#113: The Science of Longevity, Confidence, and the Chemistry of Purpose with Chris Burres

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:27):
Could a Nobel Prize winning
molecule and a dose of
comedy be the real
prescription for a longer, happier life?
Today's guest is no ordinary scientist.
He's a published author, podcast host,
and patent holder, and wait for it,
a master of comedy improv.
This will be good.

(00:47):
At the rare crossroads of
groundbreaking science and
stage-worthy humor,
Chris Burris stands where
innovation meets entertainment,
with one mission in mind, your longevity.
Chris is the founder and
chief scientist at My Vital C,
where he manufactures a
molecule tied to the single

(01:08):
longest longevity
experiment in human history,
a jaw dropping,
ninety percent life extension.
His life's work is rooted in
helping people live longer, healthier,
pain free lives
infused with vitality, joy,
and scientific integrity.
Chris, what an interesting background.

(01:30):
Welcome to the show.
Tara, thank you so much for having me.
I appreciate that intro and
hopefully I can live up to half of it.
Well, I love it.
You know,
it's not every day I interview a
scientist.
So this is just so interesting.
And this topic about longevity, right?
We

(01:51):
we're really chasing this.
This is something that
people are actively
pursuing because especially
in the United States right now,
we have metabolic conditions,
heart diseases on the rise, cancer,
all sorts of things that
are really bringing down
our life expectancy.
So I think this is important
because ultimately we want to live a long,

(02:13):
confident, healthy life.
So I'm really excited to
dive into this topic.
Well,
it's interesting that you talked about
and living a long life,
and then also kind of
mentioning the diseases of aging,
which are obviously the
concerns as you're trying
to extend your life.
What's fascinating though,
is as much as longevity is on the rise,

(02:35):
and I do believe it is,
it's still in its infancy.
And most of the people that I share,
and we'll talk about the
study where the test subjects,
in this case, it was Wistar rats,
lived ninety percent longer
than the control group, right?
So rats live ninety percent longer.
I usually get two responses.
One is if they're from New York,
they're like,
why would we want rats to live longer?

(02:56):
This is bad.
You're an evil person.
We need to bury this research.
And you're lucky I'm not
shooting you right now.
The other one, which happens more often,
is people sharing that.
Why would they want asking the question,
why would they want to live longer?
Right.
And it's because of the
second part of your kind of
statement there,

(03:16):
which is a lot of people
wanting to live longer.
And the concerns are heart disease.
Probably Alzheimer's is the
scariest disease out there.
The data is pretty clear on that.
And when.
People first started telling me,
why would I want to live longer?
My first reaction was,
I don't understand because
I always had a target age
of one twenty five.

(03:37):
That's kind of going to get extended,
hopefully really quickly.
But at this point, it's a one twenty five.
It took me a while to
understand that what they
were hearing was not, hey,
here's this opportunity to live longer.
What they were hearing is,
because they can't separate
living longer from living
in some sort of state of infirmment,

(03:57):
they were like, how...
much longer in some state of
infirmment would you like to be to live?
And usually the answer is
not that much longer, right?
Like as soon as you feel
that you're on this decline,
which right now kind of
statistics say is about twenty years.
People are like,
I really don't want to do that.
I did a longevity summit and
I remember one of the

(04:17):
speakers shared that his
uncle was at his
practitioner's office and
the practitioner was like, look,
if you don't stop smoking
and stop drinking,
you're going to like cut
off of your life.
And he was like, well,
is it the last ten percent?
Because like,
I don't I don't want that
last ten percent anyway.
Like, like, I just want that to go away.
So it's interesting.

(04:38):
And we are absolutely in
kind of a state of shift right now.
Wow.
It's interesting.
Right.
And you mentioned Alzheimer's.
What a scary disease.
I heard somebody say one
time that Alzheimer's is
the long goodbye.
Yeah.
Yeah.
And unfortunately,
it's that person just fades away.

(05:00):
Yeah.
You know, somebody looks at that and says,
I don't want that.
Yeah.
My director of research one time said,
because we were talking
about it and the potential
impact of our product on Alzheimer's,
and we got a testimonial of
some pretty good response.
And he's like, just be mindful,

(05:21):
Alzheimer's is an
incredibly cruel disease, right?
So they're there one day,
they're not there the next day,
they're not there for a week,
and then they're there.
It's an incredibly cruel one.
And yeah,
it is the disease that most
people are scared of.
And I think there's a lot that we can do,
even outside of my product,
to start addressing

(05:42):
Alzheimer's and people are
coming to understand that.
I got to interview Heather Sandison,
who is now a New York Times
bestselling author.
And she wrote the cure for
Alzheimer's or a book along those lines.
She's an amazing individual
doing amazing work.
And it's a comprehensive program.
It's not like, hey, take this pill, cure.

