GNY EP.134 | Feat. Carrie Welch from SU

Pioneering the Creator Economy: Insights from Syracuse University's New Program In this episode of Good News York, Matt Masur from Clickstream Studios welcomes Carrie Welch, the Launch Director for the Center for the Creator Economy at Syracuse University and an adjunct professor at the Newhouse School. They discuss the new and innovative Center for the Creator Economy, a unique program combining efforts from Syracuse's Whitman School of Business and Newhouse School of Communications. The conversation highlights the program's objectives, including providing students with resources and training to excel in the creator economy, partnerships with industry leaders, and the academic and research components of the initiative. Welch also shares her insights on the evolving job market, the role of AI, and the importance of video editing skills for future generations. The episode offers a comprehensive look at how Syracuse University is leading the way in addressing the needs of the modern content creation landscape. 00:00 Introduction and Guest Introduction 00:38 Center for the Creator Economy at Syracuse University 01:00 Launch Event and Collaboration 01:25 The Creator Economy and Student Involvement 05:14 Program Structure and Academic Pillars 07:29 Industry Partnerships and Student Feedback 12:40 AI and the Future of Work 18:32 Exploring AI in Creative Processes 18:47 The Benefits and Trade-offs of AI 19:07 Syracuse University's Role in AI and Innovation 20:15 The Rise of the Creator Economy 21:49 Influencer Marketing and Brand Collaborations 23:02 Live Social Selling and Future Trends 24:56 The Evolution of Social Media and Influencers 31:40 The Importance of Video Editing Skills 32:16 Conclusion and Future Prospects