In this episode, Christeen Era and Steve Bousquet provide actionable tips to ensure your business starts the 2025 season on the right foot. From effective marketing techniques like leveraging truck signage, QR codes, and social media, to utilizing platforms such as Google Business Profile to attract more clients, Christeen and Steve cover it all. They also delve into the importance of clear and competitive pricing strategies to boost profitability, offering advice on labor costs, material markups, and creating comprehensive pricing sheets. Discover how tools like prepayments, diverse payment options, and consistent customer communication can eliminate payment friction and enhance client satisfaction.
The duo further explores the power of hiring strategies, such as working interviews and attracting high-quality candidates, alongside fostering brand consistency through uniforms and team professionalism. Learn how to repurpose video content for platforms like Facebook, Instagram, and YouTube to expand your online presence, engage your audience, and attract ideal clients. Whether you're refining billing practices, improving your website’s functionality, or optimizing your sales follow-ups, this episode is packed with insights to set your business apart this season. Tune in for a roadmap to success!
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Join a community of driven business owners and gain access to a comprehensive package, including in-person support, designed to help you grow, streamline operations, and achieve lasting profitability.
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The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
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