Colin Specter: Building Sales Excellence Through Communication, Innovation, and Growth

Summary
Colin Specter, SVP at Orum, shares his journey from being the original sales hire to scaling the sales team at Orum. Colin discusses the importance of technology in sales, the challenges of building a sales team, and his strategies for training and enabling new hires. He emphasizes the need for documentation, feedback loops, and the significance of maintaining a positive mindset for success in sales.

Takeaways

• The importance of technology in sales, particularly AI solutions, can significantly enhance productivity.
• Building a sales team requires a focus on documentation and clear expectations for new hires.
• A strong morning routine is crucial for sales success, as it sets the tone for the day.
• Over-communication is necessary in a remote work environment to ensure everyone is aligned.
• Standardized playbooks and processes help new hires ramp up quickly and effectively.
• Sales training should include regular practice sessions to reinforce learning and skill development.
• Understanding key performance indicators (KPIs) is vital for measuring success and making adjustments.
• Creating a positive and energetic environment can attract potential customers and lead to better sales outcomes.

Chapters
00:00
Introduction to Colin Specter and Orum

01:21
Colin's Journey to Orum

05:56
Building Aurum from the Ground Up

10:32
Scaling Sales Teams Effectively

12:09
Training and Enabling New Hires

20:12
Feedback Loops and Continuous Improvement

25:24
Defining a Great Day in Sales

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro