Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Belinda Gaston (00:00):
Have you ever
wondered what it's like to leave
a successful career to pursueentrepreneurship?
I mean having your own business, but not just any business one
that's aligned with your purposeand your passion.
We're talking about what itreally takes to pivot from
corporate leadership intoentrepreneurship, and my guest
today, Denise Taylor, has walkedthat very path, and she's
(00:23):
sharing powerful insight in howto move forward, not just with
strategy, but also with faith.
So if you've ever felt that wayor you've ever wondered, I
encourage you to keep listening.
Let's get into it.
(00:55):
Welcome to the Graced to Leadpodcast.
I am Belinda Gaston, your host,and I am so excited today
because the guest that we haveon today is none other than
Denise Taylor.
So, before I welcome Denise tothe show, I want to tell you who
she is, because it's importantthat you know who we are talking
to.
She is what we call a corporatepowerhouse turned
purpose-driven entrepreneur.
(01:15):
So, for those of you who arelistening, if that is your space
, if you are in the space ofcorporate leadership and you're
thinking about entrepreneurship,you need to keep listening.
After leading multi-milliondollar teams and securing
boardroom level roles andearning over $450,000 in
compensation packages incorporate America, Denise made
(01:39):
the bold decision to walk away.
Listen if you're listening to me.
Can you just say, walk away?
She made the decision to walkaway not because she had to, but
because she was ready to buildsomething new on her own.
Now, as the founder ofCorporate to Entrepreneur, brand
and coaching experience, denisehelps high achieving women
(02:02):
pivot into entrepreneurship withclarity, confidence and a
strategy that honors both theirbrilliance and their values.
Her mission is simple to helppowerful women launch
purpose-driven businesseswithout sacrificing identity,
income or impact.
So please, let's welcome DeniseTaylor to the show.
(02:25):
Welcome, denise.
Denise Taylor (02:27):
Thank you,
belinda.
Thank you so much.
It's very humbling when you sitand listen to someone read your
bio and, before we get too far,I want to say thank you for
inviting me to your show.
I want to tell you howencouraged I've been by your
episodes and listening to allthe powerful conversations that
(02:49):
you have had, and I'm excitedfor where this conversation is
going to go, so let's just jumpinto it.
Belinda Gaston (02:56):
Let's do it OK.
So let's start with thebeginning there.
We talked about in your bio,Denise, that you were in the
corporate space and then youmoved into entrepreneurship, and
so I want to start there.
You are working as a powerhouse, right?
You've got all the things youwork so hard for.
(03:18):
I mean, when you get to thelevel of leadership that you
were in, Denise, you were beenworking, doing all of the things
and everything was just right,and at some point you realized
wait a second, it's time for achange.
So was there a defining momentfor you that caused you to make
(03:39):
this shift from corporateleadership into entrepreneurship
?
Denise Taylor (03:46):
There were
several, actually.
When I look back over myjourney, I can now see how it
evolved.
And in 2019 was the fall, and Ihad just had surgery and I was
home recovering, and it was avery interesting season because
both of our daughters were awayat college and my husband was
(04:08):
working long hours, so I foundmyself at home alone and I
always described that as beingalmost like in this silence camp
.
I'm not a huge televisionwatcher, so many times I would
just sit with God, and it was inthat timeframe that my life had
throttled down enough that Icould really hear clearly over
(04:31):
the timeframe that I was homerecovering, and it was in that
season that God said somethingto me that still woos me today,
and the mandate for me was totranscend success and be
significant.
And significance really isabout how do I help other people
(04:51):
accomplish the things that Godis calling them to do right, and
so in that moment, I juststarted on my way, and I'm a
firm believer that God gives usmore on the way than he does at
the start, but if you neverstart, you never get to see what
it becomes Right.
And so I started on my way in2019, and so many different
(05:12):
things developed as I was honingthis coaching gift, this
coaching business.
I began serving women in loverelationships and talked about
marriage, and then ittransitioned into confidence and
courage and how we couldembrace our power.
And then I really leaned intothe experience that I had
(05:33):
professionally when I first madethe pivot out of corporate
America, and the more and more Igot into it, most women who
were looking to reimagine theircareer wanted something more
fulfilling, and they wantedsomething that they could kind
of put their own mark on right,that they could develop on their
(05:55):
own.
I would find myself being oftentold I want to do what you do.
When I'm asking, what do youwant?
I want to have my own business,I want to help women, I want to
make impact in a certain way,and so that's when the pivot
really started into helpingwomen launch businesses, helping
(06:15):
women launch purpose drivenbusinesses, and so it's been an
incredible journey, but themandate still remains.
It's something that Ipassionately pursue each and
every day, which is how can Itranscend success and be
significant and really helpwomen to do what they've been
(06:35):
called to do?
Belinda Gaston (06:37):
That's amazing
and the boldness of it.
There are a couple of thingsthat you said that I want to
talk about, and one of those iswhen you talked about success
and how success changed for you.
It sounds like it may have beena moment with God that inspired
that, but would you say thatyou get to a point in your
(06:59):
career as a leader where youstart, especially if you're
successful already, where youstart to think about?
As a leader where you start,especially if you're successful
already, where you start tothink about?
Denise Taylor (07:08):
is there more to
this and if?
Belinda Gaston (07:09):
so how do you
handle those spaces when you've
reached that place?
Denise Taylor (07:20):
Absolutely so.
There's a couple of things thatI think happens especially as
you blossom in your career andyou have success.
There is this desire thatignites within you regarding
fulfillment, and one of thethings I said recently in a post
that I did is what happens tous when we outgrow our role, but
we still have to show up likewe're fulfilled.
We still have to show up likethis is the thing we still have
(07:42):
to show up In those instances.
It's not that anything isbroken.
You're still able to produce,you're still able to accomplish,
you still know how to make allof the things happen that led to
your success and your continuedsuccess, but the gap really is
satisfaction and fulfillment.
Dr Darius Daniels has this bookand he talks about that.
(08:05):
When we lean into purpose,there are three things that
happen.
The three things that happenare you will be more healthy,
you will be more happy and youwill be more helpful.
Well, the converse of that istrue, too.
When purpose becomesdisconnected for you, your
behaviors lead into you becomingunhealthy, lead into you
(08:29):
becoming unhappy and lead intoyou becoming unhelpful.
And so what happens to us is weevolve, we grow, and it doesn't
.
It's almost like the thrill isgone.
It doesn't do it for us anymore.
It's not that we don't know howto.
We effectively know how to lead.
(08:49):
And so when that disconnectstarts to happen and you have a
mature, you're not on the up andcoming, you're not on the grind
, you have a mature career.
So you understand how to beimpactful and you also
understand how to generateincome.
You long for something else.
You want to bring that togetherand really create an experience
(09:14):
for yourself that really fillsyour tank, that really feels
good and satisfying to who youare, and that's kind of what I
like to work with people to do.
So you may recall, even in someof our conversations, I'm
always going back to what do youfeel like you're called to do?
What do you feel like God isleading you to?
(09:36):
Because I believe when hecreates us, he designs us in a
way that it's going to feelreally fulfilling and satisfying
to us when we lean into thepurpose that we were created to
accomplish.
And that's what I love to guidewomen to do as they take that
journey from corporate toentrepreneur.
Belinda Gaston (09:57):
Denise, I'm
almost speechless, because you
don't meet very many people whohear from God and then move once
they hear right, and especiallyin an environment like today,
where there's been so manypeople who've been furloughed
and laid off, you can easily sayto yourself well, at least I
(10:20):
have a job, or at least I'mmaking a difference in this
space, or at least I have thissalary, whatever the benefit is
for you.
And it takes a lot of courageto go from the one space to the
other space, and so I would lovefor you to talk about that
(10:40):
process, the fear that'sattached to moving, and how you
overcome that fear.
What was it that made you moveand what advice would you give
to others who might be in thatsame situation?
What would you say to thatwoman?
Denise Taylor (10:54):
You know that's a
really powerful question
because there is no cookiecutter answer to that.
I can tell you the things thatmade a difference in my journey
and I can give you some insightfrom that.
All throughout my life, I knowthat God has been faithful to me
(11:15):
, right, I don't have a shadowof the doubt.
Of every accomplishment, everysuccess, it came as a result of
him blessing me.
