What does it take to go from mixing skincare products at your kitchen table to running a multimillion-dollar global brand?
In this episode of GRASP Confidence, Tara LaFon Gooch sits down with Jacine Greenwood, the visionary founder and CEO of Roccoco Botanicals—the fastest-growing beauty company in the Asia Pacific and the only Australian brand to receive the prestigious Alle’ Award for cosmetic innovation.
Known as The Fairy-Godmother of Skin, Jacine is a globally awarded cosmetic chemist whose rebellious approach to skincare has redefined what’s possible in the beauty industry. Fueled by a deeply personal mission to heal her own and her children’s chronic skin conditions, Jacine pioneered 94–100% natural botanical formulations that outperform traditional cosmeceuticals—and built an empire in the process.
In this powerful conversation, Jacine opens up about:
-
The early struggles that sparked her mission
-
Why she chose to break all the rules of traditional beauty
-
How confidence and conviction shaped her entrepreneurial journey
-
What it really takes to innovate in a saturated market
-
The leadership mindset behind Roccoco’s explosive growth
-
Her advice for women ready to disrupt their own industries
Whether you’re an entrepreneur, a leader, or someone searching for the confidence to follow your calling, Jacine’s story is proof that purpose-driven rebellion can create massive impact.
Follow Jacine on Facebook
Follow Jacine on LinkedIn
Learn more about Roccoco Botanicals here!
🎧 Listen now. Be inspired. Choose confidence.
🌴 Ready to take this work deeper?
Tara’s upcoming Christian women’s retreat in Cabo (January 16-19, 2026) is a luxury, spirit-led experience designed to help you realign, recharge, and step boldly into your divine calling. Spots are filling quickly, learn more here!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:26):
From her kitchen table to a
multi-million dollar global brand,
Jacene Greenwood is the
powerhouse behind Rococo Botanicals,
the fastest growing beauty
company in the Asia Pacific.
As a globally awarded
cosmetic chemist and CEO,
(00:47):
Jacene disrupted the
skincare industry with a
rebellious results-driven
formulations crafted from
ninety-four to one hundred
percent natural botanicals.
Her mission is to heal the skin barrier,
never harm it.
What began as a personal
(01:08):
quest to solve her family's
chronic skin conditions
quickly evolved into
international acclaim,
with Rococo earning top
innovation awards and being
named to the Financial
Times Fast One Hundred.
Jacene's fearless innovation
and unwavering confidence
(01:30):
are not only just transforming beauty,
they're inspiring
entrepreneurs everywhere.
In this episode,
we will take a deep dive into purpose,
grit and breaking rules
built and building a
category defining brand.
Jacene, welcome to the show, my friend.
(01:51):
Thank you so much, Tara.
It's a pleasure to be here.
Yes.
Well, I love that intro.
I mean, how amazing is that?
You started from your kitchen table.
It sounds like something out of a movie.
And in fact, as I'm reading that intro,
it should be a movie.
Right.
I think it's funny.
(02:12):
Like,
I think if we were to take ourselves
back to when we were sixteen,
would we ever imagine that
I'm doing what we're doing now?
No, no.
Like how much life can change.
So, yeah,
I started my brand because I just
couldn't find anything on
the market for my skin.
(02:33):
They say that problems are
the mother of solutions and
it certainly wasn't our case.
So, yeah,
we had really bad cystic acne as
a teenager and it really
affected my self-esteem.
Like I had to choose my
clothes based on how bad
the acne was on my back.
(02:54):
And I spent hours covering up, like, acne,
only not realising that
what I was doing was
actually making it worse.
So that was the impetus.
And then my children also
developed really bad eczema.
And the doctors could not
give me a solution.
All they would do would be
to prescribe steroids.
And I thought, this isn't an answer.
(03:15):
So that's what made me start
and kept me going through all of it.
It's funny how sometimes
life gives us curve balls
that put us in the right direction.
So when I started within a very short time,
I had my first spinal
surgery and my neck went
(03:36):
and I've had eight since.
And I couldn't work in my
beauty clinic anymore.
And in all honesty,
it was probably the best
thing that ever happened to me.
Because if I had of,
I would have not kept the
focus on the brand and kept
doing clients being the
operator as most business owners are,
they're stuck in the grind.
(03:57):
And instead it forced me to
actually focus on the brand
because I couldn't work as
I normally did.
And that's what made it take off.
So if I hadn't have given it
that initial burst of energy,
it probably would still be
nowhere in all honesty.
Oh, okay.
All right.
(04:17):
Every entrepreneur better be
writing this down.
Growth doesn't happen when
you're working a ton in the
business as an operator.
It comes when you're a director.
But that's one of the
hardest parts of entrepreneurship, Jason,
is...
We're the one who knows it all.
We know all the ins and outs.
(04:38):
And it feels like parting
with a child when we have
to divide responsibilities sometimes.
But in order for us to
actually grow and scale our business,
we can't be the ones
involved in the daily stuff.
And it took you having surgery to do that.
I love that story.
(04:59):
Yes, yes.
I feel like as you grow,
because when you first start out,
you do everything.
And then I quickly learned
that I got called down once
by a mentor and I was doing
the books at the time.
And I still had staff.
And he said to me,
(05:19):
why are you doing the books?
And I'm horrified to think
these words came out of my mouth.
I said, I can't afford one.
And he looked at me and he said,
are you joking?
Because we were doing
multimillion at that time.
And he just went, you can afford one.
And so I think it's
(05:40):
important to realize that
at every level that we climb in business,
there will still be some
sort of mind block because
otherwise you'd be further ahead.
And so for me,
that was really like it was
really like eye opening to me.
Because I thought I'd got
rid of all my limiting
beliefs because I came up
from a family with no money.
So we had secondhand clothes.
(06:03):
I hated free dress days.
My father was an Anglican priest.
So they certainly don't get
paid a lot of money.
And I thought that I'd let all of that go.
And for it to come back to me,
I'd realized, oh, my God, I haven't.
So yeah, it still hits up even now.
There's some things I won't
(06:23):
give up in my business
because I love them,
but they're my genius zones.
So that's okay to keep those ones.
Yeah, that's okay to keep those.
I agree.
That is so fascinating.
So here's a synergy we have.
I also grew up, I'm the youngest of five.
We grew up a lot of times, you know,
(06:45):
at the poverty line,
sometimes just even below
the poverty line, right?
So secondhand clothes, hello.
And I just remember this.
And for a long time, it, you know,
really held me back.
I had all of these money blocks.
And, you know, in all fairness,
it's not like you're
walking around consciously saying,
(07:05):
I have money blocks.
You just don't know any better, right?
But they surfaced.
in especially
entrepreneurship because
entrepreneurship is the
mirror of who you are in a lot of ways.
Right.
So have subconscious beliefs
about money or self-esteem,
(07:26):
whatever it is,
they'll surface and it'll
rear its ugly head.
Right.
It's certainly with me.
Absolutely.
And, you know,
one of the things I realized, too,
is that your income can
never surpass the limiting
beliefs you have.
(07:47):
Absolutely.
Never.
Right.
That's fascinating.
So a lot of people are
listening to this right now
and they're saying, OK,
Justine is living the dream.
She's exactly in the place I
want to be in as an entrepreneur.
But they're saying, how did you do it?
So I would love for you to
(08:07):
take us down that path a
little bit in that journey
of how you went from that
idea to then reality,
because that's a big leap.
yeah yeah so so when I first
started like and I want to
share this for six months I
actually told myself I
wasn't smart enough like so
(08:27):
I I thought when I started
like I wasn't a cosmetic
chemist I am now but I
self-taught myself cosmetic
chemistry because I thought
if I don't do this nobody's
going to do this
And so that's what was my driving force.
But I thought, can I even do this?
And then after six months,
(08:48):
like I called calling.
I just couldn't ignore it anymore.
Like I have to do this.
So I started reading chemistry books.
I started looking at what
was in products and dissecting it down.
And, you know,
like my first product took
me fifty two times to get right.
So I just kept going and going and going.
(09:09):
And I thought, okay, well,
that didn't work.
You know,
less time than the filament of a
light bulb took to get right.
So that's a good thing.
But I just kept going.
And then what I realized
very quickly after I
started putting my products
together and they were
getting really good results
from my clients and really
good feedback was that I
(09:32):
didn't know how to market myself.
And so that was my next
challenge was that even if
you've got a great product,
the whole concept that people believe,
build it and they shall come.
No, they do not come.
Unfortunately, it would be lovely,
you know, but they don't.
(09:53):
And so I realised I was the
classic technician in
Michael Gerber's book, The E-Myth.
that I knew nothing about
running a business.
I knew nothing about marketing myself.
And so I quickly started learning.
And so I did so many copywriting courses.
(10:15):
I've probably invested over
half a million dollars in
learning marketing over, I would say,
at least the last five years.
And I've done it.
I've been doing it for fifteen years.
So first I started with any
free content I could.
Because when you're starting
as an entrepreneur,
you don't have a lot of cash.
And so I started with
anything that was free.
(10:35):
I would be watching YouTube videos.
I would be reading blogs.
I would start to follow people.
And they didn't have ChatGPT then either.
So, you know,
like you had to do this whole
Google thing.
And so I just kept watching
and reading and listening
to marketing stuff and
anything that was mindset and positivity.
and kept focusing on that reading books.
(10:58):
Books was my thing.
I couldn't afford a coach at the time.
So for me,
a thirty dollar investment in a
book was the best money I
would ever spend because it
was changing my mindset bit by bit.
So that's how I first started.
I've had subliminal messages
on my computer for about
(11:18):
probably twenty years.
tell me tell me what does
that mean so the the
messages flick up on my
computer screen while I'm
working and they come up so
fast that your conscious
brain doesn't actually have
time to say that's not true
(11:39):
and so I've been doing that
for years I even
brainwashed my children
when they were on my
computer to say that they
were kind that they were caring
that they were all of the
attributes I'd want in a
really beautiful human being.
And so, yeah,
I kept listening
subconsciously to what it was telling me.
(12:00):
So I've done that.
I'm very big into vision boards as well.
I find the static vision
boards don't ever work for me.
I know they work for some people,
but it doesn't work for my brain.
My brain, it connects with music.
