What does it really take to build a company that impacts thousands and do it with confidence, clarity, and vision?
In this powerful episode of GRASP Confidence, host Tara LaFon Gooch sits down with Besnik Vrellaku, the founder and CEO of Salesflow.io—a breakthrough Go-To-Market platform transforming how B2B companies generate leads and scale with intention.
Besnik’s entrepreneurial journey didn’t start with a pitch deck or a tech accelerator, it started at 16, flipping merchandise online with grit and curiosity. Since then, he’s launched 8+ MVPs, achieved a successful micro-exit, and now leads a fully remote global team that serves over 10,000 sales and marketing pros around the world. His company is trusted by names like HubSpot, Monday.com, and LaunchDarkly.
But this episode goes deeper than tech; it’s about the mindset, resilience, and leadership it takes to build something that lasts.
Besnik opens up about the inner work behind outer success—the fears, pivots, and bold decisions that shaped his path.
You'll learn:
-
Why confidence isn’t something you wait for—it’s something you build
-
How to lead a high-performing remote team with heart and vision
-
What early-stage founders often overlook when launching products
-
Why comparison kills clarity—and how to stay grounded in your unique path
-
His principles for growth, leadership, and long-term sustainability in SaaS
Whether you're a founder, leader, or dreamer ready to step into your next level—this episode will remind you that you don’t need perfection to get started, you need conviction.
🎧 Tune in now and be inspired to take bold action toward the business, vision, and impact you’re called to create.
Available on all major podcast platforms, click here to learn more!
🌐 Connect with Besnik:
LinkedIn | Salesflow.io
🌴 Ready to take this work deeper?
Tara’s upcoming Christian women’s retreat in Cabo (January 16-19, 2026) is a luxury, spirit-led experience designed to help you realign, recharge, and step boldly into your divine calling. Spots are filling quickly, learn more here!
Book a clarity call to see if this is your next bold step.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
author who has a new book to
help guide you with these
steps to grasp your
confidence and own your power.
I love that.
Look around the room.
You'll see that you're not
so alone after all and that
unconfidence could look like any of us.
(00:20):
Maybe your whole life you
have been told that the best wins,
but I'm telling you right
now that the best known will win.
In this powerful episode of
(00:41):
Grasp Confidence,
I have the opportunity to
sit down with Besnek Brelecu,
the founder and CEO of SalesFlow.com,
a breakthrough go-to-market
platform transforming how
B-to-B companies generate
leads and scale with intention.
Besnik's entrepreneurial
(01:02):
journey didn't start with a
pitch deck or a tech accelerator.
It started at the age of sixteen,
flipping merchandise online
with grit and curiosity.
Since then, he's launched eight-plus MVPs,
achieved a successful micro-exit,
and now leads a fully
remote global team that
(01:23):
serves over ten thousand
sales and marketing pros
around the world.
His company is trusted by
names like HubSpot and
Monday.com and LaunchDarkly.
But this episode goes deeper than tech.
It's about the mindset, resilience,
and leadership it takes to
(01:43):
build something that lasts.
Besnick will open up about
the inner work behind the outer success,
the fears, the pivots,
the bold decisions that shaped his path.
Besnick, welcome to the show.
Tara, my pleasure.
Thank you for that introduction.
Absolutely.
It's not every day we get to
(02:04):
interview someone who has
scaled their company to the
level that you have.
And of course,
you're joining us today from London,
England.
But you've got all of these
amazing things happening right now.
I would love to hear a
little bit about
salesflow.io and the
success that you guys are
having as well as some of
(02:24):
your personal success,
if you wouldn't mind
sharing that with us.
Yeah, absolutely.
Salesflow.io is a
multi-channel sales engagement platform.
What we do is we effectively
are the lifeblood of SMEs.
We've managed to grow
predominantly in the US,
even as a London-based business, actually,
funnily enough.
(02:44):
And one of the core
cornerstone things that
came about from this true
success is naturally the
value that it provides to end customers.
We're very performance-driven.
If you're not getting opportunities, leads,
and
sales pipeline you are not
going to be paying that
recurring cost of a
subscription so I think the
the sort of ten thousand
(03:05):
users that we managed to
accumulate over the you
know been in business for
six plus years and well for
sales flow at least was
because of that value and
The reason is why though,
what kind of value is it?
You know,
the reality is that most SMBs
don't have VC funding.
They don't always, you know, the coaches,
the freelancers,
the agencies of the world,
(03:26):
nevermind the sales team
that exists out there.
They don't,
not everybody's VC backed and
are burning money like it's
just infinite.
So taking a step back,
we've managed to create a
multi seven figure business,
completely bootstrapped.
(03:46):
Okay,
with that means just with effectively
zero money made myself and CTO,
we managed to do it.
Now, the reality though,
was that when you look back
all these previous ventures
that used to have, you know,
eight MVPs plus,
all of them were
intentionally and unintentionally failed,
as you know,
that's a whole different discussion,
but all of them had a
(04:07):
reoccurring challenge.
They were, you know,
people didn't have the
budget to spend large
amounts of money in advertisement,
just called email and
wasn't working just by itself.
It was becoming overly
saturated and naturally call in,
you need manpower to do that.
You know,
it's exhausting of a mind of business.
So then what we did is we
(04:28):
created a multi-channel
LinkedIn and email
automation combined into a
singular system that just
provided the results people
wanted to see.
so that's how it really came
about that's the value
piece and our success came
from focusing on that core
value piece and nobody else
was really doing well
enough that takes security
into consideration takes
costs you know that's
(04:49):
affordable for SMEs you
know and that in itself
will allowed us to scale
but obviously it wasn't
just the product the
reality is we've we had so
many anchor and
or catalyst of opportunities
with influencers and
partners and doing our own
prospecting and sales
combined that allowed us to
(05:10):
have a trajectory from
being completely bootstrapped,
zero customers with
effectively zero money to, you know,
in a space of, you know, even two years,
our first year we made, you know,
millions plus really.
just because of that value add.
And normally customers and
folks out there that see
value spread the word for you.
So that we then just, you know,
(05:32):
it became a glorified
version of a network effect
really over time.
Wow, I love that.
The flywheel effect, right?
A hundred percent.
Yeah.
So obviously I've bootstrapped.
I know a lot of my friends
who own companies have done the same.
It's not easy, right?
(05:53):
And it's one of the most, you know,
I think everybody thinks, oh,
it's so cute.
You know, you start a business.
That's cool.
I'm going to put it on social media.
People don't realize that.
How difficult it is to run a business.
I always say that
entrepreneurship is the ultimate mirror,
(06:14):
ultimate personal development machine.
It shows you who you really are, the good,
the bad, the ugly, everything in between.
But what an inspirational
story to learn that, you know,
this business that you
started turned into a multi
seven figure a year business.