(06:03):
That's what the medical
community has probably spent
a billion dollars on and
really doesn't have any sort of solution.
It is how do you address the
same things that you would
put into place to address
longevity are the same
things that you would put
into a place to make sure
that you don't or
significantly reduce the

(06:23):
likelihood of getting Alzheimer's.
Wow.
Incredible.
So I have to ask, I mean, you know,
we were talking offline and I said,
you're so aligned with your purpose,
right?
I can't imagine you doing anything else.
But what got you into this?
Origin story.
I guess I could see,

(06:45):
and this is a slightly tongue-in-cheek,
I could see myself doing
comedy improv because I really,
when I was in the middle of it,
I really did it.
And it's just everything aligned.
The theater was right down
the street from our office.
I could go after work on Fridays.
It was absolutely amazing.
And I will share this.
At one point, my brother was like, hey,
he saw me perform,

(07:05):
and he also does improv.
He does long-form improv.
And he said, listen,
like maybe you need to look
for a group that will challenge you more.
And I was just like,
I'm not interested in a
career like so I'm having a good time.
I'm OK.
I don't I'm not trying to
push the envelope and get
on to Saturday Night Live.
The way I ended up here,
I can tell you this, ten years ago,

(07:27):
if you had told me or
suggested that I might be
in the longevity space,
that I might be a longevity expert,
that I would have a product
on the market that is
focused on longevity,
that piece I might have
been able to believe.
that I would have written a
book you know live longer
and better um that I'd have
a podcast live beyond the
norms I just would have
said no because I didn't

(07:49):
see how my life was going
to kind of go down that
path I at the time was what
I call a happy-go-lucky
carbon nanomaterial
scientist if there is such
a thing then my business
partner and I were that thing
And we were like, okay, we'll hop into it.
So we were manufacturing this molecule.
If you're listening,
I'm holding up a model of a molecule.

(08:11):
The best way to picture it
is imagine a soccer ball
where the lines on the
soccer ball represent the
bonds between the carbon atoms.
So you have a spherical
molecule of sixty carbon
atoms in the shape of a soccer ball.
We call that molecule ESS-Sixty.
I started manufacturing it
with my business partner
back in nineteen ninety one.
By the way,
the molecule was discovered in

(08:32):
nineteen eighty five.
And then the scientists who
discovered it won the Nobel
Prize for that discovery in
nineteen ninety six.
So five years before they
were awarded the Nobel Prize,
my business partner and I
started manufacturing what
we call macroscopic quantities,
quantities that you could
hold in your hand and
actually do research on.
So we were very early to the game.

(08:54):
They actually, the molecule is amazing.
The reason the three
scientists won the Nobel
Prize is because the
molecule performs as well
or better than the current
best material in almost
every application.
So it makes better ink, better batteries,
better tires, better photocells.
I always hope that it
actually works in batteries
because we kind of
affectionately call this the Bucky ball.

(09:16):
And I just feel like we need
a Bucky battery.
Like I just like that just
sounds like something that
we need to have on our planet.
You know, whatever.
Cell phone XYZ powered by
the Bucky battery.
So it's amazing.
Sometimes people get nervous
at that point because I just said inks,
batteries, tires and photocells.
And we're talking about at

(09:37):
least I'm usually talking
to a health related audience.
And people don't think of things like ink,
battery,
tires and photocells as related
to health.
In fact, nobody woke up this morning,
looked out of their car and thought,
I wonder what component of
my car battery I should
consume on a daily basis for my health.
And then that's where the

(09:57):
story actually kind of gets
a little bit worse for various reasons.
There's about twenty shapes
on the exterior of this
soccer ball shaped molecule
that are reminiscent of benzene.
And again,
the molecule is called ESS-sixty.
benzene is ubiquitous in our society.
If you just kind of imagine around,

(10:18):
look around you,
if there's anything that's plastic,
imagine that disappearing
because the foundational
molecule is the benzene ring.
A lot of medications are
founded on the benzene ring,
including aspirin, a lot of detergents.
So it's ubiquitous in our society.
But when it's on its own,
benzene is known to be
toxic and known to be carcinogenic.

