#9. Have you ever wondered what it’s like to create the new Godiva— without the sugar? Be the Brand Manager for Veuve Cliquot & Pantone? Travel the world & find the power of one ingredient: dates?
Kathryn Shah is the visionary co-founder behind Spring & Mulberry— a newly launched line of nourishing treats showing that there is more to sweet than sugar. Shah attended the University of Michigan and Harvard Business School before beginning her career at Unilever, where she built brands like Ragu Pasta Sauce, Dove, and Axe Haircare. She was then the Brand Manager for Veuve at LVMH and Vice President of Global Marketing at Pantone. With dates, fruits, nuts, and cocoa— Spring and Mulberry’s flavors are without limit, just like this conversation!
In this episode, we discuss:
- How sailing around the world and traveling to 13 countries created Spring & Mulberry’s mission
- Her battle with health and how the lows inform the beauty of our lives
- How to support those dealing with a sickness
- What “sweet is more than sugar” truly means
- Why your career path is not a linear ladder
- How to know if you should partner with a vendor or self-manufacture your product
- What she learned from Veuve and Pantone, industry leaders in branding
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