So for me,
I have to have the vision board
moving and music with it or
I just wander off in another direction.
(12:23):
So that's what I've done.
And what's always amazed me
is when I have put things
on my vision board at the time,
I've had absolutely no clue
how they're going to come to fruition.
Like I've just no idea.
And then literally I'll look
back at it and two years
later and I'm like, oh, look,
we've done that.
That's ticked off.
So then I update the vision
(12:44):
board every year.
Um, like the,
our house is a classic example.
Um, we,
when I broke up from my second husband,
I sink all of my divorce
money into my business,
which was not much about a
hundred and forty K. And so
we've been out of the
housing market for a long time.
And my husband and I bought
about five years ago.
(13:05):
And at the time I wanted
acreage and he wanted water.
And because of our age, because he's,
he's sixty now,
he was fifty four at the time.
I'm like,
where are we going to be able to buy?
And I didn't think it was impossible,
but I knew it would be a
challenge and we couldn't believe it.
We got presented the perfect
(13:26):
opportunity for a property
that had acreage and land
and also on the river with
a price we could afford.
And I'm just like,
how could this even be remotely possible?
But I put it out there that
that's what we were going to get.
And it showed up.
(13:46):
And so I've kept doing that.
I think the thing with it is
it has to be done daily.
People don't do it frequently enough.
And I always suggest getting
music that moves you emotionally.
So when I watch my vision board,
I can always be brought to tears.
(14:07):
Because I feel it that deeply.
And if you're just watching
something and there's no emotion there,
you don't connect with it.
But I think it's also, too,
it keeps us focused.
So when we're doing this,
it tells our subconscious
mind what's important to us.
And so what I've learned
from doing this is that
when I am consciously
(14:28):
focused on what my goals
are and subconsciously
focused on what my goals are,
you see opportunities that
you didn't see before.
And that's where the magic is.
It's not the watching of the vision board.
The magic is in what opens
up in your mind.
And you start to see
opportunities that were
(14:49):
there all the time,
but you couldn't see them
because you weren't looking for them.
And suddenly now they appear.
And when you take that next
step in the action,
that's where everything starts to change.
Because vision without
action doesn't take you anywhere.
Oh my gosh.
One of my favorite quotes is
(15:11):
by Marian Wright Edelman.
And she says,
you can't be what you can't see.
Right there.
That's my favorite.
I love that.
Right?
Yes.
It gives me the chills every time.
And because people say, oh, that's fluffy.
Oh, come on.
That sounds like something out of a movie.
(15:32):
Does it really work?
Oh, yes, it does.
And
Let me know if you like this.
On my home screen, on my phone,
on my cell phone,
because we look at our cell
phones all the time, is my vision board.
It's a vision board, yes,
of a lady speaking in front
of a large audience.
There's a stack of money,
but there's also a part
(15:54):
where it's a spiritual picture, right?
Because I believe in a holistic approach.
There's a scene with a bank
account number that I would really love,
a hundred and two million, bring that on.
there is another scene of a
family picture right and
then there's a penguin logo
because my goal is to
(16:14):
become a penguin published
author so you have these
things on there right and
you see it constantly all the time and
To your point,
the subconscious mind sees
it enough and it programs
itself to believe that
these opportunities are not only possible,
but to see them when they come.
Because I'm a true believer
(16:36):
that opportunities are
coming our way all the time.
But we have blinders on sometimes, right?
And the blinders could be our programming,
could be limiting beliefs.
It could be a lot of different things.
What we're talking about
takes those blinders off so
that when those
(16:56):
opportunities are presented to you,
you actually are able to
see them and identify them.
What do you think about that?
I totally, totally agree.
I
I think that when you aren't focused on it,
you don't see these opportunities.
But the other big thing that
I think comes up for
entrepreneurs as well is
(17:17):
when we do see these
opportunities and they come up,
then often fear creeps in as well.
And I have had this happen
numerous times over my
years in business because we've been with,
Rococo has been going for
like twelve years in
trading for twelve years.
And the number of times I've
(17:37):
had fear to the point that
I almost want to vomit,
but I've learned to
acknowledge now that it's not really fear,
it's me stepping into
another level and that comes with it.
And so our instinct is for
our brain to hold us back into safety.
And like, for example,
when we moved into our
premise here three years ago,
(17:58):
We kept outgrowing premises
and I said to my husband,
we need a much bigger premise.
Now, the rent was three times.
We had two warehouses that
we were paying for because
we couldn't fit it in one.
And this place is massive.
And it was three times the rent.
And my husband said to me,
how are we going to afford it?
(18:19):
And I said, I have no clue.
I just know we're going to.
And so I trust it.
And faith is a huge part of this.
It truly is.
Like faith is massive.
It's the ability to believe
things will come together
even though there's no
sight of it in front of you
(18:39):
at this moment.
And that is powerful and
that is a practice thing.
You don't get faith by doing it once.
You get faith by doing it consistently.
And when we moved in here, like we did,
we moved in, and like he was just like,
oh, wow, we did it.
And it was a massive stretch.
(19:00):
And so I sort of almost call
them quantum leaps because, you know,
like I knew that we needed
to be in a bigger building
and we have found the right place.
We haven't outgrown it,
like which is good.
But, yeah,
fear comes up and it's very easy to –
have an opportunity
presented and then
(19:21):
procrastinate and sabotage
ourselves because of fear,
especially fear from the point of view,
well, what if I can't do this?
And what if this, and I,
what if never comes into my vocabulary?
Can I be honest?
What I say instead is how can I do this?
(19:42):
How can I find the money for this?
How can I make this happen?
how can I be creative um
because then your brain
starts thinking differently
and like every single time
I've had a massive
opportunity if you have
said to me did you have the
cash for it at the time the
answer is no I didn't so I
(20:03):
I I was became resourceful
to get the money that I
needed for whatever it was
because it wasn't like a it
was an investment
as the way I looked at it
and every single time it
has paid off but it's also
trusting yourself and
believing in yourself as
(20:23):
well which is huge and when
we first start we don't
like if I look back at
myself when we first
started my belief is not
like it is now um you know
like I've gone through as
most entrepreneurs we go
through these highs and lows um and then
I think once you've done it a few times,
your mental muscle becomes really strong.
(20:47):
And I remember there's been
a few times like, like,
especially during COVID
where we were like,
what if we lose it all?
What if this goes under?
And the thing that I told myself was, um,
was actually something said
by peter sage I don't know
if you know who he is he's
a uk mentor he used to work
(21:09):
as tony robbins leads coach
and one of the things he
said is once you come to
the acceptance that if you
lost it all you'd still be
okay you'll become
unstoppable because you
won't be fearing anymore
and that's what holds
people back is they don't
take opportunities
(21:30):
because of the fear factor.
So like us going into India
was a huge stretch.
Like we're about to go,
we're leaving in four weeks for India.
Massive,
you can imagine the up leveling to
cope with another market is massive.
money that has to go into
equipment and stuff.
And it takes a while before it comes back.
(21:51):
But if we hadn't have taken
that opportunity and let
fear hold us back,
we wouldn't be where we are.
And so it's learning to ride
that very fine edge of it's okay,
I'm going to get through
this and still proceeding
ahead despite feeling the fear.
And that becomes easier the more we do it.
(22:13):
So I always suggest to
people to don't stretch
yourself excessively because otherwise,
unless you're really good
at controlling your mindset,
you'll spiral downwards and
it will go out of control.
I would say whatever your goal is,
stretch it a little bit
further and then just I make it a game.
Can we hit it?
(22:34):
Like I've actually said that
to my team members because
I set totally unrealistic
goals and they're like,
But we're not going to hit it.
I said, the point is not to hit the goal.
I said,
the point is who do we have to
become in order to hit the goal?
And that is very different.
So who do I have to become as a person?
(22:55):
Who do my team have to become?
in order to hit the goal,
because the goal or the
result is just the outcome of who we are,
our actions that we take
and our beliefs that we have.
So if we change our beliefs,
if we change our actions
and we change our identity,
The result must be different.
It cannot stay the same.
(23:16):
And so that's what I've told them.
And so when I was buying
them into my big vision for
the next twelve months,
I literally sat them down and said,
if we hit this goal,
how much work do you think
extra is going to be on your plate?
And eventually they all came
to the conclusion, not that much.
Because they were like, oh my God,
I've got to do all this stuff.
(23:37):
And they were spiraling.
And I'm like,
and do you not think if we
hit that goal that there'd
be more staff on board?
And they went, oh yeah, there would be.
And so I got the whole team
to buy into our next twelve month goal.
Because now they're like, okay,
this is Wubble.
I can do this.
I can play my part.
(23:58):
And that's really important
if you've got staff members
because if you're trying to
pull in one direction and
your team aren't bought in,
you're never going to do it.
Because they need to buy
into the goal and the
mission and the vision of
the company as well.
Because otherwise it's like
dragging like ten toddlers behind you.
(24:19):
That's true.
I know that from experience.
And you don't want that.
Like you want them to,
if we were all working together,
instead of pulling in
different directions,
everything is smooth.
And so that to me is like,
that's been probably the
biggest lesson of
entrepreneurship is the
leadership aspect of it.
(24:42):
and getting the buy-in of
the team as to what we're
doing and why we're doing
it and how is this going to
impact us in the business.
And I also position it not
just from my perspective,
but how is this going to benefit them?
Because most people are
tuned into the radio station,
as everyone says, what's in it for me.
(25:04):
No employee wants to see
their boss get rich while
they're still not.
So we have a very different
mindset at Rococo where the
team are included.
We ask for feedback from them.
We ask them to look at it.
And I do profit share with my team.
So I want them to think of
(25:27):
it like they are invested
in the business because
when we all benefit,
if we all pull together,
if we work out ways to become creative to
save money or to increase productivity,
everyone benefits.
So they've all bought into
it now because previously they had not.
(25:48):
And it's a complete mind shift change.
And we also have written
down on a board what our
culture is of what we will
accept and not accept.
And they all wrote it, not me.
they wrote the culture of the company,
(26:08):
of what they want in the
company and the culture.
And so if anyone,
any new employee that comes
in gets inducted into this
is what we want in here,
this is what we don't want.
