April 26, 2025 • 36 mins
Ever wonder why some skilled tradespeople struggle to grow their businesses despite doing excellent work? Drew Wilson of Kensho LLC pulls back the curtain on a hidden epidemic affecting blue-collar businesses across America: the communication and marketing gap.
Drew brings a unique perspective as someone who bridges two worlds – formally educated in white-collar business strategies while having grown up working on a 115-year-old home, getting his hands dirty with every imaginable repair. This dual background allows him and his partner to translate corporate marketing effectiveness into practical solutions for trades and service-based businesses that are often too busy putting out daily fires to focus on growth.
The conversation reveals how Kensho's discovery process often uncovers that business owners' perceived problems aren't actually their biggest obstacles. Through careful consultation, they identify where small businesses are leaving money on the table – frequently from missed leads or poor communication systems. Their approach varies from small operations doing $500,000 annually to companies breaking through the $5 million ceiling, with flexible packages growing alongside the business.
Most refreshing is Kensho's no-contract philosophy. As Drew explains, "We don't require contracts because we deliver the value and then some month after month." This confidence stems from consistently generating measurable results while helping clients develop "better problems" – the challenges that come with growth rather than stagnation.
The episode also explores the psychological barriers many business owners face when considering marketing investments. Drew makes a powerful distinction between something being "expensive" versus "costly" – an expense without proportional returns versus a cost that generates greater value than the investment itself. This mindset shift helps trade business owners move from fear-based decisions to strategic growth planning.
Want to stop leaving money on the table in your service business? Visit KenshoAI.com to schedule a discovery call and see if their approach could transform your business communication and marketing systems.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Mike Murphy.
Speaker 2 (00:12):
Thank you, charlie.
Yes, I am Mike Murphy, host ofthe Good Neighbor Podcast.
We interview local businessowners, influencers, people that
I think you need to know,whether you're a resident or a
fellow business owner, and todayI have friend Drew Wilson with
me.
Drew, he is with Kensho LLC.
(00:34):
They are a marketing andconsulting firm.
There's a lot that Drew andKensho can help you with.
So there's no way in heck I'mgoing to try to speak to that.
So, drew, that's your job.
So, drew, welcome to the showand tell people a little bit
about you and what you do.
Speaker 3 (00:51):
Yeah, well, thanks for having me, mike, and you
know what we really kind of tryto do is.
We try to be a trusted point ofcontact for small businesses
and you know our kind of targetare predominantly the blue
collar service based.
You know trades and so you knowwe kind of started about 11
(01:16):
years ago was when my businesspartner started doing this.
He looped me in just a fewyears ago.
He looped me in just a fewyears ago and I came from a
normally kind ofwhite-collar-ish background,
went to college, got my degree,but growing up always had a
blue-collar side to me, doingdifferent projects around the
(01:40):
house.
We grew up in a 115-year-oldhome, so you weren't afraid to
get dirty, absolutely not.
So replaced everything underthe house.
We grew up in a 115-year-oldhome, so you weren't afraid to
get dirty, absolutely not.
So replaced everything underthe sun, even some things we
probably shouldn't have doneourselves.
Speaker 2 (01:54):
Some lessons are harder to learn than others.
Speaker 3 (01:57):
Yeah, so luckily everything's good.
But anyways, that's kind of howwe started and kind of my quick
background, um, you know.
So I've always kind of had bothsides.
I haven't just been that whitecollar or blue collar.
So with what we do we kind ofblend both of those.
(02:17):
We bring kind of the whitecollar mentality, you know,
staying organized on top ofthings, communication, to the
blue collar businesses that youknow are trying to just survive,
and you know run the day to dayoperations.
Speaker 2 (02:31):
So they do what they do and you just try to support
that by helping them do thethings they don't know how to do
or there's not their corestrength, things that you know
they need but they don't knowthey need maybe.
Speaker 3 (02:44):
Yeah, so really it's, we kind of fill in the gaps.
So each business is kind ofdifferent, but what we find a
lot of times one of the verycommon ones is usually
communication.
It's a problem for a lot of them, which can cause lots of issues
, especially with customers, ifyou're not able to communicate
(03:04):
with them in a timely fashion oryou didn't communicate the
right information to them.
You know they felt like theyweren't aware of something, so
that's a big piece of it.
But overall, you know we are atop to bottom, you know
marketing and consulting agencyand so we do everything from
managing seo to website.
(03:25):
You know maintenance andongoing support there to.
You know a custom crm solutionand you know we help set up all
of these things for our clientsand that's included in the
marketing packages so do youstart out when you, when you
find a prospect and you'veidentified, okay, I think that
we can work with them.
Speaker 2 (03:45):
Do you do a um kind of a fact find, discovery thing?
Yeah, how long does thatprocess take usually?
Speaker 3 (03:51):
so a call we usually can get a call in the schedule
within two to three days and theinitial discovery is going to
be anywhere from 30 to 60minutes and I handle all of the
discovery and kind of factfinding.
And so really what I'm doingthere is I'm going to learn
(04:12):
about kind of where you startedthe business.
You know why you started, whatkind of the big goals you have
for the business are and thenwhat are kind of the biggest
challenges that you feel arepreventing you from achieving
those goals and what actuallykind of ironically happens a lot
of times is they think that youknow their problem is this, but
(04:35):
after kind of doing thatdiscovery, we we find out that
it's something different.
um, and so even if it's somebodythat just hey, hey, it's not in
the cards right now and doesn'twant to move forward, there's
nobody that doesn't thank meafter and say, hey, that was
really helpful, even just byhelping them kind of open up,
see a new perspective, maybethink about some things that
(04:56):
they hadn't thought about before.
Speaker 2 (04:59):
That might have been some hurdles that they can now
tackle and maybe move forwardwith us here in the future do
you find that there are businessowners that just don't want you
getting that close to thebusiness, for whatever reason
there?
Speaker 3 (05:12):
are and that that was probably an issue we you know
with with one of our firstclients, a client that we
actually had to let go of.
That was a main problem that wefound out, and so that's
something that we have worked toavoid through the discovery
call, and so those are thingsthat we're very transparent
(05:36):
about upfront.
You know, hey, here's what weare going to need, because if
this is not something thatyou're comfortable with, then
we're not going to be the rightfit for you, because in order to
manage your website and thingslike that, you know we need to
be in the back end of thewebsite, we need to have access
to the domain hosting, we needto have access to your Google
business profile, your socialmedia accounts, all these
(05:59):
different things.
So it is not an issue, but itis something that we encounter,
you know, with prospects, butfor clients it's not a problem
at all.
At the end of the day, they endup telling us they're glad that
they don't have to do itthemselves and try to figure it
out.
But, yeah, definitely somethingthat we come across for sure.
Speaker 2 (06:22):
I know I am often resistant to help of any sort in
my business.
Some of it, you know I'm acontrol freak in certain areas,
some of it is.
I just feel like, hey, it's mybusiness, you know, I don't want
to burden them.
You know I'm a martyr, you know, and I wear that badge proudly
sometimes.
But then when I do get helpthen I'm like, well, why didn't
(06:44):
I ask before?
You know, so you don't know howgood life can be until you take
that leap of faith sometimes.
