In this episode of the Green Profit Academy Pro's podcast, host Steve sits down with Rick Wallace, an accomplished entrepreneur running a thriving lawn care business. Rick shares his inspiring journey from starting at age 12 with a push mower to growing his lawn care company to over 8,000 clients, with locations in Georgia and Florida. Together, Steve and Rick dive into the challenges and successes Rick experienced while transitioning from traditional landscaping to a focused lawn application business. They discuss critical business strategies, including marketing philosophies, client acquisition, and the importance of building something valuable for the future. Rick also opens up about his personal approach to training, hiring, and retaining a strong team that aligns with core company values.
The conversation also touches on broader industry topics such as automation, AI, customer communication, and the evolving demands of the green industry. Rick emphasizes the importance of blending automation with human interaction to elevate the customer experience. With actionable insights and thought-provoking discussions about the future of the lawn care business, this episode offers valuable perspectives for anyone in the green industry looking to improve operations, scale their business, and foster meaningful client relationships.
Rick Wallace is the CEO of Liquid Lawn, a family-owned and operated business. His wife Hannah is the company's office manager, and together, they have two children. They have been in business for over 15 years and have experience with virtually every facet of landscaping.
After attending First Presbyterian Day School, Rick started very early with his passion for enhancing landscapes and lawns and feels that he discovered his purpose very early on. He really enjoys horticulture, turf, landscape design, and making a difference on his clients' properties. He is a licensed pesticide applicator with the Department of Agriculture.
Connect with Rick!
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The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
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