And if someone did happen to
slip below the line, as we call it,
we just politely say, hey,
I understand you're venting,
(26:29):
but do you think this is
maybe a little bit below the line?
So that we pull everyone
back up to where we want.
So when you've got a team of
people who are accountable
for their actions, are goal orientated,
are high performing,
generally mediocrity
doesn't want to live there
because it's uncomfortable.
(26:51):
Yes.
And that's such a powerful reminder.
You can't have high
performers and mediocre
people on the same team.
And have zero conflicts and
have productivity.
It just doesn't work, right?
They don't mix.
It's never going to work.
This is so important.
So many lessons here.
(27:11):
I want to talk about faith.
because this is something
that I feel like a lot of
entrepreneurs miss.
They put the bells in,
they put the whistles in,
they put the widgets in, all the things,
all the systems, all the tools,
but they lack the faith component.
And that's so important
because regardless of what
(27:35):
religious beliefs you have
or anything like that,
or spiritual beliefs,
it's about certainty beyond logic.
You have to be so certain
that it's going to work out
and there can be no room
for doubt in your mind.
The second doubt creeps in,
the gap widens and widens
(27:57):
and widens and it continues to widen.
And that's when things fall apart.
It's really dictated by the
owner's belief system,
how much a company will grow.
So I love the fact that you
mentioned that because it's so true,
right?
Yeah.
but it absolutely is and you
know as I said you know
(28:18):
growing up in like my
father being a priest I
often used to see it with
people where they would go
to church and then they
didn't show active faith
like active faith is
different active faith is
trusting without any sign of
(28:38):
what you have coming,
but not just trusting,
it's actually digging your ditches.
It's actually acting in faith,
not just thinking and
praying it will be okay,
which to me is passive.
It's what I call hopium.
It's hoping it will be okay
(28:59):
under the guise of faith.
It's not.
Active faith acts as if.
it has already happened so
like for example I went and
bought manufacturing
equipment and I started
gearing up my line because
(29:20):
I had become the chemist
for common electro but we'd
also started looking at
india and I said to my
husband if we do not gear
this line up we will not be
in a position to be ready because
Opportunity comes when
you've got preparedness.
If you are not prepared for
(29:40):
the actual event to happen,
then you didn't expect it
to happen and you didn't
believe it was going to happen.
So the preparedness is crucial.
And I said it's like if you
were going on a holiday,
you would do all the preparation for it.
You would book a flight.
You would do all of these things.
You wouldn't leave it till
(30:00):
the last minute and go, oh, gee,
I better book a flight.
Oh, that's sold out now.
Fancy that.
So the whole preparedness
thing is crucial.
You have to act in faith,
expecting it to happen.
And that takes practice.
Because when you first do it, it works.
feels uncertain,
(30:21):
and our brain pulls us back
from uncertainty,
because it's trying to keep us safe.
But the more you do it with
small incremental things to start with,
the easier it becomes for you.
And it's most crucial,
especially if you have,
which all businesses go
through cash flow crisis,
there isn't one that doesn't,
(30:42):
like everyone goes through
periods where it's good, it's not good,
there's some challenge.
And
Without that faith,
it's really easy to spiral down into, oh,
my God, what if, despair.
And I know from past
experience that when you
(31:03):
are on that downward spiral,
it isn't going nowhere that
you want it to go.
It is just you're literally,
I believe your thoughts and
what you're thinking are a
projection of what is about to happen.
So if you start thinking
about what you don't want to happen,
that is exactly what is going to happen.
So I remember at times
(31:25):
looking at my bank account,
we're talking quite a few years ago now,
and like when we had to
come into this place,
we had to come up with a
massive amount of bond.
And my husband said to me,
how are you going to find the money?
I said, I don't know, it will come.
And he just used to look at me and goes,
it will come, I will work it out,
it will come.
And we did.
We found a way to get the
(31:47):
bond because it was about
believing it was going to
work out and also actively
looking at what can I do to
make this happen,
not just sitting back passively.
So that's a huge thing.
Like if I was preparing for
India and I hadn't put in a
line or organised my
(32:08):
equipment or anything else,
I'm not ready for it.
And when it takes off,
because the equipment took
four months to order in.
So then you've got to be
trained by an engineer.
So you can't just do it at
the last minute.
It doesn't work.
And so that for me has been
a huge part of success is
(32:29):
faith because you've got to
act as though it is already happening.
And I'm laughing because we
actually just recently
trademarked our company in Dubai.
And then we got asked to go
to a potential conference
in Dubai and we just trademarked there.
(32:52):
It's almost like things line up,
but without you taking those first steps,
and I know that sounds so cliche,
but without taking those first steps,
you can't see what's around the corner.
So you don't move.
You can't see the
opportunity in front of you because
You're never going to see it.
And I look at every single
(33:13):
step I've taken along the journey.
It's three or four steps
down the road where the
breakthrough has happened,
not the initial step.
And everyone's waiting for, well,
I didn't get a breakthrough
on the first step.
It's like you often don't.
It's three or four steps
down or ten steps down where you get, oh,
my God, that's my breakthrough.
(33:34):
And if I hadn't have done
this and this wouldn't have happened.
And like looking back on it,
you can't ever orchestrate
that in a million years.
So the faith to me is so, so crucial.
And your team have to borrow your faith.
As a leader,
they are going to look up to you.
(33:55):
And if they see you shake,
if they see you doubt,
if they see you hesitate,
they are going to question
whether they are okay.
And so they have to borrow
your belief until they get their own.
And so for my children now
(34:15):
who've been with me for a long time,
who've been through a few
entrepreneurial up and downs,
like there's probably about
three times in twelve years
where I've gone, oh, my God,
I'm going to go bust.
Like literally I've gone, oh, crap,
this is it.
I'm going under.
And every time I've been like that,
can I be honest,
it's been before a massive breakthrough.
(34:37):
That's my intuition again.
It's always before a massive breakthrough.
It's almost like I'm being tested.
How much do you really want this?
Do you really want it or are
you just saying you want it?
And so that's always
happened before a breakthrough.
And that's when people quit.
And they're just about to
have the breakthrough and
they quit because it gets scary.
(34:59):
And, you know,
for the staff who have been with me,
they now are like whenever
things get rough,
and I'm quite open with
them where things are at,
and the people who have
been with me for a long time go,
you'll get through it.
You always do.
And so they've now got that
belief that it's okay,
she's just sharing with us
(35:20):
because we know how
resourceful this woman is
and she always finds a way.
And that's my belief.
I always find a way.
And now my team have that belief.
She always finds a way.
And so they don't ever
stress about anything anymore,
which is a great thing.
Oh, I love this so much.
I relate to this so much.
(35:42):
That's the power of gratitude as well.
And another important
quality that high-level
entrepreneurs need to have is gratitude.
Because it develops that neuroplasticity,
right?
I refer to it as my ninja warrior mindset.
Regardless of the position I'm in,
regardless of a failure or
(36:03):
rejection that I face, because we all do,
I'm actually grateful, right,
in that moment.
And I'm like, oh, this is great.
I'm being tested.
I passed.
I passed.
Right?
I passed.
I didn't go into spiral.
I didn't blame someone else.
I didn't stay stagnant.
(36:25):
I'm grateful and I learned
something and now I'm ready to receive.
You know, that's the thing about it.
Without that test,
sometimes we're not
prepared to go to that next level.
And, you know,
to your point a little bit
ago when you were talking
about a really big goal
that you have and it seems insurmountable,
(36:46):
it's not that it's
insurmountable because some
other human being has done it before.
But it's you getting to the
level of person who can
achieve that goal.
No goal is insurmountable, folks.
But you have to match that goal.
That's the key.
(37:07):
It's an embodiment, right?
Yeah.
Absolutely.
Like, and I've,
I've even said it to my team, like we,
I have to embody it, but it's also too,
I realized that,
and this is probably a hard
thing for entrepreneurs too,
is that as you grow up in your business,
like the skillset and
requirements of a business
(37:28):
at a mill is not like a
when I first got told this
um because I am very loyal
and I'm an empath it can be
quite confronting but they
said to me your initial
team aren't going to be the
team that take you to the
next level they'll only
(37:50):
take you so far because
they don't have the
knowledge or the skill set
to do it and if you keep
your team where they are
you'll never grow past a
certain point and
I think in the last two
years that's what I
realised was that I need
the people who've got the
(38:10):
real-world experience,
industry experience,
that sometimes because our
business is technical,
sometimes having passion
and commitment is not enough.
We certainly do hire on that,
but if I want to grow to a level where
then I'm going to need the
person who's got that experience.
(38:34):
Because if they don't have
the experience in it,
then they're fumbling in
the dark and they're hoping
and guessing that what
they're doing is right.
And that was quite
confronting for me because I am loyal.
It's like, it's really difficult.
But what I've found is that
people self-select out.
So you don't actually have to do anything.
(38:55):
Like when we made changes
within the business with
software and things,
and like one of our tenets
that I say to people is
when I onboard them is you
must be committed to ongoing education.
Because if you are not
committed to ongoing education,
this is not the company for you.
because we will never stay static.
We are innovative.
We are constantly going to grow.
(39:17):
And also, too,
the industry constantly keeps changing.
So I need someone who's
happy and hungry to keep up
with innovation and to look
at what we can do.
But, yeah,
I found that confronting because
I thought, well,
if they are not willing to
up-level themselves,
then they will eventually –
(39:38):
select out.
So one of the things that's
quite odd about our business, Tara,
is I have mentors for my entire staff.
That is unheard of that I know of.
So my sales team have mentorship.
We have leadership training
for people who want to step
into leadership roles.
We are doing training with
(39:58):
our team at the moment on
lean manufacturing.
I take my chemists to
conference and things as well.
So that's not often that you
see so much pro-education.
My marketing team have
mentorship and it's not from me.
They do get mentorship from me too.
It's independent paid
mentorship because how are
(40:20):
they going to improve their
knowledge and skill sets to
take us to the next level
if they aren't actively learning?
So the whole team gets
mentorship and we welcome
them if they think that
there's something that they
can do to up-level and learn.
And I think that's the thing
that excites them is that
they've got opportunity and
(40:42):
they can see a different
future for themselves.