(10:39):
And because there's twenty
of those shapes on the
exterior of this ESS-sixty molecule,
they thought it would be toxic.
They put that molecule,
dissolved in olive oil,
into a toxicity study.
And that's where the test subjects,
in this case it was Wistar rats,
lived ninety percent longer
than the control group.
And that is the single
longest longevity
experimental result on

(11:01):
mammals in history.
It's peer-reviewed, published research,
the kind of research you
would hang your hat on
And I'm very proud to say
that my lab provided the
material and my lab is
mentioned in the original study.
And I'm going to share one last thing.
Our most consistent testimonials,
people take that product in the morning,
they report mental focus
and energy during the day,

(11:22):
and then better sleep that night,
which is pretty fantastic
if you think about taking
something in the morning
and positively impacting sleep.
Wow, that's amazing.
So it's not just...
the long game, it's also the short game,
right?
So there's longevity that can occur.
Now, have there been any,

(11:43):
I know this was an original
study on rats.
Have there been any studies
on the human population or pets?
I think you mentioned pets before.
Yeah.
So pets are definitely there
are patents related to pets.
There's research related to pets.
Kind of one of the most
recent one is reducing the

(12:04):
inflammatory condition of beagles.
Right.
I never knew they were that inflamed.
But maybe that's why they howl like that.
So that particular study
showed that the ESS-Si
molecule could reduce the
inflammatory markers in beagles,
which is pretty profound
and pretty important.

(12:24):
In terms of humans,
we're the only company
that's pushing forward human studies,
as far as I know.
And one small study that
we've done is a sleep study.
Again,
I mentioned our most consistent
testimonial is related to sleep.
The study that we ended up,
it was kind of a cool story,
like a lot of these things.

(12:44):
I ended up on a phone call
with a Dr. Benjamin Smarr,
who works with Oura Ring.
I don't know if you're
familiar with Oura Ring.
It's one of the better sleep
trackers on the market.
And he was a consultant for them.
He's an assistant professor
out of the University of California,
San Diego.
And we were kind of
brainstorming on what kind
of sleep study we could do
to support the claims that

(13:06):
our customers were giving us.
It turns out that was pre-pandemic.
The Oura Ring's pretty good
at identifying COVID.
And so he disappeared.
Like he was just gone.
He was on press tours, all sorts of things,
lots of research to do.
But we continue to do the
study and it's a crossover study,
which means that we,
and it's a survey study.

(13:27):
So we asked these four questions.
How long did it take you to fall asleep?
How restless was your sleep?
How good was your sleep?
And then how did you feel in the morning?
And we asked that for ten
days prior to them ever
trying the product,
ten days when they were on the product,
ten days back off the product,
and then ten days back on.
That's called a crossover study.

(13:48):
and a one hundred percent of
the people it's only ten
right so we're working on
getting more people through
it but a hundred percent of
the people who went through
that survey process uh
reported improvements in
sleep when they were taking
my battle c so it's uh so
we are pushing that forward
we're actually in the
middle of an ad hoc study
um again focused really on

(14:08):
the same marker that was in
the beagles so people are
like oh that's beagles does
that apply to humans well
we're about to find out um
So we're looking at what's called HSCRP.
And this is kind of an
interesting story where a doctor,
Lane Young,
came to our booth at the A for
M Longevity Fest.
So that's an event in Vegas.

(14:29):
And he said this and I
actually recorded it because I was like,
I need you to I need this recorded.
Right.
He said, Chris,
I don't care if you're male, female,
pre-surgery, post-surgery,
cardiovascular disease,
whatever your condition,
your product will reduce HSCRP,
we'll talk about that in a second,
to within normal ranges in

(14:50):
four to eight weeks.
which is pretty fantastic.
So HSCRP stands for High
Sensitivity C Reactive Protein.
It is a marker of inflammation.
He gave the example that he
had a client who was
sitting at nine and he was
unable to move it with his
protocols when he put them on MyVitalC,
four to eight weeks later,

(15:11):
down to point nine.
I didn't know at the time
because I am constantly
learning that a nine.
So I was talking with an
oncologist and he said that
a nine means you have
cancer until we prove otherwise.
Right.
That's just how inflamed
your body is at nine.
It's also an indicator of

(15:32):
cardiovascular challenges.
Right.
So are you going to have
cardiovascular disease?
And so to bring that into
normal ranges in four to
eight weeks is pretty phenomenal.
So because of that state, oh,
he did actually go on to
say that it improves HRV,
which stands for heart rate variability.
It's a measurement of your
stress level and your
ability to manage that

(15:52):
stress and sleep by twenty
to sixty percent.
Right.
So, again,
kind of confirmation of the
sleep component.
So we're in the middle of
doing an ad hoc study where
we're recruiting
participants to do an HSCRP test,
get on the product for eight weeks,
and then do another HSCRP test.

