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January 20, 2025 26 mins

In this episode, host Christeen Era delves into the critical importance of planning and goal setting for achieving business success in today's fast-paced environment. She unpacks the concept of strategic planning and its role in efficiently allocating resources and aligning efforts towards long-term sustainability and growth. Christeen emphasizes the significance of setting clear objectives that align with a company's mission and vision, ensuring cohesive progress. She also highlights essential tools like Gantt charts and project management software to optimize resource allocation and underscores the importance of risk management through SWOT analysis to identify strengths, weaknesses, opportunities, and threats.

The episode further explores the SMART framework as a proven strategy for setting effective goals. Christeen guides listeners through this framework, explaining each component—Specific, Measurable, Achievable, Relevant, and Time-bound—and how it can transform business outcomes. She advises on breaking down goals into manageable tasks, assigning responsibility, and setting milestones to track progress. Additionally, Christeen discusses the necessity of regular reviews and feedback mechanisms to refine strategies and maintain open communication within teams. Listeners are encouraged to reflect on their own vision and mission statements and to set SMART goals that align with their business strategies, ensuring sustainable growth and success.

Join us for some deeper learning around goal setting and strategic planning!
The Business Accelerator Workshop is a 7-week course designed to help entrepreneurs define and achieve their goals. The workshop covers various topics, including mission, vision, purpose, immutable laws, benchmarks, goal setting, and a business strategy plan. Through this program, entrepreneurs will learn how to set achievable goals, develop a roadmap, and create a plan for success. Mastering these critical aspects of business can accelerate growth, meet objectives, and achieve long-term sustainability. Overall, this workshop is a comprehensive solution for entrepreneurs looking to take their business to the next level.
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The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

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