And one of the things I
believe about depression
and things like that is
that often we get down in
the dumps and depressed
because we don't see a way forward.
And we think there is no way forward.
And I've seen people
transform from having no
(41:04):
hope to being excited in
the space of twenty four
hours when they can see.
And it's that vision thing, as you said,
they can see how this could
potentially come together.
So nothing changes without vision.
If people can't see themselves somewhere.
(41:24):
Then nothing changes.
Because the circumstances haven't changed.
It's only the way they're
thinking about it that has
actually changed.
Nothing else has changed.
Their paycheck is the same.
Their circumstances are the same.
The only change is the way
they're viewing it and their perception.
And as you said,
their filters and their
blinkers have been removed.
(41:48):
And so they're now looking
at it with a new set of glasses going, oh,
wow, I could have a different life.
Wow.
That's so powerful.
So powerful.
I am so inspired.
I can't imagine anybody
listening to this episode
won't be inspired.
(42:08):
What's great is that it's all attainable.
And I do believe that we all
have inherent value as
human beings and we all
have a certain skillset.
We all have a certain
passion and purpose and,
And if we align ourselves with, you know,
as you said, our zones of genius,
things that we're just
naturally really good at
(42:30):
and dig our heels in there,
not get distracted by all the things,
right?
Because that's easy.
But dig ourselves into the
zones of genius because we
all have them and
with enough patience, time and consistency,
all of that hard work
compounds just like interest,
money in the bank.
And it becomes that goal that you're after,
(42:53):
right?
Success actually is inevitable.
I believe success is inevitable.
If you're consistent, if you have faith,
And if you are really
aligned with what you're
naturally good at,
your natural skill sets,
and you just keep showing
up with consistency,
there's no way you can fail.
(43:14):
You might fail,
but you'll get back up and then you'll,
I promise you,
you will succeed eventually.
It's not possible.
It's universal law.
You will.
I totally agree.
You can't.
And
One of the things that I've
always said to myself when
things do get tough, because they can do,
(43:35):
and I say to my husband consistently,
God did not get me to this
point to allow me to fail.
I said, I am telling you now,
we will succeed because I
didn't get this far to be not successful.
(43:57):
and he just looks at me and
I think it is it is truly
that faith but I also think
too often we think when
something happens it's
again how we judge it we we
see it as a negative thing
and sometimes it's a
redirection it's not a
pushback or uh I failed at
(44:18):
this or this was wrong and
I'll give you a classic
example recently in the
last month I was in hospital
with pain down my arm for nerve pain.
And we had to cancel our
holiday to New Zealand.
Now,
had I not been in hospital with nerve
pain,
we would have gone on a flight to
New Zealand.
(44:40):
Instead, I was not.
And instead,
I was on a webinar that I
wouldn't have been on had I
been on the flight.
Now,
this webinar that I was on gave me an
idea,
which is how God and the universe
works to us.
It gives us million dollar
ideas that we need to act on.
(45:02):
And so I got this idea.
And this idea now could
potentially turn into a massive,
massive project,
which I'm in negotiations
with a company that is in
seven countries.
So that setback is sometimes a redirect.
(45:23):
you know,
sometimes you don't see it that quickly.
Sometimes it's like six or
twelve months later that
you see the redirect.
But often when things don't
go the way we want them to,
I have an affirmation that
everything happens in divine timing.
Yeah.
And everything aligns.
Like this morning,
I was initially stressing
(45:45):
because I was meant to be
having a coaching call at five a.m.
with one of my coaches.
And then I
I knew I had to get ready for work.
And then funnily enough, he said,
I'm stuck in traffic and apologized.
And I said, it's perfect for tomorrow.
(46:05):
Cause I was, I was like, thank you.
Like,
so we do just have to have that
belief and faith that what
is meant for us will show
up if we believe and we act in faith.
And we do take that consistent action.
I believe success is inevitable.
The only time that you fail
(46:25):
is when you quit.
So for the entrepreneurs out there,
do not quit.
If you are doing what you
are meant to do and you
will know it because you can't ignore it.
It is a calling, as I call it.
My mother has said to me, she's like,
She said, Jason, your gift, she said is,
(46:48):
and cause my mother was
oppressed as well.
She said,
God gave you the gift of healing skin.
She said, it's a gift of yours.
And I said, I know it is mom.
It's instinctive for me.
And you know, so I, they,
you don't get given gifts
for you to not bring them to the world.
Everyone has a unique gift that is theirs.
(47:11):
I'm no different to anyone else.
I've just embraced my gift after,
as I said,
six months of hesitation and
major imposter syndrome.
So I had to go through all
of those things of, well,
who am I to do this?
You know, my first award that I entered,
I left it till the very,
very last day to enter
thinking that I wouldn't stand a chance.
(47:32):
And I won a Global Cosmetic
Innovation Award.
And I put it in thinking,
there is no chance you're
going to get anywhere with this.
Just take it as feedback, JC.
And when I got the, you know,
the notification that we were a finalist,
I screamed the house down.
And my stepson came out and went,
what are you going on about?
(47:55):
I said, oh my God, I'm a finalist.
And then when I did it again
with three products in twenty four,
I went, this isn't a coincidence.
You're good at what you do, Jason.
And so we do.
I think when it comes easy for us, Tara,
we dismiss it.
And we've got is special
(48:15):
because it's so easy for us
and other people, though,
struggle with it.
And because it's easy for us, we think,
well,
We've conditioned ourself to
believe it has to be hard.
It doesn't have to be hard.
It's like marketing.
I love marketing.
I breathe and live marketing
(48:36):
and cosmetic chemistry.
It's my two favourite topics
and I will not give up
marketing in my business
because I love it.
You used to hate it, you said.
I did initially, but I loved it.
Psychology, and to me,
it's about understanding
people and what makes them
feel needed or special or
(48:58):
important and understanding
humans on a psychology level.
That, to me, is marketing.
It's understanding humans.
It's not manipulating them.
It's understanding them for
their best benefit.
Not my best benefit, their best benefit.
And so for me,
it's been a journey with it.
But we do think everything has to be hard.
(49:19):
And so the things that I don't like doing,
even if I can do them, I choose not to.
Like I got a, you know,
like for accounting at university,
I did incredibly well.
I got a seven for data analysis.
That's the highest score you can get.
I can do it.
Do I like doing it?
No.
Even if I'm really good at it,
(49:39):
I don't enjoy it.
So I would rather do things
that light me up than drain my energy.
And so it's about
consciously choosing what
you take off your plate
because I know you said
originally a lot of
entrepreneurs try to do it all.
And you've got to sit down and go,
where are my gifts?
(50:01):
And the moment you start to get money,
actually giving it to
people or in my instance, as I do,
Like I remember the first
time I employed my second employee,
I actually,
because my daughter was my first,
she said, can you afford Jack,
who's my son-in-law?
I said, no, I can't, but I need him.
(50:23):
And so he'd already quit his
job and started.
And she said, can you afford him?
I said, no, I can't.
And guess what?
By the time I had to pay him the paycheck,
guess what happened?
The money came into the bank account.
Wow.
And that's active faith.
Yes.
It's not panicking.
It's not like,
how is this going to happen?
(50:45):
Or any of that.
It's active faith.
And also not feeling that
fear and spiraling downwards.
And that, again, it's a mental muscle.
It's a faith muscle, as I call it.
And you only get that muscle
after repeatedly exercising
it and trusting that this is right.
(51:08):
and and and leaning into it
and when we're not talking
about recklessness here
because there's a big
difference between leaning
into faith and being
reckless it's going I know
that I need to do this and
working out the how later
on because often the how is
shown to us but you have to
take the first steps
(51:29):
because if you don't take
the first steps you never see the how
And so I've got very,
very good and I've learnt
over the years with
different tests that I've done,
my number one strength is faith.
I have unshakable faith and
belief and that is my
number one strength because, as you said,
(51:52):
like with any entrepreneur,
they've got to have that
belief that they can do it,
that this is going to work
out because without that belief,
Our beliefs shape everything we do.
We act from our beliefs.
If we don't believe
something is going to work, it's not.
And one of the other things
(52:12):
I say to people is you're
either a hundred percent
committed or you're not
like when you get to the point.
And one of my favorite quotes is,
and it's probably a bit
hardcore is when you want
success as much as you want
to breathe your heart out.
And I love that quote because, to me,
business is like a marriage.
(52:33):
You're either a hundred
percent committed or you're
looking for an out.
Ninety-nine percent
commitment means there's
one percent of you that's going,
maybe this grass is better
on the other side, you know.
And so you've got to be one
hundred percent committed to it, to going,
(52:53):
I am going to make this
work and that the right
people will come into my
life who are going to help me.
and show me the way if I
don't know what I already don't know,
the right people will show up.
And I love that expression,
when the student is ready,
the teacher appears.
It always happens for me.
They show up at the right time.
(53:14):
This is so this is a ten
thousand dollar podcast lesson right here,
folks.
I mean,
you can't you can't pay for stuff
like this.
This is truly amazing.
Where can where are the best
places for people who are
listening to the show right
now to learn more about your products,
(53:34):
learn more about you and
how do they connect and find you?
The best place would
probably be our website,
which is it's Rococo, R-O-C-O-C-O.com.
And we also do have a
Facebook group called the
Rococo Skin Revolution.
And if people want to
connect privately with me,
(53:55):
they can also connect with
me on LinkedIn.
Wonderful.
Wonderful.
So inspiring.
So many takeaways.
I think my favorite takeaway is that
Anybody can be successful.
Success is truly inevitable.
But if faith is not an ingredient,
(54:16):
and really the main ingredient,
then it's not gonna happen.
It's not gonna happen, right?
You have to really believe
it to achieve it.
It is so crucial, so crucial.
Regardless of what industry you're in,
regardless of what company you have,
you have to have that
unshakable faith that it will work out.
(54:38):
And even if you're failing,
it's a temporary condition
and it is not a permanent state.
So powerful.
Wow.
Well, thank you so,
so much for being a guest on the show.
I think we need to do another episode.
I can already see episode
two coming in hot for all
(54:59):
our entrepreneurial audience out there.
But guys, this is such a key takeaway.
And I tell this to my
coaching clients all the time.