(16:12):
Once that ad hoc study is done,
we'll go into a placebo
controlled double-blind study,
because that's the right thing to do.
And you may not know this,
You may have this intuition
that the supplement
industry is kind of challenged.
I think that's a politically
correct way to say it.

(16:33):
But one of the reasons that
supplement companies do not
do research is because
they're scared of the results.
Mostly they're scared that
they're going to get results,
that their product doesn't
do what they hope or say it does.
And I am just in a different camp.
You know,
I ended up here very
serendipitously and we can you know,
I've been manufacturing
this molecule since nineteen ninety one.

(16:53):
It was supposed to be toxic.
And now I'm in this health space.
I would rather know the data.
Right.
Convince myself that it's
not doing in people what.
The people are telling us
that it's doing in them and
understand that from a
scientific basis and move
on to some other purpose.
Right.
Because you talked about purpose.

(17:14):
If this isn't the right place,
then this isn't the right purpose.
And I'd rather be doing the right purpose.
So I'm not afraid of the results.
We're also just getting
consistently amazing testimonials.
Our theories behind how it's
working are pretty solid.
So I have a lot of
confidence in the
successful outcome of these studies.

(17:35):
wow two things take my money
because I'm right I'll send
you some I'm happy to do
that I uh happy to leave a
testimonial uh for sure um
no so take my money the
second thing is I really
appreciate the integrity of
your business because
you're right it you know we

(17:57):
hear about these things
You know, a product launches,
it goes on Amazon or someplace like that.
Another product comes right behind it.
Maybe it has even a similar label,
very similar description,
very similar nutrition facts or whatever.
And we think maybe it's the same product.
But there's a lot of these

(18:19):
nefarious businesses kind
of popping around in the supplement world,
right?
I mean,
I don't know if I've experienced that.
Maybe I have, and I just didn't know it.
But the consumer needs to
know and has the right to know.
And it's this integrity that
I feel like is getting lost in business.

(18:40):
Well, you know, it can be very...
very challenging right as
you have a successful
supplement company and you
get used to a lifestyle and
then you have to make a
decision to close it
because the research like
that's not easy for people
it's not that but that's
part of the thing of

(19:01):
integrity like having
integrity is is often hard right and and
I remember there was a book
called The Millionaire Next Door.
Right.
Really good book.
Just talked about the
millionaire next door lives
a very simple life is kind
of the big lesson.
Doesn't live like a millionaire.
They just have the million dollars.
And then that same guy wrote a book.

(19:23):
I believe it was Deca Millionaires.
Right.
So who has ten million dollars or more?
And they were looking at
consistent traits.
And my understanding,
and I don't even remember
where I heard this from.
I didn't read it out of the book.
But my understanding was the
most consistent
characteristic is counter
to what a lot of people think.

(19:44):
It was integrity.
right?
And if you think about
you're going to make a business deal,
and if you do a bad
business deal because you lack integrity,
the word is going to get out.
It's a lot harder to be
successful when you don't
have anybody cheering for you.
It's a lot easier to be
successful when you've done
right by everybody and
everybody is actually cheering for you.
Yes,

(20:04):
it's a lesson that we can all learn
regardless of what business that we have.
It's so easy and tempting
sometimes to create shortcuts or
Um, you know, creative product or service,
that's a little less valuable,
but honestly,
that's not what serves other people.
What I have found is that

(20:25):
when we create a business again,
regardless of what it is,
when you have the integrity behind it,
you'll have no shortage of
customers because people
talk like you're saying, right.
And it,
it's so much easier in the long run to.
not do the shortcuts to not
take the you know path of

(20:47):
voice resistance sometimes
that it does take a little
bit more work but it's so
much more valuable in the
long run so I'm really glad
that you said that because
that's something that any
entrepreneur should know
right and integrity is key
and I'll throw this in to
talk about a little bit
about the integrity of the supplement

(21:09):
space so this study comes
out in two thousand and
twelve in mid two thousand
and thirteen we start
getting phone calls of
people saying hey how much
of this stuff should I
consume and what we were
actually hearing right
we've got our carbon
nanomaterial scientist hats
on what we're actually
hearing is hey chris that
stuff you uh is sell to
research institutions

(21:29):
around the world to put
into inks batteries tires
and photo cells how much of
that should I consume
And my business partner and I were like,
I think you should consume none of it,
like zero.
We actually added not for
human consumption to our labeling.
So if you think about
Started manufacturing in
nineteen ninety one all the
way to mid two thousand and thirteen.
We don't have not for human

(21:50):
consumption on our labeling
because we don't need it.
We put it on in mid two
thousand and thirteen.
And let me be very clear.
The research was clear.
It was safe.
We're just conservative
carbon nanomaterial scientists.
And I think anyone when you hear, oh,
this stuff is good in inks, batteries,
tires and photo cells.
No,
you probably shouldn't be consuming it.