And it happened fairly quickly.
It sounds like you guys
(06:35):
really launched with a lot of success.
Yeah, we did, you know, thankfully.
You know,
we've had a lot of the timing was
just right.
Sometimes timing just aligns, you know,
and but, you know,
that that was the reality.
And I totally agree.
Bootstrap businesses are under praised.
You know,
you hear more people getting VC money,
(06:57):
but the hard earned cash
and money and value, profitability,
sustainability is actually a true, true,
true business.
I love that.
And I like how your business
incorporates LinkedIn with it as well.
I always tell people,
the entrepreneurs that I work with, again,
(07:17):
they get overwhelmed.
They think they have to be everywhere.
And while I agree with that
to a certain extent,
If you're going to be good at one thing,
that's really where you start.
And to me, it starts on LinkedIn.
It's the world's largest
business-to-business
networking platform there is.
And people are accessible.
(07:38):
It's a great way to find other folks.
And one of the best ways
that I have found before
reaching out on a cold
email or a cold call...
is actually looking at
somebody's LinkedIn profile,
doing a little bit of research,
finding some commonalities,
some areas of mutual
interest or something like that,
and starting a rapport with somebody.
(08:00):
There's nothing like
building a relationship
with someone because in
today's oversaturated world
of communication, hello,
What stands out is somebody that, you know,
takes the time and has, you know,
a multi-channel approach to
where you meet your customer,
where they are.
Right?
A hundred percent.
(08:20):
Yes.
I love that.
Well,
I have a sales background as you
might be able to tell.
If you're not selling, what are you doing?
You know, let's be honest here.
It's a cornerstone skill of anything.
That's right.
Absolutely.
Well, you know,
you're having all of this
incredible success and
congratulations for that,
(08:40):
but I'm sure it wasn't always this way.
Like I said, in my intro,
you really started your
entrepreneurship journey at
the age of flipping online merchandise.
I would like to hear a
little bit about that and
take us back to a time when
things looked a little
different than what they do now.
Oh, wow.
You know, I'm,
(09:01):
Hidden at the thirty three now.
So my my memory at sixteen is diminishing.
But all I do recall is, you know,
e-commerce was a very, very,
very new thing.
That's what maybe two thousand seven.
Right.
Like that was the iPhone
came out at that point.
So, you know, never mind mobile commerce.
(09:22):
So.
I mean,
there was those eight MVPs were
between when I was sixteen
and about twenty five, basically.
And they all had their own
journey and time in and
everything in between.
But really, I was, you know,
I started really young just
out of personal circumstances, you know,
(09:45):
as an immigrant in the UK.
And really,
one of the key cornerstone
things that came about each
one was just being an
absolutely in love and
obsessed with technology
and the things that it brought about.
So for me, I was really,
really interested in how to leverage tech,
be digital first, really at that age.
(10:05):
And so whilst they were
micro sort of ventures,
some barely even
incorporated at that point,
but a lot of them all were in technology,
some B to C, some B to B. And one of the,
you know, a lot of the work that were,
mvps that I've created were
all stemmed from the basic
(10:26):
book of the lean startup
really early on so I
actually read that book
religiously because it said
iterate fast and fail
quickly that's why you see
eight mvps they weren't
businesses a lot some of
them ended up trading but a
lot of them didn't and I
failed them purposefully
because I was trying to
assess what business model
(10:48):
can I go all in with
And spend the next five, ten years,
by the way,
because most people realize
that once you're in a business,
you started trading, you know,
just to pivot, you can pivot,
but you're really committing to that idea,
you know,
to that concept for the next five years.
So in my mind, I was like, well,
hold on a second.
I'm not going to go whatever
idea at that time, that moment,
(11:09):
and then spend the next
five years just being
obsessed and attached to
that single idea.
So I just became incredibly
agnostic at solving problems, basically.
So each one solved a problem
through technology.
In short,
whether it was renting platform
for the UK market,
whether it was a university
(11:29):
platform for cloud storage for students,
whether it was a content
marketing automation
platform that we had for solving that,
which became one that I was
going to go ahead with.
But like you mentioned,
circumstances didn't happen
based on partnerships and a few others.
So each MVP tackled different forms.
And some were, most of them actually,
(11:50):
some were intentionally,
I would fail because I said, hey,
Was it scalable enough
globally that I wanted to do?
Did it have the right
pricing strategy and economics to sell?
Because some of them you needed to sell,
you know, ten thousand,
a hundred thousand units
before you can make any money.
Like then you need the amount of capital.
(12:10):
Where are you going to get
it from to make it viable?
Then you had a technology feasibility.
Was it actually easy to
create the technology based
on the budget that I had at that time?
Then the others were based
on just the uniqueness or
differentiation to actually
take it to market.
So all these factors played
(12:31):
in the creation of MVPs.
And MVPs can vary from, hey,
can I just create a landing
page validated for
real-based data and customers?
or to all the way to
actually creating a subset
of features that you can
actually validate.
You're taking a next step really to say,
actually, is this providing enough value?
Am I speaking to customers, seeing it?
What's the reaction of the market?
(12:51):
And others where you go a step further,
where you actually launch it,
get paying customers and you evaluate it.
So each of them had a stepping stone,
sort of almost a
subconscious approval
process to company creation.
And then once a lot of these
criterias ended up being met for me,
one of those was actually
content flow there's a few
others that did well but
(13:12):
circumstances halted it but
others like sales flow
everything married up
correctly the right cto the
right tech the right value
property and the right
timing and I said I'm going
all in so then
I consciously made a
decision and I knew way
ahead of time that it was
going to be a success
before we even became a success.
(13:32):
It sounds cliche,
but I truly and truly
believe that once you have
enough data points based on
those experiences of eight MVPs,
you've got so much know-how.
Pretend you're an AI model.
You're getting all this data
in your mind to make good judgment calls.
So that's, I think,
(13:53):
the cornerstone learnings that I did.
And it happened to be software, basically,
because I can sell to the US.
I can sell to the rest of Europe.
I didn't want to be
contingent on a particular
location for a lot of different reasons,
for scalability, namely.
And that's actually how we grew.
We ended up actually growing, you know,
(14:15):
majority of our business in the US.
Because if it was a regional
restricted company,
then I don't think I'd have
the same level of success, if at all.
So yeah, perhaps I tracked a little bit,
but really,
that was kind of the core failings there.
I mean, of course,
the other failings were
more to do with not just
MVPs partnerships are the
(14:35):
right partners as committed as yourself,
others in the past have not, for example,
for, you know,
not something that you
would want to put people
into blame or anything like that.
But really, it's more circumstances are a
a really philosophical and
timing element of your business.
Do certain things align.
(14:56):
Whilst with the current partner, a CTO,
you know,
he had a direct interest in the
infrastructure for prospecting.
