How to Make a Fan: From F1 to Banana Ball

If a sport isn't thinking about how to entertain its fans, it usually doesn't last long. And with so much competing for our attention, what makes someone follow a specific team, or show up to a game? In this episode we look to two exploding fanbases: Formula One Racing and … Banana Ball? Jody speaks with Jessica Smetana and Spencer Hall, the co-hosts of the Formula One podcast “DNF”, about what Netflix has to do with F1’s success. Then Jody talks to Jesse Cole, the owner of The Savannah Bananas, a baseball team that’s selling out games and gaining millions of followers on TikTok – at the same time Major League Baseball continues to bleed fans. Jessie’s approach to cultivating a “fans first, entertainment always” mentality is literally reinventing how we play and think about sports. Transcripts for Good Sport are available at go.ted.com/GStranscripts

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