And so I can understand theimportance of having to get full
buy in from a client on thefront end so that you can give
them the experience that youknow they will gladly tell their
(07:09):
friends about.
Speaker 3 (07:10):
Yeah, yeah.
Speaker 2 (07:11):
And help them sleep better at night.
Speaker 3 (07:12):
Yeah, yeah, and that's why, you know it's the
saying that we got to figure outif we are a good fit, and
that's a two way street.
To be honest, more often thannot, you know it's a prospect
that's not a good fit for us,because you know we, when we
prospect, we don't blanket.
(07:33):
You know, we don't just find alist and start reaching out to
everyone.
You know it's very intentional,you know.
So my prospecting is a lotdifferent, so I might not reach
out to more than 10 businessesin a day, but it's because it's
very intentional.
I'm looking for problems that Ican see, that I know we can
help them solve and you know,with that there's already kind
(07:59):
of a little bit of apre-screening there, you know.
So that definitely helps usoverall.
Speaker 2 (08:05):
Do you have a particular story or, um, I mean,
is there a typical experiencewhere you, you know, you can say
to people look, uh, here's acase study.
We, we found this client here,we did this with them and now
here's where they are, and youknow just to, to let people kind
of have a an understanding ofwhat might, what you might be
(08:27):
able to do for them as well.
Speaker 1 (08:29):
Yeah.
Speaker 3 (08:29):
Yeah.
So I think, a great case study,you know, and our our longest
tenured client is a roofingcompany that's a little bit
north of Cincinnati and so theyhad a struggle of not being able
to surpass about I believe it'sthe four and a half $5 million
(08:51):
mark annually, which is solid.
But when we came on we helpedthem, you know, in a white glove
solution way.
So not only were we managingthings like all of the website,
the SEO, ad campaigns, socialmedia, all that kind of stuff,
but we also stepped in.
We'll put on a hat and a shirtand we will actually hire, you
(09:13):
know, sales reps for them, sowe'll manage that entire process
for them.
And so that's kind of you know,the scope of what we can do for
clients.
(09:34):
But we also have, you know,lower level package clients that
you know that just want us kindof managing the marketing
aspects.
Maybe they are smalleroperations, they're maybe doing
$500,000 to a million a year.
They might have a coupleemployees and they can't afford
a significant budget to reallygrow their business
(09:58):
significantly, significantbudget to really, you know, grow
their business significantly.
And so you know, we offer thoselower packages so that we can
grow with that business as wehelp grow it.
Speaker 2 (10:05):
Yeah, that's smart, because when you start talking
about things you can help withas a business owner, I'm
thinking sounds expensive, yeah.
So then you automatically getyour guard up a little bit and
you're resistant.
But if you let them know that,hey, it's a kind of a crawl,
walk, run type of a system, orcan be anyways, then people will
(10:29):
say, ok, well, let's talk aboutthat.
Then, yeah, all right.
Speaker 3 (10:32):
Well, and I like that you use the word expensive,
because it's not something I shyaway from, because I hear that
all the time word expensivebecause it's not something I shy
away from, because I hear thatall the time.
And there's a very bigdifference between something
being expensive and somethingbeing costly and I actually
heard this from someone else butit really kind of resonated
with me because you know,something that is expensive is
(10:55):
only expensive if you don't getthe expected value out of it.
So it's like if you bought anew car for $50,000 and it just
kept breaking down, that's goingto be expensive.
But you see and hear of peoplebuying, I don't know, an
$800,000 Lamborghini and youdon't hear them talk about it
(11:19):
being expensive because it's notexpensive.
They get the value that they'relooking for out of it.
So it's costly yes, objectivelycosts a significant amount of
money, but it's not expensivebecause your return is greater
than your investment.
Yeah, sometimes the return isemotional, sometimes it's time.
(12:05):
No matter what number I wouldhave said, I could have told you
for certain that they wouldhave been scared and fearful of
it, just because a lot of timesI think a lot of people are
fearful of spending any kind ofmoney, because it's almost like
the fact that our brains keep usfrom doing things that it deems
(12:29):
are not safe and so it gets usinto kind of a fear state.
And so part of what I work onwith prospects is just very
calmly helping navigate them outof that fear state and get into
more of a logical state.
So it's like, ok, yeah, maybeit is scary that you're spending
this amount of money.
Like I can understand that, youknow, because yes, it is a
(12:53):
significant amount of money foryou, amount of money for you but
at the end of the day, when wecan talk through and talk about
the return that you can get orall of the additional benefits
and the amount of time that'sgoing to save you know, not only
yourself, but also help savewith your team then I ask them
(13:15):
at that point do you feel likethat is worth it?
Then I ask them at that pointdo you feel like that is worth
it?
And so that's something youknow.
Again, I kind of do that'susually a second call, you know,
because first call I don't evenknow if I can help you yet.
So I don't try to close aprospect at that point, because
(13:40):
I got to just figure out ifwe're even the right fit and we
might not be.
There's many times where we'renot or there might be somebody
else in my network that's abetter fit.
You know, like I said, we haveconnections all over the place.
You know, globally we havedifferent groups that we're in
and entrepreneurial connectionsand stuff like that.
So there's a lot of differentpeople that touch all kinds of
(14:01):
different things that we usuallycan connect somebody with.
Speaker 2 (14:05):
I find a lot of business owners are afraid of
what is around the corner thatthey don't know is coming, and
so they want to hoard their cash, they want to just sort of stay
in a bunker, and they're afraidto take that leap of faith.
So I'm a big analogy guy, soI've used the analogy.
You know, hey, I know you don'twant to jump off the cliff, but
(14:27):
I'm going to hold your hand.
Speaker 1 (14:28):
We're going to jump off together.
Speaker 2 (14:30):
Down there there's this giant trampoline that's
going to propel us even higherthan where you started, and you
just kind of have to let themunderstand that you're not alone
in this.
I'm not just selling you awidget and then waving goodbye.
This is something that we'regoing to make course corrections
.
We're going to make sure thatit's working for you.
(14:52):
So yeah, psychology is a funnything, you know, is human nature
.
Is is kind of tough to overcomesometimes that that it is.
Speaker 3 (15:01):
I think it is truly the hardest thing in life is
that internal mental battle andtrying to continually develop
yourself and understand.
There are times, like, forexample, yesterday I woke up and
I might be getting a littlesidetracked here, but woke up to
(15:24):
work out.
I work out early in the morning, 5am, and I go to a workout you
know class place called OrangeTheory, and I get a text at 440,
the power's out.
My first thought is oh yes, Ican go back to bed like cool,
cool, and I've been working veryhard lately to not ever take
(15:47):
the easy route, and so Iinternally asked myself.
I said, okay, would I be moreproud of myself if I went?
back to bed or if I just went tothe gym yeah, and so the answer
super obvious, and so Iinitially was like all right, I,
I'm going to the gym.
(16:07):
I, you know, have a box withsome camping supplies.
In the basement I got a bunchof lights and stuff.
I'm like I'm just going tobring a few of those, those
lanterns and stuff I have, andI'm just going to make it work.
And I get there and the powergets turned right back on when I
get there.
So but the the biggest thing is,you know, kind of back to that
point of the mental battle it's.
(16:30):
It's very easy to be in themoment and feel like we don't
want to do something orsomething can be scary.
