Episode Transcript
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Speaker 1 (00:00):
This is the Good
Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Mike Murphy.
Speaker 2 (00:12):
Thank you, charlie.
I am Mike Murphy, host of theGood Neighbor Podcast.
I interview local businessowners and influencers so that
you can get to know them aspeople and not just logos on a
business card or the side of atruck.
They are real human beings,just like you and me, and so if
you know them a little bitbetter, you're more apt to do
(00:33):
business with them.
And one gentleman I would likeyou to do business with is Brian
Jones, the owner of LifetimeGreen Coatings.
Lifetime Green Coatings ofLifetime Green Coatings.
Lifetime Green Coatings justlike it sounds, it's a floor
coating company.
I've seen plenty of samples ofhis work, so I want to introduce
(00:53):
you to Brian.
Let him talk about his company,and so, without further ado,
brian Jones, welcome to the GoodNeighbor podcast.
Tell us about yourself andabout Lifetime Green Coatings.
Welcome to the.
Speaker 1 (01:05):
Good Neighbor podcast
.
Tell us about yourself andabout Lifetime Green Coatings.
Hi, Mike, yeah, so I live herelocally in northern Kentucky.
We bought a franchise throughLifetime Green Coatings almost
two years ago.
We've been running it andtrying to scale and doing all
the good work.
We mainly focus on a lot ofresidential garages, basements,
(01:28):
crawl spaces.
We do some commercial work aswell, you know animal shelters,
whatever it is you name it, butyeah, yeah, that's us in a
bottle.
Speaker 2 (01:46):
Okay, so there are
many, many applications for what
you do.
I would think that typicallypeople would think of you as
mostly garage floor coatings.
There are multiple types ofcompanies like that out there.
Some are doing epoxy.
Everybody's got kind of adifferentiator of some sort
doing epoxy.
Everybody's got kind of adifferent, a differentiator of
(02:07):
some sort.
One thing that I like aboutyours is the environmental
friendliness of it and, I guess,safe for pets and et cetera, et
cetera.
But one thing you mentioned wasthe crawl space, and I'm not
used to thinking of somebody inyour business category as
helping in a cross-space area.
What does that look like?
What do you do in a cross-space?
Speaker 1 (02:30):
Just, you know, the
main thing is we want to get a
bond.
So, whatever the concrete is,obviously it needs to make sure
it's free of clean dirt, debriswhatever, to where we can coat
it and make it look moreappealing.
Okay, a lot of the sameprocesses that we would do in a
garage application or a basement.
(02:52):
The main thing is you just wantto get a really good bond to
where you don't have no problemsdown the road.
Speaker 2 (02:58):
Okay.
So I guess what confused me is,when I think of crawl space, I
think of my first home.
Opened up a trap door in myutility room and the crawl space
was nothing but dirt, nothingbut a big dirt floor.
So I've seen people kind ofencapsulate crawl spaces with
vinyl wraps and things like that.
But you're talking about acrawl space that's got a
(03:23):
concrete flooring already.
Is that correct Concrete floor?
Or even around the sides yeah.
Okay, oh, I see, oh, around theoutside of the exterior of the
home.
Right, okay, all right, thatmakes more sense.
So then let's see, have youever done?
I would assume patios would beanother category of yours,
(03:46):
correct?
Speaker 1 (03:47):
Yeah, yeah, it's a
really popular thing that we do.
You know it's more so in thewinter, not in the wintertime,
but more so the summer and thespring because you know we start
getting really coldtemperatures.
A lot of our applicationprocess slows down in some
aspects of it.
But you know there's otherthings that we can do in, you
(04:10):
know, the garage space or thebasement space, bringing those
temperature levels up of thatfloor to where we can apply
basically year round.
So that's a really good benefitthat we can do.
Speaker 2 (04:24):
Have you ever done
driveways?
Can you do driveways, shouldyou?
Speaker 1 (04:28):
do driveways.
We can do driveways.
We have a different type ofapplication.
It's a quartz application.
It's just basically where wewould make sure the concrete is
good, there ain't no moistureissues, and then we would level
it as well as we can and thenmake sure whenever we go about
(04:49):
coding it we'll throw a quartzapplication which is basically
just like a um, a grounded up,uh, quartz rock that we would
throw into it to where it willmake it real appealing, nice and
and you know it'll last you along time okay, so so.
Speaker 2 (05:07):
So, therefore, an
application would not cause the
driveway to be slick um andcause you to slide on it when
you get your feet wet, correct?
Speaker 1 (05:18):
correct yeah, I mean
it's you know, the main thing is
, you know, we, you want to makeit look good, you want to make
sure that nobody is going toslip on it, because that's the
most important thing, yeah.
Speaker 2 (05:33):
And it stops the
concrete from eroding too.
It does.
Speaker 1 (05:38):
It's sealing that
concrete to where it isn't going
to break down on you as quickas it normally would.
Speaker 2 (05:45):
Okay, so it's saving
you money in the long run and it
looks nice, exactly.
So let's talk about colors.
Are there different options interms of color combinations, and
are you limited or is itunlimited?
What's that look like?