So if I have a coaching
client and we're working on, let's say,
TEDx,
for example, and they say, you know what,
that's the one I want.
I tell them immediately,
put it on your calendar.
(55:21):
Yes.
Watch your day and write
your script and let's get it.
Let's get it going.
And you have to embody that next step,
right?
Because you do that and it will happen.
It's the people who aren't
prepared to receive, right?
And in your example,
you brought all that
(55:42):
equipment because you were
ready and you believed it,
but you were also prepared
to receive when the blessing came.
This is why it's so
important to have the faith
meets preparedness.
So like so many resident moments there,
absolutely loved it.
Thank you so much for being
a guest on the show today.
(56:02):
And thank you everyone who
tuned into this episode of
Grasp Confidence Podcast.
Like, share, subscribe, leave a review,
and let us know your
favorite takeaway in the comments.
We will see you on the next episode.
Take care.
From her kitchen table to a
multi-million dollar global brand,
Jacene Greenwood is the
powerhouse behind Rococo Botanicals,
the fastest growing beauty
company in the Asia Pacific.
As a globally awarded
cosmetic chemist and CEO,
(00:47):
Jacene disrupted the
skincare industry with a
rebellious results-driven
formulations crafted from
ninety-four to one hundred
percent natural botanicals.
Her mission is to heal the skin barrier,
never harm it.
What began as a personal
(01:08):
quest to solve her family's
chronic skin conditions
quickly evolved into
international acclaim,
with Rococo earning top
innovation awards and being
named to the Financial
Times Fast One Hundred.
Jacene's fearless innovation
and unwavering confidence
(01:30):
are not only just transforming beauty,
they're inspiring
entrepreneurs everywhere.
In this episode,
we will take a deep dive into purpose,
grit and breaking rules
built and building a
category defining brand.
Jacene, welcome to the show, my friend.
(01:51):
Thank you so much, Tara.
It's a pleasure to be here.
Yes.
Well, I love that intro.
I mean, how amazing is that?
You started from your kitchen table.
It sounds like something out of a movie.
And in fact, as I'm reading that intro,
it should be a movie.
Right.
I think it's funny.
(02:12):
Like,
I think if we were to take ourselves
back to when we were sixteen,
would we ever imagine that
I'm doing what we're doing now?
No, no.
Like how much life can change.
So, yeah,
I started my brand because I just
couldn't find anything on
the market for my skin.
(02:33):
They say that problems are
the mother of solutions and
it certainly wasn't our case.
So, yeah,
we had really bad cystic acne as
a teenager and it really
affected my self-esteem.
Like I had to choose my
clothes based on how bad
the acne was on my back.
(02:54):
And I spent hours covering up, like, acne,
only not realising that
what I was doing was
actually making it worse.
So that was the impetus.
And then my children also
developed really bad eczema.
And the doctors could not
give me a solution.
All they would do would be
to prescribe steroids.
And I thought, this isn't an answer.
(03:15):
So that's what made me start
and kept me going through all of it.
It's funny how sometimes
life gives us curve balls
that put us in the right direction.
So when I started within a very short time,
I had my first spinal
surgery and my neck went
(03:36):
and I've had eight since.
And I couldn't work in my
beauty clinic anymore.
And in all honesty,
it was probably the best
thing that ever happened to me.
Because if I had of,
I would have not kept the
focus on the brand and kept
doing clients being the
operator as most business owners are,
they're stuck in the grind.
(03:57):
And instead it forced me to
actually focus on the brand
because I couldn't work as
I normally did.
And that's what made it take off.
So if I hadn't have given it
that initial burst of energy,
it probably would still be
nowhere in all honesty.
Oh, okay.
All right.
(04:17):
Every entrepreneur better be
writing this down.
Growth doesn't happen when
you're working a ton in the
business as an operator.
It comes when you're a director.
But that's one of the
hardest parts of entrepreneurship, Jason,
is...
We're the one who knows it all.
We know all the ins and outs.
(04:38):
And it feels like parting
with a child when we have
to divide responsibilities sometimes.
But in order for us to
actually grow and scale our business,
we can't be the ones
involved in the daily stuff.
And it took you having surgery to do that.
I love that story.
(04:59):
Yes, yes.
I feel like as you grow,
because when you first start out,
you do everything.
And then I quickly learned
that I got called down once
by a mentor and I was doing
the books at the time.
And I still had staff.
And he said to me,
(05:19):
why are you doing the books?
And I'm horrified to think
these words came out of my mouth.
I said, I can't afford one.
And he looked at me and he said,
are you joking?
Because we were doing
multimillion at that time.
And he just went, you can afford one.
And so I think it's
(05:40):
important to realize that
at every level that we climb in business,
there will still be some
sort of mind block because
otherwise you'd be further ahead.
And so for me,
that was really like it was
really like eye opening to me.
Because I thought I'd got
rid of all my limiting
beliefs because I came up
from a family with no money.
So we had secondhand clothes.
(06:03):
I hated free dress days.
My father was an Anglican priest.
So they certainly don't get
paid a lot of money.
And I thought that I'd let all of that go.
And for it to come back to me,
I'd realized, oh, my God, I haven't.
So yeah, it still hits up even now.
There's some things I won't
(06:23):
give up in my business
because I love them,
but they're my genius zones.
So that's okay to keep those ones.
Yeah, that's okay to keep those.
I agree.
That is so fascinating.
So here's a synergy we have.
I also grew up, I'm the youngest of five.
We grew up a lot of times, you know,
(06:45):
at the poverty line,
sometimes just even below
the poverty line, right?
So secondhand clothes, hello.
And I just remember this.
And for a long time, it, you know,
really held me back.
I had all of these money blocks.
And, you know, in all fairness,
it's not like you're
walking around consciously saying,
(07:05):
I have money blocks.
You just don't know any better, right?
But they surfaced.
in especially
entrepreneurship because
entrepreneurship is the
mirror of who you are in a lot of ways.
Right.
So have subconscious beliefs
about money or self-esteem,
(07:26):
whatever it is,
they'll surface and it'll
rear its ugly head.
Right.
It's certainly with me.
Absolutely.
And, you know,
one of the things I realized, too,
is that your income can
never surpass the limiting
beliefs you have.
(07:47):
Absolutely.
Never.
Right.
That's fascinating.
So a lot of people are
listening to this right now
and they're saying, OK,
Justine is living the dream.
She's exactly in the place I
want to be in as an entrepreneur.
But they're saying, how did you do it?
So I would love for you to
(08:07):
take us down that path a
little bit in that journey
of how you went from that
idea to then reality,
because that's a big leap.
yeah yeah so so when I first
started like and I want to
share this for six months I
actually told myself I
wasn't smart enough like so
(08:27):
I I thought when I started
like I wasn't a cosmetic
chemist I am now but I
self-taught myself cosmetic
chemistry because I thought
if I don't do this nobody's
going to do this
And so that's what was my driving force.
But I thought, can I even do this?
And then after six months,
(08:48):
like I called calling.
I just couldn't ignore it anymore.
Like I have to do this.
So I started reading chemistry books.
I started looking at what
was in products and dissecting it down.
And, you know,
like my first product took
me fifty two times to get right.
So I just kept going and going and going.
(09:09):
And I thought, okay, well,
that didn't work.
You know,
less time than the filament of a
light bulb took to get right.
So that's a good thing.
But I just kept going.
And then what I realized
very quickly after I
started putting my products
together and they were
getting really good results
from my clients and really
good feedback was that I
(09:32):
didn't know how to market myself.
And so that was my next
challenge was that even if
you've got a great product,
the whole concept that people believe,
build it and they shall come.
No, they do not come.
Unfortunately, it would be lovely,
you know, but they don't.
(09:53):
And so I realised I was the
classic technician in
Michael Gerber's book, The E-Myth.
that I knew nothing about
running a business.
I knew nothing about marketing myself.
And so I quickly started learning.
And so I did so many copywriting courses.
(10:15):
I've probably invested over
half a million dollars in
learning marketing over, I would say,
at least the last five years.
And I've done it.
I've been doing it for fifteen years.
So first I started with any
free content I could.
Because when you're starting
as an entrepreneur,
you don't have a lot of cash.
And so I started with
anything that was free.
(10:35):
I would be watching YouTube videos.
I would be reading blogs.
I would start to follow people.
And they didn't have ChatGPT then either.
So, you know,
like you had to do this whole
Google thing.
And so I just kept watching
and reading and listening
to marketing stuff and
anything that was mindset and positivity.
and kept focusing on that reading books.
(10:58):
Books was my thing.
I couldn't afford a coach at the time.
So for me,
a thirty dollar investment in a
book was the best money I
would ever spend because it
was changing my mindset bit by bit.
So that's how I first started.
I've had subliminal messages
on my computer for about
(11:18):
probably twenty years.
tell me tell me what does
that mean so the the
messages flick up on my
computer screen while I'm
working and they come up so
fast that your conscious
brain doesn't actually have
time to say that's not true
(11:39):
and so I've been doing that
for years I even
brainwashed my children
when they were on my
computer to say that they
were kind that they were caring
that they were all of the
attributes I'd want in a
really beautiful human being.
And so, yeah,
I kept listening
subconsciously to what it was telling me.
(12:00):
So I've done that.
I'm very big into vision boards as well.
I find the static vision
boards don't ever work for me.
I know they work for some people,
but it doesn't work for my brain.
My brain, it connects with music.
So for me,
I have to have the vision board
moving and music with it or
I just wander off in another direction.
(12:23):
So that's what I've done.
And what's always amazed me
is when I have put things
on my vision board at the time,
I've had absolutely no clue
how they're going to come to fruition.
Like I've just no idea.
And then literally I'll look
back at it and two years
later and I'm like, oh, look,
we've done that.
That's ticked off.
So then I update the vision
(12:44):
board every year.
Um, like the,
our house is a classic example.
Um, we,
when I broke up from my second husband,
I sink all of my divorce
money into my business,
which was not much about a
hundred and forty K. And so
we've been out of the
housing market for a long time.
And my husband and I bought
about five years ago.
(13:05):
And at the time I wanted
acreage and he wanted water.
And because of our age, because he's,
he's sixty now,
he was fifty four at the time.
I'm like,
where are we going to be able to buy?
