Jamie Collins shares her career journey and insights on grocery marketing trends, emphasizing the significance of data, adaptability, and mentorship in the evolving landscape. The conversation highlights generational shifts in consumer behavior and the challenges of technology in marketing.
• Jamie's transition from corporate marketing to grocery
• Importance of data-driven marketing strategies
• Generational differences in consumer behavior
• Mentorship’s role in professional growth
• Challenges and opportunities with technology
• The need for community and support among women leaders
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Host: Kristin Popp
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