In this dynamic episode of The Grow Business Podcast, hosts Cory Mosley and Lon Graham blend lively conversation with powerful business insights to help service-based entrepreneurs build more predictable revenue.
After kicking things off with light-hearted commentary on golf at The Masters and Tiger Woods’ return, the duo dives into real-world strategies to navigate seasonality, improve cash flow, and enhance client engagement.
They explore how packaging services using pre-sales and subscription models can create urgency, increase perceived value, and stabilize income.
Drawing from examples like Starbucks’ pre-loaded cards and virtual training platforms, they show how even small businesses can adopt big-brand tactics.
The hosts also introduce the concept of “done with you” service models, discuss how to archive client data for long-term value, and float ideas for platforms that connect clients with trusted service providers.
Whether you're a solo entrepreneur or managing a growing team, this episode is packed with actionable advice to elevate your business operations.
Main Takeaways:
- Predictable Revenue: Use pre-sales, subscriptions, and scarcity tactics (e.g., limited availability, VIP offers) to drive consistent income.
- Smart Packaging: Position offers to create urgency and higher perceived value with bonuses and tiered service models.
- Cash Flow Strategies: Learn from big brands—like Starbucks’ card system—to manage upfront payments and client loyalty.
- Client Engagement: Consider “done with you” models for hands-on clients and use systems to archive helpful data like home maintenance history.
- Platform Thinking: Explore ideas like an “Angie’s List” for your industry to connect clients with trusted, vetted providers.
Credits:
- Hosted by: Cory Mosley, Business Growth Strategist
- Co-Hosted by: Lon Graham, Sales Expert
- Produced by: Willie H.
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