Google Ads Strategy with Kyle Sulerud

Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.... Show More

Episodes

Will My Account Be Suspended For Repeated Policy Violations?

October 5, 2020 • 4 min

In this episode, Kyle answers the questions:

Will adding a trademark word in the ad copy be a policy violation?

How many instances of ad policy violations will Google allow before an account gets suspended?

Is the suspension reinstatable?

Can you reach out to Google for support?

Can you ask Google why your ads are getting disapproved?

Check out the blog:

http://googleadsstrategy.com/will-my-account-be-suspended-for-repeated-policy-viol...

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What Bidding Strategy To Use In Remarketing Campaigns?

September 28, 2020 • 5 min

In this episode, Kyle answers the questions:

What's the right "goal" to use when setting up a remarketing campaign?

What's the right strategy to use for a marketing campaign?

What is the advantage of Cost Per Click (CPC) strategy?

In what situations can CPC be more competitive?

Check out the blog:

http://googleadsstrategy.com/what-bidding-strategy-to-use-in-remarketing-campaigns?

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Should I Bid For The Top Position If I Have A Limited Budget?

September 21, 2020 • 6 min

In this episode, Kyle answers the questions:

If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?

Will clicks from the lower position convert better?

Should you aim for the top position at all times?

What does it mean when you're losing clicks due to budget?

What does it mean when you're losing clicks due to rank?

Check out the blog here:

http://googleadsstrategy.com/should-i-...

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Google's Move To Hide Search Terms From Us

September 14, 2020 • 10 min

In this episode, Kyle answers the questions:

What is Google’s latest update about Search Term Report?

Did Google mention the “significant” number of users

What is the estimated % rate of insignificant searches?

Is this update good or bad for advertisers?

Are all advertisers experiencing the same disadvantage? Or just a chosen few?

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My Competitor is Violating Policies by Serving Multiple Ads at Once

August 24, 2020 • 8 min

In this episode, Kyle answers the questions:

What is Google’s take on double serving ads?

Why do companies run double-serving ads despite the high cost of advertising?

How do you go up against someone who is running three different ads against your single ad?

Read the blog here:

http://googleadsstrategy.com/my-competitor-is-violating-policies-by-serving-multiple-ads-at-once/

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How to Get Started on Google Ads With a Shoestring Budget?

August 17, 2020 • 9 min

In this episode, Kyle answers the following questions:

Can a budget of $10 per day still work if the competition is high?

Can you get cheaper traffic by using a bunch of long-tail keywords?

Should you really just depend on paid traffic even if you have a low budget?

Why do some keywords cost more than the others?

Read the blog here:

http://googleadsstrategy.com/how-to-get-started-with-google-ads-with-a-shoestring-budget/

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How To Target People Who Aren't Searching For My Products?

August 10, 2020 • 7 min

In this episode, Kyle answers the questions:

Is there a way to find and use keywords with search intent if nobody is searching for it?

At what instance is Google Search Ads not good to use?

When is it more beneficial to use Display Ads, Youtube Ads, and Facebook Ads?

Read the blog:

https://googleadsstrategy.com/how-to-target-people-who-arent-searching-for-my-products

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What is the Best Approach to Setting Up Conversion Tracking?

August 3, 2020 • 5 min

In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads. He answers the question 'What is the best approach for tracking lead conversions from a 'Thank You' page?'.

Read the blog here:

https://googleadsstrategy.com/what-is-the-best-approach-to-setting-up-conversion-tracking/?preview_id=1578&preview_nonce=6b023905c5&preview=true

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Systematizing Google Ads with Mike Lannen

June 29, 2020 • 21 min

In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing.

Mike shares his insights about:

How they were able to cope with the remote work set up during the COVID19 pandemic.

The type of clients they are currently working with.

The secret sauce in retaining clients.

How long it takes to see results from SEO for a newly-launched website.

Software(s) th...

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Discussing CBD, HVAC, Smart Shopping, & More with Michael Norris

June 9, 2020 • 35 min

In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about:

How to let Google approve ads about CBD products.

Their main client acquisition channels these days.

The industries of their current clientele.

The stark difference between how they handled their clients then and now.

What he thinks about Smart Shopping campaigns.

The ideal ad spend budget in order for smart shopping campaigns t...

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Google Ads $0.01 Clicks (in 2002), Guaranteed Conversion Bidding, & More with Kevin De Vincenzi

May 24, 2020 • 20 min

In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing.

Kevin has been at the internet marketing game since 1996.

He shares his insights about display campaigns and guaranteed conversion bidding.

This interview is loaded with takeaways from a guy who started using Google AdWords way back when Google was still charging a penny per click (and he was advertising pagers...yes, PAGERS).

Ep...

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Make Each Click Count Using Google Shopping with Andy Splichal

May 19, 2020 • 27 min

In this episode, Kyle talks to Andy Splichal, the founder of True Online Presence. He's also the founder of a membership training platform called the Academy of Internet Marketing and the author of a new book: Make Each Click Count using Google Shopping. He is going to answer:

What are some of the main things that Google Ads managers should consider?

What should they be doing in order to have the best chance for success with th...

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Google Ads for Nonprofits with Tim Tompkins

April 27, 2020 • 18 min

In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions:

What is Google Ad Grants?

How much are Google Ad Grants?

Are there restrictions on Google Ad Grants?

How can nonprofit organizations benefit from Google Ad Grants?

Where does Cause Inspired Media find nonprofit organizations as clients?

What are the requirements that nonprofits must meet...

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YouTube Ads for Brick & Mortar Businesses with Nicholas Ayers

April 20, 2020 • 53 min

In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing), shares the advantages of video marketing and Youtube ads, along with great advice about copywriting.

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Best Ways To Scale Google Shopping Campaigns

April 9, 2020 • 6 min

In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns.

Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-scale-google-shopping-campaigns/

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Why Not Target My Competitors' Names?

April 7, 2020 • 9 min

In this episode, Kyle answers the question:

What are the advantages and disadvantages of targeting competitors' names when running Google ads?

Episode notes and transcript: https://googleadsstrategy.com/why-not-target-my-competitors-names/

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Google Ads for Locksmiths with David Edwards

April 2, 2020 • 17 min

In this episode, Kyle’s guest, David Edwards, answers the questions:

What kind of Google ads campaign is the biggest mistake for locksmiths?

What is “Google Guaranteed” and how does it affect campaigns for locksmiths?

Is click fraud a real concern for locksmiths?

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-locksmiths/

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Navigating Your Google Ads Campaigns Through COVID-19

April 1, 2020 • 9 min

In this episode, Kyle shares some insights on what you should be considering when running your ads in the thick of the COVID-19 pandemic. How should you run Google Ads differently as compared to what you were doing in the last month, week, or days?

https://www.youtube.com/watch?v=0qCzfg6oBz8

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Am I Bidding Against Myself?

March 30, 2020 • 6 min

In this episode, Kyle answers the questions:

Can your smart campaign ever beat your search campaign in the same account?

Is it advantageous to have multiple campaigns in one account?

Episode notes and transcript: https://googleadsstrategy.com/am-i-bidding-against-myself/

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How Can I Get Started with Google Ads for eCommerce?

March 26, 2020 • 6 min

In this episode, Kyle's guest, Nik Armenis answers the questions: