Vitaminwater. BodyArmor. Smartwater. Pirate’s Booty. Now, NOBULL.
Mike Repole didn’t just create category-defining brands — he did it by betting on instinct, outworking the odds, and refusing to quit. From stocking shelves in Queens to building billion-dollar empires, this is the story of grit, growth, and never giving up when it gets hard.
In this episode of Game Recognizes Game, Repole opens up about growing up in a working-class immigrant family, why discomfort is a gift, and how fighting with your business partner (every damn day) might be the secret to greatness.
This isn’t about exits or fame.
It’s about doing the hard stuff, especially when nobody believes in you but you.
What You’ll Hear:
• How conflict built one of the most iconic brands in beverage history
• Why comfort is the enemy of growth
• The Repole Rule: If you’re not working 18-hour days, you’re not serious
If you've ever been the underdog, the outlier, or just the one with more drive than credentials — this one’s for you.
Hosted by Marty Jaramillo, performance coach and CBS Sports injury analyst.
Powered By:
https://www.aposhealth.com/
https://www.nobullproject.com/game (30% off for GRG listeners)
Brought to you by:
AposHealth, NOBULL, José Andrés Group, The Right Now, and Manifest Media Productions
Executive Producers: Marty Jaramillo, Jack Levy, Sunny Jenkins, Mark Knell
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