And so, you know, part of myjob is to, like I said, help
navigate prospects through thatand get them out of that kind of
fear state or even that stateof you know I don't feel like
doing something, because at theend of the day it doesn't matter
(16:54):
how you feel, it's really onlywhat you do.
And so yesterday I didn't feellike I wanted to work out, I
wanted to go back to bed, but myaction showed that, hey, I went
and worked out, I did this.
It was hard, but I feel a lotbetter, I feel proud of myself
(17:15):
for doing that.
And so by doing things, evenwhen you don't want to do them,
is very important, becausethat's kind of the discipline
that I am working on for myself.
Speaker 2 (17:28):
That's one of the definitions of success is doing
something you don't want to do.
So I'm bad at that.
I would have went back to sleep.
The part of the story that youleft out you know the workout
story is you didn't want yourwife shaming you for giving you
crap.
Speaker 3 (17:48):
Well, that's probably part of it.
Also, she's a little overhalfway through the pregnancy,
through the pregnancy.
So yeah, that would.
I would not feel too great ifshe was kicking my butt halfway
into you know.
Speaker 2 (18:05):
And speaking of that, speaking of that, building a
baby.
So this is your first child,correct?
Yes, okay, and let's shout outyour wife.
What's your wife's name?
Chrissy, okay, so how long haveyou been married to Chrissy?
Speaker 3 (18:17):
We have been married.
For a little over a year and ahalf We've been together.
Speaker 2 (18:22):
Oh, you're still newlyweds, yeah.
Speaker 3 (18:24):
Just over four years.
At this point, we've beentogether.
Speaker 2 (18:27):
Together.
Okay, what does she?
Speaker 3 (18:30):
do, uh, so she is a nurse practitioner, oh nice
where does she work at aroundhere, st Elizabeth?
Speaker 2 (18:37):
oh, another Sany employee.
Yeah, okay, cool, shout outSany.
Okay, well, very good.
And you know, you mentioned apartner earlier.
I believe his name is joe.
Yes, okay, how did you meet?
Speaker 3 (18:48):
joe.
So back in my old job, so Iused to kind of manage like the,
the sales and uh distributionfor a wireless company for my
territory that was the easternhalf of the us, and joe worked
with one of my distributionpartners and he kind of did the
(19:11):
marketing and operations forthem, and so that's how we
initially connected.
I supported their team andtheir distribution network and
so that's been probably 25.
So that's been about four and ahalf years at this point and he
(19:32):
had always put a bug in my earabout, you know, coming to the
other side, going away from kindof the normal corporate nine to
five environment and, you know,building something that I own,
uh that I can control, buildingsomething that I own that I can
(19:53):
control, and so he was a bigproponent of that.
It took about a year of himkind of throwing that out there
to me to just Well, you were atough sell too.
Yeah, well, it's not somethingthat anyone I know has done or
tried to do Nobody in my network, nobody in my family or friends
.
You know at that time that hadactually taken a leap from
(20:17):
something that was good andstable and you know could live
off of and not have to everworry, and so I basically I
think I'm a little bit crazy,and I think everyone that does.
You know, kind of theentrepreneurial journey is
because you have to be.
You have to be different thaneveryone else to do it, and so I
(20:41):
just made the leap.
I woke up one day and I waslike I'm doing it, I, yeah, I.
I don't exactly know what I'mgoing to be doing, but I know I
shouldn't be doing this.
Speaker 2 (20:53):
None of us knows what's.
Um, you know, like I saidbefore, around the corner,
what's coming tomorrow, but youknow what today looks and feels
like and if your heart of hearts, you know your guts, telling
you, do, I want to stay here therest of my life.
You know, or a version of this,those people that know that
(21:13):
they're built for something else.
They don't always know whatthat is exactly, but when
something is placed in front ofthem, I think they see it as
pulling them towards that.
And you know, lord only knowswhere you're going to be five
years from now, 10 years fromnow, 10 years from now.
But, um, something tells methat this was a good choice on
your part yeah, and itdefinitely is.
Speaker 3 (21:37):
Um, and it has been.
I mean, it has not been easy,that's for sure, especially the
first few months of okay, whatdo I do?
Where do I provide the mostvalue?
What's my experience?
How can I help people and whocan I help?
And so I spent a lot of time,money and energy to figure that
(22:02):
out, and I paid people, you know, I paid a guy from the UK to
dial in like a one-page plan,you know, which I've never done
before.
What's, what's my ultimate goalin life, what's my dream outcome
?
What are the values that I wantto hold as a person?
You know, what are the, thecharacteristics that that person
(22:24):
has to have and what are thethings I have to do on a daily
basis to become that idealversion of myself, which is
crazy.
It's like I was almost 30 atthat point and never once did I
even think about any of thosethings.
But that was a big proponentthat helped me kind of learn
(22:47):
more about myself and kind ofhave that North Star of you know
.
Okay, here is kind of theblueprint of the person you know
I want to be and how to becomethat person.
So that was a very difficultpart of the journey as well,
though, again difficult part ofthe journey as well, though,
(23:11):
again trying to figure that outand also, you know, just meeting
with people and generating norevenue for months, because I
was still just trying to figureout.
Trying to talk to businesses,trying to talk to different
people, see how I can help themsee what their problems are, and
you know, what might we be ableto talk to different people,
see how I can help them see whattheir problems are, and you
know, what might we be able todo to help them?
Speaker 2 (23:35):
so when I talk to entrepreneurs and that's pretty
much what I do oftentimes theconversation snippets of it
sound like a life coachingsession.
So yeah, you know, some of thatjust came out of your mouth.
You know like life coachingstuff, stuff that a life coach
might say to you and you knowyou're living it, so you're,
you're saying it because it'sit's true.
Speaker 1 (23:57):
Yeah.
Speaker 2 (23:58):
Yeah.
Speaker 3 (23:58):
No, and and I mean I've paid multiple coaches and
been in multiple differententrepreneurial programs online
and different.
You know communities andnetworks of other entrepreneurs,
and so I think that you know isprobably what kind of led to
(24:21):
what's been hardest with it all,just for the fact that it
opened up my eyes to therealization that I don't want to
be like anyone else.
I don't want to be like everyoneelse and when I realized that
it's, it was literally likesomething in me like clicked,
(24:42):
like okay, like this is a lot.
Like.
I don't want to do these things, like all these things I've
done for my whole life, like, or, you know, gone out to the bars
every weekend.
You know, do all these thingsthat don't fit that, you know,
ideal version of myself.
And that is been difficult andstill is, because when you're
(25:07):
changing and most of the peoplearound you are not and they're
not wanting to grow, they, youknow, they don't have any kind
of goals or dreams or ambitions.
You can't really stay in all ofthose same circles.
So that has by far been themost difficult part of the
(25:29):
process is kind of letting go ofsome of the things that aren't,
you know, supposed to be partof your future.
Speaker 2 (25:36):
Right, yeah, I think I mean especially me being a lot
older than you I still see alot of people that you know they
got.
They're still stuck in highschool days, you know, and
there's a lot of reasons forthat.
You know, there's family stuff,there's just internal stuff,
whatever.
But they either, if you stay inthat sphere for too long, you
(25:58):
can love them and honor them andeverything, but if you stay
there for too long, they willeither drag you down or at least
make you feel sad, and so itcan't.