I would tell my children often,you know if and I meant it if I
didn't get blessed withanything else, god has done good
by me, right, I know where Icame from, I know who I was, I
(11:38):
know how he changed my life, Iknow all of the things that he
has allowed me to accomplish andexperience, and so I'm not
mixed up on that.
Right, I believe in some caseswe fall in love with what God
has repurposed as a source forus instead of the source itself,
(11:59):
right?
And so there's a song byJonathan Butler that says
falling in love with Jesus isthe best thing I've ever done,
and the reason why that'ssignificant in this moment is
because I had to choose what hewas calling me to do, because it
was greater than me and he hadneed for my skill.
He had need for my talent andmy ability.
(12:19):
I would be doing him aninjustice to say that I'm going
to hold on to things that yourepurposed to serve my life
instead of choosing you.
Now.
That was my bold choice, right?
He repurposed my job, herepurposed people, he repurposed
a lot of things to help myjourney along, and when he
(12:42):
called and said he had need ofsomething that I needed to do
for him, I can't say I love thatthing more.
I got to choose him.
So for me, it really was achoice based on my relationship
with God.
Now, wrestling with fear is avery, very powerful struggle,
(13:02):
because fear really makes youanalyze the gap between what you
have and what you couldpotentially get right.
And so there's that whole bookGiving Up the Good to Go for the
Great right and that strugglethere that says am I going to
stick with what I'm comfortablewith because that has become my
(13:26):
norm, or am I going to bewilling to stretch and really
activate my faith so that I canlean into who God says I can
become?
There are five expectationsthat I think our faith should
deliver for us.
Our faith should be able togive us hope.
Our faith should be able togive us peace.
(13:46):
Our faith should be reliablewhen we need it.
It should be able to sustain us, to go the distance, and it
should be able to steady us.
Those five expectations arewhat you have to lean into and
pull from your faith.
So when you are experiencingfear right and it makes you
(14:07):
doubt, that's where the hopekicks in, from your faith,
that's where the steadinesskicks in, right, and I think in
many cases we try to figure itout on our own, because figuring
out things out on our own hasbeen a natural process for us.
I, like many other women wholook like me, I'm a first
(14:32):
generation leader, right, andthat means that I have had
experiences that supersede inmany, many ways what my parents
had, what my grandparents had,and that meant also that I had
to figure a lot of stuff out andI got really good at that
making things happen, figuringthings out that when I operate
(14:53):
in that I lose my ability toknow that God has a better, more
supreme, more powerful way, andI want to acquiesce back to my
own strength, my own assessment,my own you know analysis of the
situation and still, instead ofreally yielding to what he is
(15:14):
able to do.
Now, all of this sounds realspiritual.
Right, I got it.
All of it sounds real spiritual, but the practical thing is
this when something feels hardto us, we have a choice, and I
like this acronym for hard.
You can either hide away andresist decision, or you can have
audacity and rise determined.
(15:35):
Okay so when it feels hard toyou.
You, you have a choice and therising determined for me is not
about who I am, it's about whoGod is right.
That's what the risingdetermined is my foundation, and
so I just refuse to hide away.
God's been way too good to me,right, and because I have taken
(15:58):
a journey with him and because Ihave walked with him, I'm not
doubting what I heard and I'mnot doubting who I heard it from
.
I know it was him, and havingthat clarity makes it a little
bit easy, because sometimes thefear is we're not sure if it was
him right.
We're doubting all along likeis this God?
But for me I had that clarityand so it was.
(16:21):
I won't say it was a piece ofcake, because I still have to
wrestle with the reality of thechoice.
When I left, there was a hugeamount of identity work that I
had to do because I came from atrauma background and, like many
other people, I define myselfby my title, my income and my
corner office and my you knowall the things.
(16:42):
And when I left, I spent thenext month like, okay, well, who
am I now?
So there's a lot that comeswith the journey, so I don't
want to say it was a cakewalk,but the choice of overcoming the
fear.
It came as a result of myrelationship with God.
Belinda Gaston (17:01):
And I'm
intentionally pausing here for
our listeners, because I thinkthat's a pretty important
statement it is.
It all seems to come downreally to a decision, and for
(17:21):
you, your decision was based onfaith.
For those who are listening, Ichallenge you what are your
decisions based on?
