It is pretty obvious today that if you’re filing patents, you should do it smartly and have a well thought and strength checked strategy. You should have clear goals with your patents - if it is to protect your innovation, or to have a competitive advantage, or to increase your revenue.
But a lot of companies, even the big ones, don’t have this clarity about their IP strategy and a lot of times they are directionless about their portfolios or underlying IP strategy.
These companies often find themselves struggling with a lot of questions related to Budget, their good/bad patents, how to know what competitors are doing and how to use your patents to stay ahead of them.
So in today’s podcast, we are going to talk about why having a strong IP strategy is important and how you can build one?
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