Good Shift

TEDx speaker. Ex-Apple exec. Former director at Europe's largest private equity fund. 

Lamiaa Laurène Daif has walked away from more dream jobs than most of us will ever have — and she can help you figure out when it's time.

If you've ever thought "I should be happy, but I'm just not" — this one's for you.

Lamiaa's first shift was forced: burnout, a health crisis, a life that looked perfect and felt awful. Her...

I sat down with Kendall Kransdorf, founder of Cotto (a whipped cottage cheese dip), who left a fast-track job at Boston Consulting Group, then left a startup role too, to build the whipped cottage cheese brand she wished she could buy off the shelf. No outside backing, retail experience or founder expertise, just a recipe from her own kitchen and the nerve to hand it to strangers in a park.

In this episode, you'll learn:

• How Kend...

Joe Rotondo (founder of SmearCase) left a corporate job to create frozen cottage cheese (Froco). Stay with me, Joe moves with intention and has a huge amount of wisdom to share for career shifters or early-stage founders. Joe has shifted from exercise science to sustainable denim to bagels to corporate and now to disrupting the ice cream aisle.

This one's about betting on yourself, knowing when to quit versus persevere, and...

If you're saying to yourself, "I'll do it when the timing is better " then dive in. 

Megan Black and Eliana Field-Marsham are childhood friends turned co-founders of Sonni, a next-generation mineral sunscreen brand they launched 11 months ago. Before that: Estée Lauder, McKinsey, Little Spoon, and two MBAs between them.

We get into:

1. what it actually feels like to leave a job you love;
2. how a solo founder became a co-founding pa...

Debs Brocklesby was a performance analyst for the New Zealand Olympic Cycling team — a specialised, high-achieving role she'd built her identity around. She's now the founder of Stoked NZ, a multi-million dollar towlie company that started from her garage.

In this episode, we get into:

1. What it feels like to be stuck in a job that looks great on paper
2. How Debs let go of who she was professionally and started over
3. Limiting beli...

This is the most-requested topic I've had on the show!

Most people think building wealth means starting a business from scratch or climbing a ladder for thirty years. There's a third path that often flies under the radar. 

My guest Brandon Lipman has bought 12+ businesses across various fields and now coaches others to do the same, even if they've never run a business before. He started out in finance at a bank, realised at 25 h...

Nikki Creasy spent nine years working her way from intern to account director at a PR agency. Then Covid, a restructure and a personal itch she couldn't ignore led her to launch Peachy Lip Co.

In this episode: how Nikki transitioned from employee to contractor to freelancer to founder, what it actually cost to get a cosmetics brand off the ground, the marketing tactics that grew her community to 30K+ on Instagram, navigating cash fl...

If you've been sitting on a big life change but can't quite pull the trigger, this one's for you.

Maddie Ireland is an empowerment coach, entrepreneur and reformed self-doubter who spent over a decade building her dream life in LA before making the terrifying leap back to Australia at 35 — no plan, no partner, no idea where she'd even live.

In this episode we dig into:

• How to move somewhere new and actually build community f...

Your playbook to becoming a side-hustle founder — and building real momentum without having to quit your day job.

Amelia Jory is a high performer in corporate (having held roles as a Senior Brand Manager at NZ’s most successful companies) and the founder of Dulesé — a NZ personal care brand disrupting the category with all-natural, high-performing products and refillable, eco-friendly packaging.

We cover:

• How to ...

If you are feeling stuck on "corporate autopilot" or worried that AI is coming for your paycheck, this episode is your survival guide for the new digital economy. 

In this episode, we dive into:

• The "Shedding" Process: How to detach your self-worth from your job title and rebuild from a blank slate. 
• The Reality of AI Today: Why Meghana changed her mind and now admits that AI is taking jobs—and exactly what you nee...

Thinking about a career shift — but worried about financial security?

In this episode, Adam Stewart (founder of Compound Wealth) shares the practical money framework that helps you buy back options and work toward financial freedom: invest consistently, consider buying a business, or build something on the side until you’re ready.

We cover KiwiSaver + index investing basics, entrepreneurship through acquisition, what to d...

What does it actually look like to pursue a creative passion while still thriving in a full-time career? Ned Gow, drummer for No Cigar, talks about building and balancing a creative life alongside his full-time job — without sacrificing financial security.

Ned shares:

• 🎵 The discipline and structure behind juggling music and real estate
• 🌍 How travel and taking a break gave him clarity at a career crossroads
• 🧠 The mindset sh...

With Leah Marcus and Yasaman Bakhtiar, founders of Good Girl Snacks

This is a masterclass in how to start a business and build momentum fast.

In this episode of Good Shift, I’m joined by Leah Marcus and Yasaman Bakhtiar, best friends and co-founders of Good Girl Snacks, the brand behind the viral Hot Girl Pickles.

Just a few years ago, they were working corporate jobs with zero business experience. Just 3 years later, their pick...

In this episode, I sit down with Alexa Gray - founder of Social Bloome and one of the formative early team members at Olipop, where she helped shape the brand into one of the fastest-growing wellness companies in the U.S.

With a background spanning nonprofit work, photography, brand building, and now her own agency, Alexa’s path has never been linear, but it’s always been purpose-led. We talk about how to make confident ...

In this episode, I sit down with best friends, co-founders, and first-time entrepreneurs Elan Halpern and Kiki Couchman, who traded high-achieving careers in tech and private equity to start a probiotic yogurt company from scratch — without burning it all down overnight.

They talk candidly about the slow build of misalignment, how they reframed leaving “successful” jobs without guilt, and the three key pillars they...

Have you ever felt the pull toward something totally different but held back because it seemed too weird, too impractical, or just too far off your current path?

In this episode, I sit down with Belinda Price, who left behind travel agency life to milk cows on a dairy farm and eventually made a bold, purpose-fueled shift into one of the most misunderstood (and profound) careers: death doula.

We dive into:

• How to make unconventiona...

This episode covers how to support your partner when they want to make a career change, how to move through a shift yourself, and a side dive into the basics of insurance you might never have thought about but most definitely need to know. 

This episode covers two major topics:

Part 1: The emotional reality of career change in relationships

• How to support a partner's risky decisions while managing your own fears
• Having difficu...

What do you do when everyone thinks you can't stick to anything? Danii O'Malley spent years jumping between careers - failing university, personal training, construction sales - feeling like something was fundamentally wrong with her. Each time she moved on, it looked like she couldn't commit to anything.

But she kept listening to that inner voice saying "this isn't it" even when it would have been easier to just stay put. That pers...