You can't let it infect you,and so it can't.
You can't let it infect you.
Life is a constant, you know,self-discovery journey and yeah,
we're not supposed to staywhere we are forever and we
(26:21):
become different people as weage and as we gain experience.
And, yeah, you're headedsomewhere.
You don't know where you'reheaded, but you're doing it the
right way.
You're pushing yourself, yeah.
Speaker 3 (26:43):
I don't think I pushed myself nearly as hard at
your age that I should, as Ishould have.
That's a tough thing to say,though, because I have the same
thought when you know, in someof these groups I'm in, I see 18
year olds that have built, youknow, a seven figure business.
Speaker 2 (26:53):
And that's.
That's crazy and you know.
Speaker 3 (26:56):
so it's like you could always say that and look
back and kind of compare likesomebody else, like I wish I
knew earlier and like do I wishI knew at 18?
Yeah, that would be cool, butthat gets me nowhere.
That provides no value orbenefit that I can use.
So another thing I've beenworking on, because when things
(27:18):
like that pop up, or thoughtsthat don't provide any value,
that don't help you achieve whatyou're going for, then I just
try to immediately pull them outand sometimes I will physically
act like I'm pulling it out.
You know I'm getting rid ofthat, yeah, yeah create that
mental version so that it yeahtakes root, yeah, in my day
(27:42):
growing up.
Speaker 2 (27:43):
Um, you know, when I was a kid we were supposed to
get a job working at the carfactory and stay on that
assembly line or whatever.
Yeah, maybe get into managementwhere you can actually sit down
in an air conditioned officeand then you collected your
pension, you know, and then youdied.
But those days are kind of goneand but.
(28:04):
But yet there are still somepeople in that mentality.
They just want to be taken careof by somebody.
So taking those leaps of faithcan be hard and you're one of
the people that are there tokind of help people see a
brighter future for themselves,maybe sometimes that they even
(28:25):
can't see.
So good on you for that.
Before we sign off, is thereanything else that we haven't
talked about that you would liketo say?
Or a story, a cautionary tale,anything?
Speaker 3 (28:40):
Yeah.
So there is one thing thatcomes to mind Because, at the
end of the day, we can help alot of businesses.
You know, not everyone's goingto be the right fit.
That's why we do the discovery.
But I'll give an example of youknow, a reason why it's
important to understand that wecan pretty much do everything
(29:03):
for you.
You know the saying of you canlead a horse to water, but you
can't make it drink.
So, for example, you know we'venever lost any client and we
also don't have contracts.
We don't require contractsbecause we deliver the value and
then some month after month andwe don't need contracts.
(29:23):
You know, that's how, you know,confident we are in the fact
that we know what we do and weknow the value we bring, and our
clients see that.
So we have let go of a coupleof clients, however, and so one
of them in particular did greatwork.
You know they were, they were aservice-based business and you
(29:47):
know it seemed initially like agood fit very early on in us.
You know doing this businessand we took them on.
It was somebody that kind ofreferred us to them and we did a
lot of work for this companyand essentially set up
everything from creating a fullySEO optimized website, setting
up the Google business profile,posting content, managing social
(30:07):
media accounts, backl backlinksall kinds of stuff, something
any business owner should bevery grateful for, and yes and
um, but we had a lot of learninglessons through that, because
we were actually generatingleads for this client and within
our system we track all of that.
So part of our job is to makesure, like, hey, we're staying
(30:29):
on top of these things with you.
And so we actually would getnotifications about new leads
and we would see that hewouldn't be responding to them.
Okay, and there were.
There was a time in particularwhere a lead wasn't responded to
.
They reached out about an hourafter the appointment was
(30:49):
scheduled.
Responded to.
They reached out about an hourafter the appointment was
scheduled.
And then the owner finallydecided to leave his business
and go out to the appointmentand showed up about an hour and
40 minutes past the initial time, sent over a quote to the
homeowner that was almost threetimes what two other competitors
(31:12):
quotes were you know reputablecompetitors.
And when we had asked about youknow, pricing information so
that we could get anunderstanding, like, hey, let's
figure out why, why is this somuch higher?
Let's figure out this pricesheet with you, and you know
wouldn't disclose anyinformation to us.
And so at that point we justdecided, hey, you know, we
(31:33):
basically did a lot of this workfor you, for free.
Here it is, here's all yourinformation, here's your website
.
You know, here's everything youneed to know, but you know we
no longer want to, you know, beworking with somebody that you
know can't get out of their ownway.
Speaker 2 (31:53):
And you know, additionally, is not going to
kind of do their part, becausewhat's the point?
Speaker 3 (31:56):
Yeah, and we can.
Again, we can lead the horse towater, but we can't make it
drink.
So there is, you know, part ofit that is always on the
homeowner or, I'm sorry, on theclient, and so you know it's
important to note that it's notjust going.
All of your problems aren'tjust going to go away, but
(32:17):
you're going to have betterproblems.
So, instead of not havingenough leads or you know your
business kind of being chaotic,you don't have, you know, the
operations in place to be ableto manage communications with
customers or even manage yourteam and hire the right people.
You know those are problems andthose are difficult problems.
(32:40):
But you know, say, you doubleyour business because we came in
and we helped you and we wereable to help you.
You know, kind of, take some ofyour time back, streamline a
few things for you, dial in allof your marketing and start
generating leads for you.
Now, at this point, you'regoing to have a problem of oh, I
(33:01):
might have to hire three morepeople, I might have to hire a
couple of sales guys.
I might have to hire, you know,somebody in-house, just as a VA
or you know, a receptionist, tobe able to field all of these
calls.
And so again it's.
I think it's important to notefor business owners that you
(33:21):
know there are always going tobe problems, but the goal is to
have better problems, biggerproblems.
You know, what are we going todo with this money that we have
left over at the end of the year?
You know we don't want to payall these taxes on it.
So again, that's kind of theultimate goal that you know we
have for our clients is justhave them in bigger and better
(33:42):
problems.
Speaker 2 (33:45):
Some people self sabotage because they're afraid
of success, and that's a thing,and I mean, I know that's a
thing.
You hear about it all the time.
I don't know exactly why thatis, but it's a thing and so.
But that's another topic thatwe can really dive into.
But we are out of time.
So I appreciate you coming inand just kind of sharing with us
(34:06):
what you can do Any businessowners out there.
One thing you said is nocontracts, and I think that's
also another thing.
People, um, if they get batteredand bruised by a contract, they
will hold that against anyother company for the rest of
their life that wants them tosign a contract.
Because that one singularexperience sometimes they just
(34:28):
they can't get over it.
So at least with you and thefact that you can step them
through it and kind of gentlyguide them to a place where you
know they should be, you helpthem create that vision, I think
that's pretty powerful.
So you know, if that's you, Mror Mrs Business Owner, or
anybody in an organization thatneeds Drew services, Drew, how
(34:51):
do they reach you?
Speaker 3 (34:53):
Yeah, so they can reach us at KenshoAIcom.
Spell that K-E-N-S-H-O-A-Icom.
Okay, no-transcript, so theycan contact us directly through
there and we will be reachingout to them within 24 hours okay
(35:18):
, fair enough.
