statistic.
So many businesses, localbusinesses, don't outlast a
disaster of that magnitude.
So Asheville, though, has, andall of Western North Carolina,
has been inspiring just all ofthe communities coming together.
I mean, I was in tears so manytimes that first two weeks

(12:46):
downtown, there was no one hereexcept for first responders and
volunteers, and they were justreally so inspirational to us.

Speaker 2 (12:54):
Wow, well, yeah, it's been very inspirational period.
I mean, it's just been amazingwhat the things and people that
are coming, you know, comingfrom other states to come help
too, has just been amazing.
It makes my heart swell.
So, ladies, if you could thinkof one thing that you would like
our listeners to remember aboutRecline Unwind Social Spa, what

(13:18):
would that be?

Speaker 4 (13:20):
Unwind social spa.
What would that be?
One thing to remember.
Yes, I can't think of anything.

Speaker 3 (13:25):
I think maybe one of our big things is we are
reclining in Unwind social spa,not relaxing Unwind.
So that recline is an importantword and people confuse it a
lot, but the reclining in thatzero gravity is a big part of
our experience and so manyguests, as we first kick them
back before we've even put ourhands on them to provide that
massage, say, oh my God, this isso amazing.

(13:47):
So Recline and Unwind SocialSpa is the name of the business.

Speaker 2 (13:53):
Now did I say no, you did not.

Speaker 3 (13:56):
But I would say we hear it almost daily.

Speaker 2 (13:58):
Oh, do you?
Wow, well, but Recline is a keypart of the name because you
actually physically reclineright, exactly.
So there you go, all right.
So remember recline, notrecline and unwind.

Speaker 4 (14:12):
Some people think because they're so relaxed, but
it's recline.

Speaker 2 (14:17):
It's recline, all right.
Well, for those of us like mewho are very interested in
learning more and checking outyour place, how can, how can we
learn more?

Speaker 3 (14:26):
The best place is to start at our website, which is
the letter R, the letter Usocial spa dot com.
So R?
U social spa dot com.
There are, guests can bookservices, explore our concept,
even learn about becoming apotential franchisee and

(14:47):
bringing a social spa experienceto their community.
We're also actively on socialmedia on Instagram and Facebook
and that's where we share kindof behind the scenes and
highlight our staff and engagewith our fellow business
neighbors in downtown.
But most importantly, I thinkI'd encourage people to go
online and check out our reviews, because the number one way for
people to learn about us is tohear from our guests and what

(15:08):
their experiences were, andwe're really proud of the
feedback that we get on a dailybasis.
So I would love people to justkind of explore that a little
bit.

Speaker 2 (15:18):
Awesome.
Check out the reviews on thewebsite.
We'll definitely do that alittle bit awesome.

Speaker 4 (15:23):
Check out the reviews on the website.

Speaker 3 (15:24):
We'll definitely do that and come see us when you're
in asheville, just come intothe spa.
Yeah, we take walk-ins um everyday, so it's you can make an
appointment or you can just popin and see us awesome.

Speaker 2 (15:31):
Well, I'm usually in in asheville pretty frequently,
so I will definitely do that forsure.
Well, uh, ladies, I can't tellyou how much I appreciate you
taking time out of your busyschedule to talk with me and
with our listeners and tell usall about Recline and Unwind
Social Spa, and we wish you andyour families, and your business

(15:53):
and your clients all the bestmoving forward.
Thank you so much.

Speaker 3 (15:57):
Skip.

Speaker 2 (15:58):
Thank you, and maybe we can have you back one day.
Sounds good, all right, thanksso much, skip.

Speaker 3 (16:02):
Thank you and maybe we can have you back one day
Sounds good.

Speaker 2 (16:03):
All right, thanks so much.

Speaker 1 (16:05):
Y'all have a great day Thank you for listening to
the Good Neighbor Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to gnptry-citiescom.
That's gnptry-citiescom, orcall 423-719-5873.
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