(22:10):
And we would continue to get
to every we get two to
three phone calls per week
from this crazy, wacky group of people.
I call them biohackers.
And I can say crazy,
wacky because I am now a biohacker.
So it's an affectionate term now.
were calling and saying things like, hey,
my knee pain is gone.

(22:31):
And I was like,
you mean the knee pain of your rat,
right?
Because it literally says
not for human consumption
on the labeling.
And they're like, yeah, yeah.
Hey,
if my rat weighs two hundred and
seventy five pounds and
does HIIT training on
Tuesdays and Thursdays,
how much should my rat be taking?
Right.
So this was happening.
My business partner and I
would get together every quarter and like,

(22:52):
do we want to get into the
supplement space?
And again, very different.
Delivering commercial
quantities to research
institutions is almost the
polar opposite of
delivering a supplement to
an end consumer.
And in fact, in this kind of time frame,
I found a research paper
that said fifty percent of
the supplements that are on
the market don't have in
them what they say they have in them.

(23:13):
So this is not the industry
we want to get in.
Quarter after quarter,
we're getting together.
Do we want to do anything with it?
No.
Finally,
at the latter part of two thousand
and seventeen,
a guy with a big YouTube
following started talking
about all the benefits he was getting,
taking it on a daily basis.
And our phone went from two
to three calls a week to ten calls a day.

(23:33):
Right.
So now my business partner like, OK,
this is an entrepreneurial
opportunity outside the
scope we ever realized.
And we kind of looked back on that paper,
right,
where fifty percent of the
supplements on the market
don't have in them what
they say they have in them.
And we're like, we're unique.
We're the oldest
manufacturers of this molecule,
the oldest distributors.
We have the lab.

(23:55):
We have the equipment to put
a high quality product out.
We probably need to do that
just to make sure that the
consumer has a safe option.
Right.
There's always going to be
less safe options,
but at least there's a safe
option out there.
And then we also asked
ourselves two questions.
The first question was the moral question.
Are we comfortable selling it?
I take it.
My wife takes it.

(24:16):
Everybody on our team here takes it.
By the way,
that's not a requirement to work here.
You don't have to take the
product to work there.
Just everybody here has
access to the research.
They have access to the
testimonials from customers.
So everybody here takes it.
And then the other question
is the legal aspect.
You know, we've got the FDA and the FTC.

(24:36):
You got to cross the T's.
You got to dot the I's.
And so we're doing that.
And in fact,
I'll throw out my FDA disclaimer now.
So the FDA has not evaluated our product.
It is not intended to treat, diagnose,
cure or prevent any disease.
And so it was at the
beginning of two thousand
eighteen that we really
started pushing this product forward.
That's when I stepped into
the role of chief scientist

(24:57):
now of a supplement company.
And I've really just been
rolling up my sleeves and
learning as much as I can
as quickly as I can and and
then sharing it with as
many people as I can.
I love that.
We're now people are going to say, I mean,
if they're listening,
they're they're thinking,
where can I get this?

(25:18):
And can I give this to my mom?
Can I give this to my dad and my family,
right?
So it sounds like anybody
can take it and I can't
wait to get my hands on it.
But where's the best place to find this?
Well, so yes, anybody can take it.
It is early.
Right.
So this would be considered
like a beta product.
Right.

(25:39):
And so without any research, by the way,
there's no reason for me to
say this other than being a
conservative scientist.
If you're planning on getting pregnant,
if you're nursing or if
you're small children,
this just too early.
There's too formative of years.
There's more research that
needs to be done.
I think ultimately it'll be
proven to be fine.
but the recommendation is no.

(25:59):
So other than that,
the other consideration
might be whatever
prescription drugs somebody might be on.
We don't see any research
that shows
contraindications with any
pharmaceuticals or with any
supplements at this point,
but it would be smart to
have a conversation with your doctor.
Just know that your doctor
will probably not have heard of this.

(26:22):
So you might have to bring
him some literature as you go.
We actually made a URL for
your particular audience.
So myvitalc.com forward slash grasp.
If they go there,
they're going to find a
coupon code for fifteen dollars off.
You've got to go there to
get your coupon code.
And I've got some wrap up advice.