For you, Are you basing yourdecisions on fear?
Are your decisions based onwhat Denise talked about trauma
response?
I think that's really important, and so you, denise, made this
(17:46):
pivot and now you're helpingother women in this situation,
and by now I imagine that thereare women that are listening who
are like.
That is me.
Denise is talking directly tome.
I may not have clarity aroundit, but I feel something.
I want to do somethingdifferent.
(18:06):
I want to follow purpose.
They may or may not have had aGod experience like you have.
What practical advice would yougive to women in this space?
Denise Taylor (18:17):
So when I was in
corporate America, we would
bring in consultants to help usto accomplish a few things.
One we would bring them in ifthey needed to cover a knowledge
gap, right, we would say, oh,we got to bring some consultants
in who knows this newtechnology?
(18:39):
Because we don't have residentknowledge of it.
Or we would bring them inbecause we wanted to accomplish
it faster.
So we may have had resources onour team, but because we needed
extra manpower, we wouldsometimes bring consultants in.
Right, I had to give the bestadvice.
(19:02):
The best advice, I would say,is get help right.
And one of the reasons why westruggle with getting help kind
of goes back to what I saidbefore is we have this bias for
doing things on our own, becausemuch of our success has come
from that.
But I don't just say get anykind of help right.
(19:23):
I want to kind of frame up thekind of help that I think would
be very meaningful for someonewho wants to make a pivot from a
corporate presence, especiallya leading corporate presence,
into a space where they'releading an initiative on their
own.
I would say you definitely needsomeone who is not just going
(19:52):
to tell you what but to makesure you understand how right,
even in all of your success,when you move into an
entrepreneurial space, you theteam right, and so, where you
may have led huge initiatives,you're the one that's doing the
work at that point.
So you need to understandthings that you used to count on
(20:14):
other people to understand foryou, and it can be a little bit
overwhelming when you're tryingto navigate it, because you're
used to leading and not so muchused to working.
So the work that you need to dois to make sure that you
understand what needs toactually be done to bring your
business to life right.
The second thing is you got tomake sure that when you get
(20:40):
someone, that they truly canhold space for your humanity,
because you're evolving and Italked a lot about the identity
shift that's there that you haveto work through from becoming
this powerhouse executive to nowyou're this entrepreneur and
it's you on the team initiallyand you're trying to figure out
(21:04):
all of the things and how toguide, and so, as you're
evolving and stretching, youneed a safe place that's going
to help you navigate that Okay.
So you need someone that'sgoing to kind of guide you with
the what and how, and you needsomeone that can hold space for
who you are becoming and giveyou safety to guide you into
(21:28):
that new experience of becomingan entrepreneur.
And then the third thing Iwould say is you need a strategy
that rivals the one you had inthe boardroom.
Right, you know a greatstrategy when you hear one, you
know how to listen to what yourteams were coming back and
saying could be accomplished,and you know how to poke holes
(21:51):
in it.
And so you don't just jump intoit.
You need to be strategic abouthow you go about establishing
yourself in this new role.
I think the bottom line to itall is don't do it alone.
Get some help so that you canrely on the insight, the
(22:13):
experience and all of the wisdomthat can help accelerate your
success.
The benefit that you gain bybringing in consultants in
corporate is it collapses, timeright, you get it done faster,
you have knowledgeable peoplewho know the new technology or
(22:35):
know how to execute a project inthat way, and you get the
benefit of being able toaccomplish it sooner because you
got help.
That is what I recommend, handsdown.
When I see people struggling,most of the time I see them dip
into some free challenge or dipinto some masterclass or dip
into some event, get someknowledge and go back and try to
(22:57):
figure it out on their own.
The value is to forgepartnership with someone who can
help accelerate that for youright, and you can begin to
leverage them as a part of whatI call your personal board of
directors, someone that you canrely on that will help to see
you accomplish what it is thatyou're setting out to do.
(23:19):
And so you know, at the heartof it, my biggest recommendation
is to not go it alone, to getyou some support, and I've tried
to qualify what that supportneeds to look like so that you
can identify good support whenyou see it.
Belinda Gaston (23:36):
Yeah, and you
did a great job of qualifying
that.
We don't hear that often.