And that was like, you know,
Or, you know,
it's just the circumcised eye
line beautifully.
But it took, you know,
not the ninth one to get to that, really.
So if there's anything that I've learned,
(15:17):
you know,
based on those struggles and
failures is that you have
to have enough grit and
persistence to not be
obsessed with whatever idea you have,
but validate aggressively
and consciously.
I love that.
So much wisdom out there for
(15:38):
any entrepreneur listening
that it's okay to fail.
And in order to validate,
if there is a need for what you have,
you have to be willing to fail.
You have to be willing to validate.
You have to be willing to
stick your neck out there.
Get your hands dirty and try
something a little scary, right?
(16:00):
And a little new and not be
afraid of the outcome.
I think too many people, Besnick,
they're terrified of failure,
terrified of rejection.
I know a lot of really
amazing entrepreneurs that
are just so petrified of
failure because they're
afraid of what people will
(16:22):
think of them if and when they do.
And they're less afraid of
pursuing their dreams.
What do you think about that?
You know, I want to go back to your point,
right?
You said business is really hard.
(16:42):
And, you know,
I'm so glad you bought it
because the only truth, you know,
someone who's really
experienced business will
just tell you that.
And I will still say it.
Actually, it is incredibly hard.
And maybe my experience and
who I am as an individual,
maybe personality trait,
I don't know what.
But, you know,
(17:02):
I've met many people who just –
simply maybe it's whether
the obsession or the fire or the energy,
whatever it might be, I don't know,
I don't have a study to back it,
is somehow able to triumph through it.
I don't know whether it's
someone with ADHD or AD
that seems to triumph
through just because of
that energy that is
required to constantly,
(17:26):
it's not just about growth,
but problem solving consistently,
consistently.
And I think, you know, for those that are,
I think you have to
understand what your pain
threshold is and stress tolerance,
because not everybody's able to actually,
you know,
because sometimes I know many
people who are earning, you know,
(17:47):
two hundred,
three hundred K in their careers.
And, you know, they're they're not,
you know,
completely distorted or
traumatized by the world of
business that comes with it.
You can have a good life
because they were in
business so we can have
whether freedom or,
you know,
the ability to just have this
creative adventure that a
(18:08):
lot of entrepreneurs seek out.
And so it depends on the purpose.
And that will then define
your failure tolerance, I believe.
Because I have met
entrepreneurs out there who have,
you know, are great innovators,
but they're not businessmen.
They're not able to
And for that, like,
(18:29):
they're not able to really
grow a business.
And you talk about sales, by the way,
you know,
I've spoken to technically I've
advised companies who are
just CTO technical leaves,
they have zero idea about
how to adjust pricing
strategies and go to market
strategies and anything in between,
for example.
So my advice, though,
is to understand your threshold in short,
(18:49):
because it's sometimes
you're better off in a career.
making up money and you can
have a good life rather
than wasting five ten years
of your life or hey you
know if you can get VC
money get a salary in that
case you you know maybe the
VC route is better because
that will reduce your
stress kind of tolerance
maybe yes you have pressure
but you have people who are
(19:10):
still dictating what you
should be doing um but you know otherwise
If you have the,
I think to make business
not just difficult,
but just part of way of life now,
you know, to solve daily problems.
And now for me, for instance,
my threshold has gone so
high that it doesn't even
(19:31):
phase me anymore.
I don't see them like I used to.
Maybe that's just part of
the sort of the catalyst of learning.
And going into the next
level of how you think
about things is no longer
just being the only things
I stress about things I can't control.
I mean,
we had a team in Ukraine and there
was a war at one point.
I mean,
that's like that's excruciating
stress in different ways.
But that's not just business.
(19:52):
That's just things you can't control.
Right.
But the things that you can control,
I think.
you can overcome failures or
extreme level of stress by
just being obsessed by what you do.
And I think that's the way path.
I mean, a lot of people out there,
not just myself, I mean, who I'm,
I'm not some guy out there that's in,
(20:13):
you know, all these,
but what I've learned and
resonated with the people
is that you have to be
obsessed with what you love.
And I think that's those folks that are so
then it doesn't become a pain anymore.
It's just a part of the
experience that you have in
this business journey, you know,
ultimately.
And shocker,
if you're into philosophy and reading,
(20:33):
we're all going to die anyway.
So you might as well make
sure you do what you love, in short.
So I think that's what I
would say is that.
And I'm sure there's a lot of folks,
you know,
younger generations and older generations,
also your appetite for risk-taking,
is much higher when you're
between sixteen and maybe thirty or more.
(20:55):
I don't know what your circumstance.
I lived rent free right when
I used to be back home
living with parents and I
used to experiment like wildfire,
for example,
because I didn't have the burden.
If I do fail,
maybe I can't pay my mortgage or beyond.
So I think I understand the
folks that are in the
careers maybe have kids.
The risk is just so much higher, you know,
(21:15):
if things don't work out.
So I think the best thing to always
what I would advise to folks
is if you're in that
bracket of younger
generation is leverage that point of,
you'll learn a lot more
than working for any, you know, Tom,
Dick or Harry in a
corporate job is actually
do it at the beginning, really early on,
get some experience and
exposure from
organizational discipline perspective.
(21:37):
But thereafter,
I'd say just spend the five
years minimum in your twenties,
just experiment like wildfire,
living your parents weren't free.
If you can't, not everybody can, but,
Or, you know, live cheaply.
Like, why would you, you know,
want to live that flamboyant life?
Get a WeWork pass for two
hundred dollars and work there, you know.
So the alternatives for
(21:58):
those that are worried about failure,
I think, then, you know,
how are you managing your
savings in business?
Like,
what is where is that threshold where,
you know, you have to back out?
So now instead of having
five MVPs available to you,
call it five chances of success,
you now have two in your thirties.
so I would just ensure that
(22:19):
but you should at dirty
plus you should probably
have enough experience to
also have better judgment
than a twenty year old
right so your chance
success are higher in fact
but your chances of
pivoting the amount of
capital that you have are lower
So I would say that, you know,
just that's where the
threshold I would add for
based on circumstances and
(22:39):
age and experience.
And maybe there's a lot more,
but that just sort of the
first thing that comes to mind.
I love that.
It's so powerful because I
think so many of us,
they may look at somebody like you,
Besnick, and they may say,
it must be nice, right?
He must have just landed on
(23:00):
this thing and it happened overnight.
We often don't see the
precursors to these things.
We often don't see the sleepless nights.
We often don't see
the person in their parents' basement,
saving every single penny
and putting every single
penny back into a business
and not actually earning an income.
(23:21):
I've been there.
You know,
one of the interesting things in
my journey when I left my
corporate sales career,
I left with nothing, nothing.
I had a company car,
so I didn't have a car.
No insurance, no car, no salary,
no nothing.
I didn't even have a laptop.
had zero right so I started
(23:45):
with nothing and for me
that was actually a good
place and I do think it has
to do with personality kind
of like what you were
mentioning it has to do
with a risk tolerance and
for whatever reason I have
a very high risk tolerance
I'm I'm I like taking risks and
Yeah.
Excites me.
(24:05):
If I'm not taking a little bit of risk,
I get bored really easily.
Yeah.
One of those like you two.
Right.
That's one of those recipes.
You know,
you're supposed to be an entrepreneur.
You like taking risks or
else you get bored.
One of my core values is freedom.
That means I can't really
(24:27):
work in a tight little
structure in a box.
It's just not my personality.
I like to have my own
signature and package and
way of doing things.
So I think if we can all
just take that time to
figure out these things about ourselves,
I think our chances of
(24:47):
success would be a lot
higher and it doesn't mean
that failure is not going to happen,
but when it does,
it's just a learning opportunity.
I mean, I've failed plenty of times.
I've had failed partnerships
in business a lot, right?
I've started a couple of
businesses that absolutely went nowhere.
(25:08):
And you know what?
I'm proud of all of it
because it led me to the
point I am today.
And it sounds like you had the same story.
A hundred percent.
No, from zero, I'll tell you that much,
you know.
So I can totally resonate.
And kudos to you too, by the way.
You know,
it's amazing when I hear this
similar stories because
it's just like such a, you know,
(25:32):
it's such a great moment of, you know,
life goals.
You know, life is...
meant to be interesting.
And to go for that journey,
it just makes it more exciting.
If you were to simulate life
and how you would want to
trajectorize and how you want to do,
it's the perfect way to go about it.
But yeah, a hundred percent.
Partnerships, circumstances, this and that,
(25:55):
everything in between.
And sometimes if it doesn't work,
you're better off cutting
your losses short and
moving on to the next thing
or the next partner or the next thing.
Otherwise,
you don't want to be stuck into
a business you are not
obsessed with for the next five,
ten years.
I love that.
It has to be something you
are obsessed with.
And you have to be obsessed
(26:16):
with solving other people's problems.
And I think if we can all be
obsessed with solving other
people's problems,
solving their problems in business,
what are their problems in
their personal life,
whatever your business model is,
whatever your product or service is,
be obsessive about it.
And if you're obsessive,
(26:38):
It shows through your passion.
It shows through your work ethic.
It shows through your dedication.
Nothing gets in your way.
And all of a sudden,
the more obsessive you are,
the more you also say, no,
I'm not going to that party or no,
I can't do this.
Or, you know what,
I'm going to work a little
bit extra here and there and there.
(26:59):
And, you know,
a lot of this success that
we're talking about is built in the dark.
It's built when nobody's watching.
Yep.
Right.
I always say that that roots
grow in the soil for a reason.
They're in the dark.
Nobody can see the roots,
but that's where the power lies.
That's your foundation.
(27:19):
Right.
What do you think about that?
Oh, I mean,
it's just a mirror of my own experience,
to be honest, right?
So I think there's a
resonating theme there.
It's that.
I couldn't put it better in words myself,
Tara.
I would say, ultimately,
you are in charge of your
(27:41):
own outcomes in life.
And if you realistically
find ways to discipline yourself
based on how, you know,
it's based on how obsessive
you're becoming about what
you want to do effectively.
So I totally agree.
I mean,
I think those were excellently put.
I mean, I used to,
because I grew up in Oxford
(28:02):
and I used to go to some of
the local universities as my office.
You know, I used to, you know,
I can afford even two
hundred at that point.
So I used to compromise there.
If I had laptops and other resources,
how else am I going to, you know,
leverage my, because I didn't, you know,
I don't work from home typically.
So I just,
I wanted to be in an environment
where I can just focus, you know,
(28:23):
even if I had my
environment putting pressure on me to,
so I don't, you know, go on my phone.
That's the basics and do this.
I can be distracted by Y and
Z. So it's small things like that.
You just,
you have to first create your
environment that you want
to be in where you can actually just,
be productive and get work done.
(28:43):
So I totally agree.
I love that.
Any final words of wisdom
for somebody starting a
business or who's been in a
business for a while that's
just not quite scaling the
way they want it to, Besnik?
Anything that you can think
of for someone?
You know what,
since there's two personas there,
two very different advice,
(29:04):
I would say one would be
for those that are starting
out experiment,
like Wildfire seems to be
like my sort of reoccurring mention,
because I really do believe that.
And I think if you do not
validate quick enough, do not go for it,
or you're not confident
enough to have people who
want to pay before you even
build the product, before you invest.
So I would say that, to be honest.
(29:26):
Now you have tools like
Lovable and Replit and
cruiser and all that now in
the ai I mean I didn't have
to have to invest you know
fifty thousand a pop to try
and get particular mvp out
and now it's like what
you're paying twenty thirty
dollars a month to create
an mvp by the way so use
that tech wise right
everything is tech enabled
really unless it's like
some kind of b to c
(29:46):
hardware company in which
case you know probably
worth skipping this podcast
because I can't help too much then
but otherwise for someone
who's looking at scale's
got a business they've got
you know a hundred thousand
customers they wanted to go
I I just I think then it
just becomes about people
like you yeah you know
after you know hiring
(30:07):
hundreds of people over
time and you know managing
a team of you know plus
people in the company that
we have for example like
everything now stems about other people
And for you to be able to
anchor in somebody, take a bet.
Now,
you're no longer betting the business
being successful.
Now at that point,
(30:27):
if you're looking to scale up,
you're betting on people.
So find ways in...
And find and source yourself
or with others to find
particular people that know
they're going to be
catalysts to get you to
where you need to go.
So I think really betting on
people really and learning
about people and human
resources and talent starts
(30:49):
to become such a big priority.
And I've learned this and
burnt my fingers today.
a lot of times based on people.
Actually,
we could have been doubled to
where we even are, or maybe even less,
actually,
if I didn't have the current
team that I have,
because I love my team now, right?
Absolutely blessed with them.
But in the past, terrifying.
You know,
things really stagnated because
of the team.
(31:11):
and because of their ability
to actually support the business.
Once you get the right team in place,
they will care for you and
the business and everything in between,
then that will make a big difference.
So to those scaling up,
you study your ability to hire.
I love that.
It's great advice.
(31:31):
Where can everybody find and
connect with you and learn
more about you and your company?
So, yeah, well, I suppose, you know,
I'm always on LinkedIn posting a lot,
Tara, recently.
So best thing,
I'm pretty sure I'm like
probably the only one with
that first and last name.
So if you can spell it or memorize it, but,
(31:52):
you know, find me on LinkedIn, you know,
follow, connect.
Otherwise, you know,
if you're talking about
go-to-market strategies,
you're looking to, you know,
it's the whole purpose of sales flow.
