Welcome to another episode of "Grow with Technology," where hosts Richard Butler Jr. and Ben Bard peel back the layers on artificial intelligence in social media marketing. If you think AI is still in the realm of science fiction, think again—it’s already transforming the way brands connect, communicate, and compete online.
This episode dives into the rapid evolution of AI-powered marketing, from its early days of clunky chatbots and basic sentiment analysis to today’s sophisticated content creation and predictive analytics. You’ll hear real-world examples from global brands like H&M, Starbucks, and Coca-Cola, get the inside scoop on the tools marketers actually use, and explore how AI brings new opportunities for personalization, scalability, and creative efficiency.
But it’s not all upside—our hosts pull no punches on the big challenges: bias in data, the risk of sounding robotic, and privacy concerns that can make or break brand trust. Plus, they look ahead to emerging trends with video, AR/VR, and audio, ending with one provocative question: In an era of automated content, where will human marketers really shine?
Tune in for a fast-paced, practical guide to the future of marketing, powered by the latest insights from the Grow with Technology report.
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