And I didn't think it was impossible,
but I knew it would be a
challenge and we couldn't believe it.
We got presented the perfect
(13:26):
opportunity for a property
that had acreage and land
and also on the river with
a price we could afford.
And I'm just like,
how could this even be remotely possible?
But I put it out there that
that's what we were going to get.
And it showed up.
(13:46):
And so I've kept doing that.
I think the thing with it is
it has to be done daily.
People don't do it frequently enough.
And I always suggest getting
music that moves you emotionally.
So when I watch my vision board,
I can always be brought to tears.
(14:07):
Because I feel it that deeply.
And if you're just watching
something and there's no emotion there,
you don't connect with it.
But I think it's also, too,
it keeps us focused.
So when we're doing this,
it tells our subconscious
mind what's important to us.
And so what I've learned
from doing this is that
when I am consciously
(14:28):
focused on what my goals
are and subconsciously
focused on what my goals are,
you see opportunities that
you didn't see before.
And that's where the magic is.
It's not the watching of the vision board.
The magic is in what opens
up in your mind.
And you start to see
opportunities that were
(14:49):
there all the time,
but you couldn't see them
because you weren't looking for them.
And suddenly now they appear.
And when you take that next
step in the action,
that's where everything starts to change.
Because vision without
action doesn't take you anywhere.
Oh my gosh.
One of my favorite quotes is
(15:11):
by Marian Wright Edelman.
And she says,
you can't be what you can't see.
Right there.
That's my favorite.
I love that.
Right?
Yes.
It gives me the chills every time.
And because people say, oh, that's fluffy.
Oh, come on.
That sounds like something out of a movie.
(15:32):
Does it really work?
Oh, yes, it does.
And
Let me know if you like this.
On my home screen, on my phone,
on my cell phone,
because we look at our cell
phones all the time, is my vision board.
It's a vision board, yes,
of a lady speaking in front
of a large audience.
There's a stack of money,
but there's also a part
(15:54):
where it's a spiritual picture, right?
Because I believe in a holistic approach.
There's a scene with a bank
account number that I would really love,
a hundred and two million, bring that on.
there is another scene of a
family picture right and
then there's a penguin logo
because my goal is to
(16:14):
become a penguin published
author so you have these
things on there right and
you see it constantly all the time and
To your point,
the subconscious mind sees
it enough and it programs
itself to believe that
these opportunities are not only possible,
but to see them when they come.
Because I'm a true believer
(16:36):
that opportunities are
coming our way all the time.
But we have blinders on sometimes, right?
And the blinders could be our programming,
could be limiting beliefs.
It could be a lot of different things.
What we're talking about
takes those blinders off so
that when those
(16:56):
opportunities are presented to you,
you actually are able to
see them and identify them.
What do you think about that?
I totally, totally agree.
I
I think that when you aren't focused on it,
you don't see these opportunities.
But the other big thing that
I think comes up for
entrepreneurs as well is
(17:17):
when we do see these
opportunities and they come up,
then often fear creeps in as well.
And I have had this happen
numerous times over my
years in business because we've been with,
Rococo has been going for
like twelve years in
trading for twelve years.
And the number of times I've
(17:37):
had fear to the point that
I almost want to vomit,
but I've learned to
acknowledge now that it's not really fear,
it's me stepping into
another level and that comes with it.
And so our instinct is for
our brain to hold us back into safety.
And like, for example,
when we moved into our
premise here three years ago,
(17:58):
We kept outgrowing premises
and I said to my husband,
we need a much bigger premise.
Now, the rent was three times.
We had two warehouses that
we were paying for because
we couldn't fit it in one.
And this place is massive.
And it was three times the rent.
And my husband said to me,
how are we going to afford it?
(18:19):
And I said, I have no clue.
I just know we're going to.
And so I trust it.
And faith is a huge part of this.
It truly is.
Like faith is massive.
It's the ability to believe
things will come together
even though there's no
sight of it in front of you
(18:39):
at this moment.
And that is powerful and
that is a practice thing.
You don't get faith by doing it once.
You get faith by doing it consistently.
And when we moved in here, like we did,
we moved in, and like he was just like,
oh, wow, we did it.
And it was a massive stretch.
(19:00):
And so I sort of almost call
them quantum leaps because, you know,
like I knew that we needed
to be in a bigger building
and we have found the right place.
We haven't outgrown it,
like which is good.
But, yeah,
fear comes up and it's very easy to –
have an opportunity
presented and then
(19:21):
procrastinate and sabotage
ourselves because of fear,
especially fear from the point of view,
well, what if I can't do this?
And what if this, and I,
what if never comes into my vocabulary?
Can I be honest?
What I say instead is how can I do this?
(19:42):
How can I find the money for this?
How can I make this happen?
how can I be creative um
because then your brain
starts thinking differently
and like every single time
I've had a massive
opportunity if you have
said to me did you have the
cash for it at the time the
answer is no I didn't so I
(20:03):
I I was became resourceful
to get the money that I
needed for whatever it was
because it wasn't like a it
was an investment
as the way I looked at it
and every single time it
has paid off but it's also
trusting yourself and
believing in yourself as
(20:23):
well which is huge and when
we first start we don't
like if I look back at
myself when we first
started my belief is not
like it is now um you know
like I've gone through as
most entrepreneurs we go
through these highs and lows um and then
I think once you've done it a few times,
your mental muscle becomes really strong.
(20:47):
And I remember there's been
a few times like, like,
especially during COVID
where we were like,
what if we lose it all?
What if this goes under?
And the thing that I told myself was, um,
was actually something said
by peter sage I don't know
if you know who he is he's
a uk mentor he used to work
(21:09):
as tony robbins leads coach
and one of the things he
said is once you come to
the acceptance that if you
lost it all you'd still be
okay you'll become
unstoppable because you
won't be fearing anymore
and that's what holds
people back is they don't
take opportunities
(21:30):
because of the fear factor.
So like us going into India
was a huge stretch.
Like we're about to go,
we're leaving in four weeks for India.
Massive,
you can imagine the up leveling to
cope with another market is massive.
money that has to go into
equipment and stuff.
And it takes a while before it comes back.
(21:51):
But if we hadn't have taken
that opportunity and let
fear hold us back,
we wouldn't be where we are.
And so it's learning to ride
that very fine edge of it's okay,
I'm going to get through
this and still proceeding
ahead despite feeling the fear.
And that becomes easier the more we do it.
(22:13):
So I always suggest to
people to don't stretch
yourself excessively because otherwise,
unless you're really good
at controlling your mindset,
you'll spiral downwards and
it will go out of control.
I would say whatever your goal is,
stretch it a little bit
further and then just I make it a game.
Can we hit it?
(22:34):
Like I've actually said that
to my team members because
I set totally unrealistic
goals and they're like,
But we're not going to hit it.
I said, the point is not to hit the goal.
I said,
the point is who do we have to
become in order to hit the goal?
And that is very different.
So who do I have to become as a person?
(22:55):
Who do my team have to become?
in order to hit the goal,
because the goal or the
result is just the outcome of who we are,
our actions that we take
and our beliefs that we have.
So if we change our beliefs,
if we change our actions
and we change our identity,
The result must be different.
It cannot stay the same.
(23:16):
And so that's what I've told them.
And so when I was buying
them into my big vision for
the next twelve months,
I literally sat them down and said,
if we hit this goal,
how much work do you think
extra is going to be on your plate?
And eventually they all came
to the conclusion, not that much.
Because they were like, oh my God,
I've got to do all this stuff.
(23:37):
And they were spiraling.
And I'm like,
and do you not think if we
hit that goal that there'd
be more staff on board?
And they went, oh yeah, there would be.
And so I got the whole team
to buy into our next twelve month goal.
Because now they're like, okay,
this is Wubble.
I can do this.
I can play my part.
(23:58):
And that's really important
if you've got staff members
because if you're trying to
pull in one direction and
your team aren't bought in,
you're never going to do it.
Because they need to buy
into the goal and the
mission and the vision of
the company as well.
Because otherwise it's like
dragging like ten toddlers behind you.
(24:19):
That's true.
I know that from experience.
And you don't want that.
Like you want them to,
if we were all working together,
instead of pulling in
different directions,
everything is smooth.
And so that to me is like,
that's been probably the
biggest lesson of
entrepreneurship is the
leadership aspect of it.
(24:42):
and getting the buy-in of
the team as to what we're
doing and why we're doing
it and how is this going to
impact us in the business.
And I also position it not
just from my perspective,
but how is this going to benefit them?
Because most people are
tuned into the radio station,
as everyone says, what's in it for me.
(25:04):
No employee wants to see
their boss get rich while
they're still not.
So we have a very different
mindset at Rococo where the
team are included.
We ask for feedback from them.
We ask them to look at it.
And I do profit share with my team.
So I want them to think of
(25:27):
it like they are invested
in the business because
when we all benefit,
if we all pull together,
if we work out ways to become creative to
save money or to increase productivity,
everyone benefits.
So they've all bought into
it now because previously they had not.
(25:48):
And it's a complete mind shift change.
And we also have written
down on a board what our
culture is of what we will
accept and not accept.
And they all wrote it, not me.
they wrote the culture of the company,
(26:08):
of what they want in the
company and the culture.
And so if anyone,
any new employee that comes
in gets inducted into this
is what we want in here,
this is what we don't want.
And if someone did happen to
slip below the line, as we call it,
we just politely say, hey,
I understand you're venting,
(26:29):
but do you think this is
maybe a little bit below the line?
So that we pull everyone
back up to where we want.
So when you've got a team of
people who are accountable
for their actions, are goal orientated,
are high performing,
generally mediocrity
doesn't want to live there
because it's uncomfortable.
(26:51):
Yes.
And that's such a powerful reminder.
You can't have high
performers and mediocre
people on the same team.
And have zero conflicts and
have productivity.
It just doesn't work, right?
They don't mix.
It's never going to work.
This is so important.
So many lessons here.
(27:11):
I want to talk about faith.
because this is something
that I feel like a lot of
entrepreneurs miss.
They put the bells in,
they put the whistles in,
they put the widgets in, all the things,
all the systems, all the tools,
but they lack the faith component.
