Leslie Venetz - Earn the Right

Summary

Leslie Venetz, founder of a sales-led go-to-market agency, shares her journey in sales and content creation. She highlights the importance of community, knowledge sharing, and tailoring content for different platforms like LinkedIn and TikTok. Leslie discusses her sales methodology, focusing on earning the buyer's attention, and offers resources like objection scripts and voicemail tips. She emphasizes personalized outreach, data-driven decision-making, and balancing metrics. Leslie also reflects on her career mistakes, stressing the importance of aligning personal values with sales practices. A great sales day for her includes meditation, creative outreach, knowledge exchange, and fun.

Takeaways

• Earning the right to the buyer's attention is the foundation of effective sales.
• Creating a repeatable and scalable sales process is crucial for growth.
• Personalization is key in sales outreach, including tailoring voicemails and messages to resonate with the recipient.
• Metrics play a crucial role in sales, providing data for decision-making and helping to identify effective strategies.
• Aligning personal values with sales practices is essential for long-term satisfaction and success.

Sound Bites

"If it's not repeatable, it's not scalable."

"Without data, strategic iteration is impossible."

"Win-loss analysis should be constant."

"A great day in sales is giving, receiving, and searching out knowledge."

"Craft your voicemail script like a cold call."

Chapters

00:00 Introduction and LinkedIn Live Mishap

03:37 Getting to Know Leslie Venetz

07:01 Creating Content on LinkedIn and TikTok

09:39 Becoming Comfortable with Outbound Sales

13:24 Developing the Earn the Right Methodology

16:26 Structuring a Repeatable and Scalable Sales Process

24:18 Career Mistakes and Lessons Learned

26:05 Aligning Personal Values with Sales Practices

39:15 What Makes a Great Day in Sales

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro