Episode Transcript
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Speaker 1 (00:00):
This is the Good
Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Skip Monty.
Speaker 2 (00:11):
Well, hello everyone
and welcome to the Good Neighbor
Podcast.
So today we've got a veryspecial guest who I am intrigued
based on the name of hisbusiness, because I love coffee
and I love fitness and I loveworking out.
And if you do, too, you'regoing to be just as excited,
because today I have thepleasure of introducing your
good neighbor, mr Luis Balterrez, who is the owner operator of
(00:32):
Caffeine and Fitness.
Luis, welcome to the show.
Speaker 3 (00:35):
Thank you for having
me Skip.
Thank you very much.
Speaker 2 (00:37):
Absolutely.
We're thrilled to have you.
Like I said, I'm excited tolearn all about this because I
do love coffee, and I'd lovecoffee more than working out but
I do.
I am a fanatic in the gym, sowhy don't you kick us off by
telling us about Caffeine andFitness?
Speaker 3 (00:51):
So Caffeine and
Fitness started right after the
pandemic.
I was working at a large gym asa personal trainer doing
classes and COVID happened.
We kind of got let go becausewe couldn't have been inside.
So I took about a two, threemonth off that job to do
(01:16):
something else because I stillhave to make money.
And then I started gettingcalls and texts from clients
asking me when are we going tostart working out again?
So that kind of gave me thepush to go on my own and start
my own uh, in this case, my ownbusiness trainer.
Uh, I started training at a parkbecause, again, uh, we have to
(01:40):
have to keep the distance.
Uh, covered was still, you know, we still don't know what's
going on or what was going tohappen.
So started at a park with a fewclients doing a little bit of
both personal training andclasses.
And then it got cold, it gotrainy days, so I had to find my
own a spot to to train.
(02:01):
Um, during this process I wasthinking of a name, of what to
call the business instead ofusing my name.
I mean, love coffee, love totrain.
I don't do pre-workout.
Coffee is my pre-workout, right.
So that's where the name camefrom Caffeine and Fitness.
We've been at this currentlocation, where I've been, for a
(02:26):
little bit more than four yearsnow oh wow, four years.
Speaker 2 (02:29):
Congratulations so
thank you so do you?
Do you have coffee there whenyou're doing classes?
Speaker 3 (02:36):
yes, yes, right now
it's summer, so I have both
options regular coffee to makecoffee maker and iced coffee,
and people can make their own uh.
And then I get my beans from acoffee uh, a local coffee shop,
and so they do their roast on amonday and I get it on a
thursday, so it's pretty freshcoffee oh wow, nice, very nice,
(02:58):
he says.
Speaker 2 (02:58):
As you know, I'm
drinking some coffee right now
yeah, there you go wow, how?
Yeah?
Well, you kind of explained howyou got into the business, what
.
What are some myths ormisconceptions about the
caffeine and fitness business?
Speaker 3 (03:12):
I guess if that's a
business, obviously it is well,
uh, I mean I can say for thetraining perspective or coaching
, um, it's, I love the job,right, but uh, being a business
owner and starting even though Iwas already a trainer in the
past going on my own, you stillhave to put in a lot of hours,
(03:36):
um, getting new clients ortrying to outgrow the business.
So it takes a lot to sustainthis kind of business, because
now I'm on my own, now I have todo everything.
So it's at first not asglamorous as it seems.
Right, you see, especially withsocial media nowadays, the
(03:56):
paint is pretty perfect pictureof you know you can gain this
many clients and blah, blah,blah.
Not to say that that is nottrue.
It could happen and people havedone it, people are doing it.
But I think in and I know peoplethat want to be trainers or
coaches and I just I always tellthem you want to make sure that
(04:19):
you are prepared to work long,long hours and to build whatever
the number is of clients orwhatever you want to make.
It's going to take time, it'sgoing to take a long time.
So you want to be prepared forthat, because getting clients is
not easy.
There's a lot of network thatneeds to be happening.
(04:41):
There's a lot of doing events,giving out free stuff, so
there's a lot of work that goesto be happening.
Speaker 2 (04:47):
There's a lot of
doing events, giving out free
stuff.
So it's there's a lot of workthat goes into it, so not as
easy as it looks.
Speaker 3 (04:52):
No, no, no, and
you're gonna love it.
It's just one of the things Ilove this job.
It's super fulfilling, uh, andI told my I tell my clients all
the time you're the reason why Ishow up, because you know it's
fulfilling.
I love what I do and I make.
I get to make an impact intheir lives very cool, very cool
.
