#8 In this solo episode, Brittany breaks down the partnership between ByRotation and Airbnb and unpacks the power of cultural relevance in driving sustainability forward. More than just a clever marketing move, Brittany explains how this partnership can serve as a blueprint for how sustainable fashion brands can connect with mainstream consumers and inspire meaningful behavior change.
In this Episode:
- Why simply offering sustainable products isn’t enough to drive mainstream adoption.
- How cultural relevance can elevate your brand and resonate with a wider audience.
- Practical tips on integrating cultural relevance into your brand’s strategy to connect with mainstream consumers and drive meaningful behavior change.
- The role of emotional engagement in building brand loyalty.
Mentioned in the Episode:
- Airbnb x ByRotation
- Credit Karma Report
- Brittany | LinkedIn
- Join a global community of sustainability leaders dedicated to driving transformative change in the fashion industry and beyond. Become a member here.
Produced by The Sustainable Fashion Forum
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