Speaker 1 (06:01):
No, so we have.
We have three different basecoat colors.
We have a silver, then we havea dark steel and then more.
Those are more Soviet use inthe type of garage applications.
And then we have a it's calleda Bristol brass.
It's more so inside the home,whether it be a basement or
somewhere in the area, and thenthe application once, when we
(06:25):
put that down, we would, youknow, we would throw our flake
applications on it and there'stons and tons of different flake
options that we can put.
I mean there's literally 200,250 colors that we can choose
from really at our disposal.
Now, whenever it comes to thequartz application for, like
(06:47):
driveways that are outside,there's tons and tons of quartz
options as well.
You know, the main thingbetween the quartz and the flake
, we want to make sure that thequartz is it can go inside or
outside, but we really try notto flake driveways just because
(07:08):
you're going to be driving onthem and it could get slick over
time.
So we mainly focus on thequartz whenever it comes to the
driveways and then we can doflake on our patios and garages
and basement areas.
Speaker 2 (07:20):
All right.
Well, that's good to know, andI just you know, I know that,
regardless when a client isasking these questions, when
you're consulting with them,you're going to steer them in
the proper direction regardless.
Speaker 1 (07:31):
Yeah.
Speaker 2 (07:32):
So I think that with
the different color applications
, I could see people wanting totrick out their basement with
maybe their favorite team colors, like for man caves.
Things like that Can you alsodo?
Have you ever done countertops?
Is that an application as well?
Speaker 1 (07:51):
Yeah, that's a
different application.
I'm sure we can.
We don't really market that.
It's more so we market thebasements, the garages and we
also offer the best warranty outthere.
It's a lifetime warrantybecause we know it's going to
hold up and the main thing isgetting a really good foundation
(08:12):
.
I mean, that's the number one,because if you don't prep, prep
the floor right, you're going tohave issues on the back end.
You know if, if we're not doingthe right things first, then
what's going to cost us in thelong run.
So it's really important thatwe don't um, we don't do
anything that that shouldn't bedone.
(08:33):
Um, whenever it comes toprepping that floor, really good
.
Speaker 2 (08:38):
When I kind of looked
through your website and I saw
some commercial applications,there were some things that
surprised me.
One is cannabis, and I didn'tknow if that was like greenhouse
applications, and then theother was agriculture.
So explain those to me.
When you say agriculture,cannabis, what are you
(09:00):
addressing?
Speaker 1 (09:06):
there and it's more
so, you know, trying to push the
environmentally friendly thingthat you know, if we're putting
down a floor, you know we don'twant any type of you know toxins
to go in here, and that's kindof what we kind of push as well
(09:32):
as whenever we're doing.
You know these big areas, butit's just, you know, it's just
basically just showing that,yeah, we, we're in this space
and that is that is what we do.
Right, this is it's not justsome fly-by-night company that
we're here today, tomorrow andwe plan on um, you know, getting
our encoding, anything that wecan get our hands on that we
know it's going to last um more.
(09:52):
So focus on commercial andstuff, not so much the
agriculture or any certain typeof campus facility, it's just
anything that we know that youknow it's going to last long
term.
Speaker 2 (10:06):
Okay, but still, I
guess you know the point is
going through your website.
It was eye-opening andeducational for me, so we would,
I guess, encourage people to goto your website, which is
lifetimegreencoatingscom.
Is that correct?
Speaker 1 (10:26):
It is.
Yeah, okay, there's aninteresting component of that
that I believe is calledHeroVision a component of that
that I believe is called herovision, and explain, explain
that to me.
What is that?
So hero vision is where,basically, you go onto our
(10:46):
website and you have.
You know, you take a picture ofyour floor, whether it be a
garage, basement or whateverfloor that you're thinking about
getting an overlayment of thecoating on, and then you just
upload that picture and then ithas a few of the functional
flake applications and it'llkind of just show you what your
floor is going to look likewhenever that is all done and
(11:08):
completed.
So it's a really good idea.
You know, if you're thinkingabout getting your floor done
and it has, you know it justshows you basically what it's
going to look like.
Okay, it's a really goodbenefit if you're kind of on the
fence of if you want to getsomething like that done, if you
want to spend the money or youdon't.
Speaker 2 (11:28):
Okay, no, I can
understand wanting to make the
right choice and not suffer frombuyer's remorse afterwards.
Speaker 1 (11:36):
Yeah.
Speaker 2 (11:37):
Yeah, because you
know, for instance, a garage
floor.
You're going to be looking atthat thing pretty much every day
.
You're having it in and out ofthat garage, so I could see
value in that.
So I would encourage people togo to lifetimegreencoatingscom
and check that out.
Just play around with it andsee what these coatings might
look like in your garage.
And in terms of you know,speaking of garage, I'm thinking
(12:04):
home.
You mentioned you live inFlorence.
Are you married?
Do you have a family?
Speaker 1 (12:12):
I do.
I.
I am married, I have awonderful wife, her name's
Caitlin.
She, she puts up with me everyday.
And then we just actually justgot a new puppy, which we don't
get much sleep around hereanymore so.