(26:42):
I don't know if we're about to wrap up,
but that's where people can find it.
Wonderful.
Yeah.
What is your advice for our audience?
I would love actually two
pieces of advice.
One piece is obviously, you know,
what can we do to live a longer,
healthier, better life that is, you know,

(27:07):
because we know inflammation, right?
Inflammation is the key
cause and factor of so many diseases.
So maybe one,
What can we do to combat inflammation?
Because we know that's the
cause and root of so many diseases.
And then the second thing is,
how do we build a business

(27:27):
based on our purpose that
helps the collective, not just ourselves?
So we'll start with the one first.
So you're going to give me easy ones.
You're a scientist, Chris,
so you have that advantage.
So in terms of kind of
inflammation and living a longer,
healthier life,

(27:49):
I will continue to take my
product and I'm going to
share one testimonial here.
Kyle Zdowski,
and I'm super close on his name,
but that's not exactly right.
He's the owner of OsteoStrong,
which is a franchise,
at least a national franchise.
I think it's a global
franchise that helps people

(28:10):
build bone density, right?
So it's usually in advanced age,
your bone density starts to decline.
You get into osteoporosis, osteopenia,
and he's got a protocol
that can actually build bone density.
He,
so he's in the health space is kind of
the point of sharing his background.
He shared with me this kind
of cool testimonial and
it's actually out on Google.
You can go find it.

(28:31):
And he said his son had
brought home two pugs and
he brought home the second
pug because it was the run
of the litter and clearly
in medical distress.
Right.
It turns out it had water on its brain.
It was he said is basically
acting like it was dizzy all the time.
He could barely eat.
And I happened to send him
some product just like I'm

(28:51):
about to send you.
And he got it like two days
after the pup after the pug showed up.
and he started giving three
servings to the dog and the
dog got at least at the
time of the review is about
eighty percent better took
it back to the vet the vet
is like this is basically a
miracle I thought we were
gonna have to put it down
and what kyle shared is I
will never not take your

(29:12):
product now one of the
things that's pretty
dramatic about this and we
have a lot of pet
testimonials if you're a
discerning audience member
you're thinking I wonder
what percentage of this is placebo
By the way, placebo applies to everything.
It applies to your statins.
It applies to, you know,
whatever your aspirin applies to.

(29:34):
There's also the nocebo effect.
If you're convinced it won't work,
then even if it does have
shows efficacy and peer
reviewed double blind
placebo controlled studies,
it won't work for you.
Right.
So this is there is a piece
of that across the board.
Where it doesn't happen is with pets,
right?
So pets are ironically not
smart enough to know that

(29:55):
they got their dropper.
And in this case, you know,
he was in pretty severe medical distress,
not smart enough to know
that he was getting a
dropper of oil that had the
ESS-D molecule to show that
profound impact.
So I share that to kind of just share one,
where does this sit?

(30:15):
Testimonials from a perspective of,
is this placebo?
You go look at the pet testimonials.
I think that's just a great
place to hang your hat.
So I am very much like Kyle,
I will never not take my product,
I guess is the point of that.
And then if you start
thinking about long life,
it really is the basics and

(30:35):
it really is kind of boring.
which is you need to improve
your nutrition.
Get off the sad American diet.
You need to move.
There are four movements
that you should be focused
on on a weekly basis, which are balance,
flexibility, strength,
and cardiovascular.
And cardiovascular is very
different than what a lot
of people think it is.

(30:56):
You really need to get your
heart rate up really,
really high as quickly as
possible and then bring it back down.
So you can actually do a really,
really good cardiovascular
workout in like fifteen
minutes or less just by going.
You want to spike it and
bring it back down.
By the way,
check with your doctor before
you do this.
If you have any heart conditions,
this might be ill advised.

(31:17):
So those are the four
movements that you need to work on.
And you need to focus on sleep.
You need to get seven and a
half to nine hours of sleep
opportunity every single night.
You need to try and sleep at
the same time every single night.
By the way,
humans are the only creature on
the planet that will forego sleep

(31:38):
for things that are
unrelated to food and procreation.
Those are the only reasons
you should ever not sleep or predation,
right?
To avoid predators.
And those are the only
reasons you should not meet.
Humans will just regularly
stay up and whatever,
solve the world's problems
over a glass of wine.

(31:58):
So we have that one characteristic.
Keep solving the world's problems.
I think that's a good thing.
The wine we could do,
it's not even debatable.
You should probably skip the wine.
I enjoy a glass of wine,
but you should probably skip the wine.
So those are the things, right?
You need to good sleep, good nutrition,
good exercise.
And a lot of that can depend on mindset.

