Nikki Lang: Why Genuine Connections Matter in Sales

Summary
In this episode, Nikki Lang emphasizes the importance of maintaining a human connection in sales. Nikki shares her journey into tech sales, highlighting her experiences and the significance of soft skills in building relationships with buyers. She discusses the need for warmth and empathy in sales interactions, the balance between rapport building and discovery, and the importance of self-connection for genuine engagement. The conversation concludes with Nikki's perspective on what constitutes a great day in sales, focusing on meaningful conversations and connections.

Takeaways

• The importance of keeping humanity in sales
• Sales should focus on genuine connections rather than just processes
• Building rapport is crucial for successful sales interactions
• Empathy and compassion can enhance buyer relationships.

Sound Bites

• "Your humanity is your value as a seller."
• "I care more about my buyer as a human."
• "Keep going, especially women in tech sales."

Chapters

00:00
Introduction to Sales Mindset

02:56
Nikki's Journey into Tech Sales

05:50
The Importance of Keeping Sales Human

08:55
Building Warmth and Connection in Sales

12:09
Balancing Rapport and Discovery

15:02
Mindset and Self-Connection in Sales

18:00
Defining a Great Day in Sales

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro