In this episode of the Great Day in Sales podcast, Justin interviews Ron Halbert, Vice President of Sales Development at Sirion. Ron shares his extensive background in software sales and discusses the importance of understanding the ideal customer profile (ICP) for contract management. He emphasizes the challenges faced by sales development representatives (SDRs) when engaging with high-level executives and the critical factors contributing to scalable SDR organizations' success. Ron also highlights the significance of diagnosing failure points in sales processes, building trust with team members, and measuring success through team happiness.
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