It's a GTM tool.
You know, we're not going to,
you don't need a mortgage to sign up.
We have free accounts, free trials,
so you can go on, test it.
But really, we have a lot, mainly,
we do huge amounts of
(32:12):
resources on sales flow.
So for slash resources,
you can get guides and
growth hacks and growth marketing.
that you'll need to grow
your business just based on
other things beyond just prospecting.
So those two places would be the options.
Wonderful.
Well, thank you so much, Besnick,
for being an amazing guest
(32:33):
on the show and for sharing
your wisdom about how to
grow and scale a company
with intention and confidence.
And thank you so much for
everyone who tuned into
this episode today.
Guys, don't forget to follow, like,
subscribe and leave a review.
Each review helps more
listeners see the value of tuning in.
And I hope you will
(32:55):
encourage more people
around the world to do the same.
We will catch you on the next episode,
everyone.
Take care.
author who has a new book to
help guide you with these
steps to grasp your
confidence and own your power.
I love that.
Look around the room.
You'll see that you're not
so alone after all and that
unconfidence could look like any of us.
(00:20):
Maybe your whole life you
have been told that the best wins,
but I'm telling you right
now that the best known will win.
In this powerful episode of
(00:41):
Grasp Confidence,
I have the opportunity to
sit down with Besnek Brelecu,
the founder and CEO of SalesFlow.com,
a breakthrough go-to-market
platform transforming how
B-to-B companies generate
leads and scale with intention.
Besnik's entrepreneurial
(01:02):
journey didn't start with a
pitch deck or a tech accelerator.
It started at the age of sixteen,
flipping merchandise online
with grit and curiosity.
Since then, he's launched eight-plus MVPs,
achieved a successful micro-exit,
and now leads a fully
remote global team that
(01:23):
serves over ten thousand
sales and marketing pros
around the world.
His company is trusted by
names like HubSpot and
Monday.com and LaunchDarkly.
But this episode goes deeper than tech.
It's about the mindset, resilience,
and leadership it takes to
(01:43):
build something that lasts.
Besnick will open up about
the inner work behind the outer success,
the fears, the pivots,
the bold decisions that shaped his path.
Besnick, welcome to the show.
Tara, my pleasure.
Thank you for that introduction.
Absolutely.
It's not every day we get to
(02:04):
interview someone who has
scaled their company to the
level that you have.
And of course,
you're joining us today from London,
England.
But you've got all of these
amazing things happening right now.
I would love to hear a
little bit about
salesflow.io and the
success that you guys are
having as well as some of
(02:24):
your personal success,
if you wouldn't mind
sharing that with us.
Yeah, absolutely.
Salesflow.io is a
multi-channel sales engagement platform.
What we do is we effectively
are the lifeblood of SMEs.
We've managed to grow
predominantly in the US,
even as a London-based business, actually,
funnily enough.
(02:44):
And one of the core
cornerstone things that
came about from this true
success is naturally the
value that it provides to end customers.
We're very performance-driven.
If you're not getting opportunities, leads,
and
sales pipeline you are not
going to be paying that
recurring cost of a
subscription so I think the
the sort of ten thousand
(03:05):
users that we managed to
accumulate over the you
know been in business for
six plus years and well for
sales flow at least was
because of that value and
The reason is why though,
what kind of value is it?
You know,
the reality is that most SMBs
don't have VC funding.
They don't always, you know, the coaches,
the freelancers,
the agencies of the world,
(03:26):
nevermind the sales team
that exists out there.
They don't,
not everybody's VC backed and
are burning money like it's
just infinite.
So taking a step back,
we've managed to create a
multi seven figure business,
completely bootstrapped.
(03:46):
Okay,
with that means just with effectively
zero money made myself and CTO,
we managed to do it.
Now, the reality though,
was that when you look back
all these previous ventures
that used to have, you know,
eight MVPs plus,
all of them were
intentionally and unintentionally failed,
as you know,
that's a whole different discussion,
but all of them had a
(04:07):
reoccurring challenge.
They were, you know,
people didn't have the
budget to spend large
amounts of money in advertisement,
just called email and
wasn't working just by itself.
It was becoming overly
saturated and naturally call in,
you need manpower to do that.
You know,
it's exhausting of a mind of business.
So then what we did is we
(04:28):
created a multi-channel
LinkedIn and email
automation combined into a
singular system that just
provided the results people
wanted to see.
so that's how it really came
about that's the value
piece and our success came
from focusing on that core
value piece and nobody else
was really doing well
enough that takes security
into consideration takes
costs you know that's
(04:49):
affordable for SMEs you
know and that in itself
will allowed us to scale
but obviously it wasn't
just the product the
reality is we've we had so
many anchor and
or catalyst of opportunities
with influencers and
partners and doing our own
prospecting and sales
combined that allowed us to
(05:10):
have a trajectory from
being completely bootstrapped,
zero customers with
effectively zero money to, you know,
in a space of, you know, even two years,
our first year we made, you know,
millions plus really.
just because of that value add.
And normally customers and
folks out there that see
value spread the word for you.
So that we then just, you know,
(05:32):
it became a glorified
version of a network effect
really over time.
Wow, I love that.
The flywheel effect, right?
A hundred percent.
Yeah.
So obviously I've bootstrapped.
I know a lot of my friends
who own companies have done the same.
It's not easy, right?
(05:53):
And it's one of the most, you know,
I think everybody thinks, oh,
it's so cute.
You know, you start a business.
That's cool.
I'm going to put it on social media.
People don't realize that.
How difficult it is to run a business.
I always say that
entrepreneurship is the ultimate mirror,
(06:14):
ultimate personal development machine.
It shows you who you really are, the good,
the bad, the ugly, everything in between.
But what an inspirational
story to learn that, you know,
this business that you
started turned into a multi
seven figure a year business.
And it happened fairly quickly.
It sounds like you guys
(06:35):
really launched with a lot of success.
Yeah, we did, you know, thankfully.
You know,
we've had a lot of the timing was
just right.
Sometimes timing just aligns, you know,
and but, you know,
that that was the reality.
And I totally agree.
Bootstrap businesses are under praised.
You know,
you hear more people getting VC money,
(06:57):
but the hard earned cash
and money and value, profitability,
sustainability is actually a true, true,
true business.
I love that.
And I like how your business
incorporates LinkedIn with it as well.
I always tell people,
the entrepreneurs that I work with, again,
(07:17):
they get overwhelmed.
They think they have to be everywhere.
And while I agree with that
to a certain extent,
If you're going to be good at one thing,
that's really where you start.
And to me, it starts on LinkedIn.
It's the world's largest
business-to-business
networking platform there is.
And people are accessible.
(07:38):
It's a great way to find other folks.