Speaker 2 (05:11):
Yeah, I can relate.
Uh, you know, I run my ownbusiness too, and even though it
, you know, I love it, but it's,yeah, it's not easy.
I I couldn't agree more.
So who are your targetcustomers and how do you attract
them?
Speaker 3 (05:32):
So the most
successful way for me to acquire
clients is being word of mouthEverybody, all the clients
telling other people.
I've used social media in thepast and paid ads and all the
other stuff and it's neverworked for me.
So I and currently I am workingon doing more events, network
more, get more involved with thecommunity and just get my name
(05:57):
out there, even though I've beendoing this for a while.
But there's still work to bedone, right?
I mean, I have a range rightnow from early 20s all the way
up to early late 60s, right fromboth personal training and
classes.
So I love to train athletes.
(06:21):
I have a few endurance athletes, runners and cyclists.
Those are really fun becauseyou get to really really push
them Because again, they gotthis big event coming up.
So we really got to get intothe details of all right now.
We got to focus on food, we gotto focus on nutrition, your
rest, your training Everythingis dialed in very specific.
(06:44):
So I love that.
Speaker 2 (06:47):
Very cool, very cool.
Well, have you ever thoughtabout having your own podcast?
Speaker 3 (07:02):
So I do have my own
podcast.
Oh, oh nice, it's called uh.
It's called grind to grow anduh.
Right now, so I currently alsoam.
I am a kettlebell jugglingathlete and and I am in the
process of I started a serieswhere I'm interviewing and
talking to all the kettlebelljugglers that I know and that
I've met, because we just had anevent not long ago.
So that's currently my mainfocus on the podcast.
(07:25):
But, yeah, actually I do.
It's one of my favorite thingsto do.
Speaker 2 (07:29):
Very cool, you're in
good company yeah.
So, outside of work, man, whatdo you do for fun?
Speaker 3 (07:35):
I'm also an artist.
I like to draw, oh cool.
But at the moment it's not somuch fun, it's more like my
getaway from the world.
I can just kind of turn on somechill music, maybe a funny show
, and just kind of draw for afew hours, if I could.
Other than that, I love to cookand lately I've been getting
(08:01):
into more grilling and smoking.
Speaker 2 (08:04):
So yeah, nice, nice.
Who doesn't like that?
I like to be on the receivingend rather than the cooking end,
so let's switch gears for asecond.
Can you describe a hardship ora life challenge that you've
overcome and how it made youstronger?
Speaker 3 (08:23):
I mean this applies
to both personal life and the
business.
I know how to train people, Iknow how to create a program and
I know how to coach people.
I know how to create a programand I know how to coach and
teach a movement and this andthat and keep somebody
accountable to the business sideof it.
What goes in the background,the admin stuff and all this
(08:44):
stuff, taxes, and now you gottado this, now you gotta do that.
It was a big learning curve, soit wasn't so much of me
overcoming it by myself.
It was part of it.
I'm a big believer of you knowGod guiding me on what I'm doing
and trusting him on what I'mdoing, how I'm doing things, but
(09:05):
also my fiancee, supersupportive.
When I went on my own she waslike go for it, whatever you
need, I'm here.
And then from there, friends,family, clients that stick
through a pandemic.
We had a really terrible stormnot long ago that we had to
overcome.
I'm still open, so I'm very Ifeel extremely blessed and
(09:27):
fortunate to have that supporttoo.
So it was I guess you can sayit's more of a group effort,
because I feel like we have tolean into each other to get
things done or to overcomesomething, but there's only so
much that I can do and I learnedthat, too throughout this more
than four years of having thebusiness that I need help.
(09:48):
If I want to grow the business,we'll need more members, but
there's also I need to learnmore, whether it's knowledge
about training or the businesspart of it, and how to grow, how
to network and create theserelationships like this to to
spread the word very cool, soyour business didn't didn't have
(10:10):
any.
Speaker 2 (10:10):
Did you have any
damage from the storm from the?
Speaker 3 (10:12):
I did not, I, I was
fortunate once, because on top
of it I'm on the second floor ofthe building.
So okay I.
We had water, got it gettingreally, really close to it and
even inside on the first floor.
But no, currently I'm also.
I have two other coaches wholost their place who are using
(10:33):
my facility too, oh nice.
Speaker 2 (10:36):
I know a lot of
people did lose their spaces,
especially like the River ArtsDistrict and Western North.
Yeah, Hammer just got hammered.
Speaker 3 (10:46):
I had art at the
River Arts District and it was
just gone.
