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December 16, 2025 59 mins

With Leah Marcus and Yasaman Bakhtiar, founders of Good Girl Snacks

This is a masterclass in how to start a business and build momentum fast.

In this episode of Good Shift, I’m joined by Leah Marcus and Yasaman Bakhtiar, best friends and co-founders of Good Girl Snacks, the brand behind the viral Hot Girl Pickles.

Just a few years ago, they were working corporate jobs with zero business experience. Just 3 years later, their pickles have built a cult following online and landed on shelves at Whole Foods, Erewhon, Bristol Farms, GoPuff, and Nordstrom.

In this conversation, Leah and Yasaman share the real story behind the leap: from spotting a TikTok trend, to building in public, to trusting their gut before they felt ready and they share how you can do the same. 

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