This week, JP sits down with Grasshoppa — one of the world’s top rollers, a true innovator in cannabis lifestyle, and the creative force behind Luxe Rolls, Luxe Roll Bar, and Roll University.
If you’ve seen her work, you already know:
this isn’t rolling… this is art.
Grasshoppa built a luxury lane inside a culture that rarely sees this level of craftsmanship. She’s a premier pre-roll manufacturer, designer, educator, and brand architect for the high-end cannabis consumer. Every glass-tipped pre-roll tube she creates is handcrafted, wrapped in elevated packaging, and built to give people a premium sensory experience — before they even spark it.
Her impact runs deep. She has designed products and consulted for RAW, Zig-Zag, Cookies, and several global brands. Her work has been featured in Forbes, High Times, Vice, Leaf Magazine, Dazed, Herb, and more — putting her at the forefront of luxury cannabis and experiential rolling culture.
Through Luxe Rolls, she brings product design and premium pre-roll manufacturing to a global audience. Through Luxe Roll Bar, she brings custom rolling experiences to weddings, launches, events, and private activations. And through Roll University, she teaches the next generation of rollers, creators, and craft makers how to level up their skills.
In this episode, we get into her journey from underground roller to industry icon, how she built these brands from scratch, the mindset behind luxury cannabis, and why intention and artistry matter now more than ever.
⸻
🔑 What You’ll Learn in This Episode
• How Grasshoppa became one of the top rollers and innovators in the world
• The origin stories of Luxe Rolls, Luxe Roll Bar, and Roll University
• Why craftsmanship and luxury presentation elevate the cannabis experience
• How she created premium glass-tipped pre-roll tubes from scratch
• Her work designing for RAW, Zig-Zag, Cookies, and global lifestyle brands
• What it takes to build cultural credibility while scaling a luxury business
• Why immersive rolling experiences are becoming the future of cannabis events
• Her philosophy on artistry, education, and staying ahead of the curve
Y’all know what time it is… Roll em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with Grasshoppa!
✌🏼❤️🍕
JP
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📍 Follow & Support
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