And that's so important
because regardless of what
(27:35):
religious beliefs you have
or anything like that,
or spiritual beliefs,
it's about certainty beyond logic.
You have to be so certain
that it's going to work out
and there can be no room
for doubt in your mind.
The second doubt creeps in,
the gap widens and widens
(27:57):
and widens and it continues to widen.
And that's when things fall apart.
It's really dictated by the
owner's belief system,
how much a company will grow.
So I love the fact that you
mentioned that because it's so true,
right?
Yeah.
but it absolutely is and you
know as I said you know
(28:18):
growing up in like my
father being a priest I
often used to see it with
people where they would go
to church and then they
didn't show active faith
like active faith is
different active faith is
trusting without any sign of
(28:38):
what you have coming,
but not just trusting,
it's actually digging your ditches.
It's actually acting in faith,
not just thinking and
praying it will be okay,
which to me is passive.
It's what I call hopium.
It's hoping it will be okay
(28:59):
under the guise of faith.
It's not.
Active faith acts as if.
it has already happened so
like for example I went and
bought manufacturing
equipment and I started
gearing up my line because
(29:20):
I had become the chemist
for common electro but we'd
also started looking at
india and I said to my
husband if we do not gear
this line up we will not be
in a position to be ready because
Opportunity comes when
you've got preparedness.
If you are not prepared for
(29:40):
the actual event to happen,
then you didn't expect it
to happen and you didn't
believe it was going to happen.
So the preparedness is crucial.
And I said it's like if you
were going on a holiday,
you would do all the preparation for it.
You would book a flight.
You would do all of these things.
You wouldn't leave it till
(30:00):
the last minute and go, oh, gee,
I better book a flight.
Oh, that's sold out now.
Fancy that.
So the whole preparedness
thing is crucial.
You have to act in faith,
expecting it to happen.
And that takes practice.
Because when you first do it, it works.
feels uncertain,
(30:21):
and our brain pulls us back
from uncertainty,
because it's trying to keep us safe.
But the more you do it with
small incremental things to start with,
the easier it becomes for you.
And it's most crucial,
especially if you have,
which all businesses go
through cash flow crisis,
there isn't one that doesn't,
(30:42):
like everyone goes through
periods where it's good, it's not good,
there's some challenge.
And
Without that faith,
it's really easy to spiral down into, oh,
my God, what if, despair.
And I know from past
experience that when you
(31:03):
are on that downward spiral,
it isn't going nowhere that
you want it to go.
It is just you're literally,
I believe your thoughts and
what you're thinking are a
projection of what is about to happen.
So if you start thinking
about what you don't want to happen,
that is exactly what is going to happen.
So I remember at times
(31:25):
looking at my bank account,
we're talking quite a few years ago now,
and like when we had to
come into this place,
we had to come up with a
massive amount of bond.
And my husband said to me,
how are you going to find the money?
I said, I don't know, it will come.
And he just used to look at me and goes,
it will come, I will work it out,
it will come.
And we did.
We found a way to get the
(31:47):
bond because it was about
believing it was going to
work out and also actively
looking at what can I do to
make this happen,
not just sitting back passively.
So that's a huge thing.
Like if I was preparing for
India and I hadn't put in a
line or organised my
(32:08):
equipment or anything else,
I'm not ready for it.
And when it takes off,
because the equipment took
four months to order in.
So then you've got to be
trained by an engineer.
So you can't just do it at
the last minute.
It doesn't work.
And so that for me has been
a huge part of success is
(32:29):
faith because you've got to
act as though it is already happening.
And I'm laughing because we
actually just recently
trademarked our company in Dubai.
And then we got asked to go
to a potential conference
in Dubai and we just trademarked there.
(32:52):
It's almost like things line up,
but without you taking those first steps,
and I know that sounds so cliche,
but without taking those first steps,
you can't see what's around the corner.
So you don't move.
You can't see the
opportunity in front of you because
You're never going to see it.
And I look at every single
(33:13):
step I've taken along the journey.
It's three or four steps
down the road where the
breakthrough has happened,
not the initial step.
And everyone's waiting for, well,
I didn't get a breakthrough
on the first step.
It's like you often don't.
It's three or four steps
down or ten steps down where you get, oh,
my God, that's my breakthrough.
(33:34):
And if I hadn't have done
this and this wouldn't have happened.
And like looking back on it,
you can't ever orchestrate
that in a million years.
So the faith to me is so, so crucial.
And your team have to borrow your faith.
As a leader,
they are going to look up to you.
(33:55):
And if they see you shake,
if they see you doubt,
if they see you hesitate,
they are going to question
whether they are okay.
And so they have to borrow
your belief until they get their own.
And so for my children now
(34:15):
who've been with me for a long time,
who've been through a few
entrepreneurial up and downs,
like there's probably about
three times in twelve years
where I've gone, oh, my God,
I'm going to go bust.
Like literally I've gone, oh, crap,
this is it.
I'm going under.
And every time I've been like that,
can I be honest,
it's been before a massive breakthrough.
(34:37):
That's my intuition again.
It's always before a massive breakthrough.
It's almost like I'm being tested.
How much do you really want this?
Do you really want it or are
you just saying you want it?
And so that's always
happened before a breakthrough.
And that's when people quit.
And they're just about to
have the breakthrough and
they quit because it gets scary.
(34:59):
And, you know,
for the staff who have been with me,
they now are like whenever
things get rough,
and I'm quite open with
them where things are at,
and the people who have
been with me for a long time go,
you'll get through it.
You always do.
And so they've now got that
belief that it's okay,
she's just sharing with us
(35:20):
because we know how
resourceful this woman is
and she always finds a way.
And that's my belief.
I always find a way.
And now my team have that belief.
She always finds a way.
And so they don't ever
stress about anything anymore,
which is a great thing.
Oh, I love this so much.
I relate to this so much.
(35:42):
That's the power of gratitude as well.
And another important
quality that high-level
entrepreneurs need to have is gratitude.
Because it develops that neuroplasticity,
right?
I refer to it as my ninja warrior mindset.
Regardless of the position I'm in,
regardless of a failure or
(36:03):
rejection that I face, because we all do,
I'm actually grateful, right,
in that moment.
And I'm like, oh, this is great.
I'm being tested.
I passed.
I passed.
Right?
I passed.
I didn't go into spiral.
I didn't blame someone else.
I didn't stay stagnant.
(36:25):
I'm grateful and I learned
something and now I'm ready to receive.
You know, that's the thing about it.
Without that test,
sometimes we're not
prepared to go to that next level.
And, you know,
to your point a little bit
ago when you were talking
about a really big goal
that you have and it seems insurmountable,
(36:46):
it's not that it's
insurmountable because some
other human being has done it before.
But it's you getting to the
level of person who can
achieve that goal.
No goal is insurmountable, folks.
But you have to match that goal.
That's the key.
(37:07):
It's an embodiment, right?
Yeah.
Absolutely.
Like, and I've,
I've even said it to my team, like we,
I have to embody it, but it's also too,
I realized that,
and this is probably a hard
thing for entrepreneurs too,
is that as you grow up in your business,
like the skillset and
requirements of a business
(37:28):
at a mill is not like a
when I first got told this
um because I am very loyal
and I'm an empath it can be
quite confronting but they
said to me your initial
team aren't going to be the
team that take you to the
next level they'll only
(37:50):
take you so far because
they don't have the
knowledge or the skill set
to do it and if you keep
your team where they are
you'll never grow past a
certain point and
I think in the last two
years that's what I
realised was that I need
the people who've got the
(38:10):
real-world experience,
industry experience,
that sometimes because our
business is technical,
sometimes having passion
and commitment is not enough.
We certainly do hire on that,
but if I want to grow to a level where
then I'm going to need the
person who's got that experience.
(38:34):
Because if they don't have
the experience in it,
then they're fumbling in
the dark and they're hoping
and guessing that what
they're doing is right.
And that was quite
confronting for me because I am loyal.
It's like, it's really difficult.
But what I've found is that
people self-select out.
So you don't actually have to do anything.
(38:55):
Like when we made changes
within the business with
software and things,
and like one of our tenets
that I say to people is
when I onboard them is you
must be committed to ongoing education.
Because if you are not
committed to ongoing education,
this is not the company for you.
because we will never stay static.
We are innovative.
We are constantly going to grow.
(39:17):
And also, too,
the industry constantly keeps changing.
So I need someone who's
happy and hungry to keep up
with innovation and to look
at what we can do.
But, yeah,
I found that confronting because
I thought, well,
if they are not willing to
up-level themselves,
then they will eventually –
(39:38):
select out.
So one of the things that's
quite odd about our business, Tara,
is I have mentors for my entire staff.
That is unheard of that I know of.
So my sales team have mentorship.
We have leadership training
for people who want to step
into leadership roles.
We are doing training with
(39:58):
our team at the moment on
lean manufacturing.
I take my chemists to
conference and things as well.
So that's not often that you
see so much pro-education.
My marketing team have
mentorship and it's not from me.
They do get mentorship from me too.
It's independent paid
mentorship because how are
(40:20):
they going to improve their
knowledge and skill sets to
take us to the next level
if they aren't actively learning?
So the whole team gets
mentorship and we welcome
them if they think that
there's something that they
can do to up-level and learn.
And I think that's the thing
that excites them is that
they've got opportunity and
(40:42):
they can see a different
future for themselves.
And one of the things I
believe about depression
and things like that is
that often we get down in
the dumps and depressed
because we don't see a way forward.
And we think there is no way forward.
And I've seen people
transform from having no
(41:04):
hope to being excited in
the space of twenty four
hours when they can see.
And it's that vision thing, as you said,
they can see how this could
potentially come together.
So nothing changes without vision.
If people can't see themselves somewhere.
(41:24):
Then nothing changes.
Because the circumstances haven't changed.
It's only the way they're
thinking about it that has
actually changed.
Nothing else has changed.
Their paycheck is the same.
Their circumstances are the same.
The only change is the way
they're viewing it and their perception.
And as you said,
their filters and their
blinkers have been removed.
(41:48):
And so they're now looking
at it with a new set of glasses going, oh,
wow, I could have a different life.
Wow.
That's so powerful.
So powerful.
I am so inspired.