And one of the best ways
that I have found before
reaching out on a cold
email or a cold call...
is actually looking at
somebody's LinkedIn profile,
doing a little bit of research,
finding some commonalities,
some areas of mutual
interest or something like that,
and starting a rapport with somebody.
(08:00):
There's nothing like
building a relationship
with someone because in
today's oversaturated world
of communication, hello,
What stands out is somebody that, you know,
takes the time and has, you know,
a multi-channel approach to
where you meet your customer,
where they are.
Right?
A hundred percent.
(08:20):
Yes.
I love that.
Well,
I have a sales background as you
might be able to tell.
If you're not selling, what are you doing?
You know, let's be honest here.
It's a cornerstone skill of anything.
That's right.
Absolutely.
Well, you know,
you're having all of this
incredible success and
congratulations for that,
(08:40):
but I'm sure it wasn't always this way.
Like I said, in my intro,
you really started your
entrepreneurship journey at
the age of flipping online merchandise.
I would like to hear a
little bit about that and
take us back to a time when
things looked a little
different than what they do now.
Oh, wow.
You know, I'm,
(09:01):
Hidden at the thirty three now.
So my my memory at sixteen is diminishing.
But all I do recall is, you know,
e-commerce was a very, very,
very new thing.
That's what maybe two thousand seven.
Right.
Like that was the iPhone
came out at that point.
So, you know, never mind mobile commerce.
(09:22):
So.
I mean,
there was those eight MVPs were
between when I was sixteen
and about twenty five, basically.
And they all had their own
journey and time in and
everything in between.
But really, I was, you know,
I started really young just
out of personal circumstances, you know,
(09:45):
as an immigrant in the UK.
And really,
one of the key cornerstone
things that came about each
one was just being an
absolutely in love and
obsessed with technology
and the things that it brought about.
So for me, I was really,
really interested in how to leverage tech,
be digital first, really at that age.
(10:05):
And so whilst they were
micro sort of ventures,
some barely even
incorporated at that point,
but a lot of them all were in technology,
some B to C, some B to B. And one of the,
you know, a lot of the work that were,
mvps that I've created were
all stemmed from the basic
(10:26):
book of the lean startup
really early on so I
actually read that book
religiously because it said
iterate fast and fail
quickly that's why you see
eight mvps they weren't
businesses a lot some of
them ended up trading but a
lot of them didn't and I
failed them purposefully
because I was trying to
assess what business model
(10:48):
can I go all in with
And spend the next five, ten years,
by the way,
because most people realize
that once you're in a business,
you started trading, you know,
just to pivot, you can pivot,
but you're really committing to that idea,
you know,
to that concept for the next five years.
So in my mind, I was like, well,
hold on a second.
I'm not going to go whatever
idea at that time, that moment,
(11:09):
and then spend the next
five years just being
obsessed and attached to
that single idea.
So I just became incredibly
agnostic at solving problems, basically.
So each one solved a problem
through technology.
In short,
whether it was renting platform
for the UK market,
whether it was a university
(11:29):
platform for cloud storage for students,
whether it was a content
marketing automation
platform that we had for solving that,
which became one that I was
going to go ahead with.
But like you mentioned,
circumstances didn't happen
based on partnerships and a few others.
So each MVP tackled different forms.
And some were, most of them actually,
(11:50):
some were intentionally,
I would fail because I said, hey,
Was it scalable enough
globally that I wanted to do?
Did it have the right
pricing strategy and economics to sell?
Because some of them you needed to sell,
you know, ten thousand,
a hundred thousand units
before you can make any money.
Like then you need the amount of capital.
(12:10):
Where are you going to get
it from to make it viable?
Then you had a technology feasibility.
Was it actually easy to
create the technology based
on the budget that I had at that time?
Then the others were based
on just the uniqueness or
differentiation to actually
take it to market.
So all these factors played
(12:31):
in the creation of MVPs.
And MVPs can vary from, hey,
can I just create a landing
page validated for
real-based data and customers?
or to all the way to
actually creating a subset
of features that you can
actually validate.
You're taking a next step really to say,
actually, is this providing enough value?
Am I speaking to customers, seeing it?
What's the reaction of the market?
(12:51):
And others where you go a step further,
where you actually launch it,
get paying customers and you evaluate it.
So each of them had a stepping stone,
sort of almost a
subconscious approval
process to company creation.
And then once a lot of these
criterias ended up being met for me,
one of those was actually
content flow there's a few
others that did well but
(13:12):
circumstances halted it but
others like sales flow
everything married up
correctly the right cto the
right tech the right value
property and the right
timing and I said I'm going
all in so then
I consciously made a
decision and I knew way
ahead of time that it was
going to be a success
before we even became a success.
(13:32):
It sounds cliche,
but I truly and truly
believe that once you have
enough data points based on
those experiences of eight MVPs,
you've got so much know-how.
Pretend you're an AI model.
You're getting all this data
in your mind to make good judgment calls.
So that's, I think,
(13:53):
the cornerstone learnings that I did.
And it happened to be software, basically,
because I can sell to the US.
I can sell to the rest of Europe.
I didn't want to be
contingent on a particular
location for a lot of different reasons,
for scalability, namely.
And that's actually how we grew.
We ended up actually growing, you know,
(14:15):
majority of our business in the US.
Because if it was a regional
restricted company,
then I don't think I'd have
the same level of success, if at all.
So yeah, perhaps I tracked a little bit,
but really,
that was kind of the core failings there.
I mean, of course,
the other failings were
more to do with not just
MVPs partnerships are the
(14:35):
right partners as committed as yourself,
others in the past have not, for example,
for, you know,
not something that you
would want to put people
into blame or anything like that.
But really, it's more circumstances are a
a really philosophical and
timing element of your business.
Do certain things align.
(14:56):
Whilst with the current partner, a CTO,
you know,
he had a direct interest in the
infrastructure for prospecting.
And that was like, you know,
Or, you know,
it's just the circumcised eye
line beautifully.
But it took, you know,
not the ninth one to get to that, really.
So if there's anything that I've learned,
(15:17):
you know,
based on those struggles and
failures is that you have
to have enough grit and
persistence to not be
obsessed with whatever idea you have,
but validate aggressively
and consciously.
I love that.
So much wisdom out there for
(15:38):
any entrepreneur listening
that it's okay to fail.
And in order to validate,
if there is a need for what you have,
you have to be willing to fail.
You have to be willing to validate.
You have to be willing to
stick your neck out there.
Get your hands dirty and try
something a little scary, right?
(16:00):
And a little new and not be
afraid of the outcome.
I think too many people, Besnick,
they're terrified of failure,
terrified of rejection.
I know a lot of really
amazing entrepreneurs that
are just so petrified of
failure because they're
afraid of what people will
(16:22):
think of them if and when they do.
And they're less afraid of
pursuing their dreams.
What do you think about that?
You know, I want to go back to your point,
right?
You said business is really hard.
(16:42):
And, you know,
I'm so glad you bought it
because the only truth, you know,
someone who's really
experienced business will
just tell you that.
And I will still say it.
Actually, it is incredibly hard.
And maybe my experience and
who I am as an individual,
maybe personality trait,
I don't know what.
But, you know,
(17:02):
I've met many people who just –
simply maybe it's whether
the obsession or the fire or the energy,
whatever it might be, I don't know,
I don't have a study to back it,
is somehow able to triumph through it.
I don't know whether it's
someone with ADHD or AD
that seems to triumph
through just because of
that energy that is
required to constantly,
(17:26):
it's not just about growth,
but problem solving consistently,
consistently.
And I think, you know, for those that are,
I think you have to
understand what your pain
threshold is and stress tolerance,
because not everybody's able to actually,
you know,
because sometimes I know many
people who are earning, you know,
(17:47):
two hundred,
three hundred K in their careers.
And, you know, they're they're not,
you know,
completely distorted or
traumatized by the world of
business that comes with it.
You can have a good life
because they were in
business so we can have
whether freedom or,
you know,
the ability to just have this
creative adventure that a
(18:08):
lot of entrepreneurs seek out.
And so it depends on the purpose.
And that will then define
your failure tolerance, I believe.
Because I have met
entrepreneurs out there who have,
you know, are great innovators,
but they're not businessmen.
They're not able to
And for that, like,
(18:29):
they're not able to really
grow a business.
And you talk about sales, by the way,
you know,
I've spoken to technically I've
advised companies who are
just CTO technical leaves,
they have zero idea about
how to adjust pricing
strategies and go to market
strategies and anything in between,
for example.
So my advice, though,
is to understand your threshold in short,
(18:49):
because it's sometimes
you're better off in a career.
making up money and you can
have a good life rather
than wasting five ten years
of your life or hey you
know if you can get VC
money get a salary in that
case you you know maybe the
VC route is better because
that will reduce your
stress kind of tolerance
maybe yes you have pressure
but you have people who are
(19:10):
still dictating what you
should be doing um but you know otherwise
If you have the,
I think to make business
not just difficult,
but just part of way of life now,
you know, to solve daily problems.
And now for me, for instance,
my threshold has gone so
high that it doesn't even
(19:31):
phase me anymore.
I don't see them like I used to.
Maybe that's just part of
the sort of the catalyst of learning.
And going into the next
level of how you think
about things is no longer
just being the only things
I stress about things I can't control.
I mean,
we had a team in Ukraine and there
was a war at one point.
I mean,
that's like that's excruciating
stress in different ways.
But that's not just business.
(19:52):
That's just things you can't control.
Right.
But the things that you can control,
I think.
you can overcome failures or
extreme level of stress by
just being obsessed by what you do.
And I think that's the way path.
I mean, a lot of people out there,
not just myself, I mean, who I'm,
I'm not some guy out there that's in,
(20:13):
you know, all these,
but what I've learned and
resonated with the people
is that you have to be
obsessed with what you love.
And I think that's those folks that are so
then it doesn't become a pain anymore.
It's just a part of the
experience that you have in
this business journey, you know,
ultimately.
And shocker,
if you're into philosophy and reading,
(20:33):
we're all going to die anyway.
So you might as well make
sure you do what you love, in short.
So I think that's what I
would say is that.
And I'm sure there's a lot of folks,
you know,
younger generations and older generations,
also your appetite for risk-taking,
is much higher when you're
between sixteen and maybe thirty or more.
(20:55):
I don't know what your circumstance.
I lived rent free right when
I used to be back home
living with parents and I
used to experiment like wildfire,
for example,
because I didn't have the burden.
If I do fail,
maybe I can't pay my mortgage or beyond.
So I think I understand the
folks that are in the
careers maybe have kids.
The risk is just so much higher, you know,
(21:15):
if things don't work out.
So I think the best thing to always
what I would advise to folks
is if you're in that
bracket of younger
generation is leverage that point of,
you'll learn a lot more
than working for any, you know, Tom,
Dick or Harry in a
corporate job is actually
do it at the beginning, really early on,
get some experience and
exposure from
organizational discipline perspective.
(21:37):
But thereafter,
I'd say just spend the five
years minimum in your twenties,
just experiment like wildfire,
living your parents weren't free.
If you can't, not everybody can, but,
Or, you know, live cheaply.
Like, why would you, you know,
want to live that flamboyant life?
Get a WeWork pass for two
hundred dollars and work there, you know.
So the alternatives for
(21:58):
those that are worried about failure,
I think, then, you know,
how are you managing your
savings in business?
Like,
what is where is that threshold where,
you know, you have to back out?
So now instead of having
five MVPs available to you,
call it five chances of success,
you now have two in your thirties.
so I would just ensure that
(22:19):
but you should at dirty
plus you should probably
have enough experience to
also have better judgment
than a twenty year old
right so your chance
success are higher in fact
but your chances of
pivoting the amount of
capital that you have are lower
So I would say that, you know,
just that's where the
threshold I would add for
based on circumstances and
(22:39):
age and experience.
And maybe there's a lot more,
but that just sort of the
first thing that comes to mind.
I love that.
It's so powerful because I
think so many of us,
they may look at somebody like you,
Besnick, and they may say,
it must be nice, right?
He must have just landed on
(23:00):
this thing and it happened overnight.
We often don't see the
precursors to these things.
We often don't see the sleepless nights.
We often don't see
the person in their parents' basement,
saving every single penny
and putting every single
penny back into a business
and not actually earning an income.
(23:21):
I've been there.
You know,
one of the interesting things in
my journey when I left my
corporate sales career,
I left with nothing, nothing.
I had a company car,
so I didn't have a car.
No insurance, no car, no salary,
no nothing.
I didn't even have a laptop.
had zero right so I started
(23:45):
with nothing and for me
that was actually a good
place and I do think it has
to do with personality kind
of like what you were
mentioning it has to do
with a risk tolerance and
for whatever reason I have
a very high risk tolerance
I'm I'm I like taking risks and
Yeah.
Excites me.
(24:05):
If I'm not taking a little bit of risk,
I get bored really easily.
Yeah.
One of those like you two.
Right.
That's one of those recipes.
You know,
you're supposed to be an entrepreneur.
You like taking risks or
else you get bored.
One of my core values is freedom.
That means I can't really
(24:27):
work in a tight little
structure in a box.
It's just not my personality.
I like to have my own
signature and package and
way of doing things.
So I think if we can all
just take that time to
figure out these things about ourselves,
I think our chances of
(24:47):
success would be a lot
higher and it doesn't mean
that failure is not going to happen,
but when it does,
it's just a learning opportunity.
