Google Business Buzz
Welcome to "Google Business Buzz" - the podcast that simplifies the intricate world of Google Local for business owners like you. Join us as we unravel the complexities of the Google Local landscape, providing you with easy-to-digest pieces of information to help you optimize your online presence and attract more customers. In each episode, our expert hosts dive deep into the various aspects of Google Local, breaking down the latest updates, features, and strategies that can make a significant impact on your business. We demystify key concepts such as Google Business Profile, local search ranking factors, customer reviews, and much more. Through engaging discussions, interviews with industry leaders, and practical tips, we empower you with the knowledge and tools you need to harness the full potential of Google Local. Whether you're a small local business or a multi-location enterprise, this podcast will equip you with actionable insights to enhance your visibility, engage with your audience, and ultimately drive more foot traffic and revenue. Join us on this journey as we bridge the gap between the intricacies of Google Local and your business goals. Subscribe to "Google Business Buzz" and let's navigate the digital landscape together, one episode at a time.
Episodes
Are you a local business owner looking to get found online? 🤔 On this episode of the Google Business Buzz, Henry Heredia and OMG National's Chief Product Officer Corain Cash break down Google Local Services Ads (LSAs) and how this game-changing platform is shaking up the local service industry.
Discover why LSAs are strategically combining the best of Google Business Profile and Google Ads to provide high-intent leads directly...
Is your local business suddenly invisible online? Artificial Intelligence like ChatGPT, Gemini, and Meta AI is changing how customers find you FOREVER. Google isn't the only game in town anymore. In this Google Business Buzz episode, Ajay & Henry reveal how AI impacts your traffic and why your old marketing might be failing. Learn the crucial steps (website, reviews, directories!) to ensure AI sees YOUR business, not your ...
Join Henry and Alcira from OMG National as they discuss the evolution of digital marketing and advertising. Learn how the Google search landscape is changing, what you can do to keep your business visible, and how to use Google's resources to your advantage.
➡️ For help with digital marketing and advertising contact OMG National!
#googleads #googlebusinessprofile #googlemarketing #digitalmarketingtips #marketing #...
🤯🤯 AI is transforming the marketing landscape! 🤯🤯 In this episode of Google Business Buzz, we dive deep into the mind-blowing advancements in AI and their real-world impact on small businesses. Discover how AI is evolving, the latest applications your business needs to know about, and what it all means for marketing in the near future.
Subscribe to stay ahead of the curve and unlock the secrets to AI success in your busines...
2025 is finally here, but before we dive into the new year, let’s take a moment to celebrate the biggest marketing takeaways from 2024! We’ve rounded up the best insights, advice, and strategies from OMG’s product experts and turned them into one action-packed video.
Whether you’re looking to up your game with Google Ads, understand how AI is changing the landscape, or see why Local Services Ads are a must-have, this video has ...
Are you ready for the 2024 holiday season? Don't let changes to Google Local Services Ads (LSA) leave you in the dark. This episode of the Google Business Buzz dives deep into the recent update to the LSA platform, how it differs from traditional Google Ads, and how to adapt your business strategy. This conversation between OMG National's Henry Heredia & Ajay Gaikwad unpacks the challenges and opportunities presented,...
Attention all small and medium-sized business owners in the United States! Are you using Local Service Ads (LSAs)? Google just announced a HUGE update to Google Business Profiles (GBPs) that will directly impact your LSAs. Starting November 21, 2024, a verified GBP is MANDATORY for running LSAs. In this episode of Google Business Buzz, Henry and Ajay break down exactly what this change means for you and your business, plus offer cr...
Google Ads and Local Service Ads are getting HUGE updates, and we're breaking them all down for you! In this video, we'll discuss the latest changes to Performance Max and LSA, including AI-powered lead validation, negative keywords for PMax, and the importance of a multi-channel approach. Plus, learn why email marketing is more important than ever! Don't get left behind – stay ahead of the curve with these game-chan...
Google Business Profile (GBP) is more important than ever in 2024, but it's NOT just about the listing! 🤯 In this episode of Google Business Buzz, Ajay and Henry sit down with OMG National's digital marketing specialist, Aleyna, to unpack the TRUTH about organic traffic and how to dominate local search. 💥
Get insider perspectives on:
The surprising truth about Google's prominence factor. 🤫
Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business.
In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into:
0:00 Introduction & Season 2 Welcome 👋
1:00 Google Ads Privacy & Cookie Updates 🍪
2:13 Why User Experience Matters for Google Ads ...
In 2024, the marketing landscape is more complex than ever. It's crucial to have a trusted and experienced partner to help you navigate the ever-changing world of digital marketing. But how do you choose the right agency for your business? 🤔
In this video, we'll share expert insights on what to look for in a marketing agency, including:
- Experience and Expertise: Look for agencies with a proven track record of...
Want to know how AI is impacting small businesses? We're diving deep into the world of websites and the critical role they play in today's AI-driven landscape. On the latest episode of the Google Business Buzz, Ajay and Henry discuss how AI models are leveraging website data and what that means for small to medium-sized enterprises. Listen now and learn how to keep your website relevant in this ever-changing digital world...
As a small business owner, you're probably wondering how to reach more people online. 🤔 The good news is, you don't have to be a tech whiz to get started! 🎉
In this episode, we break down how using Google and Facebook together can be a game-changer for your business. 🤝
We'll discuss:
🛣️ Creating a smooth customer journey
🧲 Connecting with customers on Facebook & Instagram
🎯 Ta...
In this engaging episode of Google Business Buzz, Henry and Ajay explore the synergistic power of Google Ads and Local Services Ads (LSA) for small and medium-sized businesses. Delve into the evolving digital landscape of 2024 and beyond, where the duo unveils how combining the strengths of both advertising platforms can lead to unparalleled marketing success. From understanding consumer behavior shifts to leveraging AI for smarter...
Join Ajay and Henry in this action-packed episode of the Google Business Buzz podcast, where they delve deep into the world of Google Business Profile. Discover the importance of Google's most influential layer in search engine results and learn how it can be the key to your business's success. From high-performing profiles to the significance of customer actions, relevance, distance, and prominence, this episode covers e...
Unlock the secrets to skyrocketing your business's online impact with the sage wisdom of Alciera Gastrillo, a maestro of Google Ads with a decade of battle-tested experience. Prepare to be guided through the labyrinth of account verification, a crucial handshake with Google that marks your business as a trusted entity in the ever-competitive digital arena. Alciera generously unpacks the evolution of Google Ads, illuminating it...
Unlock the secrets of a powerful online presence with none other than web guru Brandon Phillips, who joins us to dissect what transforms a website from good to exceptional. Say goodbye to the idea of static digital billboards and hello to dynamic, engaging platforms that not only catch Google's eye but captivate your customers. We're peeling back the layers of the digital realm, focusing on user experience signals like si...
Join hosts Henry and Ajay in this festive Christmas edition as they share invaluable marketing strategies and tips for small business owners during the holiday season. Packed with real-life stories and practical advice, this episode is a treasure trove for those looking to boost their holiday marketing efforts. 🎅📈
🔹 In This Episode:
Personal Holiday Experiences: Discover how Henry and Ajay's holiday experiences...
In this podcast, Ajay Gaikwad and Henry Heredia discuss various aspects of online marketing and advertising for businesses. They break down four common customer scenarios and provide insights on how to approach each one effectively.
Scenario One: "Get Calls Fast"
This scenario is suitable for businesses in need of immediate leads, such as local service businesses. The focus is on using paid advertising channels like Google ...
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