Speaker 2 (35:19):
And, um, when I post the podcast, I'll make sure your
phone number is, uh listed aswell, yeah, so, uh, it's time to
say goodbye now.
So, drew, look in the cameraright there.
So it's time to say goodbye now.
So, drew, look in the cameraright there.
Say thanks for listening.
Thanks for listening.
So, everybody, we'll be backsoon with another episode of the
Good Neighbor Podcast and weare the Good Neighbor Podcast.
(35:40):
So until next time, we ask youall to please be good to your
neighbor.
See you next time, everybody.
Bye-bye.
Speaker 1 (35:47):
Thanks for listening to the Good Neighbor Podcast
Union.
To nominate your favorite localbusinesses to be featured on
the show, go to GNPUnioncom.
That's GNPUnioncom, or call usat 859-651-8330.
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Mike Murphy.
Speaker 2 (00:12):
Thank you, charlie.
Yes, I am Mike Murphy, host ofthe Good Neighbor Podcast.
We interview local businessowners, influencers, people that
I think you need to know,whether you're a resident or a
fellow business owner, and todayI have friend Drew Wilson with
me.
Drew, he is with Kensho LLC.
(00:34):
They are a marketing andconsulting firm.
There's a lot that Drew andKensho can help you with.
So there's no way in heck I'mgoing to try to speak to that.
So, drew, that's your job.
So, drew, welcome to the showand tell people a little bit
about you and what you do.
Speaker 3 (00:51):
Yeah, well, thanks for having me, mike, and you
know what we really kind of tryto do is.
We try to be a trusted point ofcontact for small businesses
and you know our kind of targetare predominantly the blue
collar service based.
You know trades and so you knowwe kind of started about 11
(01:16):
years ago was when my businesspartner started doing this.
He looped me in just a fewyears ago.
He looped me in just a fewyears ago and I came from a
normally kind ofwhite-collar-ish background,
went to college, got my degree,but growing up always had a
blue-collar side to me, doingdifferent projects around the
(01:40):
house.
We grew up in a 115-year-oldhome, so you weren't afraid to
get dirty, absolutely not.
So replaced everything underthe house.
We grew up in a 115-year-oldhome, so you weren't afraid to
get dirty, absolutely not.
So replaced everything underthe sun, even some things we
probably shouldn't have doneourselves.
Speaker 2 (01:54):
Some lessons are harder to learn than others.
Speaker 3 (01:57):
Yeah, so luckily everything's good.
But anyways, that's kind of howwe started and kind of my quick
background, um, you know.
So I've always kind of had bothsides.
I haven't just been that whitecollar or blue collar.
So with what we do we kind ofblend both of those.
(02:17):
We bring kind of the whitecollar mentality, you know,
staying organized on top ofthings, communication, to the
blue collar businesses that youknow are trying to just survive,
and you know run the day to dayoperations.
Speaker 2 (02:31):
So they do what they do and you just try to support
that by helping them do thethings they don't know how to do
or there's not their corestrength, things that you know
they need but they don't knowthey need maybe.
Speaker 3 (02:44):
Yeah, so really it's, we kind of fill in the gaps.
So each business is kind ofdifferent, but what we find a
lot of times one of the verycommon ones is usually
communication.
It's a problem for a lot of them, which can cause lots of issues
, especially with customers, ifyou're not able to communicate
(03:04):
with them in a timely fashion oryou didn't communicate the
right information to them.
You know they felt like theyweren't aware of something, so
that's a big piece of it.
But overall, you know we are atop to bottom, you know
marketing and consulting agencyand so we do everything from
managing seo to website.
(03:25):
You know maintenance andongoing support there to.
You know a custom crm solutionand you know we help set up all
of these things for our clientsand that's included in the
marketing packages so do youstart out when you, when you
find a prospect and you'veidentified, okay, I think that
we can work with them.
Speaker 2 (03:45):
Do you do a um kind of a fact find, discovery thing?
Yeah, how long does thatprocess take usually?
Speaker 3 (03:51):
so a call we usually can get a call in the schedule
within two to three days and theinitial discovery is going to
be anywhere from 30 to 60minutes and I handle all of the
discovery and kind of factfinding.
And so really what I'm doingthere is I'm going to learn
(04:12):
about kind of where you startedthe business.
You know why you started, whatkind of the big goals you have
for the business are and thenwhat are kind of the biggest
challenges that you feel arepreventing you from achieving
those goals and what actuallykind of ironically happens a lot
of times is they think that youknow their problem is this, but
(04:35):
after kind of doing thatdiscovery, we we find out that
it's something different.
um, and so even if it's somebodythat just hey, hey, it's not in
the cards right now and doesn'twant to move forward, there's
nobody that doesn't thank meafter and say, hey, that was
really helpful, even just byhelping them kind of open up,
see a new perspective, maybethink about some things that
(04:56):
they hadn't thought about before.
Speaker 2 (04:59):
That might have been some hurdles that they can now
tackle and maybe move forwardwith us here in the future do
you find that there are businessowners that just don't want you
getting that close to thebusiness, for whatever reason
there?
Speaker 3 (05:12):
are and that that was probably an issue we you know
with with one of our firstclients, a client that we
actually had to let go of.
That was a main problem that wefound out, and so that's
something that we have worked toavoid through the discovery
call, and so those are thingsthat we're very transparent
(05:36):
about upfront.
You know, hey, here's what weare going to need, because if
this is not something thatyou're comfortable with, then
we're not going to be the rightfit for you, because in order to
manage your website and thingslike that, you know we need to
be in the back end of thewebsite, we need to have access
to the domain hosting, we needto have access to your Google
business profile, your socialmedia accounts, all these
(05:59):
different things.
So it is not an issue, but itis something that we encounter,
you know, with prospects, butfor clients it's not a problem
at all.
At the end of the day, they endup telling us they're glad that
they don't have to do itthemselves and try to figure it
out.
But, yeah, definitely somethingthat we come across for sure.
Speaker 2 (06:22):
I know I am often resistant to help of any sort in
my business.
Some of it, you know I'm acontrol freak in certain areas,
some of it is.
I just feel like, hey, it's mybusiness, you know, I don't want
to burden them.
You know I'm a martyr, you know, and I wear that badge proudly
sometimes.
But then when I do get helpthen I'm like, well, why didn't
(06:44):
I ask before?
You know, so you don't know howgood life can be until you take
that leap of faith sometimes.
And so I can understand theimportance of having to get full
buy in from a client on thefront end so that you can give
them the experience that youknow they will gladly tell their
(07:09):
friends about.
Speaker 3 (07:10):
Yeah, yeah.
Speaker 2 (07:11):
And help them sleep better at night.
Speaker 3 (07:12):
Yeah, yeah, and that's why, you know it's the
saying that we got to figure outif we are a good fit, and
that's a two way street.
To be honest, more often thannot, you know it's a prospect
that's not a good fit for us,because you know we, when we
prospect, we don't blanket.
(07:33):
You know, we don't just find alist and start reaching out to
everyone.
You know it's very intentional,you know.
So my prospecting is a lotdifferent, so I might not reach
out to more than 10 businessesin a day, but it's because it's
very intentional.
I'm looking for problems that Ican see, that I know we can
help them solve and you know,with that there's already kind
(07:59):
of a little bit of apre-screening there, you know.
