Ep 2: How to Buy a Business (Instead of Starting One) with Kristiana Laugen

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Ever thought about leaving your job and starting your own business, but felt overwhelmed by the idea of building something from scratch? What if there was a different approach to being an entrepreneur?

In this episode of Good Shift, I sit down with my friend Kristiana Laugen, a powerhouse entrepreneur who took an unconventional route to business ownership. Buying an existing business instead of starting one from the ground up.

Kristiana breaks down:

✅ How she transitioned from the corporate world to entrepreneurship

✅ What "boring businesses" are - and why they can be gold mines

✅ How to find and buy a profitable business (even without prior experience)

✅ The mindset shifts needed to take the leap - and stay committed

✅ The biggest challenges of running a business after acquisition

If you’ve ever wondered how to be your own boss without reinventing the wheel, this episode is packed with real, actionable insights on finding, financing, and running a business that works for you.

Recommendations from Kristiana:

1. https://www.searchers.com/
2. Codie Sanchez - https://codiesanchez.com/
3. Die with Zero: Getting All You Can from Your Money and Your Life - Book by Bill Perkins
4. Buy Then Build - Book by Walker Deibel
5. Mindset: The New Psychology of Success - Book by Carol Dweck

👉 Connect with Kristiana https://www.linkedin.com/in/kristiana-laugen-4b116047/

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