Summary
In this episode, Nikki Lang emphasizes the importance of maintaining a human connection in sales. Nikki shares her journey into tech sales, highlighting her experiences and the significance of soft skills in building relationships with buyers. She discusses the need for warmth and empathy in sales interactions, the balance between rapport building and discovery, and the importance of self-connection for genuine engagement. The conversation concludes with Nikki's perspective on what constitutes a great day in sales, focusing on meaningful conversations and connections.
Takeaways
- The importance of keeping humanity in sales
- Sales should focus on genuine connections rather than just processes
- Building rapport is crucial for successful sales interactions
- Empathy and compassion can enhance buyer relationships.
Sound Bites
- "Your humanity is your value as a seller."
- "I care more about my buyer as a human."
- "Keep going, especially women in tech sales."
Chapters
00:00
Introduction to Sales Mindset
02:56
Nikki's Journey into Tech Sales
05:50
The Importance of Keeping Sales Human
08:55
Building Warmth and Connection in Sales
12:09
Balancing Rapport and Discovery
15:02
Mindset and Self-Connection in Sales
18:00
Defining a Great Day in Sales
Great Day In Sales Podcast Intro
Great Day in Sales Podcast Outro
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