Free Will Leadership: Defining Boundaries for Business Success

Join host Cory Mosley and co-host Lon Graham for a lively and insightful episode of the Grow Business Podcast. Packed with practical wisdom and plenty of laughs, this episode is a must-listen for business owners looking to overcome common growth challenges.

Cory and Lon break down the essentials of keeping up with your evolving customers, crafting a standout value proposition, and avoiding the trap of outdated marketing tactics.

Their candid conversation and sharp business insights will challenge you to rethink your approach to growth and help you sharpen your marketing strategy.

Main Takeaways:

✅ Regularly review and update your Ideal Customer Profile (ICP) to reflect changes in customer needs and behavior.

✅ Develop a clear, differentiated value proposition that answers the critical question: “Why should customers choose you over the competition?”

✅ Identify and address marketing blind spots—such as outdated strategies or misaligned messaging—that can slow your growth.

✅ Go beyond basic demographics; consider psychographics and problem-solving when shaping your marketing approach.

✅ Avoid spreading your marketing efforts too thin across every platform. Focus on the channels that genuinely reach and resonate with your ideal audience.

Credits:

Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Sales Expert

Produced by: Willie H.

Tune in for a mix of personal insights, real-world business strategies, and the tools you need to build a stronger, more successful team!

Disclaimers