So that definitely helps usoverall.
Speaker 2 (08:05):
Do you have a particular story or, um, I mean,
is there a typical experiencewhere you, you know, you can say
to people look, uh, here's acase study.
We, we found this client here,we did this with them and now
here's where they are, and youknow just to, to let people kind
of have a an understanding ofwhat might, what you might be
(08:27):
able to do for them as well.
Speaker 1 (08:29):
Yeah.
Speaker 3 (08:29):
Yeah.
So I think, a great case study,you know, and our our longest
tenured client is a roofingcompany that's a little bit
north of Cincinnati and so theyhad a struggle of not being able
to surpass about I believe it'sthe four and a half $5 million
(08:51):
mark annually, which is solid.
But when we came on we helpedthem, you know, in a white glove
solution way.
So not only were we managingthings like all of the website,
the SEO, ad campaigns, socialmedia, all that kind of stuff,
but we also stepped in.
We'll put on a hat and a shirtand we will actually hire, you
(09:13):
know, sales reps for them, sowe'll manage that entire process
for them.
And so that's kind of you know,the scope of what we can do for
clients.
(09:34):
But we also have, you know,lower level package clients that
you know that just want us kindof managing the marketing
aspects.
Maybe they are smalleroperations, they're maybe doing
$500,000 to a million a year.
They might have a coupleemployees and they can't afford
a significant budget to reallygrow their business
(09:58):
significantly, significantbudget to really, you know, grow
their business significantly.
And so you know, we offer thoselower packages so that we can
grow with that business as wehelp grow it.
Speaker 2 (10:05):
Yeah, that's smart, because when you start talking
about things you can help withas a business owner, I'm
thinking sounds expensive, yeah.
So then you automatically getyour guard up a little bit and
you're resistant.
But if you let them know that,hey, it's a kind of a crawl,
walk, run type of a system, orcan be anyways, then people will
(10:29):
say, ok, well, let's talk aboutthat.
Then, yeah, all right.
Speaker 3 (10:32):
Well, and I like that you use the word expensive,
because it's not something I shyaway from, because I hear that
all the time word expensivebecause it's not something I shy
away from, because I hear thatall the time.
And there's a very bigdifference between something
being expensive and somethingbeing costly and I actually
heard this from someone else butit really kind of resonated
with me because you know,something that is expensive is
(10:55):
only expensive if you don't getthe expected value out of it.
So it's like if you bought anew car for $50,000 and it just
kept breaking down, that's goingto be expensive.
But you see and hear of peoplebuying, I don't know, an
$800,000 Lamborghini and youdon't hear them talk about it
(11:19):
being expensive because it's notexpensive.
They get the value that they'relooking for out of it.
So it's costly yes, objectivelycosts a significant amount of
money, but it's not expensivebecause your return is greater
than your investment.
Yeah, sometimes the return isemotional, sometimes it's time.
(12:05):
No matter what number I wouldhave said, I could have told you
for certain that they wouldhave been scared and fearful of
it, just because a lot of timesI think a lot of people are
fearful of spending any kind ofmoney, because it's almost like
the fact that our brains keep usfrom doing things that it deems
(12:29):
are not safe and so it gets usinto kind of a fear state.
And so part of what I work onwith prospects is just very
calmly helping navigate them outof that fear state and get into
more of a logical state.
So it's like, ok, yeah, maybeit is scary that you're spending
this amount of money.
Like I can understand that, youknow, because yes, it is a
(12:53):
significant amount of money foryou, amount of money for you but
at the end of the day, when wecan talk through and talk about
the return that you can get orall of the additional benefits
and the amount of time that'sgoing to save you know, not only
yourself, but also help savewith your team then I ask them
(13:15):
at that point do you feel likethat is worth it?
Then I ask them at that pointdo you feel like that is worth
it?
And so that's something youknow.
Again, I kind of do that'susually a second call, you know,
because first call I don't evenknow if I can help you yet.
So I don't try to close aprospect at that point, because
(13:40):
I got to just figure out ifwe're even the right fit and we
might not be.
There's many times where we'renot or there might be somebody
else in my network that's abetter fit.
You know, like I said, we haveconnections all over the place.
You know, globally we havedifferent groups that we're in
and entrepreneurial connectionsand stuff like that.
So there's a lot of differentpeople that touch all kinds of
(14:01):
different things that we usuallycan connect somebody with.
Speaker 2 (14:05):
I find a lot of business owners are afraid of
what is around the corner thatthey don't know is coming, and
so they want to hoard their cash, they want to just sort of stay
in a bunker, and they're afraidto take that leap of faith.
So I'm a big analogy guy, soI've used the analogy.
You know, hey, I know you don'twant to jump off the cliff, but
(14:27):
I'm going to hold your hand.
Speaker 1 (14:28):
We're going to jump off together.
Speaker 2 (14:30):
Down there there's this giant trampoline that's
going to propel us even higherthan where you started, and you
just kind of have to let themunderstand that you're not alone
in this.
I'm not just selling you awidget and then waving goodbye.
This is something that we'regoing to make course corrections
.
We're going to make sure thatit's working for you.
(14:52):
So yeah, psychology is a funnything, you know, is human nature
.
Is is kind of tough to overcomesometimes that that it is.
Speaker 3 (15:01):
I think it is truly the hardest thing in life is
that internal mental battle andtrying to continually develop
yourself and understand.
There are times, like, forexample, yesterday I woke up and
I might be getting a littlesidetracked here, but woke up to
(15:24):
work out.
I work out early in the morning, 5am, and I go to a workout you
know class place called OrangeTheory, and I get a text at 440,
the power's out.
My first thought is oh yes, Ican go back to bed like cool,
cool, and I've been working veryhard lately to not ever take
(15:47):
the easy route, and so Iinternally asked myself.
I said, okay, would I be moreproud of myself if I went?
back to bed or if I just went tothe gym yeah, and so the answer
super obvious, and so Iinitially was like all right, I,
I'm going to the gym.
(16:07):
I, you know, have a box withsome camping supplies.
In the basement I got a bunchof lights and stuff.
I'm like I'm just going tobring a few of those, those
lanterns and stuff I have, andI'm just going to make it work.
And I get there and the powergets turned right back on when I
get there.
So but the the biggest thing is,you know, kind of back to that
point of the mental battle it's.
(16:30):
It's very easy to be in themoment and feel like we don't
want to do something orsomething can be scary.
And so, you know, part of myjob is to, like I said, help
navigate prospects through thatand get them out of that kind of
fear state or even that stateof you know I don't feel like
doing something, because at theend of the day it doesn't matter
(16:54):
how you feel, it's really onlywhat you do.
And so yesterday I didn't feellike I wanted to work out, I
wanted to go back to bed, but myaction showed that, hey, I went
and worked out, I did this.
It was hard, but I feel a lotbetter, I feel proud of myself
(17:15):
for doing that.
And so by doing things, evenwhen you don't want to do them,
is very important, becausethat's kind of the discipline
that I am working on for myself.
Speaker 2 (17:28):
That's one of the definitions of success is doing
something you don't want to do.
So I'm bad at that.
I would have went back to sleep.
The part of the story that youleft out you know the workout
story is you didn't want yourwife shaming you for giving you
crap.