(32:18):
So work to change your
mindset to understand that
a lot more is possible.
When you start thinking about inflammation,
your diet is key.
I have had so many
interviews with health experts whose
Each of them consistently say,
get rid of gluten, get rid of dairy,

(32:38):
get rid of sugar.
And if you do those three things,
you can probably see a
dramatic improvement wherever you're at.
And in fact,
sometimes it can give you the
mental clarity to have the
right mindset so that then
you can get the right sleep,
you can get the right
nutrition and you can get
the right exercise.
It may be that the lack of
mental clarity that you
have is because you're
experiencing some food

(32:59):
sensitivities and that's
clouding your mind,
preventing you from getting
the headway that you need.
Okay.
So that's that.
I think that's the first one.
Yeah.
And then how do we build a
business that betters the collective?
I think that is so important
because when I think about

(33:20):
building a business,
it's not just for me, right?
And ultimately I'm not going
to buy my product or service.
So why would I build the business for me?
It's about other people.
But I think this is
something that we all need to hear,
right?
Because if we're not
building a business that's
going to serve well,

(33:41):
then we probably shouldn't
be in business.
What are your thoughts on that?
Yeah, well, one, I think
you're not going to have a
successful business,
at least not for long,
if you're not serving other people,
right?
Like you really do have to serve,
whether that's ice cream or health.
Maybe those are good kind of spectrums.

(34:04):
So you really do need to
understand that it's in
service of people.
I think probably the bigger consideration,
the bigger challenge that entrepreneurs,
as many as I've interviewed,
as many as I've talked to,
as much training as I go to,
I think entrepreneurs forget
and will displace their own

(34:25):
financial success in lieu
of just waking up and doing the job again,
right?
So maybe they are delivering value,
but if you can't deliver
value and make money,
it is not sustainable.
And the reality is,
If you can deliver value and
make really good money,
then you can you have the

(34:45):
money to figure out how to
deliver that value to more people.
Right.
So I'm I've been involved
with a coaching franchise
as my coaches and attending
their events and actually
winning awards at their
events called Action Coach.
And one of the first things
that they will do.
when somebody starts
coaching with them as a

(35:07):
business is they will tell
them to raise their price.
And there was one person who is really,
really concerned about
raising their price.
And that is actually the owner,
not the customer.
And the data's really clear.
You can double your price
and you can still lose a
third of your clients and
be at the same spot.
So imagine making the same money
with two thirds of the customers,

(35:28):
like this is a better place to be.
It allows you to deliver
more value to those two
thirds and allows you to
have marketing budget and
kind of the wiggle room so
that you can hire people so
you can deliver more value.
There's a company called
Peak Potentials that does training.
And one of the things they talked about,
well, they talked, they kind of

(35:49):
break people down into kind
of different categories.
And one category is the money monk,
people who think, oh, money,
I'm too good for money and money,
you know,
I'm just here to deliver value
to the universe.
And the reality is,
is go make a million
dollars and you'll be in a
better place to deliver a
lot of value to the universe, right?
Don't shun money, embrace it,

(36:11):
and then do something with it.
I think a lot of people are
actually kind of afraid
what they might become if they get money.
That again goes back to
working on the mindset and
you need to address that.
But having money is the best
way to have impact, period, by far.
No questions.
And so I think

(36:31):
Be focused on delivering the
value that you have and be
mindful and continue to
invest in yourself.
I love what Alex Ramosi,
I don't know if you follow him,
but Alex Ramosi,
you should be whoever you
are who's listening.
He's an incredibly brilliant person.
entrepreneur,
and I would even argue philosopher.

(36:53):
And,
and one of the things that he says is
you should invest in the SN, SN me,
right?
Like the, it's not the S&P, it's the SME,
you like invest in yourself, get training,
find the right training.
And when you go to training,
make sure you take action
because there is no
learning if your actions don't change.

(37:14):
I love Alex.
Alex Ramosi also says that.
And then I think an action
coach that I've worked with, Doug Winnie,
says that knowledge is
useless until acted upon.
Right.
Like you've got to take the action,
which is why they're called Action Coach,
actually.
So I think that delivering

(37:35):
that value and make sure
that you're making good
money is how you're able to
deliver more value to more people.
And that should be your focus.
Oh, a hundred percent.
Thank you so much for saying
that because when I work with people,
I typically tell them the
exact same thing.
One,
don't be afraid of money because I
think a lot of people are afraid of it.

