In this episode of the Grow Your B2B SaaS podcast, Elliott Rayner joins Joran to unpack a game-changing tool for B2B SaaS brands: strategic storytelling. As a CMO @ Owow, Elliott has deep roots in the sports and tech arenas, Elliott brings a fresh, insider perspective on how to craft narratives that cut through the noise. In a world brimming with sameness, he shows us how the right story can become your unfair advantage.
Key Timecodes
(0:00) - Elliott on storytelling and strategic narrative
(0:46) - Introduction of Elliott Rayner by Joran
(1:28) - Importance of strategic narrative for B2B SaaS
(2:38) - Elliott on differentiated value, ICP, and credibility
(4:33) - The importance of the three pillars in storytelling
(5:38) - Misconceptions about strategic storytelling
(7:42) - Selling to humans in B2B
(8:05) - User experience as storytelling
(9:05) - Common storytelling mistakes in SaaS companies
(10:20) - Implementing a strategic narrative: step-by-step
(13:04) - Difference between strategic narrative and positioning
(14:09) - Elements of a good story
(15:34) - Common storytelling mistakes in SaaS
(17:25) - The role of conflict in storytelling
(18:08) - Example of storytelling in SaaS
(19:09) - Challenges in implementing storytelling
(21:04) - The importance of psychology in marketing
(22:39) - SaaS companies doing storytelling right
(24:51) - Understanding progress in storytelling
(27:30) - Aligning sales and marketing
(30:02) - AI as a risk and opportunity in storytelling
(31:59) - Dynamic vs. static personas and messaging
(32:10) - Elliott’s advice on strategic narrative
(32:39) - Advice for SaaS founders at different stages
(35:39) - Summary of key insights from the episode
(36:40) - Closing remarks and contact information
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com