We do hear get help.
You don't have to do it alone,but I love how you qualified it,
with someone who has theknowledge and the skills who can
give you that piece.
But also this creating spacefor humanity piece is really
important, and making space forhumanity can make the difference
(24:00):
between being encouraged andbeing discouraged.
It can make the differencebetween moving forward or moving
backwards, and so I love thatyou said that.
And then the strategy whetheryou are an experienced leader,
which is kind of thisconversation right now but also
for those who are leading, maybemid-level leaders, who also
feel this tug, it doesn't reallymatter the level.
(24:24):
Whether you're feeling this tugor not, you need to have a
strategy of how to move, and soI really appreciate that.
So thank you for sharing that,denise.
I want to talk about somethingthat we don't talk about a lot.
We don't often talk about thereality of entrepreneurship.
I want to know from you, denise, what's one thing you wish you
(24:48):
knew before you made this shiftinto entrepreneurship full time.
What's the one thing you wishyou knew before you did that?
Denise Taylor (24:58):
That's an
excellent question.
I think the one thing that Iwish I would have known is that
it's not going to happenovernight, that you're going to
have to build it, and I thinkbecause we can sensationalize
(25:18):
and look very glamorous onlineand talk about you know things
from a perspective like it justhappened for me.
The reality is it doesn't justhappen for you that it's going
to take work.
You know, even as a part of theframework, that I work with my
(25:40):
clients on understandingpositioning, and messaging takes
effort.
It takes tries, and messagingtakes effort, it takes tries.
You really have to be able toknow what problem you solve.
You got to know who is willingto pay you to solve that problem
for them.
You have to be willing to showup and be visible.
(26:03):
There's so many people who arewanting to do a business, but
then they're like I don't dosocial media, I don't show up,
and I always tell people listen,if Belinda tell me about a new
restaurant, I'm going to Googleit right, I'm going to look it
up.
I need to find some pictures ofwhat it looks like and what a
menu that they have or something.
And the same is going to betrue for you when you show up
(26:23):
with your business and I see alot of people who wrestle with
how do you manage having privacywhile at the same time honoring
the authenticity that peopleexpect around your brand, with
your business?
There's just so many aspectsthat you have to take into
consideration so it doesn'thappen lickety split right and
(26:48):
you have to give it time.
You have to really sign up forthe journey.
You know, I had someone tell meonce when I said I don't
subscribe to just jump.
I don't subscribe to that LikeI accumulated way too much from
a success, from a lifestyle,from accomplishments, just to
(27:11):
jump into anything that putseverything at risk, and most of
us don't have faith enough tojust jump right.
So you have to have a strategicplan to pivot and you have to
be able to work that plan.
You have to be able tounderstand how to look at the
cues to say what's working andwhat's not.
Professionally, my backgroundwas in e-commerce and so I'm
(27:33):
really good with data and I'mreally good with a sense of
what's resonating and what's notresonating, and so working with
my clients to understandpositioning is a good lane for
me.
But people expect I posted itonce and it's going to take off,
or I did an episode and itshould take off, and there's
(27:53):
just this big expectation thatit's going to happen so fast.
I will tell you there are threethings that revenue calls for.
It calls for clarity, it callsfor confidence and it calls for
consistency.
Clarity, it calls forconfidence and it calls for
consistency.
And if the money isn't happening, you got to really evaluate
(28:14):
those three on a regular basisand see where is the gap.
And it's that review over andover and over again that allows
you to become really laser fast,laser focused and laser assured
in what you are doing.
But in the early stages most ofthe time.
I will tell you, I am steadilytrying to convince people to
(28:36):
show up, just to show up fortheir business, in a way that
corporate didn't require you to,and so there's a lot to work
through with that.
It's possible, but that's partof the package and you got to
give it time.
Belinda Gaston (28:56):
Yeah, that's
really good, and I love your
three C's confidence, clarityand consistency.
I appreciate your honesty andtransparency about
entrepreneurship and I'd love toleave our listeners with some
encouragement.
What would you say to the womanlistening right now who knows
(29:19):
she's meant for more than hercorporate job but is scared to
walk away from what is familiar?
