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May 13, 2025 45 mins

In this episode, we explore how SaaS companies can build smart pricing strategies that stay relevant, especially with the rise of artificial intelligence (AI). learn how to Future-Proof Your B2B SaaS Pricing Our guest, Kevin Lems, Commercial Director for Europe at Younium, shares lessons from his years of experience in SaaS sales, subscription management, and revenue growth. His insights are especially helpful for B2B SaaS leaders trying to improve or rethink their pricing.KeyTimecodes

  • (0:03) - Introduction: Discussing SaaS pricing and the importance of a suitable pricing model.
  • (3:08) - Key Question: Why is getting the right pricing model important for B2B SaaS founders today?
  • (4:35) - Misconceptions: Common misconceptions in SaaS pricing strategies.
  • (7:24) - PLG Approach: Discussing the Product-Led Growth approach for SaaS companies.
  • (10:53) - Enterprise Pricing: How to justify different pricing models for enterprise customers.
  • (12:29) - Future of SaaS Pricing: The role of AI and usage-based pricing models.
  • (20:00) - Pricing Strategy: Steps to change and improve SaaS pricing.
  • (24:16) - Best Practices: Sharing best practices for evaluating SaaS pricing models.
  • (34:43) - Key Advice: Summarizing the best advice on SaaS pricing.
  • (36:04) - Growing to 10K MRR: Advice for early-stage SaaS founders.
  • (38:50) - Growing to 10M ARR: Strategies for scaling to significant revenue milestones.
  • (45:14) - Conclusion: Final thoughts and contact information.
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