I mean, I've failed plenty of times.
I've had failed partnerships
in business a lot, right?
I've started a couple of
businesses that absolutely went nowhere.
(25:08):
And you know what?
I'm proud of all of it
because it led me to the
point I am today.
And it sounds like you had the same story.
A hundred percent.
No, from zero, I'll tell you that much,
you know.
So I can totally resonate.
And kudos to you too, by the way.
You know,
it's amazing when I hear this
similar stories because
it's just like such a, you know,
(25:32):
it's such a great moment of, you know,
life goals.
You know, life is...
meant to be interesting.
And to go for that journey,
it just makes it more exciting.
If you were to simulate life
and how you would want to
trajectorize and how you want to do,
it's the perfect way to go about it.
But yeah, a hundred percent.
Partnerships, circumstances, this and that,
(25:55):
everything in between.
And sometimes if it doesn't work,
you're better off cutting
your losses short and
moving on to the next thing
or the next partner or the next thing.
Otherwise,
you don't want to be stuck into
a business you are not
obsessed with for the next five,
ten years.
I love that.
It has to be something you
are obsessed with.
And you have to be obsessed
(26:16):
with solving other people's problems.
And I think if we can all be
obsessed with solving other
people's problems,
solving their problems in business,
what are their problems in
their personal life,
whatever your business model is,
whatever your product or service is,
be obsessive about it.
And if you're obsessive,
(26:38):
It shows through your passion.
It shows through your work ethic.
It shows through your dedication.
Nothing gets in your way.
And all of a sudden,
the more obsessive you are,
the more you also say, no,
I'm not going to that party or no,
I can't do this.
Or, you know what,
I'm going to work a little
bit extra here and there and there.
(26:59):
And, you know,
a lot of this success that
we're talking about is built in the dark.
It's built when nobody's watching.
Yep.
Right.
I always say that that roots
grow in the soil for a reason.
They're in the dark.
Nobody can see the roots,
but that's where the power lies.
That's your foundation.
(27:19):
Right.
What do you think about that?
Oh, I mean,
it's just a mirror of my own experience,
to be honest, right?
So I think there's a
resonating theme there.
It's that.
I couldn't put it better in words myself,
Tara.
I would say, ultimately,
you are in charge of your
(27:41):
own outcomes in life.
And if you realistically
find ways to discipline yourself
based on how, you know,
it's based on how obsessive
you're becoming about what
you want to do effectively.
So I totally agree.
I mean,
I think those were excellently put.
I mean, I used to,
because I grew up in Oxford
(28:02):
and I used to go to some of
the local universities as my office.
You know, I used to, you know,
I can afford even two
hundred at that point.
So I used to compromise there.
If I had laptops and other resources,
how else am I going to, you know,
leverage my, because I didn't, you know,
I don't work from home typically.
So I just,
I wanted to be in an environment
where I can just focus, you know,
(28:23):
even if I had my
environment putting pressure on me to,
so I don't, you know, go on my phone.
That's the basics and do this.
I can be distracted by Y and
Z. So it's small things like that.
You just,
you have to first create your
environment that you want
to be in where you can actually just,
be productive and get work done.
(28:43):
So I totally agree.
I love that.
Any final words of wisdom
for somebody starting a
business or who's been in a
business for a while that's
just not quite scaling the
way they want it to, Besnik?
Anything that you can think
of for someone?
You know what,
since there's two personas there,
two very different advice,
(29:04):
I would say one would be
for those that are starting
out experiment,
like Wildfire seems to be
like my sort of reoccurring mention,
because I really do believe that.
And I think if you do not
validate quick enough, do not go for it,
or you're not confident
enough to have people who
want to pay before you even
build the product, before you invest.
So I would say that, to be honest.
(29:26):
Now you have tools like
Lovable and Replit and
cruiser and all that now in
the ai I mean I didn't have
to have to invest you know
fifty thousand a pop to try
and get particular mvp out
and now it's like what
you're paying twenty thirty
dollars a month to create
an mvp by the way so use
that tech wise right
everything is tech enabled
really unless it's like
some kind of b to c
(29:46):
hardware company in which
case you know probably
worth skipping this podcast
because I can't help too much then
but otherwise for someone
who's looking at scale's
got a business they've got
you know a hundred thousand
customers they wanted to go
I I just I think then it
just becomes about people
like you yeah you know
after you know hiring
(30:07):
hundreds of people over
time and you know managing
a team of you know plus
people in the company that
we have for example like
everything now stems about other people
And for you to be able to
anchor in somebody, take a bet.
Now,
you're no longer betting the business
being successful.
Now at that point,
(30:27):
if you're looking to scale up,
you're betting on people.
So find ways in...
And find and source yourself
or with others to find
particular people that know
they're going to be
catalysts to get you to
where you need to go.
So I think really betting on
people really and learning
about people and human
resources and talent starts
(30:49):
to become such a big priority.
And I've learned this and
burnt my fingers today.
a lot of times based on people.
Actually,
we could have been doubled to
where we even are, or maybe even less,
actually,
if I didn't have the current
team that I have,
because I love my team now, right?
Absolutely blessed with them.
But in the past, terrifying.
You know,
things really stagnated because
of the team.
(31:11):
and because of their ability
to actually support the business.
Once you get the right team in place,
they will care for you and
the business and everything in between,
then that will make a big difference.
So to those scaling up,
you study your ability to hire.
I love that.
It's great advice.
(31:31):
Where can everybody find and
connect with you and learn
more about you and your company?
So, yeah, well, I suppose, you know,
I'm always on LinkedIn posting a lot,
Tara, recently.
So best thing,
I'm pretty sure I'm like
probably the only one with
that first and last name.
So if you can spell it or memorize it, but,
(31:52):
you know, find me on LinkedIn, you know,
follow, connect.
Otherwise, you know,
if you're talking about
go-to-market strategies,
you're looking to, you know,
it's the whole purpose of sales flow.
It's a GTM tool.
You know, we're not going to,
you don't need a mortgage to sign up.
We have free accounts, free trials,
so you can go on, test it.
But really, we have a lot, mainly,
we do huge amounts of
(32:12):
resources on sales flow.
So for slash resources,
you can get guides and
growth hacks and growth marketing.
that you'll need to grow
your business just based on
other things beyond just prospecting.
So those two places would be the options.
Wonderful.
Well, thank you so much, Besnick,
for being an amazing guest
(32:33):
on the show and for sharing
your wisdom about how to
grow and scale a company
with intention and confidence.
And thank you so much for
everyone who tuned into
this episode today.
Guys, don't forget to follow, like,
subscribe and leave a review.
Each review helps more
listeners see the value of tuning in.
And I hope you will
(32:55):
encourage more people
around the world to do the same.
We will catch you on the next episode,
everyone.
Take care.
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