Speaker 3 (17:48):
Well, that's probably part of it.
Also, she's a little overhalfway through the pregnancy,
through the pregnancy.
So yeah, that would.
I would not feel too great ifshe was kicking my butt halfway
into you know.
Speaker 2 (18:05):
And speaking of that, speaking of that, building a
baby.
So this is your first child,correct?
Yes, okay, and let's shout outyour wife.
What's your wife's name?
Chrissy, okay, so how long haveyou been married to Chrissy?
Speaker 3 (18:17):
We have been married.
For a little over a year and ahalf We've been together.
Speaker 2 (18:22):
Oh, you're still newlyweds, yeah.
Speaker 3 (18:24):
Just over four years.
At this point, we've beentogether.
Speaker 2 (18:27):
Together.
Okay, what does she?
Speaker 3 (18:30):
do, uh, so she is a nurse practitioner, oh nice
where does she work at aroundhere, st Elizabeth?
Speaker 2 (18:37):
oh, another Sany employee.
Yeah, okay, cool, shout outSany.
Okay, well, very good.
And you know, you mentioned apartner earlier.
I believe his name is joe.
Yes, okay, how did you meet?
Speaker 3 (18:48):
joe.
So back in my old job, so Iused to kind of manage like the,
the sales and uh distributionfor a wireless company for my
territory that was the easternhalf of the us, and joe worked
with one of my distributionpartners and he kind of did the
(19:11):
marketing and operations forthem, and so that's how we
initially connected.
I supported their team andtheir distribution network and
so that's been probably 25.
So that's been about four and ahalf years at this point and he
(19:32):
had always put a bug in my earabout, you know, coming to the
other side, going away from kindof the normal corporate nine to
five environment and, you know,building something that I own,
uh that I can control, buildingsomething that I own that I can
(19:53):
control, and so he was a bigproponent of that.
It took about a year of himkind of throwing that out there
to me to just Well, you were atough sell too.
Yeah, well, it's not somethingthat anyone I know has done or
tried to do Nobody in my network, nobody in my family or friends
.
You know at that time that hadactually taken a leap from
(20:17):
something that was good andstable and you know could live
off of and not have to everworry, and so I basically I
think I'm a little bit crazy,and I think everyone that does.
You know, kind of theentrepreneurial journey is
because you have to be.
You have to be different thaneveryone else to do it, and so I
(20:41):
just made the leap.
I woke up one day and I waslike I'm doing it, I, yeah, I.
I don't exactly know what I'mgoing to be doing, but I know I
shouldn't be doing this.
Speaker 2 (20:53):
None of us knows what's.
Um, you know, like I saidbefore, around the corner,
what's coming tomorrow, but youknow what today looks and feels
like and if your heart of hearts, you know your guts, telling
you, do, I want to stay here therest of my life.
You know, or a version of this,those people that know that
(21:13):
they're built for something else.
They don't always know whatthat is exactly, but when
something is placed in front ofthem, I think they see it as
pulling them towards that.
And you know, lord only knowswhere you're going to be five
years from now, 10 years fromnow, 10 years from now.
But, um, something tells methat this was a good choice on
your part yeah, and itdefinitely is.
Speaker 3 (21:37):
Um, and it has been.
I mean, it has not been easy,that's for sure, especially the
first few months of okay, whatdo I do?
Where do I provide the mostvalue?
What's my experience?
How can I help people and whocan I help?
And so I spent a lot of time,money and energy to figure that
(22:02):
out, and I paid people, you know, I paid a guy from the UK to
dial in like a one-page plan,you know, which I've never done
before.
What's, what's my ultimate goalin life, what's my dream outcome
?
What are the values that I wantto hold as a person?
You know, what are the, thecharacteristics that that person
(22:24):
has to have and what are thethings I have to do on a daily
basis to become that idealversion of myself, which is
crazy.
It's like I was almost 30 atthat point and never once did I
even think about any of thosethings.
But that was a big proponentthat helped me kind of learn
(22:47):
more about myself and kind ofhave that North Star of you know
.
Okay, here is kind of theblueprint of the person you know
I want to be and how to becomethat person.
So that was a very difficultpart of the journey as well,
though, again difficult part ofthe journey as well, though,
(23:11):
again trying to figure that outand also, you know, just meeting
with people and generating norevenue for months, because I
was still just trying to figureout.
Trying to talk to businesses,trying to talk to different
people, see how I can help themsee what their problems are, and
you know, what might we be ableto talk to different people,
see how I can help them see whattheir problems are, and you
know, what might we be able todo to help them?
Speaker 2 (23:35):
so when I talk to entrepreneurs and that's pretty
much what I do oftentimes theconversation snippets of it
sound like a life coachingsession.
So yeah, you know, some of thatjust came out of your mouth.
You know like life coachingstuff, stuff that a life coach
might say to you and you knowyou're living it, so you're,
you're saying it because it'sit's true.
Speaker 1 (23:57):
Yeah.
Speaker 2 (23:58):
Yeah.
Speaker 3 (23:58):
No, and and I mean I've paid multiple coaches and
been in multiple differententrepreneurial programs online
and different.
You know communities andnetworks of other entrepreneurs,
and so I think that you know isprobably what kind of led to
(24:21):
what's been hardest with it all,just for the fact that it
opened up my eyes to therealization that I don't want to
be like anyone else.
I don't want to be like everyoneelse and when I realized that
it's, it was literally likesomething in me like clicked,
(24:42):
like okay, like this is a lot.
Like.
I don't want to do these things, like all these things I've
done for my whole life, like, or, you know, gone out to the bars
every weekend.
You know, do all these thingsthat don't fit that, you know,
ideal version of myself.
And that is been difficult andstill is, because when you're
(25:07):
changing and most of the peoplearound you are not and they're
not wanting to grow, they, youknow, they don't have any kind
of goals or dreams or ambitions.
You can't really stay in all ofthose same circles.
So that has by far been themost difficult part of the
(25:29):
process is kind of letting go ofsome of the things that aren't,
you know, supposed to be partof your future.
Speaker 2 (25:36):
Right, yeah, I think I mean especially me being a lot
older than you I still see alot of people that you know they
got.
They're still stuck in highschool days, you know, and
there's a lot of reasons forthat.
You know, there's family stuff,there's just internal stuff,
whatever.
But they either, if you stay inthat sphere for too long, you
(25:58):
can love them and honor them andeverything, but if you stay
there for too long, they willeither drag you down or at least
make you feel sad, and so itcan't.
You can't let it infect you,and so it can't.
You can't let it infect you.
Life is a constant, you know,self-discovery journey and yeah,
we're not supposed to staywhere we are forever and we
(26:21):
become different people as weage and as we gain experience.
And, yeah, you're headedsomewhere.
You don't know where you'reheaded, but you're doing it the
right way.
You're pushing yourself, yeah.
Speaker 3 (26:43):
I don't think I pushed myself nearly as hard at
your age that I should, as Ishould have.
That's a tough thing to say,though, because I have the same
thought when you know, in someof these groups I'm in, I see 18
year olds that have built, youknow, a seven figure business.
Speaker 2 (26:53):
And that's.
That's crazy and you know.