Speaker 2 (10:52):
Oh man, I'm sorry to
hear that.
Yeah, well, I tell you I'm veryproud of Asheville and all the
little towns in Western NorthCarolina and East Tennessee
actually.
Speaker 3 (11:02):
Yeah.
Speaker 2 (11:03):
That are so resilient
and it's good to see you know
neighbors coming together tohelp each other.
That's awesome, just like ohyeah.
Speaker 3 (11:10):
Yeah, it was.
I mean to see that amount ofpeople from everywhere in the
United States to come togetherand like to help, to volunteer.
It was overwhelmingly good tosee that happening because it
was, it was needed, and thengoing back to leaning on each
other and helping each otherlike we needed that and there's
(11:31):
still so much more to do.
Like the the cleanup, it's beeninsane it absolutely has.
Speaker 2 (11:38):
But I think a lot, of
, a lot of good is going to come
from this, I think, in the end.
Cool.
Well, how, if you could thinkof one thing that you'd like our
listeners to remember aboutcaffeine and fitness, what would
that be?
Speaker 3 (11:54):
The importance of
moving.
Whether you work out, play asport, you know moving is key
for longevity.
And that said, yeah, becauseI'm a trainer and I've been an
athlete too for a long time.
But I think it's something thatwe all need it to a certain
(12:19):
extent.
All right.
Speaker 2 (12:21):
We're made for it,
yeah, exactly yeah, yeah, so and
it's.
Speaker 3 (12:26):
It gets overlooked
sometimes because you know we
get busy with work, we get busywith life and family or whatever
it is, or there's setbacks inlife, injury, you name it, you
have surgery or whatever it is,and and it gets put in the back
burner.
So I like to remind people theimportance of movement, of
activity.
You have to do something, likethe body was built to move, and
(12:50):
and if you don't, it's, it'sgonna come with the prize.
So yeah, absolutely.
Speaker 2 (12:56):
I tell my wife that
all the time.
That's like, even if you justgo for a walk.
You know, walking is greatexercise.
Oh, it is yeah.
Speaker 3 (13:05):
And that's the key
being consistent.
Like you start with 10, 15minutes, the next thing you know
you're up to an hour, or you doit with a friend or you,
whatever it is, but buildingthat consistency is key.
Speaker 2 (13:20):
And once you do that
and you get to that level, it's
like an addiction, like youcan't do without it.
You got to do it.
Speaker 3 (13:26):
Oh it is, it's still
good, you get mad at yourself
because you didn't work out andthat happens to me like a lot
because it's like yeah, me too Ineed to do it.
It's part of my day, absolutelymy day Absolutely Well, luis.
Speaker 2 (13:42):
if anybody's
interested in learning more,
coming to join a class, getinvolved with Caffeine and
Fitness.
How can they learn more so?
Speaker 3 (13:51):
you can go to my
website at CaffeineandFitnesscom
and I am currently givingpeople a three-day trial for
free consultations forone-on-one training.
Speaker 2 (14:07):
Oh nice.
Speaker 3 (14:08):
Yeah, I also have
Instagram and Facebook and it's
the same name Caffeine andFitness.
Speaker 2 (14:18):
Facebook and
Instagram.
Wow, so free consultationAwesome, yeah, listeners, you
heard that here.
Free consultation at Caffeineand Fitness, and that involves a
workout too, I would imagine.
Speaker 3 (14:37):
Well, yeah, we can go
through a whole assessment just
to get the right, so I canprescribe the right.
The next step, whether it waspersonal training or group
training Maybe it is, you know,maybe it is an online one of
this consultation through Zoom,because the person lives far
away.
Speaker 2 (14:51):
I also have online
clients, so nice yeah, all right
, available online, all right.
Well, at least I can't tell youhow much I appreciate you
taking time out of your busyschedule to to spend some time
with me and our listeners andtell us all about caffeine and
fitness and wish you and yourcompany and your family and your
girlfriend all the best, movingforward.
Speaker 3 (15:10):
Well, thank you so
much for having me.
This was great and, yeah,appreciate the time.
Speaker 2 (15:16):
Absolutely.
Maybe we can have you backsometime, of course.
Speaker 3 (15:18):
Anytime, all right
man, absolutely.
Maybe we can have you backsometime, of course.
Speaker 2 (15:20):
Anytime, all right,
man Sounds good.
Thanks so much.
Speaker 1 (15:23):
You're welcome.
Thank you for listening to theGood Neighbor Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to gnptry-citiescom.
That's gnptry-citiescom, orcall 423-719-5873.