(37:57):
And two, it's usually,
Two to three times more,
I encourage people to raise their prices.
It's a perception thing, right?
If your price is too low,
you're going to be
perceived as a bargain brand.
And unless you want to be
perceived as a bargain and not premium,
you're going to have to change your ways,
right?

(38:19):
I love the phrase,
never compete on price
because there will always
be someone willing to go
out of business faster than you.
Yes, exactly.
One of my favorite quotes
from the Science of Getting
Rich book published in nineteen ten,
I reference it all all of the time.
Give everyone you interact

(38:40):
with in business more in
use value than you take
from them in cash value.
So deliver them a value.
Make sure they get an ROI.
And again,
you'll have no shortage of customers.
So what a powerful conversation.
We talked about everything
from health and wellness
and longevity to comedy and
improv and then money at the end,

(39:02):
which is so important
because regardless of what
our business is,
we need to be successful in
order for us to make the
impact that we want to make.
Chris, where can everybody find you,
my good friend?
Okay, well,
I would love if they would
follow me on Instagram and
they can follow me on
Instagram just at the handle My Vital C,

(39:22):
C as in carbon.
Like I mentioned,
there is a link for your audience,
myvitalc.com forward slash grasp.
There is a fifteen dollar coupon code.
Let me give you a little bit
of advice when you go to
that landing page.
And then I've got a charity
piece that I'm really proud of.
When you go to that page,
we do sell the product in olive oil,
avocado oil and MCT oil.

(39:43):
And I actually also have
Eighteen biohacking tips.
So it's a free PDF downloadable.
Just need to give your email.
So they'll be able to find
the eighteen biohacking
tips on this page.
That's themybattlec.com
forward slash grass.
If they're interested in
trying the product, people say,
which oil?
We recommend the olive oil
for two reasons.
First,
we're a science-based organization

(40:04):
and almost all of the
research is on the
ESS-Sixty molecule in olive oil.
So that's number one.
Number two,
olive oil has the highest
concentration of the ESS-Sixty molecule.
So you get about point eight
milligrams per milliliter in olive oil,
point six in avocado oil
and point three in MCT oil.
So go for the olive oil.
We also offer a twenty five

(40:26):
percent discount if you go
on subscription.
So even if you just want to
try the product once, go on subscription.
You can cancel at any time.
Our customer service
department has a thousand
five star reviews on Google.
They are not trained to talk
you out of canceling your subscription.
They're trained to help you.
And they actually do an amazing job.
It does turn out that most
people do stay on subscription.

(40:47):
And then finally, my book.
So my book is Live Longer and Better.
It's got the story of this molecule,
how it ended up in the health space,
how I ended up in the
health space and some of my
kind of early learnings
about longevity and where
the longevity space is probably going.
You can buy the book on
Amazon or you can get it on
the website with a special charity piece.

(41:09):
So it's not on the landing
page that I gave you,
but go to that landing page,
get that fifteen dollar coupon,
go to the menu structure,
find the book for ten extra dollars.
I will sign the book and one
hundred percent of the
signature fee goes to
Operation Underground Railroad.
So you may have heard of,
may have seen the movie,
The Sound of Freedom,

(41:29):
which is an amazing movie
about a horrible subject,
which is child sex trafficking,
which clearly we should get
off of this planet as soon as possible.
Operation Underground
Railroad is doing an
amazing job doing that.
And so a hundred percent of
the signature fee goes to
Operation Underground Railroad.
I'm a proud owner of the signed copy.

(41:49):
Oh, yeah.
That's right.
Yes.
Yes.
Once I saw that, I said, well,
there's no other option.
Right.
What a beautiful thing.
Well, Chris,
thank you so much for being a
guest today.
And thank you for everyone
who tuned in to this
episode of Grasp Confidence Podcast.
Guys, don't forget to like, follow,

(42:12):
subscribe,
share it with your audiences
and leave a review.
Each review is seen by me personally,
and I love every single one of them,
by the way.
And it helps more listeners
out there in the podcast
world see the value of tuning in.
This is what it's all about.
So do us a favor,

(42:32):
leave a review and share
this with as many people as possible.
And we will see you on the next episode.
Take care.

All Episodes

Episode Transcript

Popular Podcasts

On Purpose with Jay Shetty

Dateline NBC

24/7 News: The Latest

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#113: The Science of Longevity, Confidence, and the Chemistry of Purpose with Chris Burres

Episode Transcript

Popular Podcasts

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}On Purpose with Jay Shetty

Dateline NBC

24/7 News: The Latest

All Episodes

#113: The Science of Longevity, Confidence, and the Chemistry of Purpose with Chris Burres

On Purpose with Jay Shetty