Speaker 3 (26:56):
so it's like you could always say that and look
back and kind of compare likesomebody else, like I wish I
knew earlier and like do I wishI knew at 18?
Yeah, that would be cool, butthat gets me nowhere.
That provides no value orbenefit that I can use.
So another thing I've beenworking on, because when things
(27:18):
like that pop up, or thoughtsthat don't provide any value,
that don't help you achieve whatyou're going for, then I just
try to immediately pull them outand sometimes I will physically
act like I'm pulling it out.
You know I'm getting rid ofthat, yeah, yeah create that
mental version so that it yeahtakes root, yeah, in my day
(27:42):
growing up.
Speaker 2 (27:43):
Um, you know, when I was a kid we were supposed to
get a job working at the carfactory and stay on that
assembly line or whatever.
Yeah, maybe get into managementwhere you can actually sit down
in an air conditioned officeand then you collected your
pension, you know, and then youdied.
But those days are kind of goneand but.
(28:04):
But yet there are still somepeople in that mentality.
They just want to be taken careof by somebody.
So taking those leaps of faithcan be hard and you're one of
the people that are there tokind of help people see a
brighter future for themselves,maybe sometimes that they even
(28:25):
can't see.
So good on you for that.
Before we sign off, is thereanything else that we haven't
talked about that you would liketo say?
Or a story, a cautionary tale,anything?
Speaker 3 (28:40):
Yeah.
So there is one thing thatcomes to mind Because, at the
end of the day, we can help alot of businesses.
You know, not everyone's goingto be the right fit.
That's why we do the discovery.
But I'll give an example of youknow, a reason why it's
important to understand that wecan pretty much do everything
(29:03):
for you.
You know the saying of you canlead a horse to water, but you
can't make it drink.
So, for example, you know we'venever lost any client and we
also don't have contracts.
We don't require contractsbecause we deliver the value and
then some month after month andwe don't need contracts.
(29:23):
You know, that's how, you know,confident we are in the fact
that we know what we do and weknow the value we bring, and our
clients see that.
So we have let go of a coupleof clients, however, and so one
of them in particular did greatwork.
You know they were, they were aservice-based business and you
(29:47):
know it seemed initially like agood fit very early on in us.
You know doing this businessand we took them on.
It was somebody that kind ofreferred us to them and we did a
lot of work for this companyand essentially set up
everything from creating a fullySEO optimized website, setting
up the Google business profile,posting content, managing social
(30:07):
media accounts, backl backlinksall kinds of stuff, something
any business owner should bevery grateful for, and yes and
um, but we had a lot of learninglessons through that, because
we were actually generatingleads for this client and within
our system we track all of that.
So part of our job is to makesure, like, hey, we're staying
(30:29):
on top of these things with you.
And so we actually would getnotifications about new leads
and we would see that hewouldn't be responding to them.
Okay, and there were.
There was a time in particularwhere a lead wasn't responded to
.
They reached out about an hourafter the appointment was
(30:49):
scheduled.
Responded to.
They reached out about an hourafter the appointment was
scheduled.
And then the owner finallydecided to leave his business
and go out to the appointmentand showed up about an hour and
40 minutes past the initial time, sent over a quote to the
homeowner that was almost threetimes what two other competitors
(31:12):
quotes were you know reputablecompetitors.
And when we had asked about youknow, pricing information so
that we could get anunderstanding, like, hey, let's
figure out why, why is this somuch higher?
Let's figure out this pricesheet with you, and you know
wouldn't disclose anyinformation to us.
And so at that point we justdecided, hey, you know, we
(31:33):
basically did a lot of this workfor you, for free.
Here it is, here's all yourinformation, here's your website
.
You know, here's everything youneed to know, but you know we
no longer want to, you know, beworking with somebody that you
know can't get out of their ownway.
Speaker 2 (31:53):
And you know, additionally, is not going to
kind of do their part, becausewhat's the point?
Speaker 3 (31:56):
Yeah, and we can.
Again, we can lead the horse towater, but we can't make it
drink.
So there is, you know, part ofit that is always on the
homeowner or, I'm sorry, on theclient, and so you know it's
important to note that it's notjust going.
All of your problems aren'tjust going to go away, but
(32:17):
you're going to have betterproblems.
So, instead of not havingenough leads or you know your
business kind of being chaotic,you don't have, you know, the
operations in place to be ableto manage communications with
customers or even manage yourteam and hire the right people.
You know those are problems andthose are difficult problems.
(32:40):
But you know, say, you doubleyour business because we came in
and we helped you and we wereable to help you.
You know, kind of, take some ofyour time back, streamline a
few things for you, dial in allof your marketing and start
generating leads for you.
Now, at this point, you'regoing to have a problem of oh, I
(33:01):
might have to hire three morepeople, I might have to hire a
couple of sales guys.
I might have to hire, you know,somebody in-house, just as a VA
or you know, a receptionist, tobe able to field all of these
calls.
And so again it's.
I think it's important to notefor business owners that you
(33:21):
know there are always going tobe problems, but the goal is to
have better problems, biggerproblems.
You know, what are we going todo with this money that we have
left over at the end of the year?
You know we don't want to payall these taxes on it.
So again, that's kind of theultimate goal that you know we
have for our clients is justhave them in bigger and better
(33:42):
problems.
Speaker 2 (33:45):
Some people self sabotage because they're afraid
of success, and that's a thing,and I mean, I know that's a
thing.
You hear about it all the time.
I don't know exactly why thatis, but it's a thing and so.
But that's another topic thatwe can really dive into.
But we are out of time.
So I appreciate you coming inand just kind of sharing with us
(34:06):
what you can do Any businessowners out there.
One thing you said is nocontracts, and I think that's
also another thing.
People, um, if they get batteredand bruised by a contract, they
will hold that against anyother company for the rest of
their life that wants them tosign a contract.
Because that one singularexperience sometimes they just
(34:28):
they can't get over it.
So at least with you and thefact that you can step them
through it and kind of gentlyguide them to a place where you
know they should be, you helpthem create that vision, I think
that's pretty powerful.
So you know, if that's you, Mror Mrs Business Owner, or
anybody in an organization thatneeds Drew services, Drew, how
(34:51):
do they reach you?
Speaker 3 (34:53):
Yeah, so they can reach us at KenshoAIcom.
Spell that K-E-N-S-H-O-A-Icom.
Okay, no-transcript, so theycan contact us directly through
there and we will be reachingout to them within 24 hours okay
(35:18):
, fair enough.
Speaker 2 (35:19):
And, um, when I post the podcast, I'll make sure your
phone number is, uh listed aswell, yeah, so, uh, it's time to
say goodbye now.
So, drew, look in the cameraright there.
So it's time to say goodbye now.
So, drew, look in the cameraright there.
Say thanks for listening.
Thanks for listening.
So, everybody, we'll be backsoon with another episode of the
Good Neighbor Podcast and weare the Good Neighbor Podcast.
(35:40):
So until next time, we ask youall to please be good to your
neighbor.
See you next time, everybody.
Bye-bye.
Speaker 1 (35:47):
Thanks for listening to the Good Neighbor Podcast
Union.
To nominate your favorite localbusinesses to be featured on
the show, go to GNPUnioncom.
That's GNPUnioncom, or call usat 859-651-8330.
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