Denise Taylor (29:27):
Well, you know,
one of the biggest things that I
think has to be disrupted inour thought process is this
perception that we're startingover, when really you're
starting from a place ofstrength.
There are things that youalready know.
There are things that you havealready accomplished that proves
(29:50):
you are able to do it.
You have to be willing to showup for the process and be
willing to stay committed to thejourney, but it's not about a
sacrifice.
I got to give all this up.
You're building on thefoundation that you've already
established and you just have tobe willing to allow yourself to
(30:14):
continue to flourish, toblossom in a way that you may
not have had to before, andthat's why it's so important to
get the support and the help.
Belinda Gaston (30:26):
That's excellent
.
I think that's a great placefor us to end.
Today, denise, I know foranyone listening prompted some
thought and some reflection andeven been an answer to some who
may have felt this prod to moveand even the shift of what
(30:47):
people may feel like they'regiving up.
You know, giving up thesecurity or the familiar that
the perspective of well, it'snot necessarily starting over
again.
I'd love that.
So thank you so much for yourtime and your wisdom here.
I know that people arewondering how they can reach you
, so I'd love for you to tellour listeners at the Graced
(31:10):
Delete podcast how they canreach you.
If there's anything that you'reworking on or how people can
connect with you on specialprojects, please take a moment
to share that with us now.
Denise Taylor (31:21):
Well, once again,
belinda, I want to say thank
you for sharing this space withme, for opening up your platform
to me.
I don't take that lightly and Iknow the responsibility that
comes with that.
So thank you so much.
There are two ways that peoplecan get plugged in.
One of the ways is with whatI've put together.
It's an entrepreneurialreadiness quiz.
(31:43):
It's an absolutely free quizthat you could do where it's
going to ask you questions justto help you gauge your sense of
readiness, and so, if you dofeel that tug and you're unsure
about whether or not going intoentrepreneurship is something
that would be a great fit foryou.
The second experience that Iwould love to invite your
(32:06):
listening community to takeadvantage of is I, too, host an
event each and every month whereI share more about the
framework that I help my clientsexecute, that pivot from
corporate to entrepreneur.
It's a three-part framework andI break it down over the course
(32:27):
of three days.
During that three-day challenge, I am sharing with you how to
tap into your purpose, how tounderstand more about
positioning and really how totie the two together to generate
profits for your business.
The challenge is free each andevery month.
If they go towwwjointhechallengelive.
(32:49):
You can find out moreinformation there.
So those are the two ways thatI have available.
You can take the quiz or youcan join the challenge, but I
invite anyone.
Both of those are absolutelyfree.
Belinda Gaston (33:01):
Thank you so
much and, for our listeners,
I'll put in the show notes allof the information that Denise
just shared.
I have participated in thethree-day challenge.
It's amazing.
Sometimes you join a challengeand it's basic information.
It may be pre-recorded andthere's nothing wrong with that
at all.
If you're getting informationthat you need, I say go for it,
because we are in a world wherethe resources are plenty.
(33:24):
You have to use them and applythem.
That makes sense for you.
But I was really surprised,denise, with your challenge,
that you were there live.
It was actually you and youcalled us out if we were too
quiet to really help us, and itwas very interactive and so I'm
grateful that you do that and dothat without charge, because
that really is.
(33:44):
It should be an investment, Ithink, in that three-day process
and you offer it.
So, listeners, if you areinterested in those, use the
links in the show notes and makesure you take advantage of
those.
And, denise, as my grandmotherwould say, it's been a plum
pleasing pleasure, as always.
I'm grateful to know you and soproud of all that you're
(34:06):
accomplishing.
Thank you for your time on theGraced to Lead podcast and for
our listeners and our viewers.
Thank you so much for joiningus on the Graced to Lead podcast
season two.
We're excited for season two.
I'd love to get your feedbackon what you've heard today.
If you are listening via theaudio platforms, you can always
(34:27):
send me a message directly tojust tell me what you're
thinking.
And if you're viewing this onour new YouTube channel, please
sure to put in the comments aquestion or a comment there and
let us know what you're thinking.
Make sure you're liking andsubscribing to our podcast
across platforms and until wehear each other or see each
other again next week, rememberthat you are indeed Graced To
(34:49):
Lead.
Thank you for your time.
Bye-bye.