In this episode, Kyle answers the questions:
- If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?
- Will clicks from the lower position convert better?
- Should you aim for the top position at all times?
- What does it mean when you're losing clicks due to budget?
- What does it mean when you're losing clicks due to rank?
Check out the blog here:
http://googleadsstrategy.com/should-i-bid-for-the-top-position-if-i-have-a-limited-budget
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