Speaker 2 (12:25):
So shout out to
Caitlin, and let's shout out the
puppy too.
What's the puppy's name?
Speaker 1 (12:29):
uh, rocky yeah, okay,
so I got a full three hours.
Speaker 2 (12:33):
I think of sleep last
night, so it's yeah, I did hear
something chewing on a squeakytoy in the background earlier,
so I take it that that's Rockythat is Rocky.
Speaker 1 (12:45):
Could be her too, I
don't know.
Wow.
Speaker 2 (12:50):
All right.
Well, that's, that's good toknow.
So, in terms of you know,helping you reach people in the
community, maybe good referralpartners for you?
You know you've been doing thisfor a couple of years, which
you know two years is two years,but that's still.
You know, your business isstill, I guess, for lack of a
(13:10):
better term in its infancy,still, I guess, for lack of a
better term in its infancy, asfar as businesses go, you're
still probably building yourreferral network.
Are there, are thereprofessions here in the
community that you kind ofpartner with that are good
referral partners for you?
Speaker 1 (13:29):
Yeah, yeah, I think
you know.
Number one obviously is homebuilders.
You know we have some homebuilders that were paired up
with.
You know, across the country Alot, of, a lot of big name ones
Pulte, and I mean there's somany of them.
(13:50):
But you know not only homebuilders but any type of
realtors that are selling ahouse to To you know, to
somebody that is thinking aboutgetting it done, and any type of
commercial people that areselling properties or whatever
(14:12):
that might want to get somethingfixed up.
All those are really greatopportunities for us to gain
business.
And not only that.
I mean we give referral feesand donations to charity,
anything that we can do to helpgive back as a thank you for
letting us do that.
And not only that.
I mean they're getting a reallygood floor letting us do that,
(14:32):
and not only that, I meanthey're getting a really good
floor.
The product isn't like, you know, something that you get at Home
Depot that you know it's goingto tear up over a year or two.
Our product is you know we'rethe only company in the US, as
far as I know that's all naturaland just a really great product
, and we offer a lifetimewarranty with it it's a gypsum
(14:56):
and castor oil mix where it hasthat 100% flexible capabilities
to it, to where, whenever youhave those cracks that happen in
a typical floor, well it helpsflex with it to where it won't
crack over time.
Not only that, I mean it'sabout, you know, 10 times
thicker than just a traditionalepoxy application.
(15:18):
So whenever we do our base coatflake and then we do our top
coat, it ends up being about 25to 30 mils, so it's a really
good benefit.
It's about four times strongerthan, you know, just a plain old
epoxy that a lot of people areusing on their floor.
Speaker 2 (15:35):
Okay, well, I like
the fact that it's non-toxic,
that people can go and use theHeroVision segment of your
website to see.
You know, just play around withdifferent color combinations,
(15:56):
let's see.
I really can't think ofanything else that we need to
cover.
You know, you and I met at anetworking event and it got me
thinking.
Do you also go to say tradeshows, like home builder shows,
(16:18):
if people want to come and meetyou out and about?
Do you have anything like thatcoming up anytime soon?
Speaker 1 (16:25):
Yeah, we're still.
We're looking at next year,2025.
We're part of the BIA and we gothrough some of those events.
Tim, he's my bdm.
He normally goes through a lotof that stuff for me.
Um, you know, we've given outcandy for halloween.
I mean, there's a bunch ofdifferent things that we're out
and about, you know, proactivelytrying to do to to gain the
(16:48):
trust of some of the homeownersand builders around in the area.
But, yeah, it's really, it'sreally, it's really good and you
know we get.
You know people were like, well, some people don't care about
the eco-friendly aspect of it.
But you know, I got a callyesterday that this lady she's
allergic to everything.
She was asking me about allthese questions and I think we
(17:11):
pretty much covered everythingforward to where we're going to
be able to do her floor withouther having any side effects or
issues, and then she's going toget a beautiful floor and it's
going to be safe for kids andfamily and pets.
Speaker 2 (17:29):
Yeah, and with a
lifetime warranty to boot, so
that's great.
So if people want to reach outto you, if they want to learn
more, they want to contact you,what's the best way to do that?
Speaker 1 (17:40):
um, you can go on my
the website we're in about um,
we're about, we're what?
33, 35 states now nationwide.
Um, we've coded a lot of floors, uh.
But yeah, my phone number is879-1698.
You can reach me on the websiteor you can also email me at
bjones atlifetimegreencoatingscom.
(18:02):
No question is a stupidquestion.
We offer a lot of differentfinancing options that people
don't know if they can afford itor if they want to even get a
free estimate.
We can come there and surely dothat.
It's no big deal.
But yeah, phone number, emailand the website would be great.
Speaker 2 (18:24):
Well, perfect, I'll
put that information up too when
we post this on the podcastwebsite.
So our time together is up, atleast for this episode.
Community, this is the GoodNeighbor Podcast, so until we
meet again, everybody everyoneout there.
Speaker 1 (18:46):
Be good to your
neighbor, bye-bye.
Thanks for listening to theGood Neighbor Podcast Union.
To nominate your favorite localbusinesses to be featured on
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at 859-651-8330.