I can't imagine anybody
listening to this episode
won't be inspired.
(42:08):
What's great is that it's all attainable.
And I do believe that we all
have inherent value as
human beings and we all
have a certain skillset.
We all have a certain
passion and purpose and,
And if we align ourselves with, you know,
as you said, our zones of genius,
things that we're just
naturally really good at
(42:30):
and dig our heels in there,
not get distracted by all the things,
right?
Because that's easy.
But dig ourselves into the
zones of genius because we
all have them and
with enough patience, time and consistency,
all of that hard work
compounds just like interest,
money in the bank.
And it becomes that goal that you're after,
(42:53):
right?
Success actually is inevitable.
I believe success is inevitable.
If you're consistent, if you have faith,
And if you are really
aligned with what you're
naturally good at,
your natural skill sets,
and you just keep showing
up with consistency,
there's no way you can fail.
(43:14):
You might fail,
but you'll get back up and then you'll,
I promise you,
you will succeed eventually.
It's not possible.
It's universal law.
You will.
I totally agree.
You can't.
And
One of the things that I've
always said to myself when
things do get tough, because they can do,
(43:35):
and I say to my husband consistently,
God did not get me to this
point to allow me to fail.
I said, I am telling you now,
we will succeed because I
didn't get this far to be not successful.
(43:57):
and he just looks at me and
I think it is it is truly
that faith but I also think
too often we think when
something happens it's
again how we judge it we we
see it as a negative thing
and sometimes it's a
redirection it's not a
pushback or uh I failed at
(44:18):
this or this was wrong and
I'll give you a classic
example recently in the
last month I was in hospital
with pain down my arm for nerve pain.
And we had to cancel our
holiday to New Zealand.
Now,
had I not been in hospital with nerve
pain,
we would have gone on a flight to
New Zealand.
(44:40):
Instead, I was not.
And instead,
I was on a webinar that I
wouldn't have been on had I
been on the flight.
Now,
this webinar that I was on gave me an
idea,
which is how God and the universe
works to us.
It gives us million dollar
ideas that we need to act on.
(45:02):
And so I got this idea.
And this idea now could
potentially turn into a massive,
massive project,
which I'm in negotiations
with a company that is in
seven countries.
So that setback is sometimes a redirect.
(45:23):
you know,
sometimes you don't see it that quickly.
Sometimes it's like six or
twelve months later that
you see the redirect.
But often when things don't
go the way we want them to,
I have an affirmation that
everything happens in divine timing.
Yeah.
And everything aligns.
Like this morning,
I was initially stressing
(45:45):
because I was meant to be
having a coaching call at five a.m.
with one of my coaches.
And then I
I knew I had to get ready for work.
And then funnily enough, he said,
I'm stuck in traffic and apologized.
And I said, it's perfect for tomorrow.
(46:05):
Cause I was, I was like, thank you.
Like,
so we do just have to have that
belief and faith that what
is meant for us will show
up if we believe and we act in faith.
And we do take that consistent action.
I believe success is inevitable.
The only time that you fail
(46:25):
is when you quit.
So for the entrepreneurs out there,
do not quit.
If you are doing what you
are meant to do and you
will know it because you can't ignore it.
It is a calling, as I call it.
My mother has said to me, she's like,
She said, Jason, your gift, she said is,
(46:48):
and cause my mother was
oppressed as well.
She said,
God gave you the gift of healing skin.
She said, it's a gift of yours.
And I said, I know it is mom.
It's instinctive for me.
And you know, so I, they,
you don't get given gifts
for you to not bring them to the world.
Everyone has a unique gift that is theirs.
(47:11):
I'm no different to anyone else.
I've just embraced my gift after,
as I said,
six months of hesitation and
major imposter syndrome.
So I had to go through all
of those things of, well,
who am I to do this?
You know, my first award that I entered,
I left it till the very,
very last day to enter
thinking that I wouldn't stand a chance.
(47:32):
And I won a Global Cosmetic
Innovation Award.
And I put it in thinking,
there is no chance you're
going to get anywhere with this.
Just take it as feedback, JC.
And when I got the, you know,
the notification that we were a finalist,
I screamed the house down.
And my stepson came out and went,
what are you going on about?
(47:55):
I said, oh my God, I'm a finalist.
And then when I did it again
with three products in twenty four,
I went, this isn't a coincidence.
You're good at what you do, Jason.
And so we do.
I think when it comes easy for us, Tara,
we dismiss it.
And we've got is special
(48:15):
because it's so easy for us
and other people, though,
struggle with it.
And because it's easy for us, we think,
well,
We've conditioned ourself to
believe it has to be hard.
It doesn't have to be hard.
It's like marketing.
I love marketing.
I breathe and live marketing
(48:36):
and cosmetic chemistry.
It's my two favourite topics
and I will not give up
marketing in my business
because I love it.
You used to hate it, you said.
I did initially, but I loved it.
Psychology, and to me,
it's about understanding
people and what makes them
feel needed or special or
(48:58):
important and understanding
humans on a psychology level.
That, to me, is marketing.
It's understanding humans.
It's not manipulating them.
It's understanding them for
their best benefit.
Not my best benefit, their best benefit.
And so for me,
it's been a journey with it.
But we do think everything has to be hard.
(49:19):
And so the things that I don't like doing,
even if I can do them, I choose not to.
Like I got a, you know,
like for accounting at university,
I did incredibly well.
I got a seven for data analysis.
That's the highest score you can get.
I can do it.
Do I like doing it?
No.
Even if I'm really good at it,
(49:39):
I don't enjoy it.
So I would rather do things
that light me up than drain my energy.
And so it's about
consciously choosing what
you take off your plate
because I know you said
originally a lot of
entrepreneurs try to do it all.
And you've got to sit down and go,
where are my gifts?
(50:01):
And the moment you start to get money,
actually giving it to
people or in my instance, as I do,
Like I remember the first
time I employed my second employee,
I actually,
because my daughter was my first,
she said, can you afford Jack,
who's my son-in-law?
I said, no, I can't, but I need him.
(50:23):
And so he'd already quit his
job and started.
And she said, can you afford him?
I said, no, I can't.
And guess what?
By the time I had to pay him the paycheck,
guess what happened?
The money came into the bank account.
Wow.
And that's active faith.
Yes.
It's not panicking.
It's not like,
how is this going to happen?
(50:45):
Or any of that.
It's active faith.
And also not feeling that
fear and spiraling downwards.
And that, again, it's a mental muscle.
It's a faith muscle, as I call it.
And you only get that muscle
after repeatedly exercising
it and trusting that this is right.
(51:08):
and and and leaning into it
and when we're not talking
about recklessness here
because there's a big
difference between leaning
into faith and being
reckless it's going I know
that I need to do this and
working out the how later
on because often the how is
shown to us but you have to
take the first steps
(51:29):
because if you don't take
the first steps you never see the how
And so I've got very,
very good and I've learnt
over the years with
different tests that I've done,
my number one strength is faith.
I have unshakable faith and
belief and that is my
number one strength because, as you said,
(51:52):
like with any entrepreneur,
they've got to have that
belief that they can do it,
that this is going to work
out because without that belief,
Our beliefs shape everything we do.
We act from our beliefs.
If we don't believe
something is going to work, it's not.
And one of the other things
(52:12):
I say to people is you're
either a hundred percent
committed or you're not
like when you get to the point.
And one of my favorite quotes is,
and it's probably a bit
hardcore is when you want
success as much as you want
to breathe your heart out.
And I love that quote because, to me,
business is like a marriage.
(52:33):
You're either a hundred
percent committed or you're
looking for an out.
Ninety-nine percent
commitment means there's
one percent of you that's going,
maybe this grass is better
on the other side, you know.
And so you've got to be one
hundred percent committed to it, to going,
(52:53):
I am going to make this
work and that the right
people will come into my
life who are going to help me.
and show me the way if I
don't know what I already don't know,
the right people will show up.
And I love that expression,
when the student is ready,
the teacher appears.
It always happens for me.
They show up at the right time.
(53:14):
This is so this is a ten
thousand dollar podcast lesson right here,
folks.
I mean,
you can't you can't pay for stuff
like this.
This is truly amazing.
Where can where are the best
places for people who are
listening to the show right
now to learn more about your products,
(53:34):
learn more about you and
how do they connect and find you?
The best place would
probably be our website,
which is it's Rococo, R-O-C-O-C-O.com.
And we also do have a
Facebook group called the
Rococo Skin Revolution.
And if people want to
connect privately with me,
(53:55):
they can also connect with
me on LinkedIn.
Wonderful.
Wonderful.
So inspiring.
So many takeaways.
I think my favorite takeaway is that
Anybody can be successful.
Success is truly inevitable.
But if faith is not an ingredient,
(54:16):
and really the main ingredient,
then it's not gonna happen.
It's not gonna happen, right?
You have to really believe
it to achieve it.
It is so crucial, so crucial.
Regardless of what industry you're in,
regardless of what company you have,
you have to have that
unshakable faith that it will work out.
(54:38):
And even if you're failing,
it's a temporary condition
and it is not a permanent state.
So powerful.
Wow.
Well, thank you so,
so much for being a guest on the show.
I think we need to do another episode.
I can already see episode
two coming in hot for all
(54:59):
our entrepreneurial audience out there.
But guys, this is such a key takeaway.
And I tell this to my
coaching clients all the time.
So if I have a coaching
client and we're working on, let's say,
TEDx,
for example, and they say, you know what,
that's the one I want.
I tell them immediately,
put it on your calendar.
(55:21):
Yes.
Watch your day and write
your script and let's get it.
Let's get it going.
And you have to embody that next step,
right?
Because you do that and it will happen.
It's the people who aren't
prepared to receive, right?
And in your example,
you brought all that
(55:42):
equipment because you were
ready and you believed it,
but you were also prepared
to receive when the blessing came.
This is why it's so
important to have the faith
meets preparedness.
So like so many resident moments there,
absolutely loved it.
Thank you so much for being
a guest on the show today.
(56:02):
And thank you everyone who
tuned into this episode of
Grasp Confidence Podcast.
Like, share, subscribe, leave a review,
and let us know your
favorite takeaway in the